The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many advantages it offers both buyers and business owners, it can be challenging for online retailers to come up with new and exciting ways to wow their online audience. Nowhere is the competition for customers as fierce as it is on the world-wide web. In order to stand apart from competitors sites,…

This Holiday Shopping Season, Innovators for Video Analytics and Touchscreen Solutions Aim to Empower Companies with In-Store Interactive Video Marketing Capabilities Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced a partnership with leading global supplier of touchscreen solutions, Elo, to enable interactive video solutions. Elo, inventor of the touchscreen and holder of 400 global patents, provides…

New solution to help small businesses effortlessly build video-centric marketing campaigns Wave.video will reveal a major product transformation on November 20th. The new product roadmap, named "Video funnels", will use Artificial intelligence (AI) to help digital marketers and small businesses create, repurpose, and manage videos for the entire customer journey. "There is a vast and underserved market seeking affordable video-centric solutions that combine hosting, editing, and conversion tools for the entire marketing…

In the past 12 Months, 96% of Marketers Have Placed AD Spend on Video Marketing on Social Animoto, the company that makes it easy for anyone to create professional marketing videos, released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020. This report investigates a survey of consumers and marketers to find out how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Social Video Drives…

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it's versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one to make their advertising efforts stand out among the competition. As provided by Carola Jain, here are 4 ways to improve your Facebook video marketing. Provide captions with videos. By performing a…

Even though Facebook has moved away from being the cool, young kids' platform and more towards a mature, adult audience, it's power as a social media platform is still undeniable. While video sharing sites like YouTube and Tik-Tok are dominating the younger audience, Facebook video marketing still commands attention as a form of promising video content sharing. Videos precede higher engagement rates, and when paired with the massive user scope and a video-biased algorithm, Facebook becomes a video platform rivaling its…

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

National Staffing Firm Mondo Reveals that GDPR Compliance, AL/ML-Powered Tech, and Reactive Design are also Top Marketing Priorities for 2019–2020 Seventy-six percent of respondents indicated that video marketing was their top priority for 2019-2020, according to a new survey of more than 1,000 creative and digital marketing decision-makers by Mondo. The Mondo Creative & Digital Trends survey also revealed GDPR compliance (55%), Artificial Intelligence/Machine Learning-powered tech or services (41%), and reactive…

Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up to 6 times? If you want better responses you should consider this medium. It takes a lot of work and resources to make a good presentation. Besides the camera, lights, editing software and other equipment, there is also the material and its delivery. Writing a script is hard enough, but even the most compelling script needs a charming…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels available for digital marketing campaigns, it can be difficult to navigate — Even for the pros. Regardless of whether you choose to advertise through social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always…

Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most…

By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball moving in a big way for interactive video. Forecast after forecast for marketing technology and trends has called on the savviest marketers in the game to be paying close attention to the unbound potential the episode truly portrays, outside of deciding that Collin should be the one to jump off the balcony (spoilers). In their Q4 budget roundup, Netflix’s Chief Content Officer, Ted Sarandos, said this new medium of…

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

With 87% of online marketers using video content to improve their marketing technology strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a video as compared to 10% when reading it in a text. But the fact is, that kind of success is not very easy. Your video marketing should also be bang on! With video being the superhero of marketing, you will always get back what you put forth in your video marketing strategy. Avoid any…

In the past few years, smartphone manufacturers have been improving their product quality rapidly, especially in the camera department. Today’s flagship smartphones can capture images and record videos with comparable quality to some entry-level DSLRs. In addition to that, the displays on smartphones are high-quality so watching movies on the go is no longer a pain in the eyes. These two factors alone are enough to change the way we consume and create content. If you’ve been browsing the internet long enough, you must…

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of video marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…