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The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

TIGA Reveals More Births, More Deaths and More Growth in the UK Video Games Industry

TIGA, the network for game developers and digital publishers, released new research on the UK video games industry which shows a surge in studio births, a spate in studio deaths and a swell in studios with zero employees. The overall studio population grew from 768 in November 2017 to 812 in November 2018. TIGA's research shows that in the year to November 2018: There was a surge in start-ups: there were 126 games start-ups or 10.5 start-ups per month (up from 6.15 start-ups per month in the period ending November…

Atari Brings the New Atari VCS Video Computer System to Life During E3 2019 — Launching Official Presale in Partnership With GameStop and…

After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer brands and interactive entertainment producers — makes several major announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 Electronic Entertainment Expo (E3) in Los Angeles, where it is holding private preview meetings with press, retailers, and…

Anzu Inks Exclusivity Deal With Axis Games, Bringing In-Game Ads to Their Games on PC & Console

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of…

IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…

Hyper Casual Games Saw Massive Growth in Q1 2020: New Report From Adjust and Unity Technologies Charts the Rise of the Blockbuster App Genre

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games' unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020. A new report from global app marketing platform Adjust charts the rise of a gaming app genre uniquely poised to benefit from…

GoDog Sports Announces Launch of Live Streaming Video Service for Youth Sports Leagues, Schools, Facilities & Tournaments

Sports Facilities Looking to Implement Social Distancing Measures and Remote Viewing Can Now Deploy GoDog GameStream, a Live Sports Streaming Service with DVR, Archiving and Highlight Creation GoDog Sports, a live streaming service provider for youth sports leagues, schools, tournaments and private sports complexes, announced the availability of GoDog GameStream throughout United States. As youth sports prepares to return to fields and video increasingly aides in social distancing, live streaming video for youth sports…

SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

The Trade Desk Expands Media for Humankind Campaign with New Video Ads

Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. Marketing…

Introducing Vimeo Create: A Suite of Tools That Make Professional-Quality Video Possible for Every Small Business

Vimeo announced the launch of Vimeo Create, a new suite of tools for making high-impact social videos in minutes. Available across web, iOS and Android mobile apps, Vimeo Create is a fast, easy solution for every small business owner and marketer to grow their business with video. Vimeo Create combines smart editing technology with an intuitive interface that guides users through the video-making process, from start to finish. Users can select from a gallery of professionally-designed video templates, or they can create a…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Adverty Partners With MADFINGER Games to Enable Seamless In-game Ads in Upcoming ‘Shadowgun War Games’

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title "Shadowgun War Games". Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date. Adverty AB, the leading in-game ad platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title "Shadowgun War Games". The…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…