Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV Across All Devices, Including Connected TV with Co-Viewing

October 12, 2021

Expanded partnership with Google enables advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and frequency

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the significant expansion of Comscore’s partnership with Google announced in August and makes Comscore the first provider to be able to offer advertisers the ability to measure deduplicated reach and frequency with this comprehensive level of coverage, now including the incrementality of YouTube’s impact within media plans.

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The addition of YouTube and YouTube TV into Comscore Campaign Ratings (CCR) is live today and enables one of the largest advertising sources for modern cross-platform measurement. As previously published by Comscore, more than 80% of CTV reach in the U.S. falls on only five streaming services — and only two are ad-supported.

“Consumer viewing of collective video advertising across linear TV and CTV continues to grow, and as part of that trend, YouTube and YouTubeTV now represent one of the largest national and global sources of ad supported content,” said Elizabeth Daly, VP Group Media Director, Video Investment at Mediahub Worldwide, an Interpublic Group agency. “As the industry navigates unprecedented scrutiny of measurement accuracy and stability, it’s critical to have reliable deduplicated cross-platform measurement. We believe this partnership will help give advertisers much-needed clarity and a more complete view of their overall advertising effectiveness.”

“The industry has been clamoring for deduplicated cross-platform measurement. I am excited that we are the first to include Google’s YouTube and YouTubeTV inventory in our CCR solution,” said Bill Livek, CEO, Comscore. “With this expansion of our partnership, Comscore has the most complete view of one of the largest national and global sources of ad supported content. This addition is a game changer as it greatly improves brands’ and agencies’ ability to plan and measure deduplicated reach and frequency of their campaigns.”

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Google Partners with General Mills to Define Future of Consumer Packaged Goods with Data and Analytics

PRNewswire

October 12, 2021

Google Partners with General Mills to Define Future of Consumer Packaged Goods with Data and Analytics

Industry leader chooses Google Cloud as its preferred cloud provider to accelerate its digital transformation and establish meaningful connections between consumers and brands

Google today announced it has expanded its partnership with General Mills, as the food leader has selected Google Cloud as its preferred cloud partner to further the power of data and analytics across the company.

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Under the new agreement, Google Cloud will create more personal and predictive experiences for consumers across the company’s portfolio of more than 100 iconic brands, such as Blue Buffalo, Cheerios, and Yoplait.

General Mills will use advanced cloud computing, data analytics, and artificial intelligence (AI) to unlock new value and redefine the future of consumer brand relationships in the industry.

“Partnering with Google Cloud on this transformation journey is an important step in helping us boldly lead the CPG industry in this data and relationship-driven era,” said Jaime Montemayor, Chief Digital and Technology Officer, General Mills. “This will help modernize our infrastructure and deepen our connection with our consumers to better anticipate their needs.”

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General Mills and Google Cloud will work together to:

Enhance operational insights: Connecting data from internal and external sources will allow General Mills to build more personalized products, make faster supply and demand planning decisions, and provide better service reliability to customers and partners.
Drive efficiencies: Google Cloud will enable General Mills to create scalable IT platform capabilities at a competitive cost.
Unlock new services and offerings: By migrating its workloads to Google Cloud, General Mills will deliver cloud-native capabilities that will allow the company to build new digital services and offerings in an agile manner.

“From improving supply chain management to enhancing customer experiences, data has the power to transform the CPG industry,” said Thomas Kurian, CEO, Google Cloud. “As their preferred cloud provider, we believe this partnership will provide General Mills with data-driven insights that enable them to develop deeper and more personalized consumer relationships.”

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Blue Health Intelligence Releases Enhanced Whyzen Analytics Platform

PRNewswire

October 12, 2021

Study from The Advertising Coalition Finds Advertising Drives $7.1 Trillion in US Sales

Analytics Tool Drives Users to Most Valuable Healthcare Insights

Blue Health Intelligence (BHI) recently infused guided analytic pathways and a more intuitive interface into its cutting-edge employer analytics and reporting solution, Whyzen™ Analytics, to enable healthcare stakeholders to quickly sort through vast healthcare data and identify key cost savings and care improvement opportunities.

“These updates to the Whyzen platform will really help our users focus their time most efficiently and effectively on activities that add value to their business — finding areas of actionable cost savings and quality improvements, predicting cost and use trends, and identifying emerging clinical and provider opportunities,” said Swati Abbott, BHI’s CEO.

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Other improvements include an enriched portfolio of interactive reports, a revised folder structure that organizes reports more intuitively, an enhanced landing page, and new measures that permit users to view and analyze their data in more dynamic ways. The updated platform also includes Whyzen Advisor, a mobile-enabled speech recognition functionality that allows users to speak their requests and Whyzen Analytics will guide them to relevant KPIs, reports, or dashboards.

Now, for example, when a user encounters the enhanced landing page – which is completely interactive with built-in navigation – they find an interface that invites them to the next most intuitive step along any one of several analytic pathways, which could be addictive medication reports, COVID-19 analytics, specialty drug utilization, and more. These pathways quickly guide users to insights that inform decisions, invite further inquiry, and facilitate collaboration with team members.

The software-as-a-service solution provides health plans, employers, and benefits brokers a holistic view of medical, dental, vision, pharmacy claims – and SDOH and race, ethnicity, and language factors – all in one environment. As a result, stakeholders can identify hidden utilization and cost patterns, emerging trends, uncover and improve quality drivers, and track performance against KPIs.

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Additionally, the Whyzen platform can drill down into specific members’ data, revealing high-risk individuals who may benefit from care management interventions to avoid complex and expensive treatment.

Using the tool, users also can harness BHI’s national data set of more than 217 million lives and 22 billion claims to benchmark performance demographically, geographically, or by other parameters. To refine benefit strategies, they can also apply BHI’s predictive analytics and risk modeling resources to reliably predict employees’ healthcare risks, costs, and utilization.

“This is a leap forward for employer reporting,” said Mary Henderson, executive vice president of Sales and Product Innovation at BHI. “The new release of Whyzen Analytics is a culmination of customer and market demands, enabled by BHI’s years of healthcare analytics experience and industry knowledge. The result is a solution that is inviting, agile, and powerful.”

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London-based Startup ComplyCube Boosts SaaS Offering with Multi Bureau Checks to Tackle Identity Fraud

PRNewswire

October 12, 2021

ComplyCube Introduces Advanced PII Redaction in Response to Escalating Data Protection Concerns

Multi-Bureau checks are the latest addition to ComplyCube’s AI-powered Compliance as a Service (CaaS) platform, which also offers advanced biometric verification.

The new service is aimed at businesses that need to verify customers’ personal attributes across multiple sources independently to prevent identity fraud.

The Multi-Bureau service is underpinned by the world’s most reliable identity verification sources from 20+ countries.

ComplyCube, the market-leading identity verification provider, has launched a multi-bureau verification service underpinned by a comprehensive set of credit agency data, government sources, and propriety databases. The new service, which leverages ComplyCube’s AI-powered screening platform, improves match rates, reduces false positives, and speeds up customer onboarding.

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The Multi-Bureau service verifies a customer’s details such as name, address, date of birth, Tax Identification Number, e.g., Social Security Number (SSN), against the world’s most reliable identity verification sources from 20+ countries.

Typically, financial organizations integrate two or more verification providers to increase match rates, verify personal attributes independently, and detect identity fraud. However, this could lead to unexpected pitfalls. For instance, the first provider might match the date of birth with a lender via a credit reference agency. In the meantime, the second provider may match the customer’s name with the same lender, albeit via a separate credit reference agency.

The scenario outlined above illustrates that using multiple providers does not guarantee the required level of independent verification sought by some businesses and regulators. Moreover, credit bureau data may not be available or of adequate coverage, whilst more trustworthy data sources, such as government agencies, exist and should be used instead.

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ComplyCube’s Multi-Bureau service combines highly disparate and nuanced datasets from numerous credits bureaus and similarly trustworthy sources, shielding businesses from technical complexities and non-core activities they would have to deal with otherwise. On the other hand, whilst a regulated firm could opt to verify customers against two separate credit bureaus, scrutinizing results and matches at scale requires a deep understanding of the underlying data and specialized expertise.

Simply put, ComplyCube customers won’t have to maintain complicated business rules or engage with multiple bureaus. In effect, the contracting process with credit bureaus is complex, time-consuming, and expensive. Moreover, global businesses would need to partner with numerous credit bureaus across the jurisdictions they operate in. All this needs to take place before a company starts analyzing response codes, removing outliers, building business rules, and ultimately harmonizing outcomes across the various credit agencies.

The Global KYC firm says early adopters of the new service have seen as much as 24.7% improvements in match rates and reduction of false positives by up 12%.

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LiveRamp Launches Enhanced TV Platform With Support from Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish

Business Wire

October 12, 2021

LiveRamp Launches Enhanced TV Platform With Support from Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish

New Capabilities Enable Brands, Programmers, and Sell-Side CTV Platforms to Plan, Forecast, Activate, Quantify, and Collaborate across All TV Inventory Types

LiveRamp , the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is powered by RampID, LiveRamp’s world-class identity solution, ensuring every touchpoint is privacy-first, secure, sustainable and scalable.

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“Plex offers advertisers true independent access to increased reach, and fully transparent data and analytics. LiveRamp will help us offer advertisers the ability to target specific segments of interest, ensuring increased market share and sales.”

The television industry is evolving quickly, propelled by the meteoric rise of streaming/connected TV (CTV) viewership, overall viewer fragmentation, and a call for more dynamic and accurate measurement solutions. LiveRamp is poised to help solve for each of these opportunities, delivering cloud-based, enterprise-grade SaaS that is neutral, interoperable, and secure, and rooted in identity. Now the entire ecosystem — programmers, platforms, data providers, brands and agencies — have a trusted, one-stop-shop to plan, target, quantify and analyze linear and streaming inventory side-by-side to achieve better business outcomes.

Jay Prasad, chief strategy officer, LiveRamp TV commented, “Our customers and partners continue to ask us how they can get more out of their first-party data. They want to know how they can successfully collaborate, plan, activate and measure a blended campaign across the entire streaming and linear TV ecosystem and tie those campaign results to tangible business impact. They tell us they want to forecast and measure their campaigns using identity at scale, across channels, and in a manner that allows them to account for household-level reach and frequency that is accurate and goes beyond age and gender demographics. We now have an answer for them: an all-inclusive TV platform that addresses business-critical needs that have not been met to date and reflects where we’re headed as an industry.”

LiveRamp’s best-in-class identity solution powers its TV platform, which boasts the following core capabilities:

Collaborate¹: Brands and media sellers are able to safely connect cross-screen data such as advertising impressions for advanced business applications, including closed-loop measurement and collaborative analytics. The platform enables data governance for all parties, and empowers many-to-many collaborations. By tapping into more data for new insights, partnerships like the Upfronts will be brought to the next level.
Activate: Unlock and forecast custom cross-screen audiences, including CTV, as part of every media buy, whether purchased in the Upfronts or programmatically to achieve greater addressability.
Quantify: Measure cross-screen business outcomes like product sales, application installs, and web visits. For both buyers and sellers, this means every advertising dollar spent is accountable and addressable.

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Key players across the industry expressed support and excitement about the enhanced platform:

“CTV is no longer an experimental channel, it’s a must have for marketers. But the tools and data needed to unlock the full power of CTV have thus far lagged adoption. Marketers have been looking for – a people-based, end-to-end solution, with identity at the core. Innovid is proud to collaborate with LiveRamp to bring independent ad serving into this stack. Now, media sellers and advertisers can collaborate with data in the cloud, and plan, forecast, activate, deliver and measure across all their TV inventory.” – Tal Chalozin, CTO & Co-Founder, Innovid
“Advertisers today are looking for data solutions to ensure they are reaching their customers. LiveRamp has put audience data, insights and campaign creation tools for advanced TV activation all together in one place. In our industry’s rapidly changing environment, we believe LiveRamp and its TV activation solutions will be winners for buyers and sellers.” – Tom Sly, Vice President of Revenue for National Media for The E.W. Scripps Company
“This unique integration between LiveRamp and Publica allows the industry to better control, activate and surface their CTV audiences and enrich deals to those on the buy-side. The demand for addressable audiences on connected televisions will continue to increase as LiveRampTV Activation is now live and crosses both linear and streaming inventory. This feature can be used to run real-time audience-based forecasting and make targeted PMPs available through any programmatic platform, a first in the market.” – Ben Antier, CEO & Co-founder, Publica
“Philo delivers high-quality entertainment, lifestyle and knowledge programming across live streaming and VOD. Even though our content is similar to traditional MVPDs, there’s one big difference — we are a programmatic-first company and our ad inventory is 100% addressable. Partnering with LiveRamp TV has helped us unlock the full value of our CTV inventory through audience-based forecasting and activation.” – Aulden Kaye, Director of Advertising Partnerships, Philo
“Plex offers advertisers true independent access to increased reach, and fully transparent data and analytics. LiveRamp will help us offer advertisers the ability to target specific segments of interest, ensuring increased market share and sales.” – Harold Morgenstern, CRO at Plex
“Partnering with LiveRamp is Univision’s latest step forward in transforming the Company’s adtech capabilities and delivering sophisticated targeted solutions for marketers to reach the diverse Hispanic audience. The partnership will serve to help us aggregate audiences across our leading platforms and drive Cross-Platform Optimization for clients to effectively connect with our audiences with the right message across our content footprint.” – Brian Lin, SVP of Product Management, Univision
“DISH Media is dedicated to the advancement of open, interoperable and technology-first solutions for the TV marketplace. LiveRamp TV’s secure and permission-based data collaboration solution allows us to provide brands unprecedented insights with uncompromising data privacy protections, as well as the ability to quantify results based on ad exposures across screens.” – Kevin Arrix, SVP DISH Media

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The Executive Team of 20/20 Foresight Announces the Launch of Capital Connect, the Only All-In-One Real Estate Marketing Platform

PRNewswire

October 12, 2021

The-Executive-Team-of-20-20-Foresight-Announces-the-Launch-of-Capital-Connect_-the-Only-All-In-One-Real-Estate-Marketing-Platform

20/20 Foresight is pleased to announce the launch of its new company, Capital Connect. Capital Connect offers the only fully integrated real estate marketing platform – the most extensive real estate contact database in the business, plus a full tech stack that supports email marketing, analytics, automatic real-time updates, client relationship management, and lead management. This platform will allow real estate professionals to expand their network, raise capital faster and more efficiently, and promote their services to the widest audience.

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The Roots of Capital Connect

Capital Connect is the brainchild of the Executive Team at 20/20 Foresight. Founded in 1994, 20/20 Foresight is the largest real estate-focused executive search firm in the U.S. Ranked by Forbes as one of America’s Best Executive Recruiters, 20/20 Foresight has been motivated by a relentless drive for innovation.

Over the last decade, 20/20 Foresight built an unparalleled database of real estate investment companies, private equity firms, REITs, and commercial and residential lenders. This database, comprised of 430,000+ contacts, was married to an integrated technology solution that supports email marketing, analytics, automatic real-time updates, client relationship management, and lead management.

A Game Changer

“We quickly realized we had something unique. Most robust email marketing platforms do not have a database. And most databases, rich with market data and research, do not provide a marketing platform. Our solution offers the best of both worlds,” noted the Founder of 20/20 Foresight and Capital Connect Managing Principal, Bob Cavoto.

As a result, over the last several years, 20/20 Foresight loaned out use of its platform to friends of the firm. Robert Peck, Managing Principal, explained, “They found it so effective in their capital-raising efforts that we decided to share it with others and launch Capital Connect – the only fully integrated real estate marketing solution. We are confident that it will be a game changer for professionals throughout the real estate industry seeking a comprehensive solution for expanding and managing their networking.”

Range of Applications

Capital Connect’s platform supports a broad range of clients. Whether the client is a real estate company seeking capital from the widest variety of sources available, a CRE broker structuring a complex, multilayered transaction, or an emerging proptech company looking to market its services to an actionable audience, Capital Connect ensures access to the broadest network of contacts.

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HitPaw Video Editor: Want to Better Your Video? You’re in the Right Place!

PRNewswire

October 12, 2021

To meet people’s need in sharing their life with videos on social media, HitPaw has proudly announced that it has launched its brand-new software–HitPaw Video Editor. HitPaw Video Editor puts emphasis on convenience that enables all creators to edit their videos with ease, regardless of their skill level, by providing their easy-to-master tools with a clean UI.

Want to know more features about it? Let’s get started!

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1. Edit Videos Easily and Fast

HitPaw Video Editor allows you to do almost all video editing works such as split video, rotate and zoom, change video speed, separate video and audio, etc. Moreover, unlimited tracks in the timeline allows you to create awesome videos as you want and connected elements improve your editing efficiency.

2. Resourceful Audio Library

After uploading the file, users can add audio file to their videos. In this section, clock, camera sound, etc can be found in the Normal mode. To help those who want their videos become less dull, the HitPaw video editor has other audios to choose. For example, the weird, zombies in Effects; The dog barking and thunder in Nature as well as the BGM section, all of which are vivid and practical.

3. Various Text Mode

To avoid clumsy text mode, the HitPaw video editor add kinds of wordart for users to choose. After choosing the one you like, you may want to make further changing. Therefore, the color, font, size adjusting, text-bolding, etc are there for you to use. The highlight here is that users can adjust the character space by sliding the button or just simply enter a number.

4. Creative Stickers

Nowadays, stickers has become a part of our life that used to beautify our pictures or videos. Given this, the HitPaw video editor provides kinds of creative stickers that are available for people with different needs. For example, the stickers in 3D Elements and Clip Art are such cute and versatile stickers that can make your file all the more distinctive.

5. Multifunctional Transition Effect

The transition effect in the editor contains such great modes that can suit people’s need when they want to merge videos or change the invariable frame with a more smooth and over unexpected effect. To name a few, to erase or cover something, you may need the mosaics in Effect. To demonstrate your slides, you may need the page curl or swap in Slideshow.

6. Diverse Filters

Filters now are known to all I believe. The video pictures may appear with different effects due to the lights or the place you are in. To solve it, the Filters here provides you with different effects that can improve the tones of the food, the scenery or the people that recorded in your video.

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Parks Associates: 39% of OTT Viewers Access Services Based on Specific Content Available

PRNewswire

October 12, 2021

Parks Associates: 23% of Ad-Supported OTT Service Users Say They Often Click on Ads or Purchase Items in Those Ads

Industry webinar features discussion with Conviva on the top factors that influence content discovery for streaming

Consumer data from Parks Associates reveals that 39% of OTT viewers access video services based on specific content available. In partnership with Conviva, Parks Associates is presenting its latest consumer research during the industry webinar “The Role of Content Discovery in OTT” on Thursday, October 14, at 10 am CT US (11 am ET). The webinar explores content discovery strategies companies are using as a key differentiation factor in attracting new subscribers and keeping users engaged.

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“Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” said Paul Erickson, Senior Analyst, Parks Associates. “OTT players are successful when offering a premium, personalized user experience that allows subscribers to find and access relevant content based on their habits and preferences. A perceptive and intelligent content discovery strategy is a key differentiator in attracting and engaging subscribers over the long term.”

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Parks Associates research found that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.

In this webinar, industry experts discuss the top factors that influence content discovery for streaming, including the role of social interaction in the online video content access journey.

Webinar speakers:

Nick Cicero, VP, Strategy, Conviva
Paul Erickson, Senior Analyst, Parks Associates

“With so many entertainment options at viewers’ fingertips, it is more important than ever before for streaming publishers to understand how consumers discover content in order to win their engagement,” said Nick Cicero, VP of Strategy, Conviva. “I am excited to share Conviva’s research in conjunction with the insights from Parks Associates to reveal how publishers can better understand their audience and grow their business.”

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UserTesting Announces New Features to Empower Organizations to Capture and Interpret Customer Feedback With Greater Efficiency and Ease

Business Wire

October 12, 2021

UserTesting Announces New Capabilities that Provide Organizations with More Customizable and Powerful Machine Learning-Driven Insights

Latest innovations include instant insight, path filter, an expansion of intent path, preview for mobile and more

UserTesting, Inc. , a leading provider of human insight, delivered through a video-first enterprise SaaS platform, announced new capabilities designed to enable organizations to quickly and easily gather and analyze customer feedback with increased confidence. These new features help organizations gain a deeper understanding of diverse customer perspectives so they can get to the moments that matter faster and make better business decisions using human insight.

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“Each and every one of these innovations has been designed to enable companies to gain insights into their customers’ perspectives with greater clarity and efficiency. We strive to make empathy easier to scale for any organization looking to deliver customer experiences.”

With UserTesting’s latest release, companies can now:

Evaluate and interpret feedback more easily

Building on UserTesting’s purpose-built machine learning models, instant insight helps organizations identify key moments faster by automatically surfacing interesting patterns, trends, and anomalies for tasked-based questions. Insights are generated by evaluating across behavioral metrics, intent, and sentiment data simultaneously, helping identify insights that would otherwise be hard to detect. Users can share these insights with colleagues and stakeholders to drive product development and make better business decisions.

With UserTesting, users can observe the paths that people take when they go through experiences and hear their thoughts out loud. UserTesting’s path filter feature enables users to quickly focus on specific behaviors using a powerful search capability that hones in on results for web pages, intents, and sentiments. A newly enhanced intent path function detects more than 100 of the most common behaviors based on how contributors interact with web-based experiences. The intents and behaviors are then visualized on a path flow, highlighting critical moments of interactions as people complete tasks, helping save time during analysis.

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Quickly capture feedback with increased confidence

UserTesting continues to make it easier to test with your customers, partners, employees, and audiences. With build-your-own test invitations, companies can customize and brand the test experience, which helps to increase engagement from contributors in their custom networks.

UserTesting’s preview for mobile provides full visibility into the test experience from the contributor perspective–allowing test creators to confirm all tasks and instructions are accurate, all links and assets render correctly, and to validate that tests are sound before launching the test. Additionally, with the new template preview, users can see all test tasks and questions before selecting a template giving them the confidence to launch a test quickly.

“We are constantly striving to make it easier for companies to incorporate human insight across all of the experiences they deliver, with greater ease and efficiency,” said Kaj van de Loo, CTO at UserTesting. “Each and every one of these innovations has been designed to enable companies to gain insights into their customers’ perspectives with greater clarity and efficiency. We strive to make empathy easier to scale for any organization looking to deliver customer experiences.”

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Google Cloud Kicks off Next ’21: Helping Customers Solve for What’s Next

PRNewswire

October 12, 2021

Google Cloud Kicks off Next '21: Helping Customers Solve for What's Next

New customers, partners, and innovations across data, open infrastructure, collaboration, security, and sustainability headline Google Cloud’s annual conference

Next ’21, Google Cloud announced a series of new customer wins, partnerships, products, and services to enable organizations to transform their businesses. Google Cloud’s announcements highlight three unique capabilities that help customers and partners succeed in the era of cloud transformation: first, Google Cloud Platform, which is designed and built to help organizations digitize in an open and secure way; second, Google’s deep and broad ecosystem of consumer services and devices, which gives organizations the ability to uniquely connect their enterprise ecosystem with the consumer ecosystem; and third, the company’s comprehensive security offerings that help organizations protect their digital assets and users.

“Each year at Next we celebrate the achievements of our customers and partners, and the many ways they have transformed their businesses digitally,” said Thomas Kurian, Google Cloud CEO. “We also look forward to sharing our latest cloud innovations and providing a view into the future—what we think will drive business transformation for the decades to come.”

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Customer Momentum Across Every Geography and Industry
Businesses of all sizes, spanning every industry—from digital natives to established multinationals—are leveraging Google Cloud’s products and services to help them digitally transform. Building upon recent momentum with leading organizations like Casino Group, Energizer, Ford, HSBC, Reliance Jio, Scotiabank, Univision, U.S. Air Force, and Wells Fargo, as well as fast-growing technology startups AppLovin, BlueZoo, Cue Health, Dapper Labs, and Outdoorsy, Google Cloud today announced several net-new relationships with DPDHL, General Mills, Siemens Energy, Walmart, and Wendy’s.

Extending Customer Success Through New Innovations and Partnerships
Continuous innovation is a hallmark of the cloud. Today, Google Cloud announced a number of new partnerships, products, and services that extend its ability to help organizations in every industry accelerate their cloud journeys:

A unified data, analytics, and AI portfolio
Customers turn to Google Cloud products for unmatched speed, scale, security, and reliability to build their data clouds. These products enable organizations of all sizes to unify their data across multiple clouds and silos, combine unstructured and structured data, and make insights accessible to every employee. New innovations announced today include:

Vertex AI Workbench, which provides a unified user experience to build and deploy ML models faster; the general availability of BigQuery Omni, which enables customers to run cross-cloud analytics with data in Amazon Web Services and Microsoft Azure; Sparkon Google Cloud, the industry’s first autoscaling and serverless Spark service; and a new PostgreSQL interface for Cloud Spanner.
Additionally, to help organizations make better decisions with real-time data, Google Cloud announced partnerships with Collibra, Databricks, Fivetran, Informatica, Tableau, and Trifacta.

An open cloud that runs anywhere
Organizations are turning to Google Cloud because of its cutting-edge performance, migration tools, and serverless and container capabilities that make modernization easy. Google Cloud offers a multi-cloud strategy and consistent developer experience, built on open source, that allows customers to write once and deploy anywhere. To accelerate cloud deployments regardless of location, Google Cloud today announced:

Google Distributed Cloud,which extends Google Cloud’s infrastructure and services to edge locations and customer data centers with an Anthos-managed control plane.
An expanded partnership with NetApp, who is our primary partner supporting Google Distributed Cloud’s storage infrastructure.
Elastic and MongoDB are also making their support for Google Private Service Connect generally available, allowing customers to privately, securely, and quickly connect their cloud networks to services like Elastic Cloud and MongoDB Atlas.

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Collaboration across every facet of the hybrid workplace
Google Cloud is committed to providing services, products, and partnerships that will help enable secure and productive hybrid work for organizations of all types. Google Workspace enables more than 3 billion users to communicate and collaborate, regardless of where they are, by creating a digital location for work. It helps increase productivity through assistive tools like Smart Canvas, and delivers a seamless user experience across products like Docs, Gmail, Meet, and Chat to address the unique requirements of front-line workers. Today, Google Cloud is announcing:

A new Atlassian Jira integration that helps people easily create new tickets and monitor issues within the platform.
A new Gmail AppSheet integration that allows anyone—even non-coders—to build email apps for tasks like budget approvals, vacation requests and more.
An expanded partnership with Citrix to ensure that distributed and hybrid workers have easy, secure, and low-latency access to virtualized applications and desktops from anywhere, with management controls from Citrix and Google Cloud’s global infrastructure.
New security innovations in Google Workspace, including client-side encryption for Meet that gives customers control over encryption keys, and Data Loss Prevention (DLP) for Chat to prevent sensitive information from leaking outside an organization.

Keeping users, applications, and data safe online
Whether it’s securely operating global services like Google Workspace, Gmail, and YouTube, eliminating vulnerabilities with our Zero Trust approach, or leveraging data analytics and machine learning for threat detection, Google has decades of experience in pioneering differentiated approaches to security. To address the unprecedented security challenges that organizations face today, Google Cloud is making two announcements:

The new Google Cybersecurity Action Team comprised of experts from across Google who will leverage Google’s own security best practices to guide, educate, and inform organizations. From developing a roadmap and implementation, to responding to a major incident, to engineering new solutions as the threat landscape changes, this team will help shape customers’ security transformations.
The new Work Safer program will help organizations, especially those without in-house security expertise, quickly achieve a stronger security posture in today’s hybrid work environment. Work Safer provides best-in-class security for email, meetings, messaging and more by bringing Google Workspace together with other industry-leading Google products and solutions from CrowdStrike and Palo Alto Networks.

Scaling the Cleanest Cloud in the Industry
Last year, Google made its biggest sustainability commitment yet: to operate on 24/7 carbon-free energy across its offices and data centers by 2030. And earlier this year, Google Cloud introduced a way for customers to choose the cleanest regions to run their workloads. Today, the company is announcing an expansion of its carbon-free solutions portfolio and partnerships that will help customers reduce their carbon footprints:

Carbon Footprint is a new tool that reports on the carbon emissions associated with each customer’s Google Cloud Platform usage, enabling them to measure, track, and report on the progress against their climate goals. It is available to every user in the Google Cloud Console, at no charge.
Unattended Project Recommender uses machine learning to identify and flag projects that are likely abandoned, so that organizations can choose to easily delete them, in turn saving money and mitigating security risks. Customers will soon be able to estimate the carbon emissions saved by removing these idle resources.
Google Earth Engine is now available in preview as part of Google Cloud Platform. Combined with other geospatial-enabled products like BigQuery, Cloud AI, and Google Maps Platform, Earth Engine enables companies to track, monitor, and predict changes in the Earth’s surface due to extreme weather events or human-caused activities, helping them save on operational costs, mitigate, and better manage risks—all to help them become more resilient to climate change threats.
A new partnership initiative with leading data and application providers to help global businesses and governments accelerate their sustainability programs and better understand the impacts of climate change. Carto, Climate Engine, Geotab, NGIS, and Planet will bring their core applications and more than 50 petabytes of satellite imagery, demographics, mobility, and telematics data to Google Cloud, helping customers deploy and access applications and data at global scale and make more data-driven decisions with BigQuery and Earth Engine.

All of this innovation is taking place on Google Cloud’s leading infrastructure, which delivers the capacity and performance customers need. This year, Google Cloud opened four new regions in Warsaw, Delhi, Melbourne, and Toronto. Now, with its global footprint of 28 regions with multiple availability zones, Google Cloud has the largest and lowest latency network among hyperscale cloud providers. The company has also announced 10 future regions in Berlin-Brandenburg; Columbus, Ohio; Israel; Madrid; Milan; Paris; Santiago; Saudi Arabia; and Turin.

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Informatica Announces Joint Strategic Cloud Data Management Partnership with Google Cloud

PRNewswire

October 12, 2021

Informatica Announces Joint Strategic Cloud Data Management Partnership with Google Cloud

– Joint program aims to accelerate migration of Informatica customers to Google Cloud up to 12x faster

– Informatica also expands Google Cloud Marketplace transactable offerings to include Data Governance and Master Data Management capabilities for an end-to-end cloud data management experience

Informatica, an enterprise cloud data management leader, announced a new joint cloud migration program with Google Cloud that accelerates customers’ migration from on-premises enterprise data warehouses to Google BigQuery up to 12x times faster, while making migrations more cost-effective. In addition, more Informatica services will be available on Google Cloud Marketplace, including Informatica’s Data Governance and Master Data Management services, making it easier for customers to deploy and manage these services on Google Cloud. Today’s announcement marks a significant milestone in the Informatica-Google Cloud partnership, bringing the breadth and depth of Informatica’s Intelligent Data Management Cloud™ (IDMC) capabilities to the Google Cloud Marketplace.

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“Google Cloud and Informatica share a commitment to helping customers accelerate their smart analytics strategies by making it easier for businesses to leverage the capabilities of BigQuery and Google Cloud infrastructure alongside Informatica’s data management and storage services,” said Gerrit Kazmaier, VP and General Manager, Database, Data Analytics, and Looker at Google Cloud. “This week, we’re thrilled to extend our strategic partnership with Informatica to help customers automate and accelerate migrations of their on-premises data warehouses to Google Cloud and to expand the availability of Informatica services on Google Cloud.”

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Thousands of Informatica PowerCenter customers processing over 1 billion jobs a month and managing 50 million PowerCenter assets have the opportunity to modernize to the cloud with Informatica’s new cloud migration factory at their own pace leveraging a consumption-based pricing model. The new cloud migration program in partnership with Google Cloud will empower joint customers to gain critical business agility with cloud-native, AI-powered capabilities from Informatica’s Intelligent Data Management Cloud (IDMC) and Google Cloud.

“The joint cloud migration program with Google shows our shared commitment and vision to bring our customers the best-of-breed data management solutions to modernize their data workloads to the cloud while reducing migration costs and risks,” said Jitesh Ghai, Chief Product Officer, Informatica. “We are also thrilled to announce the upcoming expansion of our product offering on Google’s Marketplace to offer end-to-end cloud data management capabilities including data governance, analytics and Master Data Management on Google Cloud.”

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Google Cloud Launches Partnership Initiative to Help Global Organizations Improve Sustainability and Better Understand Climate Change

PRNewswire

October 12, 2021

Google Cloud Announces Cloud-First Partnership with KeyBank

New program gives Google customers access to massive datasets and cloud-native solutions to accelerate sustainability initiatives across industries

Google Cloud today announced a new partnership initiative with leading data and application providers that will help global businesses and governments accelerate sustainability programs, inform decisions on future growth, and better understand the impacts of climate change.

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Through this new program, leading sustainability-focused companies CARTO, Climate Engine, Geotab, NGIS, and Planet are bringing their core applications—and more than 50 petabytes of satellite imagery, demographics, mobility, and telematics data—to Google Cloud. This will enable customers to not only deploy these new solutions at global scale on the industry’s cleanest cloud, but also help them accelerate their sustainability initiatives with partner data using Google’s BigQuery, machine learning (ML), and Earth Engine products:

CARTO’s Spatial Extension for BigQuery enhances BigQuery with spatial data, analysis, and visualization. With CARTO, customers can leverage data from Google Earth Engine, perform Spatial ML with Vertex AI, and overlay all that in rich 2D or 3D using the open-source data visualization library, deck.gl, and Google Maps Platform’s Maps JavaScript API. CARTO’s extensive location data catalog is natively available in BigQuery, so customers can access pre-processed spatial data without needing to extract, transform, or load it, or to perform complex spatial transformations for analysis.
Climate Engine delivers actionable earth insights to customers to help them solve some of their biggest climate risks. Climate Engine will bring its datasets on water use, agriculture, storm risk, and wildfire spread to Google Cloud, helping organizations such as financial services institutions, consumer packaged goods companies, manufacturers, and governments better plan for the risks brought on by climate change.
Geotab’s fleet telematics application, MyGeotab, helps companies and organizations manage vehicle fleets more efficiently and accelerates their shift to electric vehicles through the use of data. Processing more than 40 billion data points every day from millions of connected vehicles around the world, Geotab’s transportation analytics platform, Altitude, provides access to comprehensive traffic insights to enable governments and businesses alike to make data-driven decisions to help support sustainable community development.

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NGIS’ platform, TraceMark, maps and monitors sustainability in global supply chains. Through satellite imagery and mapping, TraceMark enables organisations to take a data-driven approach to global supply chain sustainability, delivering transparency and traceability to enable organizations to address their climate commitments.
Planet’s daily imaging of planet earth (PlanetScope) as well as its high-resolution, tasked satellite imagery (SkySat) enables fast, global access of this data to businesses and governments. This ever-growing set of satellite images can also be directly integrated into existing and future Google Cloud solutions, crossing multiple industries where the impacts of climate change may be felt, such as supply-chain-reliant organizations, agricultural businesses, and more.

In addition, Planet, Climate Engine, and NGIS will integrate growing datasets on topics like water availability, agriculture, weather risks, daily satellite imagery, and more into Google Earth Engine and Google BigQuery, providing customers with a more comprehensive view of our changing planet and enabling them to ensure their businesses are operating in sustainable ways.

“We are committed to helping customers meet and exceed their sustainability goals with the industry’s cleanest cloud and through solutions that will help customers across industries make more data- and sustainability-driven decisions,” said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem at Google Cloud. “These partnerships will help businesses and governments take action and accelerate their sustainability initiatives. We’re proud to work with these leaders and to support customers on their sustainability journeys.”

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DTEN as a Service Makes Professional, Affordable Video Collaboration Available to Everyone

PRNewswire

October 12, 2021

DTEN-as-a-Service-Makes-Professional_-Affordable-Video-Collaboration-Available-to-Everyone

Integrating devices, services and support, new DTEN solution offers all-in-one technology, predictable costs, end-to-end management, and easy scalability.

DTEN as a Service, an advanced subscription that combines device, services, support, and ongoing management into a turnkey video conference solution, is now available in the US. DTEN as a Service enables customers to better manage expenditures, benefit from ongoing, comprehensive support, and access the latest in video collaboration technology. The new service is yet another innovation from DTEN, an international leader in video-first solutions for Zoom and other leading video applications.

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“DTEN as a Service makes video collaboration truly worry-free: our customers receive the latest all-in-one devices, are always ready with the most current updates, and have the advanced support they choose,” says Wei Liu, the founder and CEO of DTEN. “Our Service eliminates concerns about variable costs, extended downtime, unexpected service expenses, and aging technology.

As a turnkey solution, DTEN as a Service makes managing video conferencing devices, budgets and IT resources simple with:

Low upfront costs and streamlined procurement. Deploy DTEN rooms and workspace solutions without a large initial investment. Plus, device, service and maintenance are combined into a single expense.
Hassle-free IT support. Each subscription includes DTEN Orbit services platform for enhanced customer support and extended warranty. Built-in features include a central dashboard, daily health checks and component resets for quick resolution of common issues. In the rare instance that repairs are needed, advanced parts replacement greatly reduces downtime.
Predictable annual expenses. A fixed annual fee makes technology costs easier to budget and track, removing unpredictable expenses typically associated with ongoing maintenance and repairs.
Scalability and easy upgrades. As demand for video collaboration grows, DTEN as a Service easily scales to meet changing requirements. Plus, upgrade DTEN devices as frequently as every 3 years to be up-to-date with the most current video collaboration technology.

“Whether an international corporation or a home-based business, DTEN as a Service allows you to tailor a subscription to your specific needs,” says Peter Yaskowitz, the company’s CMO. “First select your DTEN device: all DTEN devices are available. Choose a service plan based on the level of support preferred. Finally, select a subscription term. It’s never been easier or more affordable to use DTEN’s award-winning technology. ”

The entire suite of devices is available through DTEN as a Service: DTEN D7, DTEN ON, Zoom for Home – DTEN ME, DTEN ME Pro, and DTEN GO with DTEN Mate. Equipment ranges in size from boardroom displays to desktop devices; every DTEN solution features all-in-one design; smart cameras and crystal-clear audio AI; multi-touch interactive collaboration displays; and built-in Zoom software and DTEN Smart Connect to join nearly any video application.

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Ladder Releases Debut Brand Campaign Designed to Reach New Generation of Consumers

PRNewswire

October 12, 2021

Developed in partnership with creative agency FRED & FARID Los Angeles and directed by Hollywood veteran Casey Storm, Ladder’s debut spot leverages humor to help people talk about life insurance.

Ladder, the company offering flexible life insurance in minutes, is announcing the launch of its first brand campaign on the heels of a $100M fundraise.

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Developed in partnership with AdAge’s 2020 Newcomer Agency of the Year FRED & FARID, and directed by award-winning director and costume designer Casey Storm (of Spike Jonze and David Fincher credits), Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents.

Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way.

“So Good is everything we were looking for: it’s memorable, it’s relatable, but most importantly it’s different.” said Olivia Borsje, VP of Marketing at Ladder. “Taking a fresh, innovative approach to advertising helps signal that our product is fresh and innovative too. The brand promise is incredibly strong and resonates with a generation of consumers that feels like life insurance wasn’t built for them.”

“It’s rare these days to have a client that fights for a brave creative idea as much as the creative team. You can’t help but dedicate yourself to their success,” said the team from FRED & FARID Los Angeles.

“The concept made me laugh out loud. I felt like it was comical, bold, and distinctly unique in advertising,” said Casey Storm. “It was an opportunity to make a short film that would be watchable and re-watchable, and would make the viewer laugh. I wanted to make life insurance more relatable and less overwhelming.”

Ladder’s mission is to redeem life insurance for digital consumers — making it as accessible, affordable, and beloved as it should be. Part of it means facilitating the conversation around life insurance, which can feel intimidating. By reflecting back their own humor, Ladder empowers viewers to crack open that conversation in a way that feels familiar.

Ladder’s “So Good” spot is now live across the country on TV networks and streaming platforms, including Hulu, Roku, and Tubi.

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Plume Raises $300 Million to Upend Communications Services with AI

PRNewswire

October 12, 2021

Plume Raises $300 Million to Upend Communications Services with AI

— With more than 1.2 billion devices managed in over 35 million homes and small businesses, Plume cements its position as the cloud controller of the world’s largest software-defined network (SDN) —

Plume®, the personalized communications services pioneer, today announced that it has closed $300 million in a new round of minority equity investment led by SoftBank Vision Fund 2. This round brings the company’s valuation to $2.6 billion, with $697 million raised to date. The investment will continue to drive research and development, sales and marketing, new partnerships, and acquisitions as Plume continues its global expansion and hyper-growth. In the last two quarters since its prior round of equity investment by Insight Partners, Plume added more than 13 million new households, over 350 million new managed devices to its global cloud platform, and acquired more than 60 new Communications Service Provider (CSP) customers.

Nagraj Kashyap, Managing Partner at SoftBank Investment Advisers

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More than 240 cable multiple system operators (MSOs), telecommunications companies, and fixed wireless access operators of all sizes worldwide rely on Plume as a primary vehicle to grow revenue, increase customer satisfaction and retention, accelerate service velocity and innovation, reduce expenses, avoid commoditization of broadband, and to expand their service area beyond their broadband footprint. Recently, Plume made the HomePass™ smart home service available to all 25 million U.K. households, in partnership with Virgin Media, including those households in areas not yet covered by the provider’s broadband network footprint.

“The pandemic has dramatically accelerated the adoption of digital services, increasing our dependence on smart devices,” said Nagraj Kashyap, Managing Partner at SoftBank Investment Advisers, who joined the Plume Board of Directors. “Through its innovative cloud data platform, we believe Plume’s consumer-first approach provides customers with reliable connectivity in their homes and beyond. We are pleased to partner with Fahri and the team to support their ambition of reinventing services for smart spaces globally.”

The technology fueling smart spaces, such as homes and small businesses, has experienced mass adoption over the past decade, especially over the last two years. SoftBank estimates that there will be one trillion connected devices by 2025, but CSPs have struggled with optimizing for and delivering exceptional experiences for the modern consumer. Plume addresses this problem by offering a suite of AI-driven, cloud-controlled services for residential consumers and small businesses. Those services include adaptive, self-optimizing WiFi, secure parental and access controls, advanced device security, motion awareness, and back-end applications for CSPs, like predictive support tools and service & network analytics. The data pipeline of these services and connected devices provides unique insight into the smart home and small business.

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“Plume is leading the industry with a cloud, massive data and open-source driven Customer Experience Management Platform that enables Communications Service Providers to boost in-home WiFi experience for customers while also minimizing their operational expenses substantially,” said Anirudh Bhaskaran, Senior Industry Analyst at Frost & Sullivan.

Customers benefit from Plume’s constantly expanding platform through OpenSync™, the most widely supported open-source, silicon-to-cloud framework for smart spaces. With OpenSync, CSPs can decouple their service offerings from hardware and rapidly curate and deliver new services over a multi-vendor, open-platform architecture. Managed by a massively scalable cloud control plane, new services can often be delivered without new equipment, reducing capital spending and extending the useful life of existing infrastructure. Since its creation in 2018, OpenSync has grown to power more than 39 million access points and switches across a broad range of silicon software development kit (SDK) and customer premises equipment (CPE) platforms, and has attracted many third-party developers and contributors.

“Our explosive growth over the last few years is explained simply: Plume has reinvented how services for smart spaces are curated, delivered at scale, and managed and supported. We’re moving beyond the limitations of the legacy approaches that couple hardware and services into a ‘box’—choking the CSPs’ ability to introduce and scale delightful new experiences to the consumers rapidly and effectively,” said Fahri Diner, Founder and CEO of Plume. “Our vision and ambitions are perfectly aligned with SoftBank’s, and we are thankful for their support and confidence in Plume.”

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Boardsi Ceo & Co-founder Releases New Book: The Corporate Matchmaker, Creating A Robust Board Room

PRNewswire

October 12, 2021

Finally a Good Way for Influencers to Monetize: Owwll Launches On-Demand Expert Advice Platform

Martin Rowinski Shares Proven Strategies Geared to Drive Better Business Results

The Corporate Matchmaker: Creating A Robust Board Room reveals an inspirational personal story along with the secret sauce for building the right board for your company. The book in addition to a corresponding journal is written by Boardsi CEO and Co-Founder, Martin Rowinski, who is renowned for being a global professional matchmaker.

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“Boardsi CEO & Co-Founder releases new book: The Corporate Matchmaker, Creating a Robust Board Room.”

Over the past 25+ years, Martin Rowinski has cultivated unique and proven strategies that drive better business results. Every business needs a diverse board of directors and board of advisors to help make important business decisions, but assembling the perfect board for your company is when challenges start to arise. Whether you are a company seeking to build your board or an executive looking to join a board, this book explains the importance of both sides.

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“Structuring a board of directors or board of advisors is a must for every company no matter the size, success or niche,” said Author Martin Rowinski. “I wrote this book hoping I can help businesses succeed by giving them tips, strategies and case studies that prove why it is vital that every company has a diverse board.”

As CEO and Co-Founder of Boardsi, Martin is an expert at connecting executives to board positions and finding the perfect match for his clients. This book explains why companies need a board of directors or board of advisors and dives into strategies you can use to grow your business. No matter your profession, you need this book to help guide you through important steps in your career.

Consumers Rate Macy’s, Kohl’s, and Nordstrom Top Three Most Data Trustworthy Large Multi-Brand Retailers

PRNewswire

October 12, 2021

Macy’s has been rated the large multi-brand retailer that younger segments of American consumers aged 18-49, with household incomes above $75k, trust most to share their personal data. The innovative, new Data Trust Index (DTI), by Luxury Institute and DataLucent, measures the level of trust that digital consumers have in licensing their digital platform data (Google, Facebook, Instagram, etc.) and other personal data, to mass, premium and luxury brands in exchange for rewards and benefits. Kohl’s was rated very close to Macy’s while Nordstrom came in a distant third in a field of 12 multi-brand retailers. Men are more willing than women to trust Macy’s and Kohl’s with their data, while Nordstrom is nearly equally trusted by men and women who agree to license their data to the brand. Macy’s and Kohl’s, both mass brands, are evenly trusted across age and income categories while Nordstrom is trusted by more affluent consumers. Other well-known multi-brand luxury retailers have a major opportunity to earn greater trust, overall, across younger age and income segments.

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The DTI U.S. survey, the first of its kind, is based on a nationally representative sample of 1,008 consumers ages 18-49, with a minimum income of $75k (total sample average income of $200k), with 54% male and 48% female participation. Responders reported that YouTube (82%), Google (79%), Facebook (78%), Amazon (76%) and Instagram (75%) were the digital platforms used on a regular basis. On the most critical core question of the survey: 83% of all responders, including 89% male and 78% female, are willing to license their digital platform data, under their control, to brands they trust to use to serve their needs, and the needs of other consumers, in a personalized way.

The survey asked consumers to rate 12 multi-brand retailers across mass, premium and luxury segments. Consumers indicated which of the brands presented on a randomized list they would trust most to license their data for rewards and benefits of value to them. For convenience, here is the brand list in alphabetical order: Belk, Bergdorf Goodman, Bloomingdale’s, Dillard’s, Kohl’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Sephora, TJX Companies (HomeGoods, Marshalls, TJMaxx), and Ulta.

Luxury Institute and DataLucent will publish the top three brands in each category, as rated by consumers, yet does not make public their exact DTI scores, or the scores of the other brands rated. The DTI’s purpose is to inspire brands to earn more customer trust such that they can access the most descriptive and predictive data legally and ethically, directly from their valued customers and prospects, for fair value. The survey’s objective is to help brands to develop deeper, richer, mutually loyal first-party data relationships with customers and prospects. Rated brands can purchase their DTI data, and a benchmark vs. category competitors, as well as their data trust opportunity gap (DTOG). The data trust opportunity gap is a measure of their DTI score vs the 83% of consumers in the current survey who are willing to license their data. Upon request, can run a proprietary custom survey with their own customer base, across all customer segments, to determine customer data trust opportunity gaps. In the custom survey, consumers will be asked to share the key reasons why they rated the brand as they did. Please contact ksousa@luxuryinstitute.com for more information.

“We were surprised that the luxury multi-brand retailers scored lowest vs. more mainstream retailers,” said Milton Pedraza, Luxury Institute CEO and DataLucent Chairman. “It is clear the luxury multi-brand retailers need to do far more to gain the trust of younger, affluent consumers. Brands that can license their customers’ social and digital platform data can make far better predictions and recommendations across multiple categories that increase sales and reduce wastage and returns.”

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Brand Safety Leaders Launch Annual “Brand Safety Week” in November to Educate and Inform Industry

PRNewswire

October 12, 2021

Inaugural Event Will Include In-Person Panel Discussions, Educational Sessions, and Keynote Speeches on Brand Safety Issues, Trends, and Solutions

Two of the advertising industry’s leading brand safety organizations, the Brand Safety Summit Series and the Brand Safety Institute (BSI), launched an annual “Brand Safety Week” designed to focus industry attention and foster dialogue around brand safety, brand suitability, and brand sustainability.

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The inaugural Brand Safety Week will take place in New York City during the first week of November 2021 and annually during the same week in coming years, with a robust lineup of first in person speakers in nearly two years, along with panel discussions, and educational sessions designed to address top issues, trends, and solutions in brand safety. The official agenda for the week will include two full days of content, in addition to other informal meetings, activities, and social opportunities among participants:

A kickoff day of education-focused sessions, workshops, and forums on November 3, conducted by leading brand safety experts in the industry. Participation in these events will qualify for CLE credits toward accreditation in the Brand Safety Institute’s Certification Program.
The centerpiece Brand Safety Summit on November 4, at which C-suite industry leaders from brands, agencies, platforms, publishers, and tech pioneers will keynote, debate on panels, and provide their insider insights around this complicated and fast-changing topic.

The founding organizations expect that future Brand Safety Weeks will extend the length of formal programming and workshops to four days, while maintaining a full-day Brand Safety Summit at the core. Those future events will also allow major digital advertising players to create and program their own satellite events – coordinated by BSI and the Brand Safety Summit – to share content with media partners, clients, and other attendees about their capabilities and solutions.

Brand Safety Week will build on the multiyear success of the Brand Safety Summit Series, which has become the leading gathering of global professionals dedicated to this critical topic.

“The current digital advertising market makes it all the more urgent that we come together to expand the Brand Safety Summit platform to create richer content opportunities. When I started the Brand Safety Summit series seven years ago, I knew it addressed a need for general education for a developing marketplace,” said Rob Rasko, President, Brand Safety Summit Series and CEO, The 614 Group. “As the marketplace has evolved, participants have had to become more strategic and the need for education and community has grown. We are delighted to partner with BSI on expanding this important annual event, so we can combine our organizations’ deep expertise, content, and relationships to make this a must-attend event for industry leaders.”

Speakers at past Brand Safety Summit Series have represented some of the world’s most influential brands, agencies, platforms, and tech companies, including Bank of America, Coca-Cola, Barcelo Hotel Group, Channel Factory, Dentsu Aegis Network, DoubleVerify, Facebook, GroupM, GSK, HP, Integral Ad Science, IPG Kinesso, Johnson & Johnson, Marriott, Matterkind, Mondelez International, Publicis Media, Reddit, Snap, Spotify, TikTok, Twitter, and Unilever.

“Big problems get solved by big thinkers coming together to share big ideas,” said Mike Zaneis, co-founder of the Brand Safety Institute. “Brand Safety Week will offer an annual stage for even more of the world’s leading experts in brand safety to share their best practices, knowledge, and tools with the entire industry, and it will allow the corporate leaders in the space to secure the certification credits they need to demonstrate their expertise through individual certifications.”

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Industry reaction to the launch of Brand Safety Week:

“While brand safety and consumer privacy have always been important, they are now essential areas for the industry to focus upon and evolve. I’m excited to see what comes out of Brand Safety Week next year and look forward to discussing, partnering, and working with the best in the industry on this critical subject.”
— Silas Lewis-Meilus, Senior Director, Head of Media APAC, GSK

“The success of the Brand Safety Summit has been an important factor in the space, and Brand Safety Week is a welcome expansion to the platform.”
— Joe Barone, Managing Partner, Brand Safety Americas, GroupM

“More of our clients are actively engaging in conversations around brand safety, suitability, and brand-positive investing. The expansion of The Brand Safety Summit into a Brand Safety Week will give us and our clients more opportunities to educate ourselves and improve our industry.”
— Olga O’Donnell, Head of Brand Assurance, dentsu International

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Phonexa Wins Trio Of w3 Branded Entertainment Awards For Digital Ad Series

PRNewswire

October 12, 2021

Phonexa Wins Trio Of w3 Branded Entertainment Awards For Digital Ad Series

Software company Phonexa’s run of creative recognition continues to roar as the company’s digital ad series “The Unofficial History of Innovation” netted a trio of w3 awards across the Branded Entertainment categories of B2B, Commercials, and Comedy.

The three-part comical series consists of “The Startup,” “The Telephone,” and “The Internet” and each installment pokes fun at the seminal moments in technology and the human response to tech advancements.

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Over the summer, the series claimed two platinum MUSE Creative Awards for Best Video in the Comedy and B2B categories, a Viddy Platinum Award for Best Ad Campaign, and a dotCOMM award for Best Video Series.

The series also has received a total of three AVA Digital Awards, three MarCom Awards, and a Telly Award.

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“I love seeing that Phonexa’s creative efforts aren’t going unnoticed by the international creative community,” said Armen Karaoghlanian, Chief Marketing Officer of Phonexa. “Receiving three w3 awards attests to that. This type of recognition motivates our team to be better and create more impactful content that resonates and makes a difference in the digital marketing world.”

Administered and judged by the Academy of Interactive and Visual Arts (AIVA), the w3 awards honors and recognizes influential and distinguished contributions to digital marketing. The video entries are judged based on content, technical execution, implementation, and overall experience.

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urLive Launches Customer Engagement Platform to Transform the Online Customer Experience

prweb

October 12, 2021

urLive Launches Customer Engagement Platform to Transform the Online Customer Experience

New service provides online customers with one-click video access to a brand’s sales and support agents

urLive Software Inc., a cloud-based communication services provider today announced the launch of the urLive Customer Engagement Platform™. The next generation customer engagement platform empowers businesses to connect online customers with their sales and support teams instantly and simply using live video.

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Instead of engaging with impersonal AI chat bots, browsing time-wasting generic support pages, or awaiting email responses to online queries, customers can now simply click a link within any web page, SMS message, and chat bot, to instantly connect live with a company’s product, sales, and support agents.

Restoring the human element back into the customer journey, the urLive Customer Engagement Platform provides measurable business impact – increasing sales conversions, shortening sales cycles, improving customer satisfaction scores, and reducing expenses from quicker support resolution times.

Powering the urLive Customer Engagement Platform is the urLive Cloud PBX™, the first full-service, cloud-based Private Branch Exchange for WebRTC communications. As a cloud-based Software-as-a-Service, the urLive platform requires no IT coding nor infrastructure investment for reaching nearly all connected customers without any device software installation, download, or account creation.

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Mike Frazer, ChromaCars Managing Partner, commented, “As an early integrator of the urLive platform, we were impressed with the ease of deployment. The manner in which urLive integrates automotive sales agents early into the customer’s online journey greatly benefits consumers and auto dealerships”

“We are proud to announce the release of the next generation online customer experience provided by the urLive Customer Engagement Platform,” said urLive founder and CEO Taranjeet Athwal. “The new platform delivers the best of the in-person experience online by enabling customers with instant and live access to a company’s sales and support teams to provide precise, pertinent, and personalized information. The outcomes deliver real answers by real people in real-time, saving time and resources.”

urLive will host an online webinar with urLive co-Founders, Mr. Taranjeet Athwal and Dr. Gary Greenbaum, on Tuesday, 19th of October 2021 at 10:00am PDT. The webinar will discuss how the urLive Customer Engagement Platform provides brands competitive advantage and accelerated business performance.

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Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV Across All Devices, Including Connected TV with Co-Viewing

Expanded partnership with Google enables advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and frequency

Google Partners with General Mills to Define Future of Consumer Packaged Goods with Data and Analytics

Industry leader chooses Google Cloud as its preferred cloud provider to accelerate its digital transformation and establish meaningful connections between consumers and brands

Blue Health Intelligence Releases Enhanced Whyzen Analytics Platform

Analytics Tool Drives Users to Most Valuable Healthcare Insights

London-based Startup ComplyCube Boosts SaaS Offering with Multi Bureau Checks to Tackle Identity Fraud

Multi-Bureau checks are the latest addition to ComplyCube’s AI-powered Compliance as a Service (CaaS) platform, which also offers advanced biometric verification.

The new service is aimed at businesses that need to verify customers’ personal attributes across multiple sources independently to prevent identity fraud.

The Multi-Bureau service is underpinned by the world’s most reliable identity verification sources from 20+ countries.

LiveRamp Launches Enhanced TV Platform With Support from Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish

New Capabilities Enable Brands, Programmers, and Sell-Side CTV Platforms to Plan, Forecast, Activate, Quantify, and Collaborate across All TV Inventory Types

The Executive Team of 20/20 Foresight Announces the Launch of Capital Connect, the Only All-In-One Real Estate Marketing Platform

Parks Associates: 39% of OTT Viewers Access Services Based on Specific Content Available

Industry webinar features discussion with Conviva on the top factors that influence content discovery for streaming

UserTesting Announces New Features to Empower Organizations to Capture and Interpret Customer Feedback With Greater Efficiency and Ease

Latest innovations include instant insight, path filter, an expansion of intent path, preview for mobile and more

Google Cloud Launches Partnership Initiative to Help Global Organizations Improve Sustainability and Better Understand Climate Change

New program gives Google customers access to massive datasets and cloud-native solutions to accelerate sustainability initiatives across industries

DTEN as a Service Makes Professional, Affordable Video Collaboration Available to Everyone

Integrating devices, services and support, new DTEN solution offers all-in-one technology, predictable costs, end-to-end management, and easy scalability.

Ladder Releases Debut Brand Campaign Designed to Reach New Generation of Consumers

Developed in partnership with creative agency FRED & FARID Los Angeles and directed by Hollywood veteran Casey Storm, Ladder’s debut spot leverages humor to help people talk about life insurance.

Plume Raises $300 Million to Upend Communications Services with AI

Boardsi Ceo & Co-founder Releases New Book: The Corporate Matchmaker, Creating A Robust Board Room

Martin Rowinski Shares Proven Strategies Geared to Drive Better Business Results

Consumers Rate Macy’s, Kohl’s, and Nordstrom Top Three Most Data Trustworthy Large Multi-Brand Retailers

Brand Safety Leaders Launch Annual “Brand Safety Week” in November to Educate and Inform Industry

Inaugural Event Will Include In-Person Panel Discussions, Educational Sessions, and Keynote Speeches on Brand Safety Issues, Trends, and Solutions

Phonexa Wins Trio Of w3 Branded Entertainment Awards For Digital Ad Series

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