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Mirriad Adds Niteen Crawford-Prajapati as Chief Technology Officer to Accelerate AI-Powered Platform for the Linear TV and Digital Video…

Platform Has Reinvented the Way Brands Place Ads Within Linear TV and Digital Video Computer vision and AI-powered platform company Mirriad announced the appointment of global solutions architect and product developer Niteen Crawford-Prajapati, as Chief Technology Officer. Prajapati will be accelerating Mirriad’s cloud strategy for vast integrations with global broadcasters and the digital video ecosystem, allowing for seamless ad insertions in linear and digital content at scale. With over ten years of experience in the…

Number of Paid Memberships on Leading Chinese Online Video Platform to Reach 100 Million in 2019, Technology and Innovative Content to be…

Entgroup, a leading Chinese consulting firm, announced the release of a new corporate report, entitled Observations on the 2018 China Paid Video Market. According to the report, the number of paid members subscribing to China's online video platforms will surpass 300 million during 2019. This figure was 230 million members at the end of 2018, a number which has increased at a compound growth rate of 119 percent over the past three years, a much faster pace than compound growth in the overall number of Chinese internet users,…

Videolicious Awarded US Patent for Technology Core to Its Proprietary Video Automation Platform

Patent Protects Methods and Systems for Understanding How Video Content is Consumed—Down to the Word and Image Level—Then Visualizes Insights and Recommendations for Precision Video Optimization Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announced the issuance of a patent by the US Patent Office. The new patent protects the deep video content analytics integral to the company’s video automation technology. This is Videolicious’s second patent; it’s first, granted in…

Foap Expands Service Offering: Adds Video Creation to its Popular Missions Technology Platform

Brands Around the World Now Have Access to One-Of-Kind, Authentic Video Content from the Foap Community of Nearly 3mm Global Content Creators Foap, a marketplace that connects brands and marketers with its global community of nearly 3 million content creators to generate exclusive, authentic visual content, announced that they will be expanding its popular Missions platform to include video. Brands around the world have leveraged Foap Missions to generate one-of-kind images for social media and digital marketing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from AnyClip (Video),  Hive9 (B2B commerce), 3CLogic (Customer experience), Bazaarvoice (e-commerce), and Guru (Customer Experience). AnyClip Launches Luminous Watch Event Video Solution As virtual events, conferences and trade shows gain popularity among event hosts and audiences alike, video data and technology company AnyClip is launching Luminous Watch for Events, a specialized…

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to drive site visits,…

AnyClip Launches Luminous Watch Event Video Solution

Automated video hub technology maximizes lifetime value of events for hosts, attendees and sponsors As virtual events, conferences and trade shows gain popularity among event hosts and audiences alike, video data and technology company AnyClip is launching Luminous Watch for Events, a specialized version of its Google News Initiative-supported video on demand (VOD) platform. The newest solution in AnyClip's Luminous Video Platform lineup, Luminous Watch for Events enables event organizers to maximize the lifetime value…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from maaiiconnect (Customer Experience), GumGum (Video), 141Live (Influencer Marketing), ArvzApp (Mobile), and John McAfee (Unified Communication). maaiiconnect: How to Transform Customer Experience With Technology Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing…

Attendify Launches Attendify For Virtual Events Platform; Boosts Industry Resiliency

Platform Combines the Power of Advanced Networking and Planning Tools for Event Organizers, Speakers and Attendees Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience. “The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of…

Wave.video Presents a New Technology for Instant Video Content Updates

The new technology, based on the integration of advanced online editor and cloud-based video hosting service, allows making changes to the videos that have been already published on websites. In 2020 Wave.video makes a major pivot and turns from an online video editor into a comprehensive video marketing suite that includes instruments for video making, repurposing for multiple channels, video hosting, content management, online collaboration, and video analytics. The new technology makes Wave.video a unique solution…

Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st Magnite, the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

maaiiconnect: How to Transform Customer Experience With Technology

Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing products and prices, CX is the key differentiator that businesses are competing on. But investing in the right software to improve CX isn't easy when people take into account customer interactions across various channels and touchpoints. 96% of people think businesses need to improve communication. Many brands are failing or falling behind due to poor touch…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms

New capabilities will further streamline video conference experiences between Lifesize meeting room systems and third-party video conferencing services Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft Teams video meetings and other third-party video conferencing services for its 4K family of Lifesize Icon meeting room systems. The enhanced support will allow customers to more easily and flexibly switch between a variety of cloud video conferencing…

AccuTitle Acquires Title Software Platform Landtech

Presenting a state-specific and intuitive cloud-based option to Landtech clients AccuTitle, a leading provider of title management platforms focused on streamlining the real estate title production and closing process, has announced the acquisition of Florida-based Landtech Data Corp. This acquisition increases AccuTitle's client base to over two thousand title organizations and adds key states to its offering. The industry experts at AccuTitle and Landtech, together with the recently acquired Closers' Choice team, create…

LiveXLive Partners With Global Pay-Per-View Platform FITE

LiveXLive Will Bring "LiveZone" Coverage to Select FITE Events and Both Companies Will Explore New Music, Sports and E-gaming Crossover Tentpole Events Promotions, Technology & Content Deals for Pay-Per-View Events Brings Opportunity to Drive All Lines of LiveXLive's Business including Subscriptions, Digital Ticketing, Merch, Ad-Based & Sponsor-Driven Viewing LiveXLive Media, Inc. a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qualtrics (Customer experience), Nuxeo (Content), Vonage (Unified Communications), Informatica (Data Management), and Digital River (E-commerce). Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration Qualtrics, the leader in customer experience and creator of the experience management category, announced enhancements to their Voxpopme integration,…

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Naver, Leading Online Search Platform in South Korea and Creator of the LINE Messenger App, Deploys Bright Pattern

Naver search platform, the creator of LINE, Asia-Pacific's leading messenger app with over 600 million users, uses Bright Pattern Contact Center for remote workforce Naver, frequently referred to as 'the Google of South Korea' and creator of a top APAC messenger app, has deployed contact center software partner, Bright Pattern. Naver is the creator of the top messenger app in Asia-Pacific, used by over 600 million users including 25 million in the US. Naver is also the leading online search engine in South Korea, handling…