How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

Return of the Postal Service: The Best Ways to Communicate with Consumers Right Now

People are hearing about COVID-19 from all directions – their friends and family, social media, the news media and more. They are confused about the ever-evolving healthcare guidance from spokespeople in the news and know they cannot believe everything they hear. This presents a unique opportunity for healthcare organizations and employers to step in and be their trusted source of information – for all types of health and wellbeing information, including COVID-related updates. Consumers are eager for new information about…

Lifesize Unveils New Intelligent, Hands-Free Video Meeting Experience with Alexa for Business Integration

Alexa voice commands on Lifesize meeting room systems allow customers to collaborate more efficiently and safely, enabling seamless work-from-anywhere options Lifesize, a global innovator of immersive enterprise communication solutions, announced a new native integration with the Alexa for Business intelligent assistant from Amazon Web Services (AWS), empowering Lifesize customers to tap into a wide range of productivity-enhancing, voice-activated controls via their existing Lifesize meeting room systems, without…

Top MarTech Post: 33 Questions to Ask When Evaluating a MarTech Solution Provider

When the time* comes to purchase a MarTech software solution, the considerations are vast and varied. Ensuring you end up with the optimal solution and the necessary level of ongoing support is highly dependent on an organization’s approach to vendor selection. There’s no question that the MarTech industry is jam-packed with vendors, and they’re not all created equally. Choosing the right marketing software vendor, whether it’s for an off-the-shelf solution or a custom build, requires careful, comprehensive investigation…

Democratize Video so Everyone Can Communicate With a Human Face

If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a smartphone. Instinctively the Prime Minister knows, as we all do, that when there’s a difficult announcement to make, showing a human face makes the best of it. Video provides an opportunity to be transparent, to present the face of the organization, and to communicate with humanity. But it also…

LiveXLive and PodcastOne Team with Adam Carolla to Combine Stand-Up Comedy with Musical Performances in Live Streamed Video Podcast

Airing as Part of "Adam Carolla Is Unprepared" Stand-up Comedy Tour, Event Showcases New 'Music Meets Comedy' Franchise for LivexLive and PodcastOne LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla -- a Guiness World Record holder for "most…

Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

Appinium's technology makes them the only option for Salesforce users who want real-time marketing, sales enablement, learning and customer-service data, all in one place While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer-success, and learning data build natively on Salesforce. Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts,…

Everything Has Changed: Brands Adapting to the New Post-Coronavirus Normal

As the COVID-19 pandemic continues along with the economic recession or depression that comes with it, brands around the world need to adapt their strategies quickly in a coronavirus world. The “new normal” has shifted drastically as consumers focus on social distancing, varying levels of quarantine, getting core essentials delivered and enabling online experiences from home. More than 22 million Americans have now filed for unemployment, others face work furloughs and many more are either sick or have a family member that…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

The HOTH Launches New eCommerce Video Product To Help Online Store Owners

The HOTH Introduces Their Newest Service: HOTH Product Videos, a Vital Accompaniment to Any ecommerce Product Listing. Let Potential Buyers Witness Their Next Purchase in a High Definition, Narrated Video. Whether Products Are Listed on Amazon, eBay, or a Separate Website, a Professional Product Video Can Provide the Extra Wow-Factor Needed to Convert Viewers into Purchasers The HOTH has recently created one of the most effective ways to reach out and grab customer's attentions. It can relay everything that’s awesome about…

APAC Spends Big on Rewarded Videos and Holiday Periods

Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video Smaato, the global in-app advertising platform, shares further insights on APAC from its Global In-App Advertising Trends Report’s spotlight on the region. With APAC on track to see a 25% increase in mobile ad spending in 2019, this edition of the report dives deep into the trends of importance for APAC from the first half of 2019. In-App eCPMs Across APAC     Country Indexed eCPM 1 New Zealand…

Pega Achieves HITRUST CSF Certification to Manage Risk, Improve Security Posture, and Meet Compliance Requirements

HITRUST CSF Certification Further Demonstrates Compliance with the Highest Industry Standards for Pega Healthcare and Life Sciences Clients Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Pega Cloud has earned certified status for information security by HITRUST. This demonstrates Pega meets some of the industry's toughest information protection requirements for sensitive information accessed or stored on the cloud, giving an added level of data…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

In recent weeks, our polarized nation found itself divided again, this time not by politics but by poultry. But Americans weren’t rallying for a chicken in every pot as in days of old; they were crying for a chicken sandwich in every Popeyes thanks to a brilliant social media campaign that propelled the No. 19 ranking Quick Service Restaurant (QSR) to a Top Ten Twitter trender all last week. In case you were sleeping under a rock or successfully disconnecting during the dog days of August, here’s the backstory. Popeyes…