Creative AI startup Waymark accelerates video ad creation for broadcast and OTT platforms. Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, today announced the inclusion of its platform…
Read More...

Content creators earn more - Ads more relevant to viewers Streemfire, a free TV network by creators,  announced ahead of the Web Summit 2022 Conference the introduction of programmatic video advertising into their TV channels allowing…
Read More...

In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to latest research from Omdia. Omdia Senior Research Director, Maria Rua Aguete said: "Netflix is expected…
Read More...

Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews Mediaocean, the mission-critical platform for omnichannel advertising, today announced the company was named a…
Read More...

Waymark AI Video Creator shaves 94% of the time to build ads and helps companies selling TV, OTT, and digital advertising quickly generate campaigns and drive ad revenue growth Waymark, a pioneer in using artificial intelligence to…
Read More...

Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data,…
Read More...

—Benjamin Vandegrift, Who Brings a Decade of Industry Experience, Enters Role at Pivotal Moment for TV Measurement and Currency— The Video Advertising Bureau (VAB) announced Benjamin Vandegrift as Vice President of Measurement Solutions.…
Read More...

The PlayerWON Model Allows Brands to Break Through with Elusive Audiences Via TV-Quality Video Ads in Hugely Popular Console and PC Games PlayerWON, a division of Simulmedia, presented its innovative in-game video advertising platform…
Read More...

Emerges As Market Leader in Brand Responsible Campaigns that Outperform Video Benchmarks Secures Premier Partnership With Google NOM, the contextual video advertising company, today announced a record-breaking year, with a 100% YoY…
Read More...

Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions PubMatic , an independent technology company maximising customer value by delivering…
Read More...

SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to…
Read More...

iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and online video Samba TV, the global leader in television data technology, today announced the…
Read More...

Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with…
Read More...

Partnership will leverage CreativeX’s technology to ensure all video ads produced through Vidsy meet a brand’s standards for creative excellence CreativeX, a technology company that powers creative decision-making for many…
Read More...

Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.…
Read More...

The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus…
Read More...

The Video Advertising Bureau (VAB) today released Meeting Industry Challenges: Guidance and Inspiration to Embracing an Audience-First TV Buying Approach, an in-depth, 60-plus page report. VAB commissioned Advertiser Perceptions to…
Read More...

“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services…
Read More...

Rise, a SaaS-based video technology and monetization solution for desktop and mobile, and HUMAN Security, Inc. , the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that…
Read More...

The VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion & Belonging – Speaking Meaningful Action Through Candid Conversations—a five-day virtual event hosted by the Video Advertising Bureau (VAB)—is open…
Read More...