The Video Advertising Bureau (VAB) today released Meeting Industry Challenges: Guidance and Inspiration to Embracing an Audience-First TV Buying Approach, an in-depth, 60-plus page report. VAB commissioned Advertiser Perceptions to…
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“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services…
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Rise, a SaaS-based video technology and monetization solution for desktop and mobile, and HUMAN Security, Inc. , the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that…
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The VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion & Belonging – Speaking Meaningful Action Through Candid Conversations—a five-day virtual event hosted by the Video Advertising Bureau (VAB)—is open…
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API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok Realeyes, a pioneer and leader in video attention measurement, today announced it has launched an API for its patented attention data.…
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CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video…
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Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to…
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AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industry's perspective on the current state of the digital…
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New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently…
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There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source…
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More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer and leader in video attention measurement, announced today that its…
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The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on…
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Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform Aniview, a leading provider of holistic end-to-end ad-serving solutions for…
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It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before.…
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Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video…
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Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms,…
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Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto…
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As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying, Creative, and Strategy Playbook Media, the full-service performance marketing and creative…
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Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new…
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Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and JW Player, the…
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