Corporate Visions Expands Visual Storytelling Capabilities by Acquiring Neuroscience-backed Persuasive Presentation Company Memzy

Company known for science-backed whiteboard storytelling adds science-backed presentation content development and training capabilities Corporate Visions, the leading marketing and sales messaging, content, and skills training company has acquired Memzy, a company specializing in designing memorable, neuroscience-backed communications and presentation content. "Decision science-backed visual storytelling has been part of our consulting and training for many years, most notably through our research in the area of…

Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report

Company Analyzes Billions of Media Asset Interactions Across More Than 700 Cloudinary Customers to Reveal Key Trends Redefining the Visual Web Cloudinary, the end-to-end media management platform for the world’s top brands, launched its inaugural State of Visual Media report, revealing the ways in which fully optimized rich media are vital to successful visual storytelling. Developed to help companies better understand how visual content is being viewed and consumed, the report’s visual media insights and trends are based…

Demand Gen Demands Data Visualization, Interactivity, and Storytelling

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

Ceros Partners with Getty Images to Promote an Inclusive Storytelling Guide for Marketers, Developed in Conjunction with SeeHer

Ceros, an interactive SaaS design platform, announced an expanded partnership with Getty Images to promote the "Inclusive Visual Storytelling for Women" guide co-created by Getty Images and SeeHer, a division of Association of National Advertisers’ (ANA), a collective group of committed to creative advertising and content. The guide, which launched in May, was developed to educate marketers on how to use more inclusive imagery in their content. Ceros will join the two organizations to promote the guide through a series of…

Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…

New Ways of Seeing: Playform Launches AI-Powered “Creative Soulmate” for Visual Artists and Designers

Artists have long used technology--from photography to Photoshop--to push their ideas into new territory. Playform offers the latest opportunity for artists and creators to explore the edge of technological possibility and express their humanity. It harnesses AI’s power and turns it into the perfect co-creating companion. Read More: Best Tools to Connect with Gen Z on Instagram Playform gives artists a variety of ways to experiment with generative AI. Using groundbreaking technology, Playform can take a simple…

Cloudinary’s New Integration With Shutterstock Streamlines Visual Storage and Collaboration

Cloudinary Users Can Now Access Their Shutterstock Account Directly within Cloudinary’s DAM Solution for Easier, More Efficient Image and Video Management at Scale Cloudinary announced an integration with Shutterstock (SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services. The first milestone of this integration provides Cloudinary users, who also have a Shutterstock account, with direct access to more efficiently manage their licensed images and videos using…

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…

New Value-Based Selling Book Shows Sellers How to Close More Deals Through Impactful Storytelling and Improved Sales Enablement

Mediafly creates a first-of-its-kind guide for sales teams to assess their performance and evolve customer engagements  Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, recently released its book entitled, “Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics,” written by Mediafly Chief Evangelist, Tom Pisello. The new book provides value selling, sales enablement and content marketing best practices to…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

GES and EventMB Release Event Storytelling Playbook

Report Covers the Power of Storytelling for Content Marketing, Attendee Learnings and Channeling the Attendee Experience GES, a global full-service provider for live events, partnered with EventMB Studio on the Event Storytelling Playbook. The report provides insights for event planners, exhibitors and general marketers on getting more business by leveraging the power of stories. The Storytelling Playbook examines: What are stories and why do they work? Understand how a story-based event is an immersive,…

Loop Now Launches High Quality Short-Form Video Storytelling Platform, Firework

As Featured in Apple's App Store, Loop Now's New App Firework Emerges from Beta with Patent-Pending Camera Feature "Reveal" and Exclusive Updates, Providing Creators and Viewers with Premium Short-Form Videos and AI-Enhanced Interactive Storytelling Loop Now Technologies, Inc. announced the launch of Firework, a social mobile content app for iOS and Android mobile devices. Backed by the top-tier industry venture capital firms behind Snapchat and Musical.ly, and a seasoned executive team, Firework became the fastest social…

TapClicks Launches Report Studio Providing Marketers With Interactive Visual Reports and Presentations

Advanced Data Visualization Tools Deliver Sophisticated Graphical Analysis and Reporting Capabilities TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced the availability of the TapClicks Report Studio, a new suite of data visualization tools created specifically enable marketers, advertisers and client service teams to integrate interactive, data-driven graphics into reports and presentations. The TapClicks Report Studio brings new visual storytelling capabilities to the…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

TechBytes with Daniel Dawson, CCTO, Grand Visual

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019

Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state of BI is observed to be fluid and dynamic, largely due to the disparity in the way various organizations define their IT goals and data modeling processes. According to the latest Forbes report, “organizations that are successful with analytics and BI apps define success in business…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

Why Your Visual Content is Worth its Weight in Gold

Most, if not all, marketers today understand the importance of digital media and the ways in which visual content increases engagement and boosts brand awareness. As the use of visual assets grows so does the understanding of their bottom-line impact. What was once an effective tool for connecting with prospects and customers has become a business-critical imperative. Let’s examine why visual content is more important than ever and how to implement it into your marketing campaigns: A Visual Treasure Trove Facebook posts…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…