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GoDaddy Acquires Over to Help Everyday Entrepreneurs Easily Create Engaging Visual Content Online

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…

PhotoShelter Launches FileFlow App, Empowering Photographers, Their Clients and Creative Teams to Access and Share Visual Content Instantly

New app helps photographers and brands browse, search and share files directly from their iPhones PhotoShelter, the leading digital asset management platform for visual storytellers, announced the launch of FileFlow, an app for users across its cloud-based platforms including PhotoShelter for photographers and Libris for brands. The app grants PhotoShelter and Libris stakeholders the ability to search, download and share photos instantly from their iPhones. FileFlow provides users with permission-based access to all content…

Scalability and Visual Content Workflow Improved as Bright River and ShotFlow Integrate E-Commerce Technology Platforms

E-commerce Businesses Scaling Content Production Benefit from Technology Platforms Embracing "Open Ecosystem" Vision Bright River, a global leader in end-to-end visual product content solutions for e-commerce, announced its integration partnership with Capture Integration's ShotFlow, offering more scalability to photo studios serving the e-commerce industry. High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers…

Getty Images Selected by Nestlé as Preferred Provider for All Visual Content

Agreement Includes a Fully Integrated Enterprise Solution from Digital Content Acquisition to Distribution Pertinent to the Entire Portfolio of Nestlé’s Brands and Agencies Getty Images, a world leader in visual communications, announced its appointment as Nestlé’s preferred provider for digital visual stock and custom content. With some 200 million digital assets available, and the added assurance of copyright compliance on all content, Getty Images is uniquely set up to provide an integrated solution to the world’s…

Why Your Visual Content is Worth its Weight in Gold

Most, if not all, marketers today understand the importance of digital media and the ways in which visual content increases engagement and boosts brand awareness. As the use of visual assets grows so does the understanding of their bottom-line impact. What was once an effective tool for connecting with prospects and customers has become a business-critical imperative. Let’s examine why visual content is more important than ever and how to implement it into your marketing campaigns: A Visual Treasure Trove Facebook posts…

Catalog Launches To Simplify Custom Visual Content Creation and Support Independent Visual Artists

The Company Has Completed Pilots with Sony Music and National Geographic and Has Raised $1.5 Million in Seed Funding Catalog, a company working with artificial intelligence and independent visual artists to automate and scale custom visual content production launched with $1.5 Million in seed funding. Investors in this round include Moonshots Capital, Techstars, and Luma Launch. They join previous investors Day One Ventures, Greedy Fish Ventures, Mikhail Naumov, Eric Siu, and Jonathan Berent, Director of Global…

Keeping up with Everyone’s Insatiable Appetite for Visual Content

The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer when you figure that our brains take less than a second to process them. Images paired with written information help boost recall by up to 65 percent, and a recent HubSpot survey revealed that 81 percent of respondents have been convinced to buy a product or service by watching a brand’s video. We know too that companies that use videos in their marketing have 27 percent higher clickthrough rate and 34 percent…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

Visual Content Platform Slidely Acquires Unstock, Solidifying Position as Video Creation Powerhouse for Businesses

As It Passes $1M In MRR, Slidely Fortifies Its Video Creation Platform PROMO With The Acquisition Of Video Marketplace Unstock, Accelerating Plans To Converge Its Business Platform And UGC Community Slidely, the visual content platform and creator of PROMO, the #1 video creation solution for SMBs, announced that it had acquired Unstock, a mobile-first UGC (User Generated Content) video marketplace, expanding its ability to empower businesses of all sizes to easily create professional videos for successful marketing…

Dyspatch Visual Editor Empowers Users to Create and Edit Transactional and Triggered Email Content without Touching Code

Eliminates Organizational Inefficiencies and Improves Time-to-Market Dyspatch launched their Visual Editor, empowering marketers, designers, and product managers to create and change transactional and triggered email content quickly and easily without editing or deploying code. The Visual Editor allows even non-technical users to create complex emails in minutes, and measure time to market in days. According to the recent Dyspatch report, Transactional Email: Capitalizing on Missed Opportunities, which featured a report…

Dynamic Yield And ContentSquare Join Forces To Bring Powerful CX-Centric Visualization

ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions. ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile, and websites. With this partnership, marketers can leverage ContentSquare’s visual…

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior. It has become clear that the more visually stimulating an advertisement, the more likely someone will click on it. But what’s after video? This year, as machine learning, artificial intelligence, HTML5 and other tools evolve and are more widely adopted, expect interactive, highly visual…

Catering Content to the Muted Generation

Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.  It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…

SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

GoodFirms Experts’ Survey: Google Analytics Metrics has Disclosed the Most Popular Data Visualization Tools

In this digitalized world, businesses with online presence are surviving with the help of Google Analytics. The marketers and the Best SEO Companies provide the analytics to the various organizations to create better products and services such as how much traffic reached their website daily, how many pages were viewed, through which source the visitors came, and much more. Today, Google Analytics has become a vital tool for the digital marketing companies. It provides complete information about how the website is…

Tier One Partners Hires Hotze to Bolster Growing Content Practice

Veteran Content Strategist Adds Extensive B2B and B2C Storytelling Experience Tier One Partners, an award-winning, full-service PR, digital, and content agency, announced that Gary Hotze has joined its expanding team as a content strategist. Most recently, Hotze was the marketing content manager at Illinois Technology Association (ITA), a 500+ membership organization devoted to helping Illinois-based technology companies grow their business. In this role, Hotze provided ITA’s membership branding, PR, and marketing counsel.…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

Verizon Media Provides Developer Community With Tools for Analysis and Visualization of COVID-19 Data

Verizon Media today announced the launch of three new resources that developers and data teams can use to organize and better understand publicly available COVID-19 data. The resources include a dataset, API, and dashboard that help engineers analyze and navigate COVID-19 data. The data and resources are powered by the Yahoo Knowledge Graph, which is one of the largest organized collections of information and includes billions of facts about places, organizations, creative works, and more. “The COVID-19 pandemic…