How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

The HOTH Launches New eCommerce Video Product To Help Online Store Owners

The HOTH Introduces Their Newest Service: HOTH Product Videos, a Vital Accompaniment to Any ecommerce Product Listing. Let Potential Buyers Witness Their Next Purchase in a High Definition, Narrated Video. Whether Products Are Listed on Amazon, eBay, or a Separate Website, a Professional Product Video Can Provide the Extra Wow-Factor Needed to Convert Viewers into Purchasers The HOTH has recently created one of the most effective ways to reach out and grab customer's attentions. It can relay everything that’s awesome about…

APAC Spends Big on Rewarded Videos and Holiday Periods

Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video Smaato, the global in-app advertising platform, shares further insights on APAC from its Global In-App Advertising Trends Report’s spotlight on the region. With APAC on track to see a 25% increase in mobile ad spending in 2019, this edition of the report dives deep into the trends of importance for APAC from the first half of 2019. In-App eCPMs Across APAC     Country Indexed eCPM 1 New Zealand…

Pega Achieves HITRUST CSF Certification to Manage Risk, Improve Security Posture, and Meet Compliance Requirements

HITRUST CSF Certification Further Demonstrates Compliance with the Highest Industry Standards for Pega Healthcare and Life Sciences Clients Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Pega Cloud has earned certified status for information security by HITRUST. This demonstrates Pega meets some of the industry's toughest information protection requirements for sensitive information accessed or stored on the cloud, giving an added level of data…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

In recent weeks, our polarized nation found itself divided again, this time not by politics but by poultry. But Americans weren’t rallying for a chicken in every pot as in days of old; they were crying for a chicken sandwich in every Popeyes thanks to a brilliant social media campaign that propelled the No. 19 ranking Quick Service Restaurant (QSR) to a Top Ten Twitter trender all last week. In case you were sleeping under a rock or successfully disconnecting during the dog days of August, here’s the backstory. Popeyes…

Understanding Player Psychology: The 4 Types of Rewarded Video Users

Successful games must satisfy a wide range of users, each with diverse values, needs and desires. Or Shahar, VP of Development Partnerships for the Americas at ironSource, goes into how that psychology tends to break down among mobile players Successful games must satisfy a wide range of users, each with diverse values, needs and desires. To speak to all audiences, developers often design gameplay according to psychological factors, grouping players according to behavioral or emotional commonalities. After grouping these…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

Video Marketing Stats That Every Marketer Needs to Know

Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up to 6 times? If you want better responses you should consider this medium. It takes a lot of work and resources to make a good presentation. Besides the camera, lights, editing software and other equipment, there is also the material and its delivery. Writing a script is hard enough, but even the most compelling script needs a charming…

How to Make Top-Ranking Evergreen Content from a Tool Review Post

Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t. Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for…

MarTech Post of the Week: Better Insights in Store for Retailers

On a crowded high street, shop owners have to work hard to attract customers, tempt them into browsing and ultimately, encourage them to buy. For this reason, there are classic tricks of the trade – perhaps a grocer will pump out the smell of fresh bread and coffee. They might even have some products unboxed and ready to try out. But all the freshly baked bread in the world won’t help if they’ve put the wrong price tag on key items, hidden the best-selling stock at the back of the store and forgotten to get anyone to cover…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

Getting Started With Video Content Marketing

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Interactive Video: The Smartest Way Forward For Video Marketing

By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball moving in a big way for interactive video. Forecast after forecast for marketing technology and trends has called on the savviest marketers in the game to be paying close attention to the unbound potential the episode truly portrays, outside of deciding that Collin should be the one to jump off the balcony (spoilers). In their Q4 budget roundup, Netflix’s Chief Content Officer, Ted Sarandos, said this new medium of…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

5 Strategies to Boost Online Post-Holiday Sales

The holiday season may be over, but customers are still in the mood to buy products, with gift cards and holiday cash burning holes in their pockets. The push to buy last-minute gifts and exchange one gift for something else are just a few reasons why consumers are shopping in January.  Capturing these sales during the post-Christmas, Hanukkah and Kwanzaa holiday season is not an automatic task and requires a bit of planning. The key is to pay attention to signals from your customers. Here are five strategies to boost those…