Blis To Empower World’s Largest Brands And Agencies To Target Customers At Scale In The Post-Cookie World

- Blis' new privacy-first product suite will enable clients to deliver key business outcomes  - By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media   Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world's largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.…

BotCentral Team Joins LivePerson to Accelerate Conversational Commerce at the World’s Largest Brands

Silicon Valley-Based Team Will Expand Liveperson's Bot Ecosystem and Accelerate the Delivery of Advanced Conversational AI to More of the World's Largest Brands LivePerson, Inc., the global leader in conversational commerce, announced that the founding team at innovative conversational AI startup BotCentral, including CEO and noted Silicon Valley technology entrepreneur Eswar Priyadarshan, has joined LivePerson. Priyadarshan will lead the conversational design group at LivePerson, driving the adoption of conversational…

Industry-Leading Brands Adopt Translations.com-Adobe Integration For Multilingual Content Management At Record Pace

TransPerfect's GlobalLink Technology Boasts 30 New Success Stories to Showcase at Adobe Summit, Including Novo Nordisk, Honeywell, Amplifon, and GF Machining Solutions Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, today announced that more than 30 leading brands have implemented GlobalLink® Connect's Adobe integrations to manage their global enterprise content in 2020. These integrations allow businesses to leverage…

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

Liveperson Launches AI Annotator, Empowering Brands to Automate Conversations at an Unprecedented Pace

New tool enables live agents to effortlessly optimize bots and upskill into AI roles LivePerson, Inc., a global leader in Conversational AI, announced the launch of AI Annotator™, a new tool automating brand-consumer conservations faster than ever before by harnessing the expertise of agents to improve Conversational AI. Until today, tuning Conversational AI bots required a lengthy optimization process, carried out by scarce, expensive data science and developer talent. With AI Annotator, a brand's contact center agents…

Branded Raises $150 Million in Funding and Acquires 20 Top-Selling Marketplace Brands

Branded is a global platform that partners with and invests in leading consumer products and marketplace brands online. Since inception in the second half of 2020, Branded has amassed a portfolio of 20 best-selling and profitable brands with over 700,000 reviews on Amazon's marketplace collectively generating $150 million in gross revenue. Investors include: Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures and Vine Ventures. Branded's leadership team includes…

Shutterstock Launches The Vault, One of the Largest Photo and Video Archive Collections in the World

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, announced the launch of The Vault, Shutterstock's archival collection with over 50 million assets across photo and video, covering royals, film, music, sports, wars, politics, and celebrities, making it one of the largest photo and video archives in the world that provides a comprehensive chronicle of the 20th Century. The physical location of The Vault…

Salsify and Label Insight Partner to Help Brands Win on the Digital Shelf

Partnership combines the best-in-class commerce experience management platform with the industry's trusted source of product attribute metadata to drive growth for CPG brands Salsify, the commerce experience management platform that helps brands win on the digital shelf, and Label Insight, the industry leader in powering product-attribute driven growth across the consumer packaged goods (CPG) ecosystem, announced a partnership to enable bidirectional data transfer between Label Insight's product attribute metadata platform…

Shutterstock to Acquire TurboSquid, the World’s Largest 3D Marketplace

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, announced that it entered into a definitive agreement to acquire TurboSquid, Inc., positioning Shutterstock as the world's largest 3D marketplace. For over 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than one million 3D models, a 2D marketplace derived from 3D objects,…

Candid Set Out for World’s First Fully Integrated Marcom Platform

New acquisition of Dutch market leader in brand design Millford Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand logos, visual identity and packaging design and works for leading clients such as Ahold, Heineken, Schiphol, PPG, JDE and Unilever. With this latest acquisition, Candid is taking the next step in bringing together all marketing and advertising disciplines into a fully integrated platform for advertisers. The first in the…

Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Pattern Closes $52 Million Series A Funding to Expand its Global Ecommerce Platform for Brands

The industry's premier partner for global ecommerce continues to aggressively invest in data science, global expansion and proprietary technology to accelerate its share of global retail ecommerce sales, which are expected to surpass $6 trillion annually by 2023 Pattern, a leading global ecommerce partner with 18 global locations, announced that it has closed its first round of outside funding—a $52M investment co-led by Ainge Advisory and KSV Global. It is one of the largest Series A investments by a female co-founded…

More Video Publishers Join Wurl’s Free Advertising Marketplace, the Largest Cross-Platform Service of its Kind

AdPool increases yield and fill rates at no additional cost for Wurl Network partners  Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), today announced that it has added 30 new AdPool customers since late 2019. In that time, AdPool has increased fill rates for users by as much as 50%. AdPool, the world's largest cross-platform advertising service for Connected TV ("CTV"), enables video producers to sell and backfill their CTV ad inventory to thousands of…

Taboola Brings COVID-19 News From The World’s Most Trusted Premium Publishers to Millions of Users, Partnering with América Móvil, Top…

 Taboola, the world's leading discovery platform, announced new integrations for Taboola News with the world's largest mobile device manufacturers and carriers, which place aggregated news content about COVID-19 from trusted news publishers and sources at the hands of tens of millions of users. Today, Taboola News expands its offering by enabling device manufacturers and carriers to place critical COVID-19 updates in more prominent positions for readers to easily access within their devices. Marketing Technology News:…

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

LivePerson Debuts SocialConnect and EmailConnect to Help Brands Manage All Digital Customer Interactions in One Place

New solutions allow brands to deal with massive volume and shift customers to more effective messaging channels LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur — all in one place. Through SocialConnect and EmailConnect, brands can now manage the…

Retail Rules in the BrandZ Top 30 Most Valuable Dutch Brands Ranking 2020

Online and offline brands deliver on customer demand for 'practical and quirky' products while offering a first-class customer service with international appeal Retail is the fastest rising and best represented category in the BrandZ Top 30 Most Valuable Dutch Brands ranking, with seven brands delivering a 53% increase in total category brand value to $6.39 billion. Now in its second year, the study by WPP and Kantar tracks the worth of the most valuable brands in the Netherlands. Budget chain store Action is the…

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system (DAS), small cells and Wi-Fi provider that serves carriers, consumers, property owners and advertisers worldwide, has launched Destination Targeting. The new feature, offered through the Boingo Media advertising platform, allows brands to reach captive audiences at airports with campaigns that are customized based on travelers’ flight destination throughout the…

Botify Named “Innovative Marketing Technology” Winner by Fast-Track & Dentsu, Inc. to Support the Growth of Brands in Japan

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…