—Benjamin Vandegrift, Who Brings a Decade of Industry Experience, Enters Role at Pivotal Moment for TV Measurement and Currency— The Video Advertising Bureau (VAB) announced Benjamin Vandegrift as Vice President of Measurement Solutions.…
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The PlayerWON Model Allows Brands to Break Through with Elusive Audiences Via TV-Quality Video Ads in Hugely Popular Console and PC Games PlayerWON, a division of Simulmedia, presented its innovative in-game video advertising platform…
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Emerges As Market Leader in Brand Responsible Campaigns that Outperform Video Benchmarks Secures Premier Partnership With Google NOM, the contextual video advertising company, today announced a record-breaking year, with a 100% YoY…
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Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions PubMatic , an independent technology company maximising customer value by delivering…
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SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to…
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iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and online video Samba TV, the global leader in television data technology, today announced the…
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Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with…
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Partnership will leverage CreativeX’s technology to ensure all video ads produced through Vidsy meet a brand’s standards for creative excellence CreativeX, a technology company that powers creative decision-making for many…
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Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.…
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The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus…
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The Video Advertising Bureau (VAB) today released Meeting Industry Challenges: Guidance and Inspiration to Embracing an Audience-First TV Buying Approach, an in-depth, 60-plus page report. VAB commissioned Advertiser Perceptions to…
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“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services…
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Rise, a SaaS-based video technology and monetization solution for desktop and mobile, and HUMAN Security, Inc. , the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that…
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The VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion & Belonging – Speaking Meaningful Action Through Candid Conversations—a five-day virtual event hosted by the Video Advertising Bureau (VAB)—is open…
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API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok Realeyes, a pioneer and leader in video attention measurement, today announced it has launched an API for its patented attention data.…
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CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video…
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Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to…
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AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industry's perspective on the current state of the digital…
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New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently…
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There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source…
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