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PrivaceraCloud 4.0 Enables Groundbreaking Governed Data Sharing Across the Open Cloud

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Privacera Included as a Sample Vendor in Gartner® Hype Cycle™ for Data Security, 2022

New distributed user management framework and data domains enable enterprises to easily and securely share data with customers, partners, and suppliers

Privacera, the unified data access governance leader founded by the creators of Apache Ranger™, today announced the general availability of PrivaceraCloud 4.0, marking an industry-disrupting milestone in data governance and security. The offering sets a new benchmark in data access governance by enabling enterprises to securely and rapidly exchange data– both inside and outside organizational boundaries– with a unified interface to govern and enforce fine-grained data permissions and policies. The company was recently acknowledged for its data governance capabilities having been named the most innovative platform as evaluated by GigaOm Radar for Data Governance Solutions.

According to Gartner®, “Data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do not.” It further adds, “According to the Sixth Annual Gartner Chief Data Officer Survey, respondents who successfully increased data sharing led D&A teams that were 1.7 times more effective at showing demonstrable, verifiable value to D&A stakeholders.”

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The new governed data sharing capabilities in PrivaceraCloud 4.0 provide access across a greater amount of business data, enabling enterprises to make faster, more intelligent business decisions. Enterprises can leverage this shared data to gain a deeper understanding of customers and improve their experiences, while keeping pace with evolving business needs. Governed data sharing also reduces operational costs by enabling organizations to leverage their current cloud systems and investments without setting up new data streams or ingestion channels to securely collaborate or share data.

In a traditional data governance model, defining and enforcing data access policies across various business units in an enterprise, rests on the shoulders of the IT organization. This often causes a bottleneck that delays data and analytics teams from getting rapid access to data needed to inform business decisions and product innovation. PrivaceraCloud 4.0 removes this constriction by distributing data ownership and logically grouping functional data sets into Data Domains (e.g., sales or marketing data) across the enterprise. Data Owners are assigned for each Data Domain, so each aspect of the data governance framework is aligned with Data Owners who work most closely with the data and understand it best.

Governed data sharing accelerates business transformation and critical data insights by enabling:

  • Rapid, Self-Service Data Access – Data consumers can request access to data within their assigned Data Domains, and data owners can rapidly grant access with one click, accelerating analysis of trusted data for faster analytics and business insights.
  • Automated Policy Enforcement – Data access policies are automated and enforced between Data Owners and Data Domains, alleviating IT teams from managing hundreds of access requests from data consumers manually, while still maintaining holistic visibility of data and its usage.
  • Unified Data Visibility & Compliance – Visibility of data and how it is used across enterprises is unified and auditable across all data sources, ensuring enterprises are safeguarded against compliance or privacy violations.
  • Scalability for the Future of Cloud – Unified data access policies and enforcement, coupled with automated workflows, ensure enterprises are ever-ready for the continued influx of more data, more users, and more connected cloud services.

“PrivaceraCloud 4.0 is a direct response to a tremendous need we’ve seen across the data and analytics industry. Our customers asked for a seamless, secure way to share critical business data internally and externally with partners, so they can keep pace with rapidly evolving business needs – and we listened,” said Rajiv Dholakia, VP of Product Management at Privacera. “We are excited to provide this new, unified, secure experience to help our customers and partners alike truly maximize the power of their data and transform their businesses.”

With PrivaceraCloud 4.0, enterprises can unify their analytics processes to enable secure, seamless data collaboration internally across various business units, as well as externally with partners, customers, and suppliers, to transform data value without compromising security or privacy.

“At Databricks, we understand the critical need for businesses to access and share business data without compromising security,” said Pankaj Dugar, VP of Product Partnerships. “Together with Privacera, our joint customers can build an automated data access solution on the lakehouse for a well-structured data governance model that enables rapid collaboration and data sharing.”

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“Starburst helps companies make better and faster decisions, providing access to distributed data no matter where it lives – on-prem, in the cloud, or spread across clouds. While distributed data architectures, such as Data Mesh, are rising in popularity, governing a distributed data environment can be challenging,” said Justin Borgman, Co-Founder & CEO at Starburst. “Data security and governance must be prioritized to protect data fidelity and ensure customer trust. Our partnership with Privacera guarantees that our customers never have to sacrifice security or compliance when analyzing critical business data.”

To learn more about PrivaceraCloud 4.0, join us at the CDAO Summit on October 14, 2021, or to hear industry expert Robert S. Seiner, President & Principal at KIK Consulting & Educational Services talk about modern approaches to enabling faster access to enterprise data, join us for a Fireside Chat on October 28th.

[1] Smarter With Gartner,” Data Sharing Is a Business Necessity to Accelerate Digital Business,” 20 May 2021 (https://www.gartner.com/smarterwithgartner/data-sharing-is-a-business-necessity-to-accelerate-digital-business ) GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission.

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Contentful and Conscia Partner and Launch Unify, a Multi-Space Orchestration Solution for Personalization and Headless Commerce

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Contentful and Conscia Partner and Launch Unify, a Multi-Space Orchestration Solution for Personalization and Headless Commerce

Conscia, the Toronto-based Content Intelligence Platform, has announced a partnership with Contentful, the leading content platform for digital-first business, coinciding with the launch of the Unify app. Purpose-built for new and existing Contentful customers, the Unify application joins together content from multiple Contentful spaces and other applications, and provides a unified API response for front-ends to consume, thereby enabling a composable architecture for all digital channels.

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Many of Contentful’s customers are focused on innovation and growth of their digital endeavours to deliver exceptional customer experiences. This growth drives demand for sophisticated solutions to support new digital opportunities with increasingly complex requirements, making access to content across Contentful spaces and enterprise applications — such as headless commerce platforms, CDPs, PIMs, Analytics platforms, Search Engines, Product and Content Recommendation Engines — critical for composing digital experiences in a growing number of channels. Unify, powered by Conscia, sits on top of Contentful’s multi-space architecture and provides an intuitive, flexible, no code and high-performance way to assemble localized and personalized experiences for all channels, accelerating the digital supply chain. Unify’s ability to federate content, from legacy and siloed enterprise applications into Contentful’s global delivery infrastructure, capitalizes on Contentful’s ability to quickly and reliably deliver content globally to all digital channels, such as web, mobile, voice, chatbots, call center and more.

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Many organizations currently undertaking the challenge of orchestrating content do so using custom GraphQL back-ends, application integration platforms (such as Mulesoft and Boomi) and other home-grown architectures. This approach has often proven to be expensive, complex, code-heavy and ineffective due to scale and performance limitations. Unify eliminates the need to build bespoke architectures to solve the challenge of digital experience orchestration.

“Unify is very much in line with Contentful’s vision of breaking down organizational silos and serving as a centralized content platform to power continuous and connected experiences across channels. We are very impressed with Conscia’s ability to simplify and democratize a process that typically requires significant cost and time,” said Kevin Zellmer, VP of Partnerships at Contentful.

Sana Remekie, Conscia’s Chief Executive Officer stated, “Contentful is a leader in evangelizing the headless approach of delivering content to digital applications. We’re proud to partner with Contentful to offer multi-space and multi-source content orchestration to its customers and are really excited to bring Unify to market.”

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Pixalate Hires former FTC Enforcer Allison Lefrak to Lead the Company’s Privacy and COPPA Compliance Efforts

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Pixalate Hires former FTC Enforcer Allison Lefrak to Lead the Company's Privacy and COPPA Compliance Efforts

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced it has named Allison Lefrak Senior Vice President of Public Policy, Ads Privacy and Children’s Online Privacy Protection Act (COPPA) Compliance. Bringing extensive experience with global consumer privacy protection and enforcement, Lefrak will lead a new division that engages with global policymakers and stakeholders to advocate for consumer privacy, particularly as it relates to COPPA and advertising.

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“Allison is a true regulatory leader, coming to us with deep expertise around COPPA and how to protect consumers across platforms and devices,” said Jalal Nasir, Founder and CEO of Pixalate. “Safeguarding digital ad supply chain and online privacy is at the core of Pixalate, and we are extremely lucky to have someone of Allison’s caliber leading our vision to bring our privacy and risk management solutions to a wider audience than ever before.”

Lefrak has extensive experience leading privacy and data security investigations at the Federal Trade Commission (FTC), including a 2019 COPPA settlement with TikTok and a 2014 privacy and data security settlement with Snapchat. Lefrak will be a thought leader at Pixalate for critical issues at the intersection of product, policy, and privacy.

“Pixalate takes privacy seriously from a macro level across platforms and devices, and it’s exciting to join a company with that mindset,” said Lefrak. “The company is committed to protecting consumers’ online privacy, and I’m excited to help provide much-needed data and transparency to buyers, sellers, and consumers.”

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Prior to serving as counsel for international consumer protection for FTC’s Office of International Affairs, Lefrak was a senior attorney and the identity theft program manager for the FTC’s Division of Privacy and Identity Protection. Before working at the FTC, Lefrak was the litigation director at Human Rights USA and she spent 10 years as a litigator in private practice.

Throughout her career, Lefrak has devoted a significant amount of time to pro bono work. She was involved with efforts to restore the rule of law at Guantánamo Bay, Cuba by representing several detainees in their habeas corpus petitions. Her op-ed, “Justice Delayed at Guantánamo,” appeared in the National Law Journal. Essays she wrote about her experience representing Guantánamo detainees appeared in a book compilation entitled “The Guantánamo Lawyers: Inside a Prison Outside the Law.” She also served as a guardian ad litem on behalf of abused and neglected children in the District of Columbia.

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Inpixon Granted Patent for Methods to Track Certain Critical Assets Using GPS, Cellular, Sound and Vibration

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Inpixon's CXApp Event Platform Selected by the Association of Briefing Program Managers as Exclusive Event Management Solution

Inpixon, the Indoor Intelligence™ company, today announced it has received a Notice of Allowance from the U.S. Patent and Trademark Office allowing its patent application for certain geolocation and state-reporting methods and techniques for weapon tracking and reporting utilizing GPS, cellular, sound and vibration. The technologies could be applied to a range of critical asset tracking use cases, for example, to report the location of a fired weapon.

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“We continue to expand our strong intellectual property portfolio and are pleased to be awarded this new patent, which follows the recent announcement of our multi-channel spatial positioning patent,” commented Adam Benson, CTO of Inpixon. “Asset tracking provides valuable information across a diverse range of applications including safety and security. Inpixon uses certain of these newly patented methods in its weapon tracking product today and intends to apply the range of covered techniques into other critical asset tracking solutions. We see significant market potential for this latest IP across the military, law enforcement and other use cases.”

Inpixon is the innovator of Indoor Intelligence™, delivering actionable insights for people, places and things. Combining the power of mapping, positioning and analytics, Inpixon helps to create smarter, safer, and more secure environments. The company’s Indoor Intelligence and mobile app solutions are leveraged by a multitude of industries to optimize operations, increase productivity, and enhance safety. Inpixon customers can take advantage of industry leading location awareness, RTLS, workplace and hybrid event solutions, analytics, sensor fusion and the IoT to create exceptional experiences and to do good with indoor data.

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Treasure Data Announces New Vision Beyond Marketing with Launch of ‘CDP for Service’

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New Treasure Data Survey Reveals Consumers are Motivated by Loyalty Programs and Relying More on DTC Brands, BNPL Options

Shaping the Future of Customer-Centricity, New Solution Powers Exceptional Customer Experiences for the Digital and Privacy-First Era

Treasure Data, the leading enterprise customer data platform (CDP), today announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering customer service teams with real-time data and insights needed to personalize and optimize every interaction.

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Today’s customer journey is fragmented across multiple touchpoints including apps, websites, in-store visits, emails, text messages, in-product notifications, social posts and support, making customer-centricity harder than ever to achieve. Consumers expect brands to know them, yet siloed customer views across marketing, sales and customer service teams have made the customer experience disjointed and inefficient. Treasure Data’s CDP for Service offering acts as a smart customer data platform for all voice, chat and digital customer service systems, empowering agents with rich and relevant customer data from web and mobile browsing, marketing campaigns, earlier purchases, prior customer service or in-store interactions. With access to the right customer data in real-time, agents can provide better recommendations, reduce time to resolution, prevent churn and increase revenue.

“CDP for Service addresses our clients’ biggest challenges; it makes the integration of key systems and governance of privacy seamless. It liberates teams from the chaos of disconnected systems and silos between customer-brand touchpoints,” said Thomas Kurian, head of new markets at Treasure Data. “The reality of customer experience today is that relying on CRM data—which has limited sources and is often stale—is no longer enough. With this solution, enterprises have access to the comprehensive view of their customers alongside real-time analytics and AI-driven recommendations, while also gaining new insights from channels that traditionally haven’t been considered accessible in these situations, such as real-time browsing signals, mobile app usage, behaviors, preferences, marketing campaigns and earlier offers.”

No matter how complex, Treasure Data can unify data from everywhere to put customers at the center of everything. By connecting data islands, service, marketing and sales teams can speak to the consumer in one continuous conversation, delivering the right message at the right time and in the right tone. Beyond the benefit to customer experiences, agents’ capabilities benefit in a number of ways:

  • AI-driven, real-time agent assist provides individually-tailored and accurate recommendations
  • Reduced overall time to resolution—including first-contact resolution rates—delivers faster, personal and more relevant support
  • A comprehensive, unified customer view across organizational divisions ensures experiences are exceptional over the course of the customer journey
  • Intelligent routing ensures customers are connected to the agent best equipped to handle their request

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“Treasure Data’s unified customer view has transformed our customer touchpoints by allowing us to have more contextual interactions,” commented Deepak Bhosale, general manager, systems at Asian Paints. “Beyond digital marketing, we are in the process of leveraging Treasure Data at our contact center to improve the quality of our conversations and help our customers make better choices on Home Decor.”

“The introduction of CDP for Service is a clear signal that CDPs are not just for marketing anymore,” stated Gerry Murray, research director, marketing and sales technology at IDC. “Customers interact with many different functions and systems over time, and their experiences will only be as good as the data infrastructure connecting them. The days of solving for slices of customer context are over, brands must now solve for continuity across them. To do so, customer data must evolve from a departmental asset to an enterprise service that enables every past interaction to enhance every future interaction. Treasure Data’s solution is very well positioned to be an effective enabler of these efforts.”

“CDPs have become crucial in the martech stack in recent years, but an opportunity remains to maximize their full range of benefits in new ways and for teams like customer service and sales,” added Daniel Newman, founding partner and principal analyst of Futurum Research. “Brands need a strong customer data foundation that’s accessible, flexible, reliable, and usable across disciplines to help their business scale while respecting consumer privacy. As an enterprise-grade CDP capable of analyzing complex and diverse data sets, Treasure Data is taking the next logical step in the marketplace to deliver on this need.”

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Medable Hires Trendsetting Chief Marketing Officer to Build Global Consumer and Industry Brand Presence

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Medable Inc., the leading cloud platform for patient-centered clinical research, announced the hiring of Orlando Baeza as the company’s first chief marketing officer (CMO). Baeza is an experienced technology and consumer marketing leader who was most recently CMO for technology startups Kajabi and Pollen, and previously led innovative marketing initiatives for Nike, Adidas, Paramount, Activision and BuzzFeed. Baeza has been recognized as a trendsetting marketer via Forbes “30 under 30” and Brand Innovators “40 under 40.”

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@medableinc hired Orlando Baeza (Kajabi, Nike, Adidas, Paramount, Activision, BuzzFeed) as the company’s first chief #marketing officer, responsible for growing its global brand presence #digitalhealth #clinicaltrials

At Medable, Baeza will be responsible for growing the company’s global brand presence as a pioneer in digital and decentralized clinical trials — empowering ubiquitous access to clinical research for every body and every biology. Medable has already established itself as a leading software-as-a-service (SaaS) platform for decentralized trials, working closely with major pharmaceutical, biotech and clinical research organizations. Baeza and his team will work to deepen that industry engagement, while also cultivating a strong consumer brand for Medable as a champion of patient access, experience and outcomes.

“We’re thrilled to add Orlando to our leadership team. Medable is striving to build a world where every person considers clinical trials as an option in their healthcare. Orlando’s deep experience building trusted and inspiring brands and creating categories will help us achieve that vision,” said Dr. Michelle Longmire, CEO and co-founder of Medable.

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“Medable has an incredibly compelling vision to connect millions of patients, clinicians and researchers globally through mobile applications and connected devices,” said Baeza. “Given what we’ve all learned during the pandemic — and the importance of bringing effective medicines and vaccines to people all over the world — this is an amazing opportunity to build a relevant, trusted and dynamic brand whose mission resonates with both business and consumer stakeholders.”

Medable has deployed its SaaS platform via more than 150 decentralized and hybrid clinical trials in 60 countries, reaching more than one million patients globally. By minimizing the need for in-person site visits, Medable customers have achieved unprecedented results – including 200 percent faster enrollment, 90 percent retention rates, and 50 percent cost reductions. Medable was recently named a Leader with top scores for vision, capability and market impact in the “Decentralized Clinical Trial Products PEAK Matrix®” assessment by Everest Group.

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Latest Enhancements to Nintex Workflow Cloud Drive Digital Business Initiatives

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Latest Enhancements to Nintex Workflow Cloud Drive Digital Business Initiatives

Next gen cloud automation platform from Nintex features enhanced governance and security controls, workflow tracking, and forms integration to accelerate the digital transformation of public and private sector organizations

Nintex, the global standard for process management and automation, today announced the latest enhancements to its next gen cloud automation platform, Nintex Workflow Cloud, including new security and authorization milestones, enhanced governance features, workflow tracking for business owners, intelligent forms integration, and more.

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“Public and private sector organizations are looking to drive further efficiencies across their operations with automation software,” said Nintex Chief Product Officer Neal Gottsacker. “With the ease and power of Nintex Workflow Cloud, information technology and ops professionals as well as business analysts, across departments like HR, Sales, Marketing, Finance and Legal, are empowered to improve simple to sophisticated business processes with the platform’s visual drag-and-drop workflow and forms designer – making the process of automating work fast and secure.”

Today, leading enterprises in every major industry and the public sector have standardized on Nintex for their process management and automation needs. Organizations like the City and County of Denver, Zoom, Coca-Cola Beverages Florida and Wizz Air are going digital faster thanks to Nintex software solutions. With the visual process mapping capabilities of Nintex Promapp®, featuring one-click automation integration with Nintex Workflow Cloud, and the end-to-end automation orchestration capabilities Nintex offers in its platform – from workflow to digital forms and mobile apps, to document generation and eSignatures, to process analytics and more – companies are accelerating results while saving valuable time and money.

Zoom Video Communications, Inc. worked with Nintex Premier Partner Pacific BPA at the start of the COVID-19 pandemic to improve its channel order tracking and management of business processes. Pacific BPA Solution Architect Alex Viera said, “We built the entire solution on Nintex Workflow Cloud, integrating with Zendesk and Salesforce, without writing a single line of code. There was a lot of pressure to get this solution right, and Nintex was the perfect fit.”

Nintex Workflow Cloud security and authorization milestones

  • Expanded cloud options for Canadian customers – The newest data center located in central Canada joins Nintex’s other strategic facilities around the world to give Canadian-based Nintex customers added confidence regarding their data privacy, sovereignty, and regional requirements.
  • SOC 2 security milestone – Security controls for Nintex Workflow Cloud have achieved an independent, exception-free SOC 2 Type 2 report as announced on October 7, 2021. The System and Organization Controls (SOC) 2 report covers Nintex Workflow Cloud and its key functional components: Nintex Workflow and Forms, Nintex DocGen®, Nintex Xtensions®, and Nintex Analytics.
  • Federal Risk and Authorization Management Program’s (FedRAMP) In Process designation – Officially announced on September 29, 2021, this FedRAMP in Process designation for Nintex Workflow Cloud for Government allows U.S. government agencies at the state, local and federal level and their affiliates to safely and securely accelerate digital transformation and eliminate paper and manual processes.

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Notable new features in Nintex Workflow Cloud 

  • My Nintex workflow tracking – My Nintex provides process owners and workflow participants control and visibility over digital forms, tasks, and workflows in a single dashboard. With the new workflow tracking feature, business owners gain enhanced insights and visibility into in-process workflows enabling them to track the progress of outstanding approvals and decisions.
  • Data source variables – Dynamically surface data from external systems of record in Nintex Workflow Cloud forms to improve how and what information is available and displayed to end-users. Reduce form complexity and data errors further by easily connecting to external data sources.
  • Nintex Gateway SQL Connector – Nintex Gateway is an on-premises application enables Nintex Workflow Cloud to access on-premises resources such as RPA Central and Microsoft SharePoint on-premises. The October 2021 release of Nintex Workflow Cloud features additional support for Microsoft SQL Server via the new SQL Connector. The SQL Connector provides support for adding, viewing or updating data, querying a table or view, and executing a stored procedure from any on-premises SQL database.
  • Intelligent PDF Form Converter – Released in July 2021, this AI-based tool instantly converts static PDFs into interactive digital forms. With just a few clicks, paper-based PDF forms can be quickly digitized with Nintex Workflow Cloud. Support for fillable and non-fillable PDFs, as well as full customization options via the Nintex Form Designer, are also included.

“Nintex Workflow Cloud is one of the tools we leverage to quickly and easily deliver holistic solutions within departments and across the company,” said New Belgium Brewing Company’s Business Systems Analyst Tye Eyden. “The more our people experience Nintex, the more they come to us with new ways to use it.”

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Factor4 Announces Gift Card Integration on Equinox Payments’ Voyager App

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Factor4, LLC, a leading provider of gift card and loyalty solutions, announce their gift card integration on the Voyager Application by Equinox Payments, a leading provider of payment terminals, software and services. The robust Voyager app runs on the Equinox Luxe family of fixed and mobile devices and supports features for any business vertical.

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Dan Battista, Factor4’s CEO said, “The customer payment experience and retention go hand-in-hand. Our gift card programs increase retention; and, because we offer a complete omnichannel solution, our partnership with Equinox Payments enhances the overall customer payment experience their merchants can provide to customers.”

“Enhancing our Voyager payment application to seamlessly integrate Factor4’s gift and loyalty program improves the checkout experience and helps merchants deepen relationships with their customers,” said Rob Hayhow, vice president, Equinox Payments. “Voyager extends the convenience of integrated payments and gift wherever a sale takes place: at the POS, in aisles, tableside, curbside or on the road.”

The Voyager application runs on the Luxe 8500i and Luxe 6200m terminals and can interface with a POS system for secure, semi-integrated transaction routing or run as a turnkey, stand-alone application. Parameters for payments, gift and loyalty are set using the Equinox HUB estate management system.

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OpenText Showcases Latest Experience Platform Innovations at Google Cloud Next ’21

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OpenText, is a preferred partner at Google Cloud Next ’21, which opens today. OpenText will be showcasing new cloud technologies that provide mutual customers the ability to utilize customer data for personalization in highly scalable environments.

The OpenText Experience Cloud now offers enhanced omni-channel personalization of websites, ads, statements, SMS and emails by combining audience data from across all touch points. The new capabilities are enabled by the integration of the OpenText™ Experience CDP customer data platform, OpenText™ Exstream and OpenText™ TeamSite with the Google Marketing Platform to manage both customer experiences and business communications.

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“The acceleration of digital business is driving changes in customer expectations. Organizations need to ensure they have the right technology and processes in place to deliver personalized customer experiences at scale,” said Lou Blatt, senior vice president and CMO at OpenText. “Our long-standing, strong partnership and co-innovations with Google helps us provide the kind of customer data and user experiences that meet and exceed these expectations.”

Other recent activities between OpenText and Google include:

  • Cloud deployments by OpenText on the Google Cloud. The cloud offerings can now be found in the Google Cloud Marketplace, with OpenText supporting the deployment, integration, ongoing management and optimization of Information Management applications.
  • Customer success programs where OpenText and Google work together through joint sales, deployments and services to solve customers’ unique data and experience needs.
  • Partner Development to deliver and evolve solutions with the specialized expertise of partners.
  • Further joint innovation including updates to be released in Cloud Edition 21.4.

“Our mutual customers require seamless and efficient integration of data and experiences that reflect the changes in customer experience requirements,” said Rayn Veerubhotla, Managing Director, Partner Engineering, Google Cloud. “At the core of our joint activities to meet these needs are OpenText™ Experience Cloud and Google Marketing Platform integrations, with critical, deep integration of data into the OpenText Experience Platform.”

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OneEvent’s Predictive Analytics Prove Significant ROI

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OneEvent is Predictive Analytics Prove Significant ROI

After 5 months, OneEvent Technologies Thermo Heartbeat™ has shown significant return on investment (ROI) in real-world applications.

The OneEvent® system provides remote, wireless monitoring through a cellular gateway, collecting data from door and temperature sensors (including ultra-cold). Data is stored and analyzed in the cloud to verify that conditions are normal. When conditions exceed pre-set parameters, alerts are sent to one or more mobile devices.

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Utilizing predictive analytics and Internet of Things (IoT) Technology, OneEvent also predicts the potential breakdown of refrigerators and freezers to further safeguard food and medical inventory including COVID-19 vaccine.

In April of 2021, OneEvent began providing customer alerts based upon its patent-pending predictive analytics. The Thermo Heartbeat™ analyzes temperature variation during normal use including warming, cooling and defrost cycles. By collecting and analyzing data with predictive analytics, the OneEvent® system can detect whether a refrigerator or freezer will have issues maintaining proper temperature and will predict if a unit’s temperature will go above or below its pre-set limits weeks in advance of doing so.

OneEvent reviewed data from the period during which the analytic platform was active and interviewed clients who received the advance notice and had their refrigeration units serviced prior to the temperature going out of the acceptable range. Based upon the data, OneEvent clients who were alerted to potential breakdowns and secured service in a timely fashion showed significant ROI, which more than paid for the cost of the OneEvent equipment and a full year of the OneEvent service.

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LeapXpert Completes Series A Funding Round to Power Global Expansion

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LeapXpert Completes Series A Funding Round to Power Global Expansion

LeapXpert, a communications and messaging platform provider, today announced that it has successfully closed its Series A funding round. Altogether, the Company has now raised a total US$14.1 million to date. The investment has been led by LingFeng Capital and Summer Capital, together with four other international investors.

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The proceeds from the Series A will be used to expand the LeapXpert team, support the Company’s growth, increase product development and accelerate international expansion.

Dima Gutzeit, Founder and CEO of LeapXpert, said, “LeapXpert has changed the way that enterprises communicate. Our platform allows front-office employees to embrace consumer messaging applications safely, securely and in compliance with all regulatory guidelines. The proceeds from our Series A will allow us to accelerate our growth and maintain our leadership of the conversational solutions industry.”

Avi Pardo, co-founder and COO of LeapXpert, said, “LeapXpert is growing at a fast pace – we are already serving customers in 45 countries across the globe and have tens of thousands of active users. Our Series A funding enables us to continue driving the transformation of the industry and expand our award-winning solution reach to customers and partners around the world. As part of this growth and to better service our global customer base, LeapXpert will be opening offices in the UK, US, Singapore and Japan.”

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Rina Charles, co-founder and Head of Investment of LeapXpert, said, “This investment is a clear signal that our industry is changing the way that enterprises do business and that LeapXpert is leading the charge.”

LeapXpert was founded in 2017 to enable enterprises to embrace consumer messaging applications and integrate them into their business-critical systems and processes. By bringing them together into one centralized platform, enterprises have real-time visibility of conversations over any messaging channel. This means they can proactively control and monitor messages, improve employee productivity and connect vital communications channels with business-critical tools.

Mr Gutzeit continued, “Our platform offers enterprises a seamless, scalable and secure way to communicate with their customers over the channel that they prefer while adhering to their regulatory and governance mandates. Enterprises can no longer ignore the rise of messaging applications as a method of business communication. Instead, they must embrace them.”

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Federos Wins 2021 Pipeline Innovation Award

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Federos Wins 2021 Pipeline Innovation Award
Recognized in Data Aggregation, OSS, and Assurance categories

Federos®, a leading provider of cloud-enabled, AI-optimized assurance, analytics, and automation software, today announced its selection as the overall winner in the Innovation in Data Aggregation category of the 2021 Pipeline Innovation Awards. The company was additionally recognized as a finalist in Operational Support Systems (OSS) and Assurance. All three recognitions are the result of the company’s flagship solution,  Assure1®, which monitors and manages the performance of critical networks and services and its continually growing deployments in many of the world’s largest 5G service providers and enterprises.

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The annual Pipeline Innovation Awards have recognized technical innovation in the industry over the last decade. More than 20 aspects of innovation are judged by executives from communications service providers, analyst firms, and financial institutions.

This Pipeline Innovation Award is the third award that Federos has received in the past year, highlighting both the company’s continued record of innovation and its rapid growth in market share for assurance solutions in many of the most complex networks in the world.

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“The Pipeline Innovation Awards have continually recognized the leading innovators that are transforming the industry, and the world, with the most significant technical advancements,” said Scott St. John, managing editor of Pipeline. “We are happy to see Federos recognized for their innovations in the OSS, Assurance, and Data Aggregation categories in the 2021 Pipeline Innovation Awards program, and applaud their advancements and contributions to the progress of the global landscape.”

“We’re honored to be acknowledged by Pipeline’s highly-respected judges for our thought leadership and innovations in scalable data aggregation and analysis that are so critical for 5G and the future,” said Keith Buckley, CEO of Federos. “Our customers are already benefiting from our next-generation service assurance solutions that use automated troubleshooting and root cause analysis to meet SLAs and reduce costs.”

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Collabstr Announces New App on Creator Economy Platform Koji

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QuikPlace Announces New App on Creator Economy Platform Koji

Collabstr, the leading open marketplace for facilitating brand and creator collaborations, today announced the launch of its new Koji Link in Bio app. The app allows creators and influencers to sell sponsored posts and brand shoutouts directly from their Link in Bio.

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“Influencer marketing is one of the most powerful tools a company can use to grow their brand and following; every company should be working with creators to extend their reach and influence on social media. We’re excited to bring Collabstr directly to Link in Bios with our new Koji app and believe this will make it even easier for creators to connect with high profile companies and monetize their time and influence,” said Collabstr co-founder Kyle Dulay.

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Collabstr has simplified the process of finding brand partnerships, and with the new Koji app, this process is even easier. Creators only have to link their Collabstr profile and the app is automatically populated with the creator’s content packages and prices. Brands and companies can then seamlessly purchase these services without ever leaving the creator’s Link in Bio. The Collabstr app handles payment upon successful completion of an order.

“A creator showcases content and audience via their social feed, but it is their Link in Bio that acts as the entry point for deeper interactions and transactions, making it a must-have tool for creators trying to market themselves for brand partnerships. With the Collabstr app, creators can now be hired by companies without the need to navigate away from a creator’s Link in Bio, keeping the focus on that influencer and their capabilities,” said Grant Long, Koji Head of Growth.

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PK Receives HITRUST CSF Certification for Data Security Excellence

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PK-Receives-HITRUST-CSF-Certification-for-Data-Security-Excellence

Third-party assessment confirms PK security controls meet industry standards and best practices

PK, the global services firm that helps the world’s most customer-obsessed brands design, build and run the future, announced that its security controls have been validated in a third-party assessment by HITRUST®, a leading data protection standards development and certification organization.

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This assessment validated on HITRUST’s widely recognized security and privacy framework provides enterprises with peace of mind that PK’s security controls meet all relevant regulations and standards, including HIPAA, ISO, COBIT and National Institute of Standards and Technology (NIST). The validation spans across PK’s global locations in the U.S., India and Mexico.

“In the past year, the industry has seen unprecedented data breaches that highlighted widespread vulnerabilities. PK is steadfastly committed to continuously strengthening our security strategies to ensure confidential, sensitive and proprietary information is protected,” said Tom Mitchell, Executive Vice President, Global Delivery at PK. “Our mission is to always conduct proper due diligence, deliver sustained value to our clients and accelerate business outcomes, while meeting data security requirements. This validation is further affirmation of our ability to do so.”

Designing and engineering to protect against next-generation data breaches is critical for enterprises looking to modernize their information security strategies in the post-pandemic era. This is especially mission critical for organizations in the healthcare, telecommunications and financial industries, who have access to personal patient and client data. PK’s compliance with industry security standards helps brands innovate and solve for those complex challenges while keeping pace with rapidly evolving customer expectations and market demands.

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PlaceSense Launches Free and Premium Services in Germany To Democratize Location Intelligence

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PlaceSense Launches Free and Premium Services in Germany To Democratize Location Intelligence

PlaceSense’s location intelligence data will cover more than 5,000 local businesses in the city of Hamburg.

PlaceSense, a leader in location-based information and foot traffic analytics, announces today the launch of its Free and Premium Services in Germany, starting in Hamburg. Utilizing PlaceSense, thousands of local businesses will be able to easily access location-based information, enabling them to gain a new level of understanding of their visitors, customers, and competition in and around the city.

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“By providing valuable location-based insights for free, we support the success of local businesses. We are grateful for the support of the City of Hamburg and are looking forward to taking what we learn in this launch to do better in our upcoming expansions”

“It has always been our vision to let businesses enjoy the benefits of location-based insights”, says Dan Gildoni, CEO and Co-Founder of PlaceSense. “By providing valuable location-based insights for free, we support the success of local businesses. We are grateful for the support of the City of Hamburg and are looking forward to taking what we learn in this launch to do better in our upcoming expansions”.

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Through PlaceSense’s online tool, businesses in Hamburg will be able to see the most popular locations in different categories such as Fashion, Malls, Dining, Accommodation, and others. They will also be able to check specific locations of interest and businesses, and understand foot traffic trends and insights such as changes to traffic over time, catchment, popular week days and times, as well as comparison to other businesses.

PlaceSense, with offices in Israel, Germany and Slovakia is used by enterprise organizations such as Cushman & Wakefield, Lidl, Nielsen and others. It adheres to the highest privacy restrictions through a proprietary technology that ensures that all data is anonymized. PlaceSense has lately formed a strategic partnership with Kintyre, a German leading real estate specialist.

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ActionIQ Expands Its CDP Offering into the Healthcare Industry

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ActionIQ Expands Its CDP Offering into the Healthcare Industry

Completes HIPAA Type I Certification, Is Recertified in SOC 2 Type II Standards

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that it has expanded its CDP into the healthcare vertical by completing their compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Adding the HIPAA certification to ActionIQ’s CDP capabilities creates an industry-first comprehensive customer experience (CX) offering for healthcare payers, providers, life sciences and pharmacy brands.

With nearly $4 trillion spent on health consumption in the US annually, healthcare organizations have a massive opportunity to transform how they leverage their data to drive better patient outcomes while reducing costs and inefficiencies. By meeting HIPAA requirements, ActionIQ enables healthcare organizations to deliver more helpful experiences across all touchpoints while keeping patient data secure and safe.

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The ActionIQ CDP delivers the following essential capabilities for healthcare organizations:

  • Secure Health Information — Ensures health information is compliant with healthcare data security, privacy and governance standards, including HIPAA Type I, Service Organization Control (SOC 2) Type II, General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
  • Customer 360 — Unifies siloed patient data into a single profile for better understanding of and insight into individual preferences and needs.
  • Customer Experiences — Orchestrates integrated experiences across all patient interaction points to deliver helpful and seamless experiences.

“ActionIQ has a long-standing commitment to privacy and security — safeguarding our clients’ data is our top priority as an enterprise Customer Data Platform and something we will never compromise on,” said Therese Charles, Director of Information Security at ActionIQ. “The HIPAA certification opens the door for healthcare organizations to take advantage of the ActionIQ CDP to deliver better experiences and outcomes.”

HIPAA standards — enforced by the U.S. Department of Health and Human Services — govern rules and practices for maintaining the security and privacy of electronic health information and ensuring the integrity of protected health information. ActionIQ’s first HIPAA Type 1 examination was completed by a recognized independent third party. Additionally, ActionIQ’s SOC 2 Type II recertification reaffirms that the ActionIQ CDP meets the SOC 2 standards for data security practices as established by the American Institute of Certified Public Accountants (AICPA).

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Iterable Surpasses $100 Million in Annual Recurring Revenue Driving the Next Generation of Customer Engagement

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Iterable Surpasses $100 Million in Annual Recurring Revenue Driving the Next Generation of Customer Engagement

Reflects greater than 60% year-over-year growth and over 400% growth in the last three years. Leading brands such as Bombas, Cinemark, and Priceline trust Iterable to enhance customer experiences.

Iterable, the cross-channel platform that powers unified and memorable customer experiences, announced today that it surpassed $100 million in annual recurring revenue (ARR), a key SaaS milestone. This reflects greater than 60% year-over-year growth and over 400% growth in the last three years. Crossing this significant milestone comes on the heels of Iterable’s $200 million Series E funding round in June and underscores the company’s continued disruption of the $25 billion global marketing automation market.

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“Iterable’s powerful technology has fundamentally changed the way businesses communicate and engage with their customers, enabling them to unlock and leverage data to provide incredible customer experiences at scale. With rapid digital transformation happening across almost every business, sector, and geography, brands must adapt to changing consumer expectations and put customers at the heart of the transformation,” said Andrew Boni, co-founder and CEO of Iterable. “We’re thrilled to partner with some of the most innovative companies around the globe and equip them with the tools they need to establish deep, authentic, and long-lasting customer connections during a period of tremendous change. As we look forward to capitalizing on our momentum and reaching new milestones in the years ahead, we’re committed to making even more marketers the heroes of their own journeys.”

From day one, Iterable’s purpose has been people-first and data-driven—to enrich the relationships between consumers and brands as well as empower brands to create meaningful experiences. This commitment to customer-centricity propels Iterable’s rapid growth. The pandemic continues to change the way customers interact and engage with brands, and is influencing businesses to expedite their digital roadmaps, which puts Iterable at the forefront of the digital marketing transformation. Iterable is equipping marketers with the tools they need to build connections and powering conversations with more than 3 billion consumers around the world.

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Recent Business Milestones

Iterable’s recent business milestones demonstrate the company’s rapid growth:

  • Global Demand: Iterable’s customer base now spans more than 30 countries and is expanding rapidly in new markets. Iterable’s European customers now include leading brands such as carwow, Manchester Airports Group (MAG), Mettle, Secret Escapes, and WeTransfer. To meet this growing demand, the company accelerated its hiring of UK-based employees, experiencing 147% growth year-over-year in the region.
  • Executive Hires & Board Appointments: The company hired Markita Jack as its Head of Diversity, Equity and Inclusion and appointed Stephanie Buscemi, CMO of Confluent and former CMO of Salesforce, to the company’s board of directors.
  • Industry Recognition: Iterable continues to earn some of the most widely respected marketing and workplace awards. In the past year, the company was named a Leader in Marketing Automation in the G2 Fall and Summer Reports, Best Overall Marketing Automation Platform by the MarTech Breakthrough awards, Best Saas Company to Work For by Future of SaaS Awards, and Iterable’s Brand Affinity™ was named a Product of the Year in the Sales and Marketing Technology Awards (The Sammys). For the fourth year in a row, Iterable was named one of the Bay Area Best Places to Work.
  • Growing Customer Base: Iterable continues to expand and diversify its global customer base and attract leading brands like Bombas, Cinemark, and Priceline to its platform.

“As Bombas continues to grow, we rely on partners like Iterable to help facilitate our growth through automation and optimization” said Kate Huyett, Chief Customer Officer at Bombas. “Iterable is a valued partner that has enhanced our company’s marketing strategy as we scale. The platform has redefined how we retain and grow our customer base by creating memorable experiences with a brand they love, on the channels they prefer.”

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Zeta Appoints Matthew Mobley as EVP Technology Strategy

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Business Wire
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Zeta Appoints Matthew Mobley as EVP Technology Strategy

Former Merkle Chief Technology Officer, Epsilon, and Acxiom executive brings over 26 years of experience as Zeta continues accelerating growth

Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced today the hiring of Matthew Mobley as Executive Vice President of Technology Strategy. Mr. Mobley will lead Zeta’s CRM technology strategy team advising customers on how best to leverage technology to meet their business goals.

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“As customers require deeper expertise to navigate the increasingly complex digital ecosystem and understand how Zeta’s Marketing Platform can be at the center of their data-driven marketing ecosystems, Matt’s extensive knowledge and leadership will take our solutions to the next level”

Mr. Mobley has more than 26 years of experience in general technology and over 22 years of experience specifically in marketing and adverting technology, spanning the Americas and EMEA. Most recently, he served as Chief Technology Officer at Merkle, where he led the Americas Technology Services Line. Prior to that role, Mr. Mobley was dedicated to building and leading consulting organizations across the Americas and EMEA, including serving as SVP of Solutions Consulting at Epsilon and as VP of European Consulting and as the US Marketing Technology Practice leader for Acxiom, during which time he enhanced the companies’ reputations for strategic innovation and customer solutions.

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“As customers require deeper expertise to navigate the increasingly complex digital ecosystem and understand how Zeta’s Marketing Platform can be at the center of their data-driven marketing ecosystems, Matt’s extensive knowledge and leadership will take our solutions to the next level,” said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “His expertise in data platforms, identity resolution, customer journey orchestration, activation, and analytics make him an incredible asset for our customers. I’m delighted to welcome Matt to our all-star team.”

Mr. Mobley expressed, “As marketers are demanding more from their tools and technologies, I could not be more excited to be joining Zeta at this time in their evolution to market leadership. The Company’s commitment to help marketers grow by using their unique combination of proprietary data, patented AI, and omnichannel technology is uniquely valuable in this new era of digital marketing.”

Mr. Mobley also served in the United States Air Force.

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Widen, an Acquia Company, to Host 10th Annual Widen Summit® October 19-20

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Business Wire
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Widen, an Acquia Company, Named a Leader in 2022 Digital Asset Management for Customer Experience Report

Customers to learn, network, and grow their digital asset management (DAM) and product information management (PIM) skills at virtual Summit

Acquia, provider of the leading open digital experience platform (DXP), today announced that Widen, an Acquia company specializing in digital asset management (DAM) and production information management (PIM), will host the 10th Annual Widen Summit® on October 19-20, 2021. The virtual program features two days of keynotes, breakout sessions, and roundtable discussions with content technology experts.

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“Now that we’re part of the Acquia family, there are so many new possibilities for our customers. We can’t wait to share what’s in store.”

The Widen Summit is an annual community gathering about all things DAM and PIM. The program delves into new capabilities, insightful case studies, and cutting-edge content strategies. Attendees include digital asset managers, librarians, marketing managers, product marketers, graphic designers, content strategists, marketing technologists, and more.

Once again, the Summit features a lineup of customer speakers. Practitioners from Autodesk, Laura Mercier Cosmetics, Life Time Inc., New Holland Agriculture, Pilot Pen, Progressive Insurance, Rent the Runway, T-Mobile, Trek Bicycle Corporation, and other iconic brands will take the virtual stage this year.

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Highlights this year include:

  • Event Kickoff with Mike Sullivan, President and CEO of Acquia, and Matthew Gonnering, SVP, General Manager at Widen
  • The Best DAM Contest featuring Rent the Runway, T-Mobile, and Werner Co.
  • Product Roadmap discussion with VP of Product Deanna Ballew and Head of Product Chris Schroeder
  • Fireside Chat with Dries Buytaert, Creator of Drupal and Founder and Chief Technology Officer, Acquia
  • Trivia with several gift cards up for grabs

Widen also invites customers to participate in Acquia Engage, October 26-27 online. Acquia announced its acquisition of Widen on September 8, 2021. Widen customers can learn more about integration of the Widen DAM and PIM with Acquia Open Digital Experience Platform (DXP).

“The Widen Summit is about gathering our community, sharing hard-earned knowledge, and further elevating our DAM and PIM strategy,” said Matthew Gonnering, SVP, General Manager at Widen. “Now that we’re part of the Acquia family, there are so many new possibilities for our customers. We can’t wait to share what’s in store.”

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CYTRIO Raises $3.5 Million to Address Mid-market Data Privacy Compliance Challenges

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Business Wire
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CYTRIO Adds GDPR Support to All-in-one Data Privacy Rights Management Solution
Leading data, privacy, and security experts launch CYTRIO to answer CISOs’ and CPOs’ urgent call for simple and automated privacy rights management solution for mid-sized enterprises

CYTRIO, a data privacy compliance startup, has raised $3.5 million in seed funding to address mid-sized companies’ challenges of meeting increasing data privacy regulations. CYTRIO has secured funding from angel investors and institutional seed investors, including Dreamit Ventures, Food Retail Ventures, and Rockwood Group. The raise also included CYTRIO’s founding team, industry experts with 50 years of collective data, privacy and security experience, including Vijay Basani, Chief Executive Officer; Pankaj Parekh, Chief Privacy Officer; and Darshan Joshi, Chief Technology Officer.

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“I have worked in the industry for both large and small companies for 30 years and have seen the data privacy market evolve”

“Today, we launch CYTRIO to enable mid-size companies to comply with numerous privacy regulations, while building customers’ trust that is essential to thrive in today’s digital economy,” said Vijay Basani, Founder and CEO of CYTRIO. “Our mission to deliver an easy-to-deploy SaaS privacy rights management solution will help mid-market enterprises swiftly and cost-effectively comply with data privacy regulations with minimal resources. We are leveling the playing field for mid-sized enterprises to compete and thrive in the data-driven digital economy, where consumers have control of their private, personal information (PI).”

According to a recent study by Cisco, 86% of respondents said they care about their data privacy and want more control over their PI, while 79% said they were willing to act to get that control. This, coupled with the rising trend in data breaches, where billions of personal data records are compromised every year, has driven the emergence of modern data privacy regulations, including state level regulations like the California Consumer Privacy Act of 2018 (CCPA), the California Privacy Rights and Enforcement Act of 2020 (CPRA), the Virginia Consumer Data Protection Act (VCDPA) of 2021, and the Colorado Privacy Act (CPA) of 2021.

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“I have worked in the industry for both large and small companies for 30 years and have seen the data privacy market evolve,” said Michelle Finneran Dennedy, CEO at Stealth Privacy Tech Co. and Board Member of CYTRIO. “Some of the biggest obstacles for mid-market companies to adopt data privacy regulations are solutions that are expensive, cumbersome to deploy, and difficult to use, while not solving the problem. CYTRIO is directly addressing this serious issue with a cost-effective SaaS solution that will help mid-sized enterprises better understand their data assets to build digital trust.”

Current data privacy rights management solutions designed for large companies are not suitable for mid-market organizations due to deployment complexity, long time-to-value, and a need for dedicated privacy teams. Increasing competition and accelerated digital transformation are forcing SMEs to identify and close privacy or security gaps across growing infrastructures. SMEs are not able to survive customer boycotts or brand reputation damage due to customer trust erosion and privacy regulatory fines.

The CYTRIO founding team’s experience is well-suited to answer CISOs’ and CPOs’ urgent call for a mid-market solution that provides automated data discovery, built-in response work-flows, ease of deployment, and quick time-to-value. Vijay Basani brings 30 years of experience, founding WebManage Technologies (acquired by NetApp), AppIQ (acquired by HP), and Cygilant, among others. Pankaj Parekh has held CPO, CTO, and VP of engineering roles at Zscaler, Microsoft, Security First Corp., iPolicy Networks, and others. Darshan Joshi has held SVP and VP of technology and engineering roles at Informatica, Symantec, and Veritas.

In addition to Michelle Finneran Dennedy, CYTRIO board members include data, security, and SaaS experts Dan Purjes and Paul Brady.

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