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SiriusXM and Audio Up Inc. Enter Into Creative and Strategic Agreement to Develop New Original Scripted Podcasts and Audio Entertainment Concepts

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Audio Up Completes $12 Million Fundraising Effort – Current Round Led by SiriusXM

SiriusXM Holdings Inc., the leading audio entertainment company in North America, announced that its subsidiary, Sirius XM Radio Inc., has entered into a new creative programming and strategic agreement with Audio Up, an innovative podcast and audio entertainment production studio.

Under the agreement, Audio Up is expected to create new original scripted podcasts for SiriusXM and its owned audio platforms – which include the SXM App, Pandora, and Stitcher – while also collaborating with SiriusXM to develop new audio entertainment concepts and forge new promotional and distribution synergies across SiriusXM properties, furthering SiriusXM’s place as a leader in podcast hosting, production, distribution, analytics, and monetization.

The agreement gives SiriusXM an exclusive “first-look” co-production option for new Audio Up original podcast concepts, with accompanying options for exclusive distribution across SiriusXM properties, as well as exclusive rights to manage and sell advertising inventory and sponsorship in connection with any podcast produced for SiriusXM through its SXM Media combined sales organization.

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In addition, Audio Up announced today that it has completed a $12 million Series B funding round led by SiriusXM. Andrew Moss, SiriusXM’s Senior Vice President, Business Affairs and Programming Operations, has also joined the Board of Directors of Audio Up.

Audio Up, established in 2020 by Jared Gutstadt, creator of the Jingle Punks creative music agency and Adweek‘s 2020 Podcast Innovator and Producer of the Year, is a podcast content production studio that has built a slate of distinctive, original scripted audio entertainment featuring marquee names across music (Machine Gun Kelly, 24kGoldn, Miranda Lambert, Nelly), Hollywood (Anthony Anderson, Garrett Hedlund, Jason Alexander, Gary Busey), publishing (James Ellroy, Stephen King), and more.

Forthcoming new Audio Up original podcast series include The Playboy Interview, which presents teleplay-type reenactments of some of the most iconic Playboy Interview conversations in history, featuring Taye Diggs as Muhammad Ali, Rosanna Arquette as Betty Friedan, Gina Gershon as Oriana Fallaci, among others.

A variety of original podcasts from Audio Up’s back catalog will also be re-presented across the SXM App, Pandora, and Stitcher, including:

  • Halloween in Hell: A first-of-its-kind, 4-part scripted music/horror mini-series set in a fictitious satanic reality show, featuring multi-platinum artists Machine Gun Kelly and 24kGoldn. Other shows in Audio Up’s hit “In Hell” podcast franchise include Valentine’s Day in Hell and Prom in Hell.
  • The Ballad of Uncle Drank: A dark-edged musical comedy starring country hip-hop superstar Nelly and Hollywood legends Gary Busey and Luke Wilson that tells the tragi-comic story of fictional “beach-country” singer Uncle Drank (Busey), with an original soundtrack on Warner Records featuring songs from Nelly, Blanco Brown and others from the country music realm.
  • Bedtime Stories of the Ingleside Inn: A scripted audio docu-drama starring Lance Bass (who also produces, alongside Oscar-winner Michael Sugar), and Jason Alexander as Mel Haber, the legendary 70s-era Palm Springs hotelier who brought glitz and glamour to the desert, attracting a slew of iconic regular guests including Frank Sinatra, Liz Taylor, and Howard Hughes.
  • Sonic Leap: The completely made-up backstory of real-life rock act “Hero the Band” – four Atlanta-based fraternal brothers who get sent back to 1985 to “change their future and the future of music.” Actor Anthony Anderson makes his podcast acting debut in this nostalgic scripted musical series. Rap star Trippie Redd co-stars and contributes music. The series unlocks the debut album from the Atlanta-based band, to be released on Audio Up Records.
  • Make It Up as We Go: The first-ever scripted country podcast musical, which tells the story of an ambitious young female singer (portrayed by series co-creator Scarlett Burke, who also contributes original music) who heads to Nashville’s male-dominated country hit factory to make her fame. Executive-produced by Miranda Lambert, who plays herself in the series. SiriusXM will re-distribute Season 1 and premiere the forthcoming 2nd season featuring Garrett Hedlund and award-winning Nashville songwriter Liz Rose.

“Podcasts have only scratched the surface of their potential as a powerful driver for discovery, and an entertainment medium with virtually no creative boundaries,” said Audio Up CEO and Founder, Jared Gutstadt. “With the vast reach and wide diversity of listeners that SiriusXM, Pandora and Stitcher together represent, we not only have a massive new multi-platform outlet for our original programming, but in SiriusXM we have a creative ally who shares our ambitions to keep pushing podcasting forward.”

Audio Up is expected to be an additional creative driver for SiriusXM in connecting artists, labels, brands, and creators of all types in developing new audio entertainment programming across SiriusXM channels, and exploring new possibilities for original scripted, podcasts and branded audio content opportunities for advertisers.

“Whether it’s inventing a new breed of boundary-breaking original podcasts or developing innovative audio concepts that let brands and creators connect with listeners in new ways, Jared and Audio Up have become the place where talent meets technology,” said Scott Greenstein, President and Chief Creative Officer of SiriusXM. “Audio Up is known for creating podcasts that combine music, entertainment, and rich storytelling to create bold new listening experiences, and we’re thrilled to welcome them to our extended SiriusXM family.”

The agreement follows SiriusXM’s acquisition of leading podcast platform Stitcher and its execution of several high-profile exclusive podcast content deals, including the acquisition of Roman Mars’ 99% Invisible podcast and the launch of Seth Rogen’s original podcast series, Storytime With Seth Rogen.

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RealtyJuggler Real Estate Software Adds Voice Dialer

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RealOrganized, Inc. released several software upgrades to the RealtyJuggler Real Estate CRM, including a new voice dialer, and improvements to SMS Texting, and Call Capture. “I’m particularly excited about our new direct dial voice capability. A single click from your computer and RealtyJuggler makes a voice connection from your mobile phone to any phone number in your database. No extra hardware is required. This is going to save our members a ton of time, particularly when making several follow up calls in a row.”  said Quin Leach, Vice President or Sales and Support at RealtyJuggler.

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RealtyJuggler users can now embed videos from BombBomb, Vimeo, Loom, and Vidyard. This gives RealtyJuggler customers ad-free alternatives to the existing support for YouTube video emails.

Over twenty additional data sources have been added for feeding leads directly into RealtyJuggler automatically. VoicePad, RealtyStore, Agentology, FiveStreet, RealtyTrac, FiftyFivePlaces, iHouseWeb, IDXBroker, CloudCMA, BoomTown, RentLinx, LeadPops, HomeValueLeads, ListingBook, Redfin, USAHUD, ListingsToLeads, HomesDotCom, RadPad, BuyerAcquire, and GreatAgent are now supported.

Call RealtyJuggler (970) 672-3467 for complementary set up and training for the new features, including direct dial voice and SMS Texting.

RealtyJuggler is a cloud-based real estate software product for real estate agents and REALTORS. The software can be used for prospecting, client follow-up, SMS Texting, bulk email, and printing of labels, letters, and envelopes. RealtyJuggler is sold on a membership basis at an affordable price. It is multi-user and contains numerous features designed specifically for real estate, including transaction management, listing feedback, drip Letters, and real estate flyers.

RealtyJuggler is distinguished from its competition through a unique focus on ease-of-use, and friendly technical support.

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Flipboard Designs Top Topics Around Creators and Curators

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Flipboard Elevates Conversation and Community

New Photography Destination Succeeds Food and Tech, More to Come

Flipboard rolls out new features and expert coverage to make its platform a destination for photographers and photography enthusiasts. This is part of a larger initiative to redesign top topics around communities, putting expert curators front and center and elevating the creator ecosystem on the platform. Technology and food are topics that follow a similar model; travel and personal finance will be added in the coming weeks.

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New Editorially Curated Sections with Events, Featured Creators and Gear

The new #Photography destination features three editorially produced sections. A new video section features content from more than 70 handpicked YouTube creators such as Tyler Stalman, Matti Haapoja, Lizzie Peirce, Kai W and Jared Polin; an events section highlights online classes, conferences, workshops, and photo walks around the world; and in the gear section experts share specially curated product recommendations about the latest hard- and software for photographers, amateur and pro.

Similarly, the food destination on Flipboard features top creators, a video section with YouTubers such as Babish Culinary Universe, Strictly Dumpling and Brian Lagerstrom to inspire people in their kitchen, and an events section that includes cooking lessons and food festivals. Instead of a gear section there is a shop section with curated kitchen tools and cooking utensils.

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The Shot: a New Photographer Spotlight and Newsletter

The Shot is another new section in #Photography, where photographers themselves curate exclusive collections, stories that inspire their work, help with technique, illuminate an issue, or give you an inside scoop on a project they’re working on. Every Wednesday, The Shot is also delivered via email to anyone who follows the photography topic. Analogous to this is The Tastiest, a section in the food destination as well as a newsletter that highlights curation by food experts, chefs and cookbook writers. Now, people without a Flipboard account can also sign up for the newsletter at Flipboard’s new email sign-up center.

The new sections respectively complement the main All Stories section in these new #Photography and #Food destinations on Flipboard. The All Stories sections are algorithmically curated based on articles, videos and photos from hundreds of publications, blogs and other sources. Users can personalize these topic feeds as a way to have the content reflect their preferences and interests. Flipboard’s new top topic destinations are available inside its popular app for iPhone, iPad and Android devices, as well as on the web.

Photographer in Residence

Unique to photography is a new residency program. Flipboard recently welcomed its first photographer in residence, Ryan Mense, a wildlife photographer based in Wisconsin in preparation of today’s launch. Flipboard’s Residency Program offers a new, paid, rotating position that brings an expert in-house to provide curation, industry guidance and community development. Every three months, Flipboard welcomes a new photographer to bring their expertise to its community.

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Marketing 360 Named Emerging Favorite Content Marketing Software on Capterra’s 2021 Shortlist

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Marketing 360 Named Emerging Favorite Content Marketing Software on Capterra's 2021 Shortlist

Capterra recently released their 2021 Shortlist, and Marketing 360 is proud to have been named an emerging favorite content marketing software.

To compile the 2021 Shortlist, Capterra analyzed all content marketing software products in their directory and eliminated products that didn’t meet their requirements for functionality and positive reviews. They then took the highest-rated and most popular software products to create the list.

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“The Marketing 360 platform equips business owners with the technology and talent they need to amplify their content marketing strategy,” said Marketing 360 CMO, Jerry Kelly. “Business owners can effortlessly track and analyze their organic performance and SEO in the platform and utilize our team of highly skilled Content Marketing Specialists to help them create meaningful content.”

Marketing 360 allows business owners to track, analyze, and monitor all of their content marketing efforts in one place. Track keyword rankings, see the most valuable keywords and top organic pages, and gain access to advanced SEO tools to help optimize the website.

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Better yet, the Marketing 360 team of Content Marketing Specialists is ready to tackle any and all content marketing needs to propel organic growth.

In addition to being named an emerging favorite content marketing software, Marketing 360 was also recognized on the shortlists for chiropractic software, auto dealer software, lawn care software, campaign management software, social media management software, reputation management software, email management software, landing page software, daycare software, SMS marketing software, salon software, lead generation software, and billing and invoicing software.

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Storyblocks Launches New “Re: Stock” Media Collections to Fuel Visibility of Indigenous Stories in Advertising and Media

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Storyblocks Launches New "Re: Stock" Media Collections to Fuel Visibility of Indigenous Stories in Advertising and Media
In Celebration of Indigenous Peoples’ Day, Storyblocks Adds New Media Collections Highlighting Themes such as Indigenous Joy, Community Conservation and Food Sovereignty

Storyblocks, the first and largest subscription-based platform providing unlimited stock content and tools for creators to keep up with the growing demand for video, today launched its newest set of collections for “Re: Stock,” an initiative focused on providing content creators and advertisers with more diverse and inclusive stock footage in order to drive visibility of underrepresented communities. The new collections showcase Native American and First Nations communities across the United States and Canada and were curated by Indigenous filmmakers with close relationships to Indigenous Peoples including Tekpatl Kuauhtzin, Carol Murphy, Paul Wilson, and Sonya Ballentyne. The collections will also feature Nainoa Langer and Sam Potter, filmmakers committed to amplifying the stories of the Hawaiian people and culture. The collections will dive into themes such as food sovereignty, Indigenous joy, community and conservation, Indigenous environmentalism and the natural world.

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“By selecting Indigenous filmmakers from different geographic regions, our goal is to equip content creators and advertisers with the footage they need to portray underrepresented Indigenous communities from around the world in a fully dimensional light instead of relying on inaccurate tropes and stereotypes,” said Sydney Carlton, Senior Director of Brand and Creative at Storyblocks. “Stock media provides the building blocks for most of the content we see across advertising and media, which makes our mission of expanding the pipeline of diverse stock contributors all the more important in making the media we consume more authentic and representative of the world we live in.”

Following the success of the first two installments of Storyblocks’ “Re: Stock” initiative, which focused on boosting the amount of content featuring authentic experiences of BIPOC and LGBTQIA+ communities from an intersectional lens, the company is further expanding the landscape of its stock contributors to include directors, filmmakers and cinematographers who belong to Native American and First Nations communities. Storyblocks commissioned a cohort of five filmmakers from different geographic regions of the world to each create collections of 50+ videos that portray Indigenous Peoples, places and communities who are underrepresented in digital media today.

Since the initiative’s launch in the Fall of 2020, Storyblocks has made the commitment to having 20 percent of its footage with people contain Black, Indigenous and people of color by 2022, with plans to expand the scope of the efforts in the future. The newest installment of the initiative hones in on the library’s need for more intersectional content, focusing primarily on increasing visibility of Indigenous communities in media through the curation and production of inclusive content. To ensure the collections support and co-create with the communities they represent, Storyblocks collaborated with Indigenous creative partners, including Josué Rivas, an Indigenous futurist and curator of Indigenous TikTok, and consulted with Indigenous led nonprofits to ensure that the groups represented had a crucial say in driving the narrative for the initiative.

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When asked to share his thoughts regarding the initiative Josué Rivas said, “Telling our own stories and reclaiming our narratives as Indigenous peoples is a crucial step towards decolonizing media. The camera has been used as a tool against Indigenous communities for a long time but I believe we are moving towards a paradigm shift where the camera can also be used as a tool for healing ourselves and our communities. These collections are a small step towards the liberation of our stories and an opportunity for other stock images to follow along. By proactively co-creating with us, Storyblocks has given us the platform to plant a seed for the stories of those we will never meet.”

Along with supporting these communities from a visual inclusion perspective, specific creators from the initiative opted to take their actions a step further by making monetary contributions towards the Indigenous groups that they collaborated with. For example, Nainoa Langer and Sam Potter chose to donate $5,000 and match up to $5,000 of fan donations towards the work of Kumano I Ke Ala. 

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Permission.io to Launch Industry-First Demand Side Platform (DSP) Offering Crypto Rewards

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Permission.io to Launch Industry-First Demand Side Platform (DSP) Offering Crypto Rewards
Marketers will use the currency of permission, ASK, to build trust by rewarding consumers for their time and engagement

Permission.io, the leading provider of permission-based advertising, today announced the development of their Demand Side Platform (DSP), Permission Ads.

The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data.

Permission Ads
Permission Ads

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Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisements and sharing first-party data. The DSP will also allow Permission to serve advertisements beyond its own platform and across the open web, giving permission-based advertising far more reach and allowing the Permission ad infrastructure to be fully integrated with major supply partners and publishers worldwide.

“The advertising industry is at a crossroads as it leaves behind intrusive data-collecting technologies and strives to build trust with consumers. We’re proud to be developing a solution to bring the digital ad experience into the modern age for both consumers and advertisers,” said Charlie Silver, CEO of Permission.io. “Data is the most valuable asset in the world. It’s time consumers get their cut.”

The advertising landscape is shifting as privacy becomes an increasingly important issue. Permission Ads is the first DSP built on a foundation of asking for consent. This unique exchange of value unlocks performance in key conversion and ROAS metrics that is unparalleled in the media buying industry today.

Permission Ads is fully compliant with relevant privacy laws including GDPR, CCPA and LGBR, because it is based on consent – it is inherently designed to meet the requirements for any new data privacy laws implemented.

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Moreover, the upcoming deprecation of the third-party cookie, the technology that has powered the marketing industry for decades, is leaving advertisers scrambling for new ways to collect valuable data and successfully target key audiences. A permission-based, first-party data-based advertising model is a path forward to a cookieless future. It enables advertisers to build trust as they collect information to craft targeted campaigns while giving consumers the chance to benefit from the booming data-based economy.

Permission Ads’ benefits to advertisers include:

  • Incentivizing audiences through a global digital currency, ASK
  • Staying ahead of regulatory changes
  • Driving conversions and increase return on ad spend (ROAS) by generating actionable first-party data
  • Validating user identity to eliminate wasted ad spend
  • Building trust and long-term loyalty with key audiences

Permission Ads’ benefits to consumers include:

  • Returning data ownership and control to consumers and enabling them to monetize it
  • Rewarding consumers for their time and data by enabling them to:
    • Grant permission for engagement and access to their data
    • Earn ASK, a simple-to-use digital and liquid reward, by engaging with relevant ads and receiving a more tailored and customized digital experience’
    • Receive targeted and relevant ads

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3Q Digital Adds Paid Social Expertise to Senior Leadership Team

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Industry Veteran Yomei Kajita Joins Company as SVP, Paid Social

3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced it has added yet another industry expert to its Senior Leadership Team with Yomei Kajita joining as SVP, Paid Social.

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“Paid social has become a crucial element of every brand’s holistic growth marketing plan within our current digital environment”

Kajita will be responsible for leading 3Q’s paid social practice, ensuring that the business is employing best-in-class methodologies, growing crucial industry partnerships, and building adjacent services across new and established social platforms. In addition to his expertise in paid social, Kajita has an extensive background in leadership, SEM, retail, influencer marketing, analytics and mobile. He earned a bachelor’s degree in economics from UC Berkeley, and he will be based in 3Q’s San Francisco office.

Kajita joins 3Q from Facebook, where he spent seven years building full-funnel marketing strategies and hyper-growth solutions for direct-to-consumer businesses, along with optimizing creative for disruptive and established brands. There, he was responsible for major initiatives such as leading The Home Depot’s customer retargeting program, spearheading full-funnel advertising for Vans and The North Face and executing influencer marketing strategies for Skechers. Kajita also helped Bulletproof and Rover.com aggressively acquire new customers, and orchestrated retention strategies for Yelp and OfferUp.

“Paid social has become a crucial element of every brand’s holistic growth marketing plan within our current digital environment,” said Sam Huston, CSO of 3Q Digital. “We are incredibly excited for Yomei to take on a leadership role with 3Q and draw on his deep experience to further expand our extensive capabilities in this area, and drive outstanding campaigns and results for our clients.”

Prior to his time at Facebook, Kajita served as an Account Director at the marketing intelligence platform Skai (formerly known as Kenshoo). There he helped open and grow the company’s first U.S. office, and closed more than 50 new advertising customers for the business.

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McAfee Enterprise Named “Best Of” Across Endpoint, Web and CASB at Expert Insights Fall Cybersecurity Awards

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Expert Insights Recognizes MVISION Extended Detection and Response, Secure Web Gateway and MVISION Cloud in “Best-Of” Cybersecurity Awards

McAfee Enterprise announced it was recognized as the recipient of Expert Insights’ Best-Of Awards for Fall 2021 in three categories: Best-Of Endpoint Protection with MVISION Endpoint Detection and Response (EDR), Best-Of Web Security with McAfee Enterprise Secure Web Gateway (SWG) and Best-Of Cloud Access Security Brokers (CASB) with MVISION Cloud.

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“Our goal at Expert Insights is to help organizations around the world find the right cybersecurity solutions with confidence”

The Expert Insights’ awards program recognizes the world’s best cybersecurity companies and products based on research by Expert Insights’ independent technical analysts and editorial team, customer feedback and industry recognition. They celebrate the achievements of companies in the security space who have a unique and compelling value proposition for their product or service.

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“These wins by Expert Insights further substantiate our commitment to helping customers successfully address their current and future security challenges,” said Anand Ramanathan, vice president of product management, McAfee Enterprise. “MVISION XDR was the first proactive, data-aware and hybrid XDR platform designed to help organizations stop sophisticated, multi-vector attacks from device to cloud, with unified threat detection and response for the entire lifecycle. With MVISION Unified Cloud Edge, customers can access industry-leading secure web gateway and CASB capabilities for a comprehensive converged approach to security within the SASE framework.”

“Our goal at Expert Insights is to help organizations around the world find the right cybersecurity solutions with confidence,” said Craig MacAlpine, CEO and founder, Expert Insights. “McAfee Enterprise have been recognized for their innovative endpoint protection, web security and CASB solutions, which provide powerful, cost-effective protection against today’s sophisticated threats, making them a popular choice amongst enterprise customers.”

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Viasat Launches Direct Service for Business Aviation; Viasat Select Offers Ka-Band In-Flight Connectivity Solutions to Match an Aircraft’s Operational Profile

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Viasat Launches Direct Service for Business Aviation; Viasat Select Offers Ka-Band In-Flight Connectivity Solutions to Match an Aircraft's Operational Profile

Viasat Inc., a global communications company, announced a first-of-its-kind direct service model for business aviation Ka-band In-flight Connectivity (IFC). Called Viasat Select, the new service introduces custom IFC solutions and compelling connectivity plans that are tailored to match a business aircraft’s specific operational profile. The Viasat Select service plans include global and regional unlimited plans that feature uncapped data paired with Viasat’s popular “No Speed Limit” Ka-band IFC. Viasat’s ability to offer both uncapped data and no speed limits is unique because of its Ka-band satellite capacity advantage. Viasat Select also offers entry-level service plans, including a sub-$3k regional plan that delivers Ka-band connectivity at a significant value, especially when compared to current air-to-ground or other satellite-based IFC options.

The Viasat Select plans empower operators to take advantage of the Company’s current cross-regional capacity and coverage to suit current and anticipated connectivity demands and come with the expectation that Viasat’s future global constellation, ViaSat-3, and forward compatible IFC system, will accommodate increasing speed and data requirements.

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“We’re launching Viasat Select at a time when there is incredible demand for in-flight connectivity and just before we bring an immense amount of additional Ka-band capacity to market with our next-generation satellite constellation,” said Claudio D’Amico, Viasat business area director, Business Aviation. “Operators overwhelmingly told us that selecting products in the market with data and speed caps was a key challenge for in-flight connectivity. With Viasat Select, we can eliminate those constraints by leveraging our capacity while offering unmatched economics since we manage the service from end-to-end.”

D’Amico continued, “With Viasat Select, operators with different connectivity requirements and aircraft operational profiles can chose a plan that will best match their needs. Every plan will offer the same performance and deliver our leading customer experience, care and support. With ViaSat-3 coverage and capacity augmentation scheduled for next year, we will further enhance our customers’ overall experience.”

Since the Company serves as a singular point of contact for connectivity solutions with Viasat Select, from designing and building the highest capacity satellites in the world to its robust customer experience, care and maintenance support tools, Viasat is simplifying how business jet operators can access a long-term, high-capacity IFC solution that meets their needs today and well into the future.

Connectivity and performance
With the Viasat Select Ka-band service plans, business jet operators can benefit from similar connectivity in-flight as they do on the ground, typically with speeds greater than 20 Mbps. In fact, some operators with Viasat Ka-band IFC have reported speeds greater than 80 Mbps. That level of connectivity, made possible by Viasat’s substantial satellite network capacity, allows all passengers to enjoy in-flight applications such as video conferencing, streaming music, video, and TV, corporate VPN access and more during all phases of flight, including taxi, takeoff, and landing.

Industry Partnerships
In addition to offering its new direct service, Viasat will continue to offer Ka-band service through its network of value-added resellers (VARs), ensuring operators have multiple options for procuring their industry-leading IFC service and the ability to utilize additional services offered by Viasat’s VARs.

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Data Storage Corporation Announces Appointment of Kristi Cates as Director of Marketing and Ed Grossman as Data Analytics Practice Leader

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Data Storage Corporation Announces Appointment of Kristi Cates as Director of Marketing and Ed Grossman as Data Analytics Practice Leader

Data Storage Corporation, a provider of diverse business continuity, disaster recovery protection, IBM Power infrastructure-as-a-service and cyber-security based solutions, announced today that Kristi Cates has joined as Director of Marketing and Ed Grossman has joined as Data Analytics Practice Leader.

Ms. Cates will be focused on building go-to-market plans, developing strategic marketing programs and campaigns. She will also work closely with the Company’s partnership alliances to fully utilize comarketing program offerings. Ms. Cates is an accomplished demand generation and channel marketing leader with significant communications and global marketing experience in hi-tech software and customer relationship management. Before joining the Company, she helped establish the Partner Marketing program in North America for Buildxact. Previously, Ms. Cates led IBM’s North America Partner Marketing ecosystem team and held various marketing and event roles over the course of her 23-year career at IBM. Ms. Cates attended Texas A&M university and holds several certifications, including digital forensics and cyber security.

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Mr. Grossman will be responsible for guiding the Company’s data science, artificial intelligence (AI) and analytics initiatives. Mr. Grossman brings more than 30 years of experience as a software developer, software architect, and technical leader across multiple disciplines. He has a history of working in leading edge technologies and brings extensive experience advising enterprises on digital transformation. His skills include AI and analytics, IBM Blockchain/Hyperledger, cloud applications, mobile applications, and agile methodologies. Before joining the Company, Mr. Grossman led IBM teams enabling business partners worldwide with leading edge technologies such as Data Science, AI, and Blockchain. Prior to IBM, he held technical leadership roles at several small companies, was a research programmer with several universities, and served with standards organizations. Mr. Grossman has a Bachelor of Science degree from Brown University and a master’s degree in computer science from the University of Washington.

Mark Wyllie, CEO of the Company’s Flagship subsidiary, stated, “We are very pleased to welcome two industry leaders to our team. Ed’s talents move us into the high growth area of data analytics and complements the IBM Power infrastructure-as-a-service and business continuity marketplace providing customers with insights into their data. The addition of Kristi significantly increases our marketing capabilities so that we can maximize our outreach to achieve our ambitious growth objectives.”

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Quotient Teams Up with Hy-Vee and Mondelēz International for Path to Purchase Institute’s Retail Media In Action Event

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Two separate sessions will look at Hy-Vee’s retail media and omnichannel marketing roadmap and Mondelēz International’s digital marketing innovation

Quotient, the leading digital media and promotions technology company, today announced that they will join two customers – Midwest supermarket chain, Hy-Vee and multinational snack company, Mondelēz International – for speaking sessions as part of Path to Purchase Institute’s Retail Media In Action event. The event features retail media experts who will educate attendees on how to best build shopper engagement and sales into 2022.

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“Innovating with Hy-Vee: Omnichannel and Retail Media”

The first session, titled, “Innovating with Hy-Vee: Omnichannel and Retail Media” will include Matt Krepsik, Chief Technology Officer at Quotient, and Joe Hammond, Group Vice President of Brand Strategy and Insights at Hy-Vee, Inc. The executives will discuss Hy-Vee’s current and future endeavors across both retail media and omnichannel marketing. The session will take place on Tuesday, October 12 at 1:25 p.m. Eastern Time. As part of this session, attendees will learn:

  • How Hy-Vee’s unconventional approach to retail enables them to successfully and nimbly test and learn new programs, lean on technology to innovate and drive sales while keeping consumers happy and loyal
  • What role measurement plays in planning and how it serves as the key to unlocking powerful Retail Media data and insights
  • How Hy-Vee is bridging the physical into the digital – the new tools they’re using now to harness true omnichannel

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The second session, titled, “The Mondelez Journey: Driving Performance Through Innovation” with Quotient and Mondelēz International will look at how the snacking company is embracing shoppers in new ways, reaching them close to the point of purchase and focused on measurement. Rebecca Poolman, General Manager of Strategic Accounts at Quotient will be joined by Yolanda Angula, Director of Customer Marketing at Mondelēz International and Stephen McGowan, RVP of Shopper Activation & Strategic Partnerships at Mondelēz International. The session will take place on Tuesday, October 12 at 1:55 p.m. Eastern Time. As part of this session, attendees will gain insights into:

  • How being open to testing, learning, moving fast (and moving on) is more important than ever. Those hesitant to try new performance-based capabilities – like Digital Out-of-Home or Promotion Amplification – often miss out on new opportunities that can greatly elevate your marketing programs and overall ROI
  • Choosing the right partners with the depth of infrastructure and expertise to deliver on KPI’s, and why these aren’t relationships that are built overnight
  • How innovation in media and measurement are paving new, exciting frontiers. The ability to bridge the physical and digital worlds across the path to purchase is here and measuring impact is powerful and instrumental to future success

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Tsecond Launches BRYCK, a Revolutionary Solution to Capture, Process, Move and Store Up to a Petabyte of Data from Any System, Anywhere

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Tsecond, a developer of technologies that reimagines how enterprises and organizations activate big data, announced the release of BRYCK, a powerful, one-of-a-kind solution that makes it easy to capture, process, move and store data from anywhere. Customers can collect up to a full petabyte (PB) of data, store and recover it at incredibly fast speeds, in a portable media device that is small enough to carry in one hand, but tough enough to handle the harshest environments. BRYCK enables the future of edge computing and storage for applications where data density and mobility are key enablers.

Tsecond is a portfolio company of AEI HorizonX, a strategic venture capital fund anchored by Boeing. The company recently closed its $4.6 million Series A funding round consisting of institutional and individual investors.

“For companies to gain a competitive advantage, they must be able to capture, manage, protect and analyze massive amounts of unstructured or semi-structured data wherever it is generated,” said Sahil Chawla, co-founder and CEO of Tsecond. “BRYCK accelerates the delivery of big data to where it is needed and enables leaders to access those powerful insights to make faster, smarter decisions across every corner of their organization. No longer is a majority of the data left stranded at the edge.”

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BRYCK is a perfect solution for enterprises and organizations that need to collect and access large quantities of data quickly and more efficiently to support efforts such as data migration and cloud computing. The solution also removes the physical obstacles to data capture at edge environments. Until now, companies needing to transport up to 1PB of data have relied upon expensive and time-consuming processes to get their data to the desired physical location. For example, large data transfers from on-premises to data centers have historically required large semi-trucks full of servers to transfer the data, wasting days if not weeks.

With BRYCK, customers will have access to all their data within a few hours. No trucks or heavy equipment is needed for transportation. BRYCK weighs about 12 pounds and is approximately 5″ x 5″ x 10″ in size; it can be easily transported via its rugged and secure handheld case in person or preferred shipping practice. Additionally, BRYCK’s user-friendly dashboard makes it simple to monitor performance and usage, as well as wipe clean to reuse again and again, saving customers valuable time and money.

“Data is obviously critical to how companies operate today, and we can differentiate several products by accelerating our access to data from edge environments,” said Hayden Shea, senior manager of portfolio development at Boeing.

“The BRYCK is revolutionary in its ability to quickly collect mass amounts of data from anywhere while also being as mobile as a USB drive,” said Michael Lohnert, partner with AEI HorizonX. “The opportunities are truly mind blowing when you consider that previously stranded and unactionable data is now actionable. Companies will be able to act on data in real-time or easily upload raw data to the cloud for further analysis. The velocity at which BRYCK gets data into the hands of users will change industries; from advancing autonomous vehicle algorithms and sensor data analysis, to predictive maintenance algorithms and insights. I’m excited that AEI HorizonX, working alongside Boeing, is a key partner to support Tsecond.”

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BRYCK is deployable for a wide range of use cases including air and space, autonomous vehicles, ships, defense, manufacturing, film production, data centers, and more. BRYCK provides:

  • Increased speed to move and process data created at the edge: Customers will have access to time-critical data in hours versus weeks or months. 5G or dedicated fiber lines take too long – data-inactionability is a real problem.
  • Increased processing speed at the edge: Processing speed is only as fast as you can read/write to storage; BRYCK has hundreds of gigabits of bandwidth.
  • Cost reduction: Petabyte-level storage capacity and compact design reduces the number of physical trips required to move data from the edge to the data center to the cloud.
  • One solution model: System can be used for all data types and formats. BRYCK simplifies architecture and data access through standard interfaces and a user-friendly solution dashboard for easy device and performance monitoring.
  • Deployment to anywhere data is created: Customers can capture large amounts of data from any type of edge, moving and static.
  • Network-Free Big Data Transport: Eliminates the need for high-cost long-distance network connections between two sites. Transports data from remote locations that does not have network access and eliminates data transfer delays due to slow network performance.
  • Secure Data Transfer: High-speed data encryption and physical data transport completely eliminates network-based security threats during the transfer.
  • Size-Weight-and-Power: BRYCK is low weight, small in size, uses less power than a hairdryer and is transportable in a suitcase.

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IBM and Deloitte Launch New AI Offering to Unlock Business Insights in Hybrid Cloud Environments

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IBM and Deloitte Launch New AI Offering to Unlock Business Insights in Hybrid Cloud Environments

IBM and Deloitte today announced a new offering—DAPPER, an AI-enabled managed analytics solution. The solution reinforces the two organizations’ 21-year global alliance—which helps organizations accelerate the adoption of hybrid cloud and AI across the enterprise—and 10 years of experience implementing the Deloitte Analytics Platform. DAPPER’s end-to-end capabilities will allow organizations to gain confidence in the insights that their data provides via a secured, simple to consume managed service offering that aims to resolve the challenges of adopting AI.

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Relevant and actionable data can catapult companies to success in today’s competitive, insights-driven business environment. Clients across industries report they are struggling to accelerate the value of AI and analytics—due to lack of trust in data, domain expertise, and the resources to create a solution that can work across business environments—while simultaneously meeting strict security and compliance requirements. Gartner® recommends its clients “choose AI cloud services over building custom models to address a broader range of use cases and for quicker deployment and built in scalability” (Hype CycleTM for Cloud Computing, 2021, Published 14 July 2021 – ID G00747400, by David Smith, Ed Anderson).

DAPPER is a result of the combined technology leadership, hands-on business experience, and industry experience of the Deloitte and IBM alliance. DAPPER combines the Deloitte Analytics Platform with IBM Cloud Pak for Data on Red Hat OpenShift to offer business users a fully-managed AI solution­–designed to avoid needing to commit the resources and lengthy time associated with developing, implementing, and managing a bespoke solution.

Built upon IBM’s modern hybrid cloud architecture and AI technology, DAPPER brings organizations the ability to scale up operations, promote an organization’s trust in its data, and enable smart reporting. DAPPER is a managed service run by Deloitte in the IBM Cloud, and available on premises or in multi-cloud environments. Its fully-managed analytics service provides a choice of service offerings and subscription model, and contains three core elements, built so that businesses can obtain maximum value out of their data:

  • A cloud-enabled analytics platform: Security and analytics platform backed by IBM with streamlined administration, operations and maintenance provided by Deloitte, engineered to give business users a seamless, automated data analytics solution.
  • Analytics development factory: Access to specialized analytics building blocks and methods engineered to streamline analytics development with operations, giving a DevOps experience to help accelerate the delivery of analytics assets.
  • Catalog of subscription service offerings: Combines simplicity with data integrations to offer a selection of analytics services including dashboards, enterprise reporting, data management tools, and orchestration and consumption of AI.

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With DAPPER, Deloitte and IBM can help data scientists and business users alike build, organize, and manage insight-providing assets to help promote reporting that can be trusted within an organization and AI solutions so that enterprises can focus on business outcomes.

For example, with DAPPER, Deloitte and IBM can help enable a government organization to address fraud, such as tax fraud or those related to employment benefits, pension, or money laundering. With DAPPER, an analytics cloud can collect and help business users report upon siloed data across disparate data centers, making data available for advanced AI algorithms and reports, operating associated use cases, and supporting clients’ regulatory compliance requirements. Delivered as a managed service offering, all of this is designed to be deployed within weeks rather than months, and draws from real-time data across various business units or in this example, government agencies.

“Today’s announcement is another proof point of the companies’ longtime collaboration to help clients modernize with advanced technology,” said Evaristus Mainsah, GM, Hybrid Cloud and Edge Ecosystem, IBM. “Together, Deloitte and IBM have created a flexible hybrid cloud engine that can extract real value for clients by using AI to make the most of their data. DAPPER will drive transformation, spur innovation, and reshape business to pave a pathway to digital dominance.”

Richard Houston, Senior Partner and CEO Deloitte North & South Europe said, “DAPPER is built on 10 years of Deloitte’s business and technology innovation. It represents another market-leading example of how Deloitte and IBM have combined technology, experience and industry knowledge to help clients turn data into insights—quickly, reliably, and repeatedly.”

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Advertise.com CEO, Daniel Yomtobian, Explains the Use of Big Data in Advertising

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In marketing, attracting consumers is much easier once the target audience is established. But, doing that is not easy, which is why Big Data became of the most important tools in advertising, explains online entrepreneur Daniel Yomtobian.

“Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,” Daniel Yomtobian adds.

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Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.

It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”

Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.

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DeepIntent Named a Company of the Year in PM360 2021 Trailblazer Awards

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DeepIntent's Chris Paquette Named CEO of the Year in 2022 PM360 Trailblazer Awards

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named DeepIntent the winner of its 2021 ‘Company of the Year’ award in the Supplier/Vendor category.

Appearing alongside fellow Company of the Year winners Moderna, Zimmer Biomet,  and more, this distinction marks DeepIntent’s fifth win in a PM360 awards program. Earlier this year, CEO Chris Paquette was named to the PM360 ELITE list in the Entrepreneur category and selected as the publication’s 2020 Trailblazer Vanguard Award winner.  PM360 also named DeepIntent’s Patient Modeled Audiences platform as one of its ‘Most Innovative Products of 2020’, and its Healthcare Planner solution as one of the ‘Most Innovative Services’ in 2019.

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“On behalf of the entire team at DeepIntent, we are both thrilled and honored to be named a ‘Company of the Year’ in the 2021 PM360 Trailblazer Awards,” said DeepIntent CEO Chris Paquette. “Looking back on what we’ve achieved while operating fully remote during a global pandemic, including the launch and patenting of DeepIntent Outcomes and our Audience Marketplace, this award is a strong testament of the guiding strength and power of our mission to measurably improve the lives of patients.”

Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. One winner was selected in each of the five Company of the Year categories: Pharma/Biotech Company, Medical Device/Diagnostics Company, Specialty Pharma/Biotech Company, Advertising Agency, and Supplier/Vendor. Winning companies are selected based on their ability to excel in three main aspects: Innovation, talent development, and social responsibility.

“This year’s winning companies knew that unique approaches to science, medical technology, and communications were absolutely necessary to help the efforts to get through the pandemic,” says Anna Stashower, CEO and Publisher of PM360. “Not only did these winning companies deliver with their products and offerings, they also demonstrated truly extraordinary compassion for their own employees as well as people in need around the world. They did not hesitate to provide internal and external programs to ensure the health, safety, sanity, and best interests of people during an extremely difficult time.”

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Oracle Expands Global Cloud Footprint to Meet Continued Triple-Digit Growth

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Oracle Expands Global Cloud Footprint to Meet Continued Triple-Digit Growth
Unique dual-region strategy, sustainability, and next-generation cloud architecture help customers with business continuity and compliance requirements
OCI now has 30 cloud regions worldwide, one of the fastest expansions by any major cloud provider

Oracle today announced plans to expand its cloud region footprint to support strong customer demand for Oracle Cloud services worldwide. Over the next year, Oracle will open 14 cloud regions with new locations across Europe, the Middle East, Asia Pacific, and Latin America. Upcoming cloud regions include Milan (Italy),  Stockholm (Sweden), Marseille (France), Spain, Singapore (Singapore), Johannesburg (South Africa),  Jerusalem (Israel), Mexico, and Colombia. Additional second regions will open in Abu Dhabi (U.A.E.), Saudi Arabia, France, Israel, and Chile. Oracle plans to have at least 44 cloud regions by the end of 2022, continuing one of the fastest expansions of any major cloud provider.

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Oracle provides a broad and consistent set of cloud services across 30 commercial and government cloud regions in 14 countries on five continents to serve its growing global customer base. OCI currently operates 23 commercial regions and seven government regions, in addition to multiple dedicated and national security regions.

“Oracle Cloud Infrastructure has seen stellar growth over the past year,” said Clay Magouyrk, executive vice president, Oracle Cloud Infrastructure. “We’ve introduced several hundred new cloud services and features and are continuing to see organizations from around the world increasingly turn to OCI to run their most mission-critical workloads in the cloud. With the additional Cloud regions, even more organizations will be able to use our cloud services to support their growth and overall success.”

To help customers build true business continuity and disaster protection, while helping them address their in-country data residence requirements, Oracle plans to establish at least two cloud regions in almost every country where it operates. The U.S., Canada, U.K., South Korea, Japan, Brazil, India, and Australia already have two cloud regions.

Oracle’s strategy is to meet customers where they are, enabling customers to keep data and services where they need it. Customers can deploy Oracle Cloud completely within their own data centers with Dedicated Region and Exadata Cloud@Customer, deploy cloud services locally with public cloud-based management, or deploy cloud services remotely on the edge with Roving Edge Infrastructure.

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High Availability, Disaster Protection, and Dual Region Cloud Strategy

OCI’s next-generation architecture provides a high-performing, resilient foundation for cloud services, while its physical and virtual network design maximizes performance and security. For example, each Oracle Cloud region contains at least three fault domains, which are groupings of hardware that form logical data centers for high availability and resilience to hardware and network failures. Some regions (Ashburn, Phoenix, Frankfurt, and London) provide further resilience to entire data centers through multiple availability domains (ADs), which each contain three fault domains.

For business continuity and compliance requirements, Oracle’s unique dual-region cloud strategy enables customers to deploy resilient applications in multiple geographically separated locations—without having sensitive data leave the country. To help customers plan data center deployments to meet application requirements and optimize their cloud infrastructure, OCI’s provides a no cost inter-region latency dashboard that provides insights into real-time and historical latency for Oracle Cloud regions around the globe.

Sustainability

Oracle is committed to sustainability and has pledged to power all Oracle Cloud regions worldwide with 100 percent renewable energy by 2025. Several Oracle Cloud regions, including regions in North America, South America, and Europe are already powered by 100 percent renewable energy, and all Oracle Cloud regions use state-of-the-art energy management and cooling technologies to minimize their impact on the environment. As part of its renewable energy clean Cloud initiative, Oracle reused or recycled 99.6 percent of its retired hardware in FY21 while strictly adhering to Oracle’s data privacy and security practices.

Cloud Regions Deliver All Cloud Services and Multicloud

Oracle Cloud regions support every Oracle service and feature and are available to customers anywhere in the world. This includes Oracle Autonomous Database, Oracle Container Engine for Kubernetes, Oracle Cloud VMware solution, and Oracle Fusion Cloud Applications.

OCI’s extensive network of more than 70 FastConnect global and regional partners offer customers dedicated connectivity to Oracle Cloud regions and OCI services – providing customers with the best options anywhere in the world. FastConnect provides an easy, elastic, and economical way to create a dedicated and private network connection with higher bandwidth, lower latency, and more consistent performance versus public Internet-based connections.

In addition, OCI and Microsoft Azure have a strategic partnership that enables joint customers to run workloads across the two clouds. This partnership provides a low latency, cross-cloud interconnect between OCI and Azure in eight regions (Ashburn, Toronto, London, Amsterdam, Tokyo, San Jose, Vinhedo and Frankfurt), federated identity for joint customers to deploy applications across both clouds, and a collaborative support model. Customers can run full stack applications in a multi-cloud configuration, while maintaining high-performance connectivity without requiring re-architecture. They can also migrate existing applications or develop cloud native applications that use a mix of OCI and Azure services.

Oracle Global Cloud Regions

Currently available Oracle Cloud regions:

  • Asia Pacific: Tokyo (Japan), Osaka (Japan), Seoul (South Korea), Chuncheon (South Korea), Mumbai (India), Hyderabad (India), Sydney (Australia), Melbourne (Australia)
  • Americas: San Jose (United States), Phoenix (United States), Ashburn (United States), Toronto (Canada), Montreal (Canada), São Paolo (Brazil), Vinhedo (Brazil), Santiago (Chile)
  • Europe: Frankfurt (Germany), London (United Kingdom), Newport, Wales (United Kingdom), Zürich (Switzerland), Amsterdam (The Netherlands)
  • Middle East: Jeddah (Saudi Arabia), Dubai (U.A.E)
  • Government: Two general U.S. Government regions, and U.S. National Security regions, three U.S. Department of Defense specific Government regions, two in the United Kingdom (London and Newport, Wales)

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Digital Vault Platform Prisidio Raises Additional $3.5 Million in Seed Funding to Help Store and Share Life’s Most Important Information

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Digital Vault Platform Prisidio Raises Additional $3.5 Million in Seed Funding to Help Store and Share Life’s Most Important Information

Prisido’s platform stores wills, mortgage deeds, immunization records, tax documents, and more.

 Prisidio, a digital vault that lets users securely store, organize, and share life’s most important information in one place, today announced an additional $3.5 million in Seed funding. The round was led by Chicago Ventures, with participation from prior investors OCA Ventures and Origin Ventures. With the investment, Prisidio has raised a total of $6.85 million in Seed funding.

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Recent natural disasters and the ongoing toll of COVID-19 placed a spotlight on just how important it is to be able to quickly and easily access critical personal documents and information. The Prisidio platform is a digital vault that will allow users to identify and store important and disparate documents, contact information for critical people in their life, and inventories and locations of physical and digital items of value – both financial and sentimental. Prisidio will begin rolling out its product to friends and family next month and expects to launch a public beta in early 2022.

Cofounded by two serial entrepreneurs, CEO Glenn Shimkus and CMO Paul Koziarz, Prisidio leadership brings a combined 50 years of document management experience. Prior to launching Prisidio, Shimkus and Koziarz were co-founders of Cartavi, a provider of collaboration services for real estate transactions. Cartavi was also funded by Chicago Ventures and OCA Ventures in 2012, and was acquired by DocuSign in 2013. Following the acquisition, Cartavi became the foundation for DocuSign Rooms, the popular platform for managing documentation for complex transactions.

“Tracking down vital personal information and documents is time-consuming and frustrating, especially when you need to find them fast – and that’s if you can even remember where to look,” said Shimkus. “Prisidio changes all of that with a centralized, secure solution for individuals and families to store, organize, and share their most important personal documents and information in order to collaborate and be prepared for whatever the future may bring. Our platform makes it easy to, for example, snap a photo of your watch or grandma’s pearl necklace, and add a video note about why the item is important to you.”

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Launching in 2022, Prisidio’s digital vault will provide users with the following benefits:

  • Peace-of-mind: Users can rest easy knowing that their documents such as wills, legal agreements, medical records, birth certificates, tax records, mortgage and lease documents, and more are stored in a safe, secure place.
  • Superior organization: Prisidio makes it easy and painless to keep track of physical, digital and crypto/NFT assets via video recordings, photos, and associated documentation, along with the exact location where they are stored.
  • Easy and secure sharing: Users can invite others to their digital vault and have full control over what those individuals can see and do. Furthermore, when you invite someone into your Prisidio vault you will have full visibility to see exactly what they have done while in your vault.
  • Highly accessible: Prisidio is available via the desktop and mobile phone, so important documents and information can be accessed quickly and easily at all times.
  • Fast onboarding: Users can get started fast with Prisidio’s mobile app, and immediately begin uploading important documents, images, and other items.

“A global pandemic and a never-ending series of natural disasters have taught us the importance of preparing for the unthinkable, and Prisidio helps ease the stress that comes with the chaos of locating and organizing important assets,” said Rob Chesney, Partner at Chicago Ventures. “Chicago Ventures is excited to help create a product that will help everyone at all stages of their life. We’re excited to partner with Glenn and Paul again as we believe they are world-class entrepreneurs and are working to address an important global need.”

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TAG Launches Realtime Media Platform

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TAG Launches Realtime Media Platform
Multi-level, open-source platform provides metrics for data-driven performant linear media systems via cloud and AI

TAG Video Systems has launched the Realtime Media Platform, a groundbreaking, open-source paradigm that monitors, aggregates, manages and utilizes data-driven viewer analytics to provide users with the insight required to build performant linear media systems. The unique, multi-level Realtime Media Platform provides users with the tools they need for informed and intelligent decision making resulting in a precise and pristine viewer experience and leading to an increase in consumption, elevated customer engagement, and heightened loyalty. The platform was introduced by Kevin Joyce, Zer0 Friction Officer at TAG during a virtual press briefing on October 5, 2021. Paul Briscoe, the company’s Chief Architect; and Peter Wharton, Chief Strategy Officer, participated in the presentation.

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“We are incredibly excited to present our Realtime Media Platform to the industry,” explained Joyce. “TAG has been the architect of so many industry firsts, and this is no exception. We were the first IP-based, all software integrated probing, monitoring and visualization solution, the first (and only) to implement a Zer0 Friction strategy of asset utilization, and now we are the first to provide our users with the open-source tools they need to extract accurate data-driven information and use it to truly improve both Quality of Service and Quality of Experience for their customers. The Realtime Media Platform will give them the insights they need to achieve better performance, streamlined workloads and help them hit the sweet spot of true customer satisfaction.”

MCM (Multi-Channel Monitoring)

Comprised of multiple levels, the foundation of the Realtime Media Platform is TAG’s MCM (Multi-Channel Monitoring), a software-based IP end-to-end monitoring, deep probing, logging, and visualization solution offering numerous deployment options including bare metal, virtual machine, cloud and hybrid. The MCM monitors every type of signal from live production through OTT delivery and supports hundreds of sources including all the latest formats and transport methods such as JPEG XS, NDI 5, Dolby ATMOS, SRT and AWS CDI. It provides realtime visualization across the entire video enterprise and deep probing for critical analysis into signal health and the networks that carry them resulting in huge volumes of live source metrics and metadata. Signal metrics are displayed realtime in TAG user interfaces, retained in TAG logs for analysis and exposed to 3rd-party systems like DataMiner for aggregation and root cause analysis.

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TAG MCS (Media Control System)

Now with TAG’s MCS that voluminous raw data can be aggregated and correlated using the power of the cloud and machine learning, leveraging TAG data and metrics to create actionable insights. Using an open-source paradigm, the MCS serves as an aggregation engine capable of exposing the data collected by the MCM to standard third party analytic and visualization applications such as Elasticsearch, Kibana, Grafana and Prometheus to analyze and visualize data. For the first time, media companies will be able to measure internet networks and CDN performance across all of their signals and know where to shift workloads for optimum performance. It will identify cyclical errors within the log file noise and drive faster root cause analysis and recovery from intermittent issues. By aggregating data across multiple customers’ CDNs and internet networks, TAG will provide realtime CDN and network metrics to its customers, helping them steer around outages and congestion. It will correlate and identify problems across specific consumer devices, versions and platforms and identify content and delivery issues including bad source, origin, encoding; or CDN, regional or device problems, helping customers deliver interoperable signals. With TAG’s MCS, customers will be able to deliver an exceptional viewer experience that can be validated and measured.

“Until now,” Joyce added, “A lot of meaningful, insightful and actionable data was left in dusty logfiles that never saw the light of day. The Realtime Media Platform, with the MCS, provides users with the deep insight into quality, metrics and issues that will enable them to turn that data into a positive consumer experience with better curation, programming and improved integrity resulting in improved promotion, increased consumption and more customers with heightened loyalty.”

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Mitigram Presents New Global Brand Identity

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Mitigram-presents-new-global-brand-identity

Rapidly expanding FinTech Mitigram unveils new brand identity

New identity driven by Mitigram’s commitment to making trade finance seamless

Rebrand coincides with new SWIFT certification and launch of new solution MitiManager

Mitigram, the leading digital platform in global trade financing, releases a major update to its brand identity and positioning. The new identity highlights Mitigram’s bold commitment to making trade finance seamless for corporates and financial institutions alike.

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Milena Torciano, CEO Mitigram

“We built Mitigram to open up a closed market, and streamline and augment global trade. Our tremendous growth and global adoption calls for a new voice that speaks to Mitigram’s expanding ecosystem of disruptive and innovative solutions that are transforming the industry.

Our new brand identity and clear ‘seamless’ promise shows the world who we are and where we are going. Today’s trade finance systems aren’t fit for the digital age. Mitigram is. When trade is made seamless and technology is democratised, everyone benefits.”

Mitigram is one of Europe’s fastest growing FinTechs with over 200 global multinational corporations, large commodity traders and leading financial institutions registrations on its global platform.

Brand new solution MitiManager is a fully centralised end-to-end transaction ledger. It gives corporations of all sizes complete visibility and control over their entire trade transaction portfolios and end-to-end processes, and automates trade data capture and secure multibank communication via SWIFT and other APIs.

This disruptive new solution complements MitiSquare, the world’s largest marketplace for trade finance assets and MitiGateway, the grey-labelled mono-bank solution that allows fully digitalised client processes through data interpretation technology and power extension of pricing workflows.

Since its commercial launch in 2016, global platform Mitigram has enabled over $70bn in trade flows, facilitated trade in over 100 markets and covered risks on over 1000 financial institutions worldwide.

A major development for the keenly watched FinTech is its recent SWIFT certification.This makes Mitigram one of only 5 platforms in the world to support the full suite of SWIFT for Corporates messaging.

Marjon Wohlén, Chief Product Officer Mitigram

“At Mitigram, we are on a mission to remove friction from global trade financing, so everybusiness can trade freely. Through API-integrations, SWIFT’s L2BA connectivity and MT798 standards embedded in our Mitigram application, we now offer our clients access to anytrade bank on the planet.”

Mitigram is the only independent, multi-bank, multi-instrument, multi-format digital platformthat is fully channel agnostic. This makes Mitigram perfectly placed to deliver both the best possible access and execution in global trade financing. With this in mind, Mitigram aims tobe the No.1 preferred trade financing platform for corporations, financial institutions andcommodity traders by 2023.

Today’s new brand identity communicates this unrivalled capability and the company’s exciting future ambitions.

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Marketing Technology Highlights of The Week: Featuring ZoomInfo, WP Engine, 6sense, Rollworks and more!

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Marketing Technology Highlights of The Week: Featuring ZoomInfo, WP Engine, 6sense, Rollworks and more!

Navigating changing marketing trends to ensure seamless experiences that not only help drive customer acquisition but also retention policies can be challenging in today’s crowded and highly competitive digital marketplace, 

Catch more on what top marketing and martech experts suggest in order to stay ahead of the game from this latest martech weekly highlight by MarTech Series!

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MarTech Quote-of-the-Week!

Companies need to be flexible, scaleable, and nimble to respond to fast changes in consumer demand and behaviour, as well as societal and cultural change. What’s incredible about programmatic — and all machine algorithms, for that matter — is that it’s agile and constantly evolving.…

–Elli Dimitroulakos, Head of Automation, Americas at Acast 

Top MarTech News of The Week: 04th October to 08th October 2021

MarTech QnA with the Expert

MarTech Interview with Aruna Ravichandran, CMO at Webex by Cisco
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As many of the world’s companies transition to a hybrid work model, we have an unprecedented opportunity as marketers to weave in inclusivity, not just in our campaigns, but in the products as well. Opportunity is unevenly distributed, but human potential is not. Technology has the potential to be the key enabler for 3 billion digital workers – including 1 billion knowledge workers and 2 billion field workers – who we can help participate equally in the global economy.  –Aruna Ravichandran, CMO at Webex by Cisco 

MarTech Articles and Best Practices on Conversational Marketing, Inbound Lead Strategies, Secret Ingredients to Brand Success!

Catch our Latest Episodes of The SalesStar Podcast!

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

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