FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint
The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform.
Today, Fox Corporation, announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast…