4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

SEMrush Announces New Website Traffic Data API for Market Intelligence

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…

Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

As Mobile Traffic Dominates Over 50% of Retail Website Visits, Search Still Performs Better than Social Based on Episerver Analysis of 4…

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high and social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. While organic and paid search traffic to B2C brand and retail…

Furniture Retailer Selects Bridgeline’s Celebros Search to Power Their New eCommerce Website

Bridgeline Digital, Inc., a provider in cloud-based digital experience software, announced that a well-established furniture business in Ireland has selected Bridgeline's Celebros Search to power their new eCommerce site. The company will utilize Celebros to improve their site search and enhance the customer experience as they move into the eCommerce space. The longstanding family-owned company has a deep understanding of how to supply its customers with a high-quality furniture experience. Traditionally a business with…

Website Builders With the Biggest and Best App Stores

Apps add one more enormous level of customization to your website, and whether you’re looking for a specific niche function or a massive variety of fun toys, an app store might be the thing to sway you toward a specific platform to build your website. Rather than having to sign up for each service just to see their app stores, let’s go over some of the best website builder app stores out there, and see who offers the most robust collection of apps. Weebly Weebly has a massive app store that lets you customize your…

SOPHOLA Announces Partnership with DGtraffic

SOPHOLA, Inc., and PT. Digitraffic Indonesia are delighted to announce that we have entered into an agreement to bring the ad optimization platform AdScale to the Indonesian market, which means the second APAC market for SOPHOLA, Inc, as SOPHOLA manages APAC markets on behalf of AdScale BV. The AdScale digital advertising platform utilizes Dynamic Budgeting AI and Algorithmic Bid Optimization to dynamically allocate budgets and ensure ads will always be shown in the right place at the right time across multiple paid media…

Nexcess Enhances Scaling for Traffic Spikes Just in Time for Black Friday

Nexcess, the market leader in Open Source Digital Commerce, has taken their auto scaling features to the next level by introducing Nexcess Advanced Auto Scaling. Freelancers and agencies already familiar with their existing offering will be delighted with the new feature. Like Nexcess Auto Scaling, Advanced Auto Scaling protects sites from heavy concurrent traffic and the strain it puts on eCommerce stores. The release comes just as agencies & enterprises are working to optimize performance during the expected extreme…

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors. “As website traffic surges in an all-digital business world and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep…

Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp's Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience engagement framework that enables independent publishers to provide audience authentication through engagement tools like social…

Escalated Offers Advanced Warning: ‘Website Publishers Face Greater IVT Volume Amid Increased Internet Usage’

Escalated recently underscored the digital stresses and vulnerabilities that worldwide quarantines and stay-at-home orders are creating due to heavy online volume. With an unprecedented number of people now spending a large portion of their day on the internet, web publishers are experiencing a flood of invalid traffic (IVT), increasing the risk not only to their own business, but also to revenue generated by their advertising partners. Escalated is a trusted provider of real-time ad-fraud protection, geared toward IVT, bots…

PATTISON Outdoor Releases Out-of-Home Traffic Location Data for 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry. To understand the impact of traffic on Out-of-Home locations across Canada due to the onset of the COVID-19 pandemic, PATTISON Outdoor has conducted a traffic analysis, in partnership with Pelmorex Data Solutions. The ongoing review includes weekly traffic data, with a 7-day look-back collected since January 1st, 2020 on mobile devices passing by more than 24,000…

Website Home Page: 5 Tips to Get More Conversions

The homepage is the face of your website. That’s why it’s so critical to optimize it for conversions. Some websites get a decent level of traffic, but a large percentage of those visitors never turn into leads or customers. Why is that so? Emphasizing on how well you present the homepage can bring about a world of difference. It can help you enhance user experience and position your brand in a way that gets them to take action when they land your website.  Are you still wondering about those little details that your…

New Website Integration API Delivers Cutting-Edge Third-Party Experience on Dealer.com Platform

Ensures an Efficient and Effective Digital Storefront Performance Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions. In its ongoing commitment to deliver a…

HubSpot Launches CMS Hub to Take the Pain out of Website Management

CMS Hub includes Enterprise and Professional tiers and is designed to help growing businesses overcome the notoriously painful experience of managing websites at scale HubSpot, a leading growth platform, today launched CMS Hub — a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users…

V12 Launches V12 Signals WebID Which Identifies and Reaches up to 50% of Website Visitors Via Omnichannel Campaigns

Radical Improvement Over Retargeting Solutions V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers. Leveraging ID graph technology and V12's broad catalog of consumer data assets, marketers can now market to a…

Bobcat Selects Commercial Web Services as Preferred Dealer Website Provider

Package Includes Marketplace Integration, Lead Management Tools, Market Trend Reports & More Commercial Web Services, the leading provider of digital marketing solutions in the commercial trucking and heavy equipment industries, today announced its selection as a preferred website provider under the Bobcat Preferred Dealer Website Program. The designation authorizes Bobcat's 500 dealers in the U.S. and Canada to use Trader Interactive's services to maximize their online visibility with a value-added package that goes…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

One Key to Customer Success? – The Speed of Your Website

As the world moves into a faster, more technologically savvy age, consumers are expecting companies to keep up. New technologies are appearing every day, increasing the speed of the internet with every innovation. As a webmaster, you have just a few seconds to grab and retain your visitor’s attention. It doesn’t matter if you sell goods, offer services or run a blog: If your website is slow, you will be at risk of losing traffic, visitors and money. In fact, in a recent survey of their clients, SiteGround reports website…

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…