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How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Agency Behind Internet’s Greatest Viral Video Ads to Boost Hard-Hit COVID-19 Business with Free Ad Campaign

Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway" Contest with Multiple Marketing Prizes for Business Who Make the Best Case, Selling the Agency on Why They Should Win Using the Hashtag #PoopToGold Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, more than 1.5 billion views, and helped drive over $450 million in sales with…

AdPlayer.Pro Outstream Video Ads Solutions Provider Launches the SaaS Reseller Program

AdPlayer.Pro makes its video ad serving and ad management platform available for licensing to meet the growing market demand for efficient outstream video advertising solutions AdPlayer.Pro, the international provider of advanced outstream video advertising solutions, has announced the official launch of its SaaS Reseller Program. The pilot reseller program aims to expand the use of the company’s video ad server and video ad management software and help AdPlayer.Pro partners capture new revenue opportunities. Marketing…

The Trade Desk Expands Media for Humankind Campaign with New Video Ads

Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. Marketing…

Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base

Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any type of organization, it is crucial that brands are effectively using this format to better reach customers where they are most engaged in the customer journey. To do so, AdRoll, the growth marketing…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

Size Doesn’t Matter – Quality of Video Ads More Important Than Budget

A Unique Experiment Pitted Three Adverts Against Each Other to Discover the Optimal Amount to Spend on Filming a Video Wistia has announced the results for its unique One Ten One Hundred research project where with Sandwich video, they produced three adverts (for $1k $10k and $100k) and measured which ones performed the best. The report shows that video advertising is easily within the budgets of small and medium-sized businesses. The research found that the $10k video advert performed twice as well across all…

DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads

DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of the world's most influential social media platforms, to authenticate the quality of video ads on the Twitter platform for many of the world's largest brands. The initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. With DV measurement of display advertising launching later…

Video Ads on Instagram Drove Business Results for These Animoto Customers

These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased business results from customers who have become successful video advertisers on Instagram. Using Animoto's online video maker to create their videos, these businesses produced videos optimized for the Instagram Feed. 48 Percent Increase in Sales for this Ecommerce Beauty Brand Click n Curl is a…

How Rewarded Video Ads Can Drive In-Game Purchases

The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer the potential to increase in-app purchases and lengthen play session times, therefore increasing loyalty and retention. Also,…

Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety Video advertising technology provider Extreme Reach released its Q2 2018 Video Advertising Benchmarks Report, offering brands and agencies up-to-date insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television…

How to Make Vibrant Video Ads from Your Static Image Assets

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile advertising is a constantly changing landscape. What is working for you today may not be working for you tomorrow. Further, 95% of your direct response advertising creative fails to outperform the best-performing assets in your portfolio, so you're constantly working to find that 5 % of…

360° Video Ads Drive Higher Purchase Intent Compared To Traditional Video Ads

Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media Lab MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a proven partner for video advertising leadership and innovation, announced the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands BMW, Royal Caribbean…

Facebook Tops YouTube for Branded Video Ads According to New Study by Clinch

Study by Clinch Finds that Brand Marketers are Investing in Social Platforms but Aren't Necessarily Leveraging the Right Creative to Maximize ROI Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalized video advertising, brand marketers are ramping up their production of digital videos with an emphasis on creating campaigns specifically…

Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017

Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile. "Quality video ads are stories told to elicit a consumer response – this creative process won’t…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…