Creating Virtual Experiences in the Age of Zoom Fatigue

Virtual experiences are the talk of every digital conference today. With every in-person interaction pivoting to virtual – happy hours, client meetings, even full-blown conferences – it’s no wonder “Zoom fatigue” has become such a widely experienced sentiment. But it doesn’t have to be! Whether you’re planning a meeting for two or an event for 2,000, there is so much opportunity to create something meaningful and worthwhile for attendees. Involve Your Participants. Creativity Is Key. If you’re not prioritizing ways in…

Agora Powers Innovative Virtual Experiences Beyond Video Conferencing

Agora, Inc, a pioneer and leading platform for real-time engagement APIs, announced impressive growth across its customer base in Q3 driven by increased demand for real-time engagement (RTE) technology. Agora, with dual headquarters in Santa Clara, California, and Shanghai, China, saw a 95.4% increase in active customers year-over-year as of September 2020 and continues to power some of the most exciting digital transformations in the world. Heading into the new year, Agora will continue to be the go-to developer-friendly…

New Consumer Survey from Vertebrae Reveals Shoppers Are Seeking Virtual Experiences to Overcome Online Shopping Hurdles

Vertebrae, the technology leader in web-based 3D & augmented reality (AR) solutions for retail, announced findings from a major consumer survey that looks at shopping behaviors during the ongoing pandemic as retailers prepare for the all-important holiday season. The survey found that even as retail outlets reopen across the country, close to 1 in 2 shoppers (48%) still do not believe it’s safe to shop in stores. And nearly 4 in 10 (38%) won’t try on apparel or accessories or test makeup in the store -- and that…

Brightcove Launches Industry-Leading Virtual Event Experiences Solution

New solution includes customizable, immersive, live, and always-on video experiences to help brands pivot physical events to virtual Brightcove Inc., the world’s leading video technology platform, announced Brightcove Virtual Event Experiences, a solution that allows organizations to deliver high-quality virtual events featuring bold, interactive experiences. Responding to a crucial market need, Brightcove Virtual Event Experiences enables organizations to host events with market-leading video technology to engage with…

Kaon Interactive Announces Non-Immersive VR, First Enterprise Marketing Platform to Bring Virtual Reality Experiences to Every Device

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced two key milestones: the launch of an industry innovation, "non-immersive" VR (virtual reality), and the receipt of a coveted industry award. A new technology evolution to Kaon's High Velocity Marketing Platform®, non-immersive VR extends the value of the company's existing virtual reality-based B2B marketing solution by delivering these experiences not just on VR headsets, but now on smartphones, tablets, desktop…

MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

6 Tips to Make Virtual Events a Success in the New Year and Beyond

Regardless of the industry or business size, every company was forced to make some sort of pivot in 2020 to address the challenges that COVID-19 presented. This was especially true for marketers with corporate event strategies. While 2020 started with the sudden cancellation of several industry events and the hope for some sort of normalcy by mid-year, even those who pushed their events back six months quickly recognized that in-person events weren’t going to happen. This was the exact scenario that my team was faced…

What Netflix Teaches B2B Marketers About Creating Binge-Worthy Digital Experiences

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20 billion in revenue in 2019. And in recent months, the company’s power has only intensified as other entertainment options fell by the wayside. When lockdowns first hit this spring, Netflix touted 16 million new sign-ups. I’ve always been fascinated by Netflix’s unique, and highly…

Vidyo Announces Three New VidyoRoom User Experiences

Vidyo, Inc., the leader in embedded real-time video solutions, announced upgraded interfaces to its VidyoRoom Solutions, with three new in-office video conferencing experiences curated to provide an optimal collaboration environment for hybrid teams.  As employees look to migrate back to the office post-pandemic, while others continue to work remotely, new interfaces for huddle rooms, meeting rooms and boardrooms, including conference controls and support for immersive experiences, will become increasingly important.…

The Watches of Switzerland Group Launches Virtual Boutique in the UK with Vee24

Vee24, the leader in intelligent, conversational, multi-experience solutions, announced that the Watches of Switzerland Group, a leading luxury watch specialist, is using the Vee24 platform to create a Virtual Boutique for customers seeking expert guidance and timepiece inspiration while shopping for luxury watch brands. The Watches of Switzerland Group is known for its attentive, personalized, in-store experience. Following a surge in online sales since May 2020, the Watches of Switzerland Group has raised the bar in how it…

Black Friday to Cyber Monday Conversation Volume Spikes to Never-Before-Seen Levels as Consumers Ditch in-Store Experiences for AI-Powered…

LivePerson's peak conversation volume during Cyber Weekend 2020 triples compared to Cyber Weekend 2019 LivePerson, Inc., a global leader in conversational AI, announced record-high conversation volumes for the holiday shopping season. The all-time highs cap off a year of incredible growth, driven by structural changes in consumer preferences and accelerated by the COVID pandemic. The skyrocketing growth in conversation volume — defined as the number of full interactions between a consumer and a brand on LivePerson's…

Lessor Group Counts on Agillic to Personalize Customer Experiences

Omnichannel marketing software company Agillic is going to support Lessor Group in building data-driven and personalized communication. The company offers payroll and HR solutions and operates internationally. It has made customer-centricity a strategic priority in its efforts to attract new customers, increase customer loyalty, and maximize the customer lifetime value. In recent years Lessor Group has transformed its business from a primarily product-oriented company towards a customer-centric organization. Relevant and…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

Hyundai and Spotify Release Digital My City Unlocked Local Experiences

Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling. Lauren Juaregui (Miami) – Jauregui has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams. Amber Mark (New York City) – Mark was nominated for…

Higher Logic Announces New Product Offering to Support Engagement for Virtual Events

Higher Logic, the industry-leading, engagement platform announced a new product offering that will support organizations through virtual events. The Higher Logic platform will now offer an event-specific online community that will work with an organization's existing virtual event platform to drive engagement and deliver value before, during, and after the event takes place. The events industry made a drastic pivot from in-person events to virtual events in 2020 and that will likely carry into 2021. Higher Logic developed…

Yellow Messenger offers Free AI-Powered WhatsApp Virtual Assistant to Empower Businesses

In the wake of the pandemic, the 'Get AI Ready' campaign is powering enterprises of every scale with Virtual Assistants on WhatsApp Business accounts for free Gartner states that by 2025, customer service organizations embedding AI in their multichannel engagement platform will elevate operational efficiency by 25% Brands gearing up for the festive season will have the opportunity to use Conversational AI and optimize their D2C channels with Yellow Messenger chatbots in 120+ languages In an effort to help businesses…

Zendesk and WhatsApp Partner to Enable Powerful Conversational Experiences

Zendesk, Inc. announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile. A key enabler of these capabilities is a strategic partnership -- among the first of its kind -- that expands the current integration with Messenger and empowers companies to immediately engage with customers, share information, and respond to questions across all Facebook messaging services including WhatsApp, Messenger, and Instagram. As…

Medallia Launches Virtual Fan Experience Dashboard for Vendée Globe

Medallia, the global leader in experience management and title sponsor of Pip Hare in the 2020-2021 Vendée Globe, announced the launch of a virtual fan experience site designed to help Pip Hare engage with fans in a rich way during the Vendée Globe which began on Sunday, November 8 2020. “My dream to compete in the iconic Vendée Globe is 30 years in the making and now that I’m here I’m delighted I can take people from around the world with me,” said Pip Hare. “This year, the challenges of isolation and the importance of…

Endavo Enhances Platform to Meet Growing Demand for Virtual Live Events

Global Streaming Platform Adds Two Halloween Live Virtual Events to Fall Lineup – The Dark Zone Live on Queen Mary and The Murder House Endavo Media and Communications, Inc., a global OTT video distribution platform for innovative creators and communities, announces its recent investment to bolster its live event and channel offerings. With in-person events continuing to be sidelined beyond 2020, the company is producing a robust streaming schedule that includes film festivals, concerts and performing arts. Endavo’s new…

ON24 Announces Winners of Virtualized Event Awards Honoring the Best Transformations to Digital

Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…