Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Design and Technology’s Role in a Post-Pandemic World!

As individuals, we are merely a microcosm of a larger global organism. Our economy, supply chain, businesses, and personal health have followed this evolution in turn. In recent weeks, we have watched as a virus ran roughshod over the planet, thrusting us all into a reality where our freedom of movement and choice is limited in ways we couldn't have previously imagined. While we may be divided on our points-of-view on various responses and what the right next steps are, one thing is clear: Our governments, economies,…

Augmentative Wearable Device, Hapbee, Receives Amazing Reviews by Testers

The innovative augmentative wearable device, Hapbee, has been giving testers a reason to be happy. With the ability to allow users to feel happy, calm, relaxed, alert, focused, sleepy and more, testers are raving about their experiences Hapbee, a groundbreaking augmentative wearable device, is already amazing testers with its incredible ability to allow users to feel happy, calm, relaxed, alert, focused, sleepy and more on command using the Hapbee wearable and companion mobile app. CEO, Scott Donnell, explains, "Hapbee…

Bluebird Releases New IoT RFID Products With 20 Years of Accumulated Technology

The Company to Debut Its New Products at the NRF 2020, the Largest Retail Technology Event in North America, on the Coming 12th Attends NRF 2020, the largest retail technology event in North America, to showcase new IoT RFID products for establishment of enterprise RFID environment. Plans to expand its position in the related market through strategic products with strong partnership. With two decades of effort in development of advancing technology, take another leap forward global top tier through new IoT RFID…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

$54 Billion Wearable Tech Industry Offers Immense Opportunity for the Construction Industry by 2023 says GlobalData

Wearables have the potential to transform the construction industry through the ability to improve safety and efficiency for workers. Safety is being spearheaded by innovations such as gyroscopes, emergency alerts, and tracking devices, while GPS-enabled wearables and Artificial Intelligence (AI) technology are leading improvement in efficiency on construction sites, according to GlobalData, a leading data and analytics company. The wearable tech industry was worth nearly $23bn in 2018 and will grow at a compound annual…

Top 5 Technology Trends to Impact the Digital Infrastructure Landscape in 2020

Equinix Predicts Hybrid Multicloud, Artificial Intelligence, Cybersecurity, Data Regulation and Sustainability Will Be Key Factors Influencing How Organizations Undergo Digital Transformation Equinix, Inc., the global interconnection and data center company, released its top five technology trend predictions for 2020, which point toward the critical digital transformation that organizations are making to lead in the new digital era. Equinix's expansive footprint across more than 50 global markets, and its position as a…

New IDC Spending Guide Sees Consumer Spending on Technology Reaching $1.69 Trillion in 2019

Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of 5.3% over 2018. According to the latest Worldwide Semiannual Connected Consumer Spending Guide from International Data Corporation (IDC), consumer purchases of traditional and emerging technologies will remain strong over the 2019-2023 forecast period, reaching $2.06 trillion in 2023 with a five-year compound annual growth rate (CAGR) of 5.1%. Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of…

More People are Familiar with Fitbit Wearable Brand, Despite Apple Watch Dominating in Revenue

A New Survey Finds Fitbit and Apple Watch to Be the Most Well-Known Wearable Brands. While the Apple Watch Beats Fitbit in Sales, More People Are Familiar with the Fitbit Brand Because It Is Cheaper and Fitness-Centric Fitbit and Apple Watch both excel in brand recognition in the wearable market, according to a new survey by The Manifest, a business news and how-to site. Fitbit maintains greater familiarity among consumers, though, despite Apple Watch generating far more revenue. More than three-quarters of people…

Trimble Announces Next-Gen Mixed-Reality Device with Microsoft HoloLens 2 Technology for Front-Line Workers

Trimble announced a new wearable hard hat compatible device that enables workers in safety-controlled environments to access holographic information on the worksite—the Trimble® XR10 with HoloLens 2. In addition, an expanded set of Trimble software and services will be available to provide field-oriented workflows that leverage constructible 3D models and mixed reality to solve daily work tasks. The announcement was made with Microsoft at MWC Barcelona (formerly Mobile World Congress), the largest mobile event in the…

WaveOptics and Compal Sign Strategic Partnership Agreement to Develop AR Wearables

WaveOptics, the leading designer and manufacturer of diffractive waveguides for use in Augmented Reality (AR) wearables, has formed a strategic partnership with Compal, one of the world’s leading manufacturers of smart devices and notebook PCs. “Users will enjoy the incredibly immersive experience made possible by WaveOptics’ waveguides and we expect high industry adoption to drive quick growth in the AR glasses market.” This agreement enables Compal and WaveOptics to develop AR wearables for the growing AR smart…

Gartner Identifies the Top 10 Strategic Technology Trends for 2019

Analysts Explore Top Industry Trends at Gartner Symposium/ITxpo 2018, October 14-18 in Orlando Gartner, Inc. highlighted the top strategic technology trends that organizations need to explore in 2019. Analysts presented their findings during Gartner Symposium/ITxpo, which is taking place here through Thursday. Gartner Identifies the Top 10 Strategic Technology Trends for 2019 #GartnerSYM #AI #Blockchain #autonomous #IoT #analytics Gartner defines a strategic technology trend as one with substantial disruptive…

Immersive Technology Has Arrived: AR and VR Set to Become Mainstream in Business Operations in the Next 3 Years

New Research Reveals That Immersive Technology Delivers Better Efficiency, Productivity and Safety for Enterprises, and That Augmented, Rather Than Full Virtual, Reality Will Lead the Way for Business Operations A new report by the Capgemini Research Institute has revealed that enterprises are using augmented reality (AR) and virtual reality (VR) technologies to enhance their business operations. The report, "Augmented and Virtual Reality in Operations: A guide for investment" has found that 82 percent of companies…

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

ProGlove Introduces Process Analytics Capabilities to Boost Insight Platform

Process Analytics Capabilities Leverage The Ability of ProGlove's MARK Scanners To Collect Unique Set Of Data ProGlove, the leader in ergonomic wearable technology for industry, adds new process analytics capabilities to boost the workflow improvements and worker well-being functionalities of its advanced analytics platform ProGlove Insight. This extension drives ProGlove's initiative to provide an entire ecosystem of solutions to improve efficiency on the shop floor while strengthening the role of the human worker.…

Hapbee Prepares 2021 Direct-to-Consumer (D2C) E-Commerce Strategy

Hapbee Technologies, Inc., a wellness technology company utilizing groundbreaking magnetic field technology in its Hapbee wearable, is pleased to announce its 2021 multipronged D2C e-commerce strategy. "2020 was a year of tremendous growth and learning for our company," said Scott Donnell, Chief Executive Officer of Hapbee. "Over the past several months, our team coalesced valuable insights from marketing test programs and customer feedback to craft what I believe is a top-tier D2C e-commerce strategy. This strategy,…

TechBytes with Al Sporer, Executive VP and General Manager at Anexinet

Hi Al, tell us how you prepare yourself for the disruptive world of technology? That’s a loaded question…can you ever really prepare for the pace of change that happens? I’ve had the opportunity to work in technology my whole career and it is amazing what has and hasn’t changed. I think the best way to prepare is to be open to the fact that everything can and will be done better, faster, cheaper. Once you are open to that, you realize the things you thought were impossible yesterday could be a reality today. From…

Comcast Partners With NuEyes to Enable Customers With Visual Disabilities to See TV With Smartglasses

Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app, which allows customers to watch live TV and On Demand content on any device, is now available on the NuEyes e2 smartglasses and VR magnifying device that enhances the usable vision of a person…

SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership

SAP SE announced that the Mercedes-Benz EQ Formula E team is using the SAP HANA platform and the SAP Sports One solution to prepare for season six of the ABB FIA Formula E Championship. The Mercedes-Benz EQ Formula E team will make its debut at the first race of the season in Diriyah, Saudi Arabia, on November 22, 2019. “Ever since SAP became our official business performance partner in May 2018, our collaboration has proven to be an exciting opportunity for both brands to explore together and jointly develop innovative…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…