OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology provider, announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace. OpenX’s new video header bidding solution…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning providers with an end-to-end platform for creating, managing, and monetizing video content. In recent years, the growth of pay-per-view and video subscriptions has expanded from the consumer market into online education and professional training. Driven by increasing job specialization and the rise of nontraditional college students, the global…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

Unified Office Announces Hospitality Management Suite for Hotels, Enabling Increased Productivity and Room Monetization Once Again

Helps Hotels Bring Sales, Scheduling and Customer Experience to a New Level Unified Office, Inc., a leading managed services provider offering reliable hybrid cloud-based virtual communications services and business analytics announced today that they are bringing their award winning Total Connect Now (TCN) business communications solutions to the hospitality industry. This offering will integrate with leading hotel management and messaging services such as Opera, Synergy and Kipsu to provide full customer visit, bookings…

InPlayer and DÜZY: Transforming Video & Livestream Commerce

DÜZY is partnering with InPlayer as the video monetization platform to power their in-video, live and on-demand transactional services. DÜZY is a patented in-video commerce tool revolutionizing the way businesses, causes, services, influencers, agencies, and video-service providers increase conversion through e-commerce, donations, and lead capture. DÜZY is the only in-video technology where users shop, donate, or enter information without leaving the video. Marketing Technology News: Zendesk Relate 2020: Come Join The…

New Study Reveals Rising Demands for Cross-Platform Video Solutions as Publishers’ Needs Evolve

Publishers cite header bidding as key to programmatic video growth, driven by mobile, CTV and OTT  Premium digital advertising technology company, PubMatic, released findings from a study commissioned with Forrester Consulting around global video ad monetization trends. In an effort to better understand how publishers' needs are evolving, the research provides insight into the most pressing changes and challenges in cross-platform video monetization. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP…

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on the quality in a dramatically changing legal environment.…

ReelTime VR Gives Amazon Prime Video’s 32.4 Million US/UK Viewers Exclusive Access to “in Front of View”, the World’s #1 VR Travel Show

All of season two of ReelTime VRs VR travel series “In Front of View” starring international superstar Front Montgomery and her daughter Leonie Montgomery is now available exclusively to all Amazon Prime Video viewers for the first time by utilizing ReelTime VRs proprietary “Ubiquiview” technology. Currently, there are an estimated 26 million Amazon Prime Video viewers in the US and 6.4 million in the U.K. that can now view the entire eight-episode second season exclusively, prior to being released to the general public.…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

Parks Associates’ 2nd Annual Future of Video Addresses New Content Strategies With Executives From Akamai

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they'd had the ability to put the subscription on hold to use later. Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, featuring industry leaders perspectives on viewer…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the popular premium video on demand services like Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.…

TikTok Challenger Triller Scoops New Funding; Eyes New Innovation in AI-based Video Capabilities

Proxima's Funding Supports Triller's Aggressive Growth Strategy, Which Has Grown 500 Percent in the Last Year Alone, Including the Acquisition of UK-Based Mashtraxx, to Unlock Video Editing and Tracking Capabilities for Triller's 60m Users Triller, the AI-powered music video platform, announced a new round of funding, led by Proxima Media, and the acquisition of AI technology. Proxima Media brought in a consortium of well-known industry veterans to support the funding round, which brings a new level of support to Triller.…

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and monetization platform, today announced it was selected as the best video SSP in Adweek's first "Readers' Choice Awards." The award recognizes the top advertising and marketing technology providers across 24 categories selected by the entire Adweek community. In its inaugural year, more than 15,000 votes were cast by Adweek's readers of leading brands and agencies to determine the 2019 honorees.…

SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween

AMC's FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at scale SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with AMC to power programmatic monetization for over-the-top (OTT) video throughout the Halloween season. The weeks leading up to Halloween earn high viewership for AMC, which is the #1 cable network in October thanks to "The Walking Dead" and the annual FearFest programming event,…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

Content Management Vendors Need Deeper MetaData and Monetization Tools to Win over Media Companies

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…