How Text-to-Speech Narration Can Improve Video Consumption

Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. And, since new research shows that consumers’ attention spans are narrowing due to information overload, marketers need to be intentional in how they present information to connect with consumers. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Video is becoming one channel that marketers are beginning to…

Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours

Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile…

Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels

Connected TVs Saw a 312% Increase in Views Over-The-Top for Sports Content, with the Highest Completion Rates of Any Device Brightcove Inc., the leading provider of cloud services for video, published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices. “With…

The Future of Video Consumption: VIDDO Starts Operation

Pay-Per-View System Offers Fair Income for Content Creators and Advantages for Users VIDDO, a brand new online video platform which offers fair revenue distribution for content creators worldwide, has just started operations after a successful test period. VIDDO defines itself as a new social media platform for video content, offering a series of advantages for both consumers and creators. Creators are remunerated immediately after the first viewing of their videos, while users can generate income for themselves by…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

Maoyan Cooperating with Tencent Video to Develop Comprehensive Entertainment Consumption Platform

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, and internet giant Tencent announced that they have made significant progress in their strategic alliance. Maoyan and Tencent Video have nailed down cooperation framework to integrate their ecosystems and resources to develop China's leading and comprehensive entertainment consumption platform. Maoyan and Tencent have been strengthening cooperation after their…

Wibbitz Releases New Study Revealing Content Consumption Trends for Business Video

Videos Under One Minute of How-Tos, Educational or Informative Content, as Well as Product Demos Were Top Ranked with Survey Respondents, 50 Percent of Whom Increased Their Digital Video Consumption in 2017 Wibbitz, the leading AI-powered video creation platform, released the findings from its latest study, Video For Business: Content Consumption Trends, analyzing how and where consumers are motivated to consume video in addition to the type of content they prefer. In late 2017, Wibbitz surveyed over 1,000 people…

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. Consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance metric from unaided awareness to return-on-ad-spend. IRIS.TV enables video-level contextual visibility…

Video Marketing Can Turn Cold Leads Into Hot Prospects, Increase ROI And Sales

In the crowded B2B arena, smaller companies’ marketing messages no longer have to struggle to be heard. TheVideoBot CMO, Maury Rogow, sees personalized video as a powerful, cost-effective way to connect with exactly the right audiences. It is estimated that in 2021, the average person watches more than 100 minutes of online video every day.(1) The vast bulk of this video consumption, says Maury Rogow, CMO of TheVideoBot and the CEO of Hollywood’s Rip Media Group, is marketing content. Big-budget marketers…

Sherpa Digital Media Delivers Key Metrics on Virtual Events and Video Streaming in 2020

The company shares its event attendance and video consumption metrics for the past year, spotlighting the growing demand for video-powered experiences. Sherpa Digital Media, Inc., a leading provider of virtual events, webinars, and webcasts for enterprise Marketing and Communications, shared usage metrics of its flagship platform for live and on-demand video hosting and streaming. Over the course of 2020, Sherpa hosted and streamed over 11,000 events, due in large part to a surge in demand for virtual events and online…

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

JW Player, the leading video software and data insights platform, announced it is acquiring VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions. The acquisition deepens JW Player’s already robust offering to global broadcasters and further accelerates its vision to empower customers with independence and control in today’s Digital Video Economy by offering easy-to-use, scalable video technology. Marketing Technology News: Vericast Survey: How Deals Play a Role…

83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video

Study uncovers insights about US consumers’ evolving purchase behaviors, media consumption, and general outlook about the future as progress is made in the fight against the global pandemic Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report that uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, dining and TV viewing—now that more than a year has passed since the…

As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

In collaboration with Mitsui, Zefr will bring GARM standard brand suitability solutions for video platforms in Japan as investment in video platforms grows in the market. Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as…

Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award

Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its Flip platform, has been named the Best New TV/Streaming Ad Sales Program or Product in the 2021 Digiday Video & TV Awards. The platform is a revolutionary OTT platform that delivers full-funnel attribution by connecting ad views to measurable results in order to provide transparent ROI…

Bitmovin Raises $25 Million to Drive New Innovations in Video Streaming Industry

Funding to Expand Bitmovin's Streaming Solutions to Meet 380% Growth in Network Traffic of Video on the Internet Bitmovin, a leading provider of video infrastructure for global digital media companies, today announced it has raised $25 million in Series C financing. The company will leverage this investment to drive the continued expansion of its product innovation and technology leadership in the streaming space. Bitmovin's Series C round was led by Swisscom Ventures with participation from Climb Ventures, and existing…

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

4 Key Benefits Of Using Videos In Your Marketing Strategy

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy. Marketing Technology News: MarTech Interview with…

Consumers Watched More Than 23,000 Years Worth Of Videos in 2020, Per Wistia’s State Of Video Report

Wistia Releases 2021 State of Video Report, Offering a Look at the Trends Shaping the Video Marketing Industry Wistia, a leader in the video and podcasting space, today released its video marketing report which found that 12.2 billion minutes worth of videos were watched in 2020, equating to 23,211 years worth of content. The 2021 State of Video Report was created through the analysis of user data from the Wistia platform, including more than 44 million videos that were uploaded between 2016 and 2020 across more than…