Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time to Acr-Powered Programmatic TV Video…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung's proprietary audience segments powered by automatic content recognition…

Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel

Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form, and Vertical Networks, announced their OTT channel Whistle TV is coming to Roku in partnership with Cinedigm. The Roku Channel, the home of free and premium entertainment on the Roku platform, is the latest to offer Whistle TV’s sports lifestyle and entertainment network, expanding their distribution that currently includes Peacock, Samsung TV Plus, Vizio SmartCast, and Sinclair Broadcast Group’s STIRR. Marketing Technology…

VideoElephant TV Launches More Free Digital Channels

VideoElephant TV, a free OTT streaming service that provides viewers access to short-form video content from over 200 award-winning global news, entertainment, sports, and lifestyle partners, announced the addition of more than 15 new digital channels. These digital channels of premium content have been added to the service featuring videos from some of the world's leading media brands. In addition, it has expanded content in multiple languages and from providers from around the world. VideoElephant TV's award-winning…

VideoAmp Integrates Conversion Logic Capabilities

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

Bambuser Launches New Features for Enhanced Live Video Shopping Experiences

Interactive live video streaming provider Bambuser announced the addition of several new features to the company's Live Video Shopping platform. The new capabilities enable retailers to drive deeper customer engagement and maximize the impact of their live streaming e-commerce initiatives, both during and after the events. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio Major feature enhancements include: Multi-domain broadcasting: …

Adjust Launches Subscription Tracking Product As Mobile Streaming And App Subscriptions Boom

New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their Smartphones to Stream Video and TV Services Every Day As the mobile app subscription business accelerates, Adjust launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

VentureBeat’s VB Transform Sets New Records for Virtual Event Audience, Powered by AnyClip’s Luminous Video Platform Technology

Holistic video distribution strategy with long-tail VOD hub increases viewership 24X vs VentureBeat's prior virtual event execution, raising value for attendees and sponsors alike AnyClip Inc., the video content data and technology company, announced the results of a successful technology partnership with VentureBeat, in which an innovative and multifaceted distribution strategy powered by AnyClip's Luminous Video Platform delivered strong outcomes, raising the value of the Transform 2020 event presentation for viewers…

LiveXLive Expands Video Distribution In 13 Markets in Latin America Region With ICARO Media Group

ICARO Mobile App Technology Powers Personalized Content Experiences, Revenue Opportunities and Global Reach Adding to LiveXLive's User Experience on Mobile for Millions of Consumers in LATAM LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today its mobile expansion in Latin America via new exclusive video distribution deal with ICARO Media Group, a provider of the most advanced AI, digital media platform and content aggregation…

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Loop Media, Inc. Announces Partnership With DistroTV to Add Multiple New Channels to the DistroTV Lineup

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced the addition of 19 new music video channels to DistroTV, the independent free streaming television service catering to multicultural, globally-minded viewers in the US, Canada, and UK. DistroTV viewers will have the option to select channels based on a specific musical genre, mood, time of day, or popularity. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO In addition to the new music…

Synamedia Brings the Benefits of Cloud to Its Entire Video Network Portfolio With New VN Cloud Managed Service

Synamedia, the world's largest independent video software provider, launched Synamedia VN Cloud, a managed service for its entire video network portfolio. Drawing on Synamedia's vast experience, VN Cloud brings together broadcast quality of service with the latest cloud technologies to provide the flexibility and scale broadcasters and video service providers expect today. VN Cloud is the industry's first solution to offer end-to-end video network functionality on any public, private or hybrid cloud, and breaks new ground by…

Wurl Network has Launched 42 Channels on Plex

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Plex, the popular streaming media platform for all your favorite media, recently launched 42 channels on the Wurl Network. The channels, all launched in a single day, include such popular programming as Reuters, The Bob Ross Channel, Game Show Central, Deal or No Deal, Wipeout Xtra, FailArmy, The Pet Collective, People Are Awesome, and WeatherSpy, from leading studios including Reuters, Cinedigm, Game…

Loop Media, Inc. Announces Partnership With TiVo to Add 18 New Music Video Channels to the TiVo+ Content Network

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video  announced a partnership with TiVo™ to deliver 18 of Loop Media’s music video channels to the TiVo+ content network. With the newly added Loop Media music channels, TiVo customers will have access to a huge selection of Loop Media’s music video library on TiVo+, where customers can discover what music is trending by moods, genres and popularity. TiVo’s content network, TiVo+, delivers over 70 free streaming channels and…