Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx. 60 days) for marketers to get their brand campaigns in front of the desired audiences. Marketers can start Advertising campaigns early not only to captures the consumer's attention at the right time but also giving marketers a higher chance of booking exclusive high-value publisher inventory through the private marketplace (PMP) deals at a much reasonable…

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers. With the growing shift away from television toward smartphones and tablets, Dealer.com and Cartender deliver high quality video advertisements to an engaged audience at scale for dealers across these digital platforms. Video advertising is a consistently undervalued channel,…

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to the Cricket World Cup, combined with the wide range of available platforms, can put even the largest ad budgets under strain. So marketers have to make some tough decisions. It’s no surprise then that brands are paying closer and closer attention to campaign performance and the cost of attracting customers. In one such instance, Booking.com recently said that it’s “disciplined” approach to Performance…

Continuing to Drive Innovation, FranceTV Publicité Offers Brands the Next Generation of Product Placement with Mirriad's In-Video Advertising Solution Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution. Mirriad's sophisticated technology seamlessly inserts brands in France Télévisions popular scripted dramas after the content is…

Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised video marketing automation, today announced it has closed a £6 Million Series A investment round led by Smedvig Capital. Existing backers Frontline Ventures, Downing Ventures, and 24 Haymarket also followed-on. The new funding will accelerate Spirable's geographical expansion and product development, to meet the growing demand for more…

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is traded today. In this article, we take a detailed look into both client-side and server-side auction mechanisms and observe how server-side auction offers more value to programmatic buyers when it comes to Video Advertising. Client-Side Auction In a Client-side header bidding entire auction is conducted on the user’s browser, thus it is also known as browser-side header bidding.…

Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of video advertising that takes place every June in Cannes, France, to see just how seriously the business of communication is taken. But, for the most part, events such as Cannes Lions showcase million and multi-million-pound campaigns that have been worked on by global teams over months and months, guided by client teams, themselves with multiple roles dedicated to advertising. Most businesses…

A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds 79% recognize cross-channel video advertising – including TV, digital video, social video, and over-the-top (OTT) – as an increasingly important medium. From the results of the study, we think it’s clear that the media mix has changed and video has emerged as a critical format. 77% of UK marketers agree that video is evolving from a mass-reach medium to one that enables targeted reach to more precise…

Fast-growing Irish online video distribution company VideoElephant has closed a €5.5 Milion funding round led by blue chip Irish investor Act Venture Capital. The Dublin-headquartered company, founded in 2012, will use the new equity to expand its global workforce across its offices in Dublin, New York, Los Angeles, Berlin and Sydney. VideoElephant plans to almost double its workforce, as well as investing heavily in their IP and AI technology to support its growing library of over 2 million videos. Working with global…

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video advertising format and its targeted users. Video advertising has always been crucial in terms of impact and thanks to its dynamism and clearness, this particular type of advertising has been constantly growing and is now a major success. Big brands have begun to take advantage of this innovative format and some of the most popular worldwide uses now include: Movie…

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading connected tv and video advertising platform, announced the release of its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalized video campaigns and short-form mobile video. The year-long study analyzes…

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement. The Smart TV landscape has the potential to usher in a gold rush for marketers,…