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Older Generations More Likely to Use Voice Search, Suggesting a Solution to Generational Digital Divide

Sixty-Four Percent (64%) of Voice Search Users Ages 55+ Use Voice Search to Look for Information, Products, and Services Online, Compared to 47% of Voice Search Users Ages 18-34, Suggesting That Voice Can Make Technology More Accessible to Older Populations Voice search can benefit older users who may struggle to type or use a mouse, indicating how the technology can help bridge the digital divide, suggests a new survey report from The Manifest, a business news and how-to website. More than half (64%) of voice…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

Uberall Study: Over 20% Using Voice Search Every Week

Most Are Using Voice Search in Their Home (37%) or Car (34%) Uberall, Inc., the location management solution for businesses competing to attract and win local brick-and-mortar customers, recently released its “Uberall Voice Search Readiness Report 2019,” analyzing 73,000 business locations across SMB, mid-market and enterprise. While analyzing thousands of businesses, Uberall also surveyed 1,000 consumers to find out if and how they were adopting voice search to find local business information. Key findings from the…

70% of Consumers Have yet to Act on Voice Search Results Alone

The 'Accuracy in the Age of Voice Search’ Report by Yext Shows This Cautious Behaviour May Be Rooted in the Accuracy of Online Business Information New research conducted by Yext, the leader in Digital Knowledge Management (DKM), among 4,000 consumers in the UK and France has found as many as 70% of these consumers have yet to act on the search results provided by voice search alone. The 'Accuracy in the Age of Voice Search’ report shows this cautious behaviour may be rooted in the accuracy of online business…

Internet Marketing Company, fishbat, Offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include voice search in your marketing. Over the past few years, the world has seen the development of a number of popular voice assistants that are making accessing information hands-free easier than ever before. When approaching efforts to expand a business, a comprehensive plan should include voice search in order to capitalize on this new search method. Below are four main…

Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption

Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself. Recommended Read: …

Are Small and Local Businesses Ready for Voice Search?

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Speech and Voice Recognition Market Worth $26.79 Billion by 2025- Exclusive Report by Meticulous Research

According to a new market research report “Speech and Voice Recognition Market by Type (Speech and Voice Recognition), End User (Automotive, Healthcare, BFSI, Education, Legal), Technology (Artificial Intelligence and Non-Artificial Intelligence), and Geography - Global Forecast to 2025”, published by Meticulous Research®, the global speech and voice recognition market is expected to grow at a CAGR of 17.2% from 2019 to reach $26.79 billion by 2025. Speech recognition technologies are increasingly being recognized as…

Pulse Insights Ranked a Strong Performer in Digital Voice of Customer Specialist Platforms by Independent Research Firm

Earns the Highest Possible Scores in Integrations & Data Sharing Criteria Pulse Insights LLC, a  leading SaaS solutions provider for enterprise marketers, announced that it has been named a Strong Performer in a Forrester research report published today. The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019 examines the current state of digital voice of customer feedback offerings, and evaluates the players that matter most in the space. Forrester recognized Pulse Insights for its…

ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

Ventana Research Accolades NewVoiceMedia for Their Excellence in Digital Innovation

Vonage’s NewVoiceMedia Is One of the Global Leaders in Cloud-Based Contact Centers and Inside Sales Solution. This Year, Ventana Research Endows the Company for Their Achievements in Customer Service Excellence NewVoiceMedia has been on an award-winning spree this quarter. Their technology not only managed to grab the attention of Vonage, but also made a significant contribution in modernizing customer service. Currently, global corporations rely on Ventana Research to derive insights and training on emerging…

Amazon Leads Home Voice Control Assessment, Says Study by ABI Research

ABI Research's New Competitive Analysis Finds Apple and Google Leading the Charge in Language Compatibility Innovation Amazon created a market with its innovative Alexa platform, but it faces fierce and growing competition from powerful rivals and start-ups alike. In a competitive study of smart home voice control platforms, ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, finds that Alexa currently leads the market. This is due mostly to the…

CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List of Trusted Culture Marketing…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

Northern Light to Create Custom Search and Content Aggregation Solutions for Large Enterprises

Boston-based developer of machine learning-powered knowledge management platforms launches a new service to help organizations solve their hardest search and content aggregation challenges Northern Light announced it is applying its expertise in enterprise search, content aggregation, and machine learning to create custom solutions that enable organizations to address their toughest knowledge management challenges. Custom project work represents an additional line of business for Northern Light, which for nearly 20…

Confirmit Named A Leader in Employee Experience by Independent Research Firm

Confirmit achieves a differentiated rating in the market approach, customisation, and recommendations and workflow criteria Confirmit, the leading global solutions provider for Employee Experience (EX), Customer Experience (CX), and Market Research was named a Leader by independent research firm Forrester in a new report: The Forrester New Wave: EX Management Platforms For Large Enterprises, Q1 2020. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer The Forrester New Wave EX…

Aragon Research Names LogMeIn Unified Communications & Collaboration Products

LogMeIn, Inc. announced that its portfolio of Unified Communications & Collaboration products has been positioned as a Leader in Aragon Research’s 2020 Web and Video Conferencing Globe. LogMeIn products have been named a Leader in every Web and Video Conferencing report Aragon has released for the past seven years. The report, which examines the web and video conferencing solutions of 19 major providers, is a market evaluation tool that graphically depicts Aragon Research’s assessment of a specific market and its…

HomeToGo Concludes Contact Center Solution Search With Move to Talkdesk

Seamless Integration Through Talkdesk for Salesforce Provides Customer Information to HomeToGo Agents With Automatic Screen Pops to Improve Efficiency, Customer Experience Talkdesk, Inc., the cloud contact center for innovative enterprises, announced HomeToGo selected Talkdesk to power its customer service operations. As the world’s largest vacation rental search engine in a highly competitive and fast-moving marketplace, HomeToGo needed a contact center solution that would enable it to rise above the competition through…

Why Investing in the Search Experience Is the Only Way to Compete With the E-Commerce Giants

Amazon’s latest earnings announcement shouldn’t have come as a surprise. But it was. A week or so ago, when it announced its fiscal fourth quarter, the results were so good, it caught Wall Street off guard. This was because everything is up more than expected - Prime Membership, AWS revenue, and product sales, largely linked to a strong holiday period. If there was ever any doubt, Amazon has once again cemented its status as the most influential player in the e-commerce space. What can other retailers and brands learn from…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…