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SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology provider, announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace. OpenX’s new video header bidding solution…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

Imagen Makes Licensing Video, Podcasts and Images a Breeze with New Intuitive Monetization Feature

Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a…

Waypoint TV Taps Wurl’s Video Distribution and Monetization Services to Deliver its Network to New Platforms

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it is powering the delivery of Waypoint TV, a go-to destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus. By joining the Wurl Network, Waypoint is making its more than 1,000 hours of fishing and hunting shows and films from over 70 top producers more accessible to its community of millions of viewers. Leveraging Wurl's video distribution expertise, Waypoint's extensive catalog…

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning providers with an end-to-end platform for creating, managing, and monetizing video content. In recent years, the growth of pay-per-view and video subscriptions has expanded from the consumer market into online education and professional training. Driven by increasing job specialization and the rise of nontraditional college students, the global…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

Whisper Chooses ‘State Of The Art’ Blackbird to Drive Sports Video Production

Blackbird plc, the developer and seller of the market-leading Blackbird cloud video editing platform, announced that Whisper, the sports and live event production specialist, has chosen Blackbird to drive major video production efficiencies for its clients. Co-founded by David Coulthard, Jake Humphrey and Sunil Patel, Whisper is a leading broadcast production company. Whisper specializes in the production of entertainment and sports content with a portfolio that includes Formula One, the Rugby World Cup, the Women's Six…

LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire

New Upgraded Apps Deliver Songs, Shows and Podcasts in Personalized Dashboard to Over 90 Million Consumers in United States and Canada LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly…

LiveXLive and PodcastOne Team with Adam Carolla to Combine Stand-Up Comedy with Musical Performances in Live Streamed Video Podcast

Airing as Part of "Adam Carolla Is Unprepared" Stand-up Comedy Tour, Event Showcases New 'Music Meets Comedy' Franchise for LivexLive and PodcastOne LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla -- a Guiness World Record holder for "most…

Primis, Video Discovery Offers Out of the Box RTB Capabilities

Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via client-side tech solutions, either with a regular VAST tag or header bidding (e.g. Prebid.js). Marketing Technology News: VIOOH Completes Leadership Team With Senior Marketing and Product Hires Primis' Out of the Box RTB  improves this capability by providing publishers…

Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy

Elements' Live Stream Feature Transforms a Publisher's Unique Editorial Focus Into a High-Impact, Low-Lift, Quality Video Experiences Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream and monetize video content across multiple devices. Publishers can seamlessly engage with readers through live broadcasts while developing new revenue streams through advertisers and custom sponsorship…

Service Businesses Can Now Give Video Estimates Using Zoom

Workiz's New Integration with Zoom Allows Service Businesses to Provide Estimates Remotely, Protecting Clients and Technicians during the COVID-19 Pandemic Workiz, the leading field service management and communication software, announced a new integration with Zoom, the video conferencing service. In response to a growing need, Workiz provided this new integration feature to enable service businesses, such as repair services, junk haulers, and carpet cleaners, to give video estimates to their customers. By reducing  the…

Zixi Announces Vimond IO Live Video Editing Integration

Joint Offering for the Collaborative Cloud-Based Editing of Live Video Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced a partnership and integration with Vimond, an innovative collaborative cloud-native video editing tool made for post-video production that provides editors with all the necessary functionality needed to create outstanding, audience engaging content in seconds. Marketing…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…

Zixi Partners With Blackbird For Global Live Video Editing

Cloud-based offering enables real-time editing from anywhere Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced a partnership and integration with Blackbird, the world's fastest, most powerful professional cloud video editing and publishing platform that provides rapid access to video content for the easy creation of clips and highlights to multiple devices and platforms. Blackbird powers…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…