Search
Home Blog Page 2306

MarTech Series Interview with Aditya Padhye, General Manager at Trestle by eyeo

By
Paroma Sen
-
0
MarTech Series Interview with Aditya Padhye, General Manager at Trestle by eyeo

[vc_tweetmeme]

Aditya Padhye, General Manager at Trestle by eyeo talks about the impact of new age ad solutions and how they can benefit advertises, keeping user choice and preferences in mind:

_______ 

Welcome to this MarTech Series chat Aditya, tell us more about eyeo’s story so far…

eyeo was founded in 2011 in Cologne, Germany, and has expanded rapidly in the years since, with its technology now used by more than 225 million people around the world. It has formed partnerships with a range of big tech companies, advertisers and publishers. eyeo employs 250 people across 32 countries, with offices in Berlin and Malmo alongside its Cologne headquarters. 

Over the last decade, the company has developed a reputation for innovation in the advertising industry, through pioneering initiatives such as the Acceptable Ads Standard and a range of privacy-focused tools like Crumbs, which provides an additional layer of privacy protection for users when browsing online. Its first dedicated advertiser solution, Trestle, reiterates its efforts to bring value to all stakeholders. This is all part of eyeo’s mission to empower a fair and sustainable online value exchange. 

We’d love to hear more on how the platform has evolved and about any  upcoming innovations you have in store? 

For over a decade the advertising industry has seen digital content consumers as almost binary; ad-blocking users and non-ad-blocking users. However, as the industry and technology evolved, this way of thinking is no longer valid or accurate. eyeo introduced ad filtering as a sustainable way to meet the varied and complex needs of these users. Many users are open to advertising when certain conditions are met while reserving the right to filter out the most invasive or intrusive ads. With this in mind, collaboration rather than confrontation is the way forward. 

Ensuring the privacy of users has also been a key belief at eyeo. In January this year, we introduced Crumbs, which elegantly combines privacy control, online targeting and measurement under one umbrella – giving browsers a framework to support a privacy-focused web ecosystem.

More recently, in August we introduced Trestle. A new solution which enables advertisers to connect with 225 million users that were never available before due to ad blocking. Trestle is the marketplace that offers a sustainable and fair middle ground between user choice and monetization, benefiting both advertisers, publishers and users alike. It also works with the Acceptable Ads Standard. Through the introduction of Trestle, we have created the largest user-consented advertising platform on the free web. On top of extending our reach to create a unique solution that ensures all parties involved, from users to publishers and advertisers, Trestle enables all to take part in creating a fairer and more profitable internet. 

How have you been seeing innovations in adblockers change the game or impact how advertisers / marketers now have to realign their processes for better online reach? 

Looking back on the last decade of online advertising, it’s clear that online ads are now louder, flashier and more invasive. As a result, ad blockers have risen in popularity. Online users want to have greater control over their online experience, especially over the ads they do or do not wish to see. As public perception of ad blocking as a positive began to grow, and users became more aware of issues surrounding data privacy, advertisers scrambled for new tactics to circumvent blockers and deliver their messages to millions worldwide. 

At eyeo, we take a different approach. That’s why we support the Acceptable Ads Standard. Rather than being flashy and invasive, Acceptable Ads are respectful and nonintrusive. For an ad to be classed as “acceptable,” it needs to follow the standards set by the independent Acceptable Ads Committee. It’s worth noting that communities across the globe are using the Acceptable Ads Standard to deliver their messages to over 225 million users worldwide. Acceptable Ads helps create a fairer web for all parties in the value exchange–advertisers, publishers and online users. 

This demonstrates that banner ads still work, but only if advertisers deliver creative ad formats that don’t negatively disrupt a user’s browsing experience. Instead, advertisers need to focus on creating positive experiences. For example, by respecting consumers’ ad format preferences, brands can only boost their brand’s perception. This is the best way forward for online advertising. Only through gaining a better understanding of the motivations, browsing habits, preferences and requirements of “ad-aware” users will we be able to deliver a win-win for everyone in the digital ads supply chain. 

As adtech evolves to offer more precise and targeted features, what should marketers and advertisers consider when planning campaigns in order to optimize ROI?

Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocking users. The acceptance of non-intrusive ads that respect user experience means that not all internet users hate ads, or at least are not against all forms of advertisement and are undervalued digital native audiences and micro influences. 

This, coupled with the high percentage of users in the most valuable user demographic groups, is why advertisers should look to reach out to these ad-filtering users to extend their reach and  optimize their ROI. With 21 million users in the US alone and more than 225 million users globally, it’s not an insignificant number any more. Especially if you are a consumer brand, you can’t afford to miss out on these younger tech-savvy audiences.

A few thoughts on the future of adblockers and how elements like cookie-less marketing will create new fundamentals for advertisers and marketers of tomorrow? 

Third-party cookies are already missing from Firefox and Apple’s Safari browser, and Google is well on the way to phasing out support for them on its Chromium browser, meaning the advertising and ad-tech industries are now in the midst of looking for a viable alternative. Google is suggesting its alternative, the well-documented Privacy Sandbox, which “aims to create web technologies that both protect people’s privacy online and give companies and developers the tools to build thriving digital businesses to keep the web open and accessible to everyone, now, and for the future”. While this sounds great on paper, not everyone is convinced. Google’s plan to publicly launch Privacy Sandbox in early 2021 was investigated by the UK’s Competition and Markets Authority (CMA) as critics feel it will only serve to reinforce Google’s own monopoly within the online advertising industry. 

In essence, the concern is that the market dominance of Google (and others, such as Apple and Facebook) risks being strengthened if these tech giants are allowed to replace the outdated, unfit for purpose third-party cookies system with their own proprietary tools to collect, use and share users’ private data. To put it simply, in a situation where no one else can track your web viewing habits, does the data that Google, Apple or Facebook gather from users on their platforms and browsers become all the more valuable? 

If the phasing out of third-party cookies only serves to increase the amount of ad expenditure concentrated in Google, Apple and Facebook’s own walled gardens, then there is a clear danger of harming the open web. 

A few martech and adtech tools you feel marketers today need to integrate into their overall tech stack and why?

At eyeo, we are not shy of experimenting and testing new solutions to reach the younger tech-savvy audiences, which is a growing challenge for marketers. However, part of these audiences are sitting right under our noses. As such, we have created a series of technologies to help marketers reach their target audiences.

a) The Acceptable Ads Standard: an independently established and transparent set of criteria for nonintrusive ads which are shown to Acceptable Ads users across the globe. 

b) Crumbs: a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world, providing an additional layer of privacy protection for users when browsing online.

c) Trestle: A solution that enables  advertisers to connect with 225 million users that were never available before due to  ad blocking. Trestle will become the marketplace that will offer a sustainable and fair middle ground between user choice and monetization, benefitting both advertisers, publishers and users alike.

Some last thoughts and takeaways for marketing and sales leaders to keep in mind through 2021?

Now is the time for marketing, sales, ad tech leaders to wake up and recognize the opportunity to adapt to the new era of privacy. Acceptable Ads will be a key component in  reaching ad-filtering users as it has the power to ensure only respectful, noninvasive adverts are targeted to the public – especially the younger generation. If these platforms are to stay competitive and keep pace with changing consumer demands, they need to value the privacy and the choices/preferences of users and question why so many are choosing to adopt ad blockers. 

[vc_tta_tabs][vc_tta_section title=”About eyeo” tab_id=”1544515685282-bf64247e-9d9aeec0-8908″]

eyeo is dedicated to building technology that supports a fair and sustainable online value exchange between users, publishers and advertisers.

[/vc_tta_section][vc_tta_section tab_id=”1544515685339-cf6c9bcd-6b1aeec0-8908″ title=”About Aditya“]

 

Aditya Padhye, General Manager, Trestle at eyeo, is heading the Acceptable Ads’ advertiser solution. Over the past decade, Aditya has worked closely with many global publishers, advertisers and ad tech solutions. With his deep understanding of the digital media landscape, he spotted a widening gap between digital marketers and ad-filtering users and has since worked on building solutions that will help advertisers reach these high-value audiences. His expertise makes him a true thought leader in the field of ad tech and ad blocking.

[/vc_tta_section][/vc_tta_tabs]
[vc_tweetmeme]

Catch our Latest Episodes of The SalesStar Podcast!

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

 

Rubrik Launches Ransomware Recovery Warranty

By
Globe Newswire
-
0
Rubrik Zero Labs Finds Only 16% of Organizations Recovered All Data Via Attacker Decryption Tools After Paying Ransomware Demand

Rubrik announces $5M ransomware recovery warranty for Rubrik Enterprise Edition, delivering customers the ultimate peace of mind

Rubrik, The Zero Trust Data Security Company, announced a Ransomware Recovery Warranty to further assure customers that their data will be available to keep their business running. Rubrik allows companies to recover their data from cyber attacks and operational failures, and this first-of-its-kind ransomware recovery warranty underscores Rubrik’s deep commitment to data security for its customers. The Rubrik Zero Trust Data Security platform is designed to protect business data against surging ransomware attacks, enabling IT teams to rapidly recover their applications and resume normal business operations.

Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies

“With this new Ransomware Recovery Warranty, our customers have our commitment that we care as deeply about protecting their data as they do,” said Bipul Sinha, CEO and Co-Founder of Rubrik. “With ransomware attacks increasing more than any time in history, having a recoverable copy of your data has become a top agenda item for CIOs and CISOs, and we understand how important data security is to ensuring the security of a business.”

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

This offer will be available for Rubrik customers running Rubrik Enterprise Edition and working with a Rubrik Customer Experience Manager (CEM) to ensure industry data security best practices are in place. This strategic collaboration and offering will enable the highest standards of data security excellence.

“With this bold move, Rubrik’s Ransomware Recovery Warranty proves they’re putting their money where their mouth is. This warranty underscores Rubrik’s confidence in their data security products and in their ability to recover their customer’s data after a cyberattack. This sets the standard for what it means to be a strategic data security partner and shows Rubrik fully supports customers.” — Matthew Day, CIO of Langs Building Supplies.

Marketing Technology News: The Importance Of Programmatic Messaging Is Rising In The Healthcare Industry

Revnue Announces Launch of its Publicly Available APIs – Enabling Unlimited Enterprise-wide Integrations

By
Business Wire
-
0
Revnue Announces Launch of its Publicly Available APIs - Enabling Unlimited Enterprise-wide Integrations

Revnue Corp., an AI-powered digital contract management company, announced the launch of its full feature REST APIs. With this new release, customers can now automate business workflows and build a single source of truth through deep integration between Revnue and common business systems such as Salesforce, NetSuite, HubSpot, PandaDoc, Device42, Odoo, and Avalara. Integrations have been key to Revnue’s strategy to allow a non-disruptive implementation as well enabling multiple common business workflows. Combined with unlimited extensibility and the ability to use any software development language, customers can bring in any attribute from any other system into Revnue, allowing a single source of truth for all contracts, assets, services, and saas intelligence.

Marketing Technology News: Fluent Ranked in Five Leading Categories in Adjust’s…

Leverage Contract Intelligence to Solve Common Business Challenges

“The new API helps create a seamless experience for users and furthers our API-first strategy. Not only can customers now share valuable contract data within Revnue with other business systems, they can now build powerful workflows that further solve common business problems. “API access furthers our vision of allowing businesses to make better data-driven decisions at every level.”

Empower Enterprise Wide Digital Transformations

This API-first approach means that the Revnue platform and integration with other applications can be catered to the exact needs of every customer, providing a seamless integration experience and unlocking new business value.

Revnue plans to develop and offer native integrations to help customers leverage contract data for decision making, strategic planning, and operational efficiencies. Customers can also work with Revnue Global Professional Services to create customized solutions.

Marketing Technology News: MarTech Interview with Russ Somers, Chief Marketing Officer at inMotionNow

Connected TVs Usher Era of Digital Advertising Experiences to Connected Homes The Future of AdTech

By
Emilia Ong
-
0
Connected TVs Usher Era of Digital Advertising Experiences to Connected Homes The Future of AdTech

Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation — and deep penetration — of Smart and Connected TVs in households around the world is a signal of the increasing demand for digital entertainment.

Since the cord cutting trend began less than a decade ago, consumers have come to see their TVs as an extension of their digital lives. As a result, consumers today expect highly interactive experiences in their homes that resemble their engagement with favorite websites and mobile apps. They are far less interested in — or tolerant of — passive viewing experiences associated with traditional broadcast and cable content delivery services.

Marketing Technology News: MarTech Interview with Max Nelson, VP of Marketing Communications at OpenX

This major attitudinal shift in consumer expectations has left an indelible mark on how they experience advertising. Consumers exhibit little patience with having their experiences interrupted by traditional advertising.

According to a recent consumer survey by Ampere Analysis, 25 percent of U.S. internet users stated that they use both ad-supported video-on-demand (AVOD) and subscription video-on-demand services (SVOD). The number of consumers that choose a mix of AVOD and SVOD services has also risen since the first quarter of 2020, according to the report. This is clear evidence that consumers are happy to select ad-supported freemium entertainment experiences in much the way that they enjoy those same experiences in their on-line and mobile app interactions.

A look at the economics of Spotify and Google TV are revealing. Both are excellent examples of this growing trend of mixed advertising and premium content. Similar platforms, along with cloud-based gaming applications that are ad supported have experienced significant growth in their audience and user base over the past several years. Indeed, a relatively small percentage of these services are underwritten by subscription revenue.

All of this suggests that when consumers do elect to pay for premium services without advertising it is often for very specific reasons and for very specific applications. One of the main reasons for this is that mobile apps and online services rarely deliver ads that interrupt the entertainment experience.

The Digital TV Experience is Integrated not Interrupted

So when consumers decide to select a service that is ad free or supported by ads, what is the driving factor that tips the scale one way or the other? The answer may point to the major distinction between advertising in the digital environment (web and mobile) and traditional television advertising.

It all comes down to interruption — or lack thereof.

Digital commercials typically do not disrupt the experience that consumers have logged on to enjoy. The best publishers invest a tremendous amount of resources to integrate digital advertising into — and around — the user experience. As an added bonus, digital advertising also happens to be much more targeted and relevant than the shot-gun model used in traditional TV advertising. As a result, programmatic ads tend to be appreciated by users, as evidenced by the engagement rate that this category of consumer engagement enjoys.

Marketing Technology News: MarTech Interview with Elli Dimitroulakos, Head of Automation, Americas at Acast

That is why digital advertising is such an immense and growing market. According to data from Allied Marketing Research, the global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

Meanwhile the cross platform and mobile advertising market is expected to grow at an annual rate of 23% between 2021-2027. The increasing adoption of digital advertising is driving a surge in demand for the cross-platform and mobile advertising market, according to researchers at Orion Marketing Reports.

Network service providers (NSPs) have an huge opportunity to benefit from these dramatic shifts in the expectations consumers have for their Connected TV experiences. As the cord cutting trend has progressed, consumers have found themselves subscribing to a large and often confusing array of services through their Connected TVs. Managing this complexity is becoming increasingly complicated, frustrating — and for many consumers –expensive.

NSPs are in a unique position to manage this complexity, while addressing rising costs with  ad-supported services.

It is for this reason that a growing number of NSPs in Europe, according to a BTR-100 survey commissioned by Hoppr, are exploring new ways to redefine their relationships with subscribers through innovative user interfaces (UI) that include programmatic advertising to help uses organize and streamline offerings from a growing array of content providers.

By integrating digital and programmatic advertising into the UI as consumers navigate those in-between-moments — when subscribers divide what experiences they want to enjoy — NSPs have an opportunity to help advertisers and brand managers reach highly targeted audiences without disrupting the experience they want to enjoy.

In short, NSPs have an opportunity to participate in the multi-billion dollar digital advertising market while actually improving the customer experience. The economic implications for NSPs that figure out how to implement effective strategies correctly is significant…and urgent.

Marketing Technology News: MarTech Interview with Mike Billingsley, Group CEO, OnePulse

Nextbrain Adopting Synergetic Approach to Offer Remarkable Digital Marketing Services Globally

By
MTS Staff Writer
-
0
Streamlining Project Management: How Rights Active Found Success with an Innovative Project Management Tool

With a lot of global competition and a rise in customer expectations, every organization needs to implement world-class digital marketing strategies in their business to enhance brand reputation and obtain guaranteed results. It is important to understand which digital marketing technique works best for your business in order to obtain more quality leads and sales. It has been stated in a recent survey that 77% of companies implement digital marketing strategies in their business for new customer acquisition and retention.

Marketing Technology News: Sensibill Named a Top Growing Company by The Globe and Mail for the Second Consecutive Year

“It is always important to adapt to the constantly changing digital marketing world to attract your potential customers and build a strong social presence”

— Mr. Saran Raj

Nextbrain technologies is the leading digital marketing company in Toronto, Canada extending remarkable digital marketing services to reinforce your business and enhance conversion rate. Our SEO analysts have mastered in providing end-to-end SEO services by using powerful SEO tools. We analyse your business requirements, research more about your target audience in order to implement well-defined SEO strategies which can bring more organic traffic to your website.

Marketing Technology News: MarTech Interview with Phil Gray, Chief Innovation Officer at Interactions LLC

With an in-house team of highly skilled digital marketing professionals, we help in accelerating your business growth by providing various digital marketing services including Search engine optimization (SEO), Social media marketing (SMM), PPC, content creation, content marketing, email marketing, analytics, and many more to promote your business and improve your lead generation. Due to the rapid increase of mobile apps with advanced features, mobile ads have emerged as the most promising digital marketing trend today. According to the latest statistics, digital media is estimated to rise by 22.47% by the year 2022.

The digital marketing techniques are further going to evolve and assist in getting more leads with the creation of personalized and unique content which grabs the attention of the target audience. In the year 2021, marketing automation is the best way to implement digital marketing effectively. More than 92% of digital marketing companies are investing more resources, budget, and time into marketing automation integration to obtain successful results. In 2021, chatbots are considered the best digital marketing trend. This AI-based technology will use instant messaging in order to chat with customers as well as website visitors.

Marketing Technology News: Audience Targeting in Local Media Markets: More Than a Sum of Its Parts

Image Analyzer Comments on Facebook Whistleblower’s Calls for New Online Safety Laws

By
MTS Staff Writer
-
0
EnTribe Expands SaaS Platform With New Media Hub, Increasing Brands’ Access to User-Generated Content

Visual content moderation technology company, Image Analyzer, has commented on Facebook whistleblower’s calls for Congress to introduce new internet safety laws

Image Analyzer comments on Facebook whistleblower’s statements -new internet safety laws will apply to all digital platform operators, not just tech giants-

Gloucester, UK, October 7th 2021, visual content moderation technology company, Image Analyzer,  has commented on the statements made to the US Senate by former Facebook data scientist, Frances Haugen, who has called on Congress to pass new laws to force Facebook to combat the harm caused by users’ posts and to be more transparent about the way that its algorithms influence engagement.

Marketing Technology News: Backblaze Strengthens Leadership With Two New Board Members

“This is why the safety tech industry is working together to combat online harms including hate speech, CSAM, livestreamed violence, extremist content and interference in the democratic process.”

— Cris Pikes, CEO, Image Analyzer

Haugen, who worked as a product manager at Facebook for almost two years, has accused Facebook of prioritising profit over users’ safety and stated that, because engagement metrics are directly linked to executives’ bonuses, Congress needs to change the incentives that influence the company’s decisions on controlling harmful content posted by users. She has stated “Until incentives change at Facebook, we should not expect Facebook to change. We need action from Congress.” “Congress can change the rules Facebook plays by and stop the many harms it is causing.”

Senator Ed Markey launched a direct verbal attack on Facebook’s CEO stating, “Your time of invading privacy, promoting toxic content, and preying on children and teens is over. Congress will be taking action. You can work with us, or not work with us, but we will not allow your company to harm our children and our families and out democracy any longer,” Markey promised that Congress will be taking that action during his current term.

Responding to Haugen’s testimony, Facebook’s director of policy communications, Lena Pietsch, called on legislators to devise ‘standard rules’ to combat online harms, stating, “’We don’t agree with her characterization of the many issues she testified about. Despite all this, we agree on one thing; it’s time to begin to create standard rules for the internet. It’s been 25 years since the rules for the internet have been updated, and instead of expecting the industry to make societal decisions that belong to legislators, it is time for Congress to act,’ she said.

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Commenting on Haugen’s testimony and the response from Congress and Facebook, Image Analyzer CEO, Cris Pikes, said, “Pietsch’s comments show that Facebook is side stepping the problem it has helped to create and is trying to blame legislators for not providing a rule book for the social media giant to follow. Haugen’s testimony indicates that the wider societal problems created by harmful posts have become too large for Facebook to tackle on its own. This is precisely why the safety tech industry is working together to combat online harms including hate speech, CSAM, livestreamed violence, extremist content and interference in the democratic process.”

“In the UK and Europe, legislation is already being finalised to force digital service providers to swiftly remove illegal and harmful content from their platforms. Many US organizations will be in scope to comply with these new laws if they have significant numbers of users based in the UK and Europe. It’s important to note that these new standard rules for the internet will not only apply to the tech giants. Any company that allows users to upload images, videos and livestreams and comment on each other’s posts, would be wise to read the UK’s Online Safety Bill and the EU Digital Services Act proposals to understand their responsibilities and make the necessary preparations to remain on the right side of new laws,” says Pikes.

Marketing Technology News: Diversity Isn’t Just Important, It’s Good for Your Brand

Competitive Intelligence Tools Market to Develop Fundamentally; Growing Popularity of AI-powered Competitive Tools to Foster Growth, states Fortune Business Insights™

By
MTS Staff Writer
-
0
Competitive-Intelligence-Tools-Market-to-Develop-Fundamentally;-Growing-Popularity-of-AI-powered-Competitive-Tools-to-Foster-Growth_-states-Fortune-Business-Insights™

Companies Profiled in the Market : Alphabet Inc., Crunchbase, SEMrush, Owler, Alexa Internet, Inc., Comintelli, Talkwalker (Luxembourg), SpyFu, Crayon, NetBase Quid, Slintel Inc., Consensus Point, Evalueserve.

The global competitive intelligence tools market size is expected to reach USD 82.0 million by 2027, exhibiting a CAGR of 10.3% during the forecast period. The digital transformation coupled with heavy investment in analytics by companies can have an incredible effect on the global market, states Fortune Business Insights, in a report, titled “Competitive Intelligence Tools Market Size, Share &COVID-19 Impact Analysis, By Type (On-Premise, Cloud-Based), By Application (BFSI, IT & Telecom, Automotive, Retail, Health Care, Energy, Industrial, and Education), and Regional Forecast, 2020-2027.”The market size stood at USD 37.6 million in 2019.

The Report Lists the Key Companies in this Market:

  • Alphabet Inc. (Google LLC) (California, United States)
  • Crunchbase (California, United States)
  • SEMrush (Massachusetts, United States)
  • Owler (California, United States)
  • Alexa Internet, Inc. (California, United States)
  • Comintelli (Stockholm, Sweden)
  • Talkwalker (Luxembourg)
  • SpyFu (Arizona, United States)
  • Crayon (Massachusetts, United States)
  • NetBase Quid (California, United States)
  • Slintel Inc. (California, United States)

Report Scope & Segmentation –

Report Coverage Details
Forecast Period 2020-2027
Forecast Period 2020 to 2027 CAGR 10.3 %
2027 Value Projection USD 82.0 Billion
Base Year 2019
Market Size in 2019 USD 37.6 Billion
Historical Data for 2016-2018
No. of Pages 120
Segments covered Application;Regional ;
Growth Drivers Integration of Artificial Intelligence (AI) in Competitive Intelligence Tools to Boost Market Potential.
Pitfalls & Challenges Incorrect Data Might Mislead Companies and Likely to Obstruct Market Growth

The catastrophe caused by coronavirus has disrupted the supply chain of every industry around the world. We understand that this health emergency has negatively impacted various sectors across the globe. Rising support from governments and several companies can help in the fight against this highly infectious virus. Some industries are struggling, and some are thriving. More or less, nearly every sector is estimated to be impacted by this pandemic.

We are making endless efforts to uplift businesses in this crucial need of the hour. Our expertise and experience can offer enormous benefits to help regain during this global pandemic.

Marketing Technology News: Everyware Announced as Winner of the 2021 A-LIST Awards

The report on the competitive intelligence tools market incorporates:

  • Grander insights into the market
  • Insightful analysis of the segments
  • Market drivers and restraints
  • Comprehensive information about prominent players
  • Prevailing regions
  • COVID-19 extreme effect on the market

Market Driver:

Integration of AI to Spur Excellent Market Openings

The growing focus on IT integrated tools among organizations will bolster the market’s growth in the forthcoming years. Organizations are integrating AI capabilities alongside intelligence tools to gain information about competitors and business trends in real-time. Moreover, the integration of AI helps develop holistic solutions and a platform that offers efficient automation in the analytics process. AI-powered tools help in tracking competitor’s entire digital footprint present over websites and on other portals. AI-based competitive intelligence can track data on the website or press release besides scanning customer’s reviews on digital platforms. The natural language processing and deep learning tools examine and recognize sentiment, entities, categories, emotions, and topics in text with precision. Thus, the increasing utilization of AI-enabled competitive intelligence tools will have an excellent impact on the global market.

The necessity for Intelligent Solutions to EncourageBusiness Amid Coronavirus

The requite for competitive intelligence (CI) and business intelligence (BI) tools to monitor, analyze, enhance decision-making capabilities and understand customer behavior will create opportunities for the market during the pandemic. Enterprises are focused on deploying competitive intelligence solutions as it offers real-time monitoring to track business and comprehend industry scenario.  For instance, in June 2020, Fornova Ltd., a London-based travel & hospitality intelligence software provider, launched a new innovative competitive Intelligence solution – “FornovaCI”. The software will assist end-user to gain a competitive advantage and recognize opportunities during the pandemic.

Regional Analysis:

The emergence of New Enterprises to Support Expansion in Asia Pacific

The market for competitive intelligence tools in Asia Pacific is expected to observe a steady growth rate during the forecast period due to various countries such as China, India, Southeast Asia, Japan, and more. The surging industries and enterprises in these countries will enable speedy expansion of the market in Asia Pacific. China holds a massive share in the market due to a number of flourishing manufacturing, healthcare, and retail industries. Moreover, the introduction of new tools and analytics by emerging players will further bolster the growth of the region’s market. For instance, in December 2019, Contify, Inc., an Indian AI-enabled CI solution provider, upgraded its CI offering with the launch of fully customizable portals. It is designed to drive faster access to relevant insights and storing data in a common platform for easy cross-reference.

Key Development:

April 2019: Digimind, Inc. announced a strategic partnership with Corpus Intelligence inventor, TrustedOut. Through the collobration, the companies intend to provide the business intelligence analysts, PR professionals, and brand safety managers media database. Besides, offering web crawling, machine learning, microservices, and big data to reduce human limitations.

  • Consensus Point (Tennessee, United States)
  • Evalueserve (Schaffhausen, Switzerland)
  • SimilarWeb (New York, United States)
  • Digimind (New York, United States)
  • Klue Labs (Vancouver, Canada)
  • CI Radar (Georgia, United States)
  • Brandwatch (Brighton, United Kingdom)
  • Contify, Inc. (New Delhi, India)
  • ArchIntel (Virginia, United States)

Table Of Content

  • Introduction
    • Definition, By Segment
    • Research Methodology/Approach
    • Data Sources
  • Key Takeaways
  • Market Dynamics
    • Macro and Micro Economic Indicators
    • Drivers, Restraints, Opportunities and Trends
    • Impact of COVID-19
      • Short-term Impact
      • Long-term Impact
  • Competition Landscape
    • Business Strategies Adopted by Key Players
    • Consolidated SWOT Analysis of Key Players
    • PESTLE Analysis
    • Porter’s Five Force Analysis
    • Supply chain Analysis 
  • Global Competitive Intelligence ToolKey Players Market Share Insights and Analysis, 2019
  • Key Market Insights and Strategic Recommendations
  • Primary Interviewee’s Key Responses
  • Companies Profiled(Covered for key 10 players only)
    • Overview
      • Key Management
      • Headquarters etc.
    • Offerings/Business Segments
    • Key Details (Key details are subjected to data availability in public domain and/or on paid databases)
      • Employee Size
      • Key Financials
        • Past and Current Revenue
        • Gross Margin
        • Geographical Share
        • Business Segment Share
    • Recent Developments
  • Annexure/Appendix
    • Global Competitive Intelligence Tools Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2016-2027
      • By Type (Value)
        • On Premise
        • Cloud-Based
      • By Application(Value)
        • BFSI
        • IT & Telecom
        • Automotive
        • Retail
        • Health Care
        • Energy
        • Industrial
        • Education
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • Middle East & Africa
        • South America

TOC Continued…!

Marketing Technology News: Yellow.ai Commended by Frost & Sullivan for Enhancing Customer and Employee Experiences with…

Have a Look at Related Research Insights:

Smart Parcel Locker Market Size, Share & COVID-19 Impact Analysis, By Type (Modular Parcel Locker, Cooling Lockers for Fresh Food, Postal Lockers, and Laundry Lockers), By Deployment (Indoor and Outdoor), By Application (Commercial Buildings, Condos and Apartments, Retail BOPIS, Universities & Colleges, and Others), and Regional Forecast, 2021-2028

Unified Communication as a Service (UCaaS) Market Size, Share & COVID-19 Impact Analysis, By Component (Telephony, Unified Messaging, Collaboration Platforms), By Delivery Model (Managed Services, and Hosted/ Cloud Services), By Organization Size (Large Enterprises, SME’s), By Vertical (BFSI, IT and Telecommunications, IT-enabled Services (ITeS), Education, Retail and Consumer Goods), and Regional Forecast, 2021 – 2028

Managed Services Market Size, Share & COVID-19 Impact Analysis, By Services (Voice Service, Non-Voice Service, and IT Managed Service), By Fucntion (Finance & Accounting (F & A), Marketing, Procurement, Supply Chain, Human Resource, and Information Technology (IT)), By End-user (Medical, Financial, Government, Audit & Consulting, Corporate, Telecom, and Insurance & Re-insurance), and Regional Forecast, 2021-2028

Virtual Reality (VR) in Gaming Market Size, Share & COVID-19 Impact Analysis, By Component (Hardware, Software, and Content), By Device (Mobile, Console/PC, and Standalone), and Regional Forecast, 2021-2028

Internet of Things (IoT) Market Size, Share & COVID-19 Impact Analysis, By Component (Platform, Solution & Services), By End-Use Industry (BFSI, Retail, Government, Healthcare, Manufacturing, Agriculture, Sustainable Energy, Transportation, IT & Telecom, Others), and Regional Forecast, 2021-2028

Rockbird Media Unveils Digital Transformation Strategy for Latin American Countries

By
MTS Staff Writer
-
0
Rockbird-Media-Unveils-Digital-Transformation-Strategy-for-Latin-American-Countries

Rockbird Media to host a virtual meeting on Digital Transformation in Latin America to connect leaders, showcase innovations and bring solutions in the region

Within only months after COVID-19’s arrival, it disrupted the global business and economic landscape. Perhaps no other crisis in modern history has had as great an impact on daily human existence. But a crisis can also be a catalyst for innovation. Organizations are forced to assess the scale of digital adoption and affinity among enterprises today and help them realign their business strategy and resources to ensure long-term business continuity and resiliency.

Digital Transformation Asia series was established in 2017 and has run across APAC countries bringing together an international community working in the many facets of enterprise digital transformation.

Marketing Technology News: Yellow.ai Commended by Frost & Sullivan for Enhancing Customer and Employee Experiences with…

This time around, the 9th Digital Transformation comes to Latin America to bring you the possibility to discover which technology will enable you to uncover immense opportunities for companies in Latin America to develop resilient business models. Combining business and technology experts in one program, will examine how to enact long-term, cloud-based digital infrastructures that drive the future of work, connected digital experiences, and digital innovation strategies.

The virtual event, organized by Rockbird Media, consists of high-level content and thought leadership discussions exploring the Digital Transformation ecosystem. There will be a roundtable discussion on the topic, which will feature renowned thought leaders sharing their unparalleled industry knowledge and digital initiatives in their organizations in the forms of solo presentations, expert panel discussions, and in-depth fireside chats.

Marian Gomez, Division Manager LATAM at Rockbird Media said ” This is a great opportunity to learn a lot of insights from the digital transformation leaders in Latin America and it’s something you don’t want to miss”.

Whether you have been to a digital transformation event before or this is your first time, get ready for a totally different event experience. Don’t miss out on the chance to connect with trailblazing speakers prepared to take the stage with real answers. Gustavo Adolfo Diaz T, Director of Strategic Projects and Continuous Improvement at Claro Colombia, Jhonny Pérez, Head of Digital at Paradise DBB, Freek Van Laar, Tway Partner – Senior Consultant at Asociación Gremial Chilena de Transformación Digital, Benjamin Ignacio Carrasco, Director of the Call for Transforma tu Pyme at Red Chilena de Transformacion Digital, HubRadio Latam and Shock Empresarial and Book Author of #NOvoyaquebrar and lastly, Pablo Javier Figueroa, Head de Proyectos Online y Transformación Digital at CAMSA, to name a few.

Supported by our media partners América Retail and IT Ahora, get ready to ask your questions and challenge the status quo this 23rd and 24th of November during the 9th Digital Transformation LATAM . An event designed to inspire industry leaders with innovative ideas that challenge the norm and will give your business the tools, skills, and platform to thrive in this new reality.

Marketing Technology News: ADCOLOR Announces Winners of the 15th Annual ADCOLOR Awards

SocialMiningAi Launches Engagements, an Automated and Dynamic AI Texting Platform

By
prweb
-
0
SocialMiningAi Launches Engagements, an Automated and Dynamic AI Texting Platform

SocialMiningAi’s launch of Engagements, their new automated and dynamic Ai texting platform, to its Ai customer acquisition platform sets the stage for a robust roadmap of Ai centered innovations for the dealer.

SocialMiningAi, Inc., a customer acquisition platform that uses artificial intelligence to turn social intent and web activity into opportunities, today announced the launch of an all-new automated texting platform called Engagements. Engagements is designed to automate, simplify and consistently deliver touch points for leads, prospects and customers.

“SocialMiningAi is incredibly excited about it’s most recent release to bring a fully automated and dynamic Ai driven texting platform to service the automotive industry we all love! You must experience Engagements to fully appreciate just how intuitive and robust the solutions it provides to everyday problems for dealers and their employees. Now with Engagements you let SocialMiningAi do the heavy lifting, sift through the lookers, and get to truly qualified inquiries.” said SocialMiningAi’s Founder & CEO, Greg Cooper.

Marketing Technology News: Okta Named to Inaugural StateRAMP Authorized Vendor List

SocialMiningAi’s Engagements platform automates and completes the mundane, repetitive and time consuming touch points that demand so much of the dealership’s time, energy and effort. Engagements empower the dealer to utilize their efforts and energy on the most crucial, urgent and engaged opportunities that are ready to do business now. Engagements provides dealers with texting one on one conversations and bulk texting campaigns at scale.

“Texting has become the most effective way for dealers to communicate with their customers. Not only do we find unique opportunities from all social media platforms but with Engagements we empower end users to effectively and efficiently communicate with these opportunities and all their leads, prospects and customers to ensure they deliver a memorable, best-in-class customer experience every time,” said SocialMiningAi’s Co-Founder and COO, Adam Maher.

Marketing Technology News: Verse.io Launches trustContact™ to Ensure Businesses Get Their Calls And SMS Delivered to Customers

How Social Media Is Impacting SEO In 2021 And Beyond

By
prweb
-
0

SEO Experts Share 3 Insights Into The Importance Of Social Media For Search Engine Rankings By PK SEO

As social media continues to dominate how we communicate with each other, businesses have been improving their digital marketing strategies to incorporate them. It is becoming clear that social media can be an incredibly powerful tool for marketing and SEO purposes, as it helps businesses reach a wider, more targeted audience.

PK SEO from https://www.pkseo.com.au/ has spent over 18 years in the internet marketing sector and watched the various trends come and go. Theses Sydney SEO Specialists feel that social media cannot be overlooked during SEO efforts, and it is likely to become a permanent fixture. This applies to city local, state wide or global. The company has offered 3 insights that they feel shows how important social media is for all businesses.

Marketing Technology News: Verse.io Launches trustContact™ to Ensure Businesses Get Their Calls And SMS Delivered to Customers

You Can Elevate Your Own Content Via Social Media

A company spokesperson for PK SEO outlined the importance of social media for SEO by saying, “a social media company is a perfect platform to share your own marketing content in a tailored, targeted way.”

They went on to discuss the significance of social media as a place to bring new content for an audience that is going to appreciate it. They said, “Using social media to distribute content is an excellent way to have your existing subscribers spread the content organically to a wider audience.”

“Whether it is a blog post, article or white paper, social media channels can help spread the content to the right people. It takes a good understanding of your audience needs, but over time you can drive user engagement and expand your audience in the process.”

You Gain More Back links Through A Naturally Occurring Means

The company spokesperson for PK SEO touched on back links and their significance in social media and SEO services. A back link is a social media referral where a user links your content to someone else, who views it. It is used to show search engines that you have created useful content. Any experienced Sydney SEO Service would agree with this

They said, “If you create meaningful content and post it to social media, viewers will share and distribute that link to new viewers. This can grow your visibility and boost your rankings in search engines.”

Marketing Technology News: Spirit of Wipro Run Brings Together Participants From Over 35 Countries

NASCAR Taps Subnation To Develop Persistent Metaverse Experiences For Auto-Racing Fans

By
prweb
-
0
Digital Marketing Leader, Kliken, Launches First-Of-Its-Kind Ad Network With Lifestyle Targeting

Gaming Experts Will Develop Web3 Strategy Including Branded Storyworld, Digital Experiences, Exclusive NFTs, Original Content and Blockchain Games

Subnation Media, the esports entertainment holding company, announced that NASCAR has selected it to establish an advanced digital ecosystem and branded storyworld for auto-racing fans. The partnership is designed to bring NASCAR, a premier global sports property, into the Metaverse utilizing decentralized platforms and Web3 tools.

Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies

“NASCAR has a loyal fanbase, an incredible cultural footprint, and is an exhilarating IRL experience,” said Doug Scott, Co-Founder and Chief Managing Director at Subnation. “As the digital world plays an increasingly important role in consumers’ lives, we want to deliver an always-on experience so fans can truly immerse themselves in the sport, express themselves creatively and connect with their favorite teams and drivers seamlessly across physical and digital worlds.”

Subnation will use NASCAR’s newly developed digital ecosystem to amplify team and driver collaborations, expand brand partnerships, accelerate e-commerce efforts, and distribute original content and archival programming. Additionally, Subnation will work with NASCAR to develop virtual experiences and products such as exclusive NFTs, digital collectibles and limited edition apparel.

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

“NASCAR is focused on expanding our digital offering for fans and working with Subnation will build upon that effort,” said Tim Clark, Chief Digital Officer at NASCAR. “Subnation has a deep understanding of gaming culture as well as the ongoing evolution of the internet, and that expertise will help position our sport well for the future.”

Since launching in 2018, Subnation has grown to advise brands like Volkswagen, Lenovo, VIZIO, and L’Oreal, as well as local municipalities like Raleigh, NC, Waterloo, Canada, and Kissimmee, FL. Subnation is also collaborating with industry leaders like TikTok, Paramount, and Turner Sports, as well as hundreds of professional athletes, influencers and artists, via its global events series.

Marketing Technology News: The Importance Of Programmatic Messaging Is Rising In The Healthcare Industry

Floatbot Partners with BridgeNet

By
prweb
-
0
Floatbot to offer conversational AI personal auto quote and service to independent insurance agents.

BridgeNet and Floatbot have entered into a partnership that will give independent insurance agents powerful web-based tools that allow their clients to shop for insurance policies through a tailored online experience. Floatbot will employ BridgeNet’s proprietary APIs in conjunction with their industry-leading conversational AI platform to create customized insurance-buying experiences, making it easier for independent insurance agents to provide quotes and sell insurance plans to more customers.

Marketing Technology News: MarTech Interview with Mike Billingsley, Group CEO, OnePulse

“We want to allow platforms who use our APIs to focus their energy on user experience without worrying about compliance, training sales staff, or dozens of carrier contracts.”
Dwight Stuckey, CTO, BridgeNet Insurance

Floatbot’s capabilities include speech-to-text, text-to-speech, multilingual support, industry-specific models, Automatic Machine Detection, voice biometric authentication, and more with automatic responses that populate in under one second. Clients with active contact centers use Floatbot’s technologies to optimize their interactions, reducing costs up to 70%.

With BridgeNet’s APIs, Floatbot will be able to bring that same efficiency and convenience to the insurance buying process, delivering accurate quotes from BridgeNet’s network of insurance carriers.

Marketing Technology News: Fluent Ranked in Five Leading Categories in Adjust’s…

“We are thrilled to work with the BridgeNet team and their technology. It has allowed us to deploy in a fraction of the time it would have taken if we had to build it ourselves. The combination of Bridgenet and Floatbot offer the Insurance marketplace an end-to-end set of capabilities that can deliver exceptional user experiences based on deep-tech no code voice and chat bots.” Jimmy Padia, Chief Executive Officer, Floatbot

About BridgeNet
BridgeNet is a non-standard wholesaler who has built an enterprise-class, secure technology solution to find a local agent, quote coverage, and take payment for automobile insurance. BridgeNet differentiates itself by using simple easy to use developer documentation, uptime reliability, and the ability to monitor how the data converts from quote to an issued policy.

BridgeNet supports regional non-standard personal lines insurance carriers in the following states: AL, AR, AZ, CA, CO, FL, GA, IL, LA, MO, NM, NV, OH, OK, TN and TX.

Marketing Technology News: Chelsea Financial Services Sponsors Website and ADA…

Quadient’s Cloud-based Customer Journey Mapping Named Leader by Independent Research Firm

By
PRNewswire
-
0
Quadient Rises in Annual Ranking of Top 250 French Software Publishing Companies

Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announces it has been recognized as a Technology Leader in a new analysis of the global customer journey mapping (CJM) market. The SPARK Matrix: Customer Journey Mapping (CJM), 2021 study from Quadrant Knowledge Solutions is a competitive analysis of the global CJM market and ranks leading CJM vendors. The study concluded that Quadient’s CJM SaaS-based solution, Inspire Journey, is distinguished by its approach of providing a CJM tool designed for customer communication portfolio management, connecting often ignored touchpoints in customer experience (CX) strategies.

Marketing Technology News: Chelsea Financial Services Sponsors Website and ADA…

“Quadient’s key technology differentiators and continued efforts in providing a 3-in-1 CJM solution to offer mapping, analytics and CX orchestration capabilities delivers a strong customer ownership experience to its clients,” said Priyanka Panhale, analyst with Quadrant Knowledge Solutions. “Quadient has a unique approach of combining customer communications management (CCM) and CJM capabilities, the ability to cater CX specific requirements of large to small size organizations across various industry verticals, a sophisticated technology platform and comprehensive functional capabilities. The company is well-positioned to expand its market share in the global customer journey mapping market.”

Quadient is continuously investing in its leading, cloud-based suite of solutions that combine the benefits of automation and artificial intelligence while simplifying workflows, enabling internal stakeholders to collaborate better and offer consistent experiences across the entire customer journey. Inspire Journey is part of Quadient’s Intelligent Communication Automation solutions, which are bringing together CCM, CJM, document automation, accounts receivable (AR) and accounts payable (AP).

“Being recognized as a leader in the SPARK Matrix continues to validate Quadient’s efforts to help businesses easily build customer journey maps that are actionable and modified in real time to enhance the overall customer experience,” said Chris Hartigan, Chief Solution Officer, Intelligent Communication Automation at Quadient. “Inspire Journey together with the other cloud-based solutions in our software portfolio are meeting the needs of businesses to offer simplified yet powerful and integrated omnichannel customer communications that maximize the value of their CX initiatives.”

Marketing Technology News: MarTech Interview with Elli Dimitroulakos, Head of Automation, Americas at Acast

Mercedes-Benz USA Launches Nationwide Brand Experience to Introduce the All-New Mercedes-EQ Lineup of Electric Vehicles

By
Business Wire
-
0
Mercedes-Benz USA Launches Nationwide Brand Experience to Introduce the All-New Mercedes-EQ Lineup of Electric Vehicles

Mercedes-EQ Experience brand centers pop up in New York and California alongside a 20-city test drive tour to immerse consumers in the brand’s electrification efforts

Mercedes-Benz USA (MBUSA) announced today the launch of several interactive initiatives to educate consumers across the country about the brand’s first line of electric vehicles, Mercedes-EQ. Consumers in 20 U.S. cities will have the chance to test drive the first vehicle from the line, the all-new 2022 EQS Sedan, which officially arrives in the U.S. market later this fall. Later this month, the luxury automotive brand will also open the first of three Mercedes-EQ Experience brand centers in New York City, where guests will be able to learn more about its commitment to an electric future.

Marketing Technology News: Spirit of Wipro Run Brings Together Participants From Over 35 Countries

“Mercedes-Benz is focused on creating a smarter way of living and we look forward to bringing our U.S. consumers along on this important journey with us.”

The local test drives simultaneously kicked off in Las Vegas, NV and Orange County, CA on October 6. At the test drives, attendees will enjoy a complimentary 30-minute drive to experience the technology, design, functionality, and connectivity of the EQS Sedan. Each ride will be accompanied by a product specialist who will serve as a right seat passenger. Attendees will also have access to the Mobile Experience Center, a hub where they will experience the pinnacle of electric luxury, in addition to an interactive digital experience educating them on the charge and range capabilities of electric vehicles.

Marketing Technology News: ProWire Obtains US Patent for Its Real-Time Streaming Technology

On October 11, the Mercedes-EQ Experience will open its doors in the Meatpacking District of New York City, located at 60 10th Avenue, and will remain open through December 1. The Mercedes-EQ Experience will bring to life next generation innovations of Mercedes-EQ. A range of curated, immersive experiences will touch on the themes of a sustainable future, progressive luxury, and education on the vehicle’s charge and range capabilities. These will include:

  • An interactive energy harvesting pathway, created in partnership with Pavegen, where guests will be invited to walk over kinetic tech floor tiles that will generate reusable clean energy with each footstep. As attendees walk over the Pavegen floor tiles, their weight will compress an electromagnetic generator, which in turn will transform each individual footstep into a small amount of energy that is converted into clean electricity. LED visuals will showcase Mercedes-EQ’s commitment to tech-forward innovations and an electric future.
  • A museum-like space highlighting how Mercedes-Benz seamlessly weaves together innovation and luxury featuring video content, artifacts, and sketches of the EQ design process.
  • A Mercedes-EQ education station which will provide attendees with an interactive digital map highlighting the unprecedented access they will have to charging stations across the country and in local areas.
  • An energizer-comfort zone where guests will enjoy a transformative atmosphere featuring three settings based on acoustic ecologist, Gordon Hempton’s, audio library, resulting in a sound and ambient lighting experience.
  • EQS 450+ and EQS 580 vehicle displays for attendees to see the new model in person.
  • A large timeline display of the brand’s sustainability initiatives leading up to its goal of being carbon neutral by 2039.

An additional Mercedes-EQ experience will open in Santa Monica, CA from November 15-December 15, with a final center opening in early 2022.

“We are so excited to provide our U.S. consumers with a luxury electric offering with the new EQS Sedan. Through these local initiatives, we want to make it as easy as possible for drivers across the country to learn about the new Mercedes-EQ family of vehicles, and ultimately, feel comfortable going electric,” said Monique Harrison, Head of Brand at Mercedes-Benz USA. “Mercedes-Benz is focused on creating a smarter way of living and we look forward to bringing our U.S. consumers along on this important journey with us.”

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Robinos Releases a New Blockchain Platform for Retail Investors, Traders, and Sport Fans

By
Globe Newswire
-
0
Robinos-Releases-a-New-Blockchain-Platform-for-Retail-Investors_-Traders_-and-Sport-Fans

Robinos, a tokenized predictions platform, has released its new blockchain platform for retail investors, stay-home traders, and sport fans. Robinos predictions platform aims to provide a level playing field for all classes of traders to profit from knowledge and skills built out of their passion for sporting events.

Prediction platforms have become one of the popular projects that has emerged from the developments of the blockchain and smart contract technology. Traditional blockchain-based prediction platforms have failed to gain traction and grow their project due to their implementation of complex smart contracts to facilitate trustless systems. It becomes challenging for users to interact seamlessly with the smart contracts without a simplified user interface, coupled with the vulnerabilities in codes and high profile hacks that hinder user participation and network effect. What’s more, the low conversion rate is exacerbated by unfamiliar prediction environments due to the project’s inability to incorporate human interaction beforehand.

With all this in mind, Robinos is providing suitable solutions to issues regarding familiarity and ease of use. It’s eliminating the complexities of the traditional financial market by leveraging existing DEXs and tokenizing trading options to simplify trading, making it more accessible to potential users. By adopting a more trade-friendly approach, rather than a sportsbook approach, Robinos will enable traders to assess multiple teams across the season effectively to earn profits from their favorite teams. Token trading will be open during the season of sporting events, including e-sports, sport leagues like the Champions League, and many more. Meanwhile, here are the unconventional ways Robinos is making trading easier and enjoyable.

Marketing Technology News: AiChat Partners With Google to Help Retailers Engage Shoppers With Business Messages Chatbots

Familiarity

”By providing an avenue for retail traders to trade on events that they’re familiar with, retail traders wouldn’t need to go through the tough learning curves to make profits.”

Instead of trading on unfamiliar financial instruments, Robinos will provide sports and entertainment predictions events for all the fans thereby allowing them to trade on performance of their teams.

Tokenized Options

“Every team will be tokenized and the performance of each team will affect the current price of each team across the season.”

At Robinos’, they’re tokenizing the options. Users can simply exchange tokens representing their preferred player and/or team of choice for rewards. Represented tokens of leading teams will be rewarded at the end of the season.

Wider reward spectrum

“Your favorite teams will be rewarded for strong performance.”

Robinos will reward up to 40% of a user’s predictions. This means that teams placed within the winning gap will be eligible for a reward. Well, the price pool will have diverse weightage for each finishing position. This will help participants to choose teams that can perform well in the league, and not simply pick the best team and hope the team wins.

To achieve their goals and also grow their groundbreaking project, the Robinos team is securing strategic partnerships with leading blockchain organizations. The team is pleased to announce their partnership with its first official partner, Lightning Launchpad — the first multi-chain incubator and launchpad, creating a single, safe destination for both presale investors and pre-launch projects. Robinos has recently completed its IDO on Lightning Launchpad, and will continue working with Lightning Launchpad in the foreseeable future.

To ensure its relevance on Polygon, Robinos has formed a working relationship with QuickSwap – the biggest DEX in the Polygon Network. QuickSwap has adopted the limit order capability. This function will enable Robinos represented token traders to gain advantage over others in trading on a DEX. The represented tokens of the predictions events on Polygon will be available for trading on QuickSwap soon. Aside from other operations, $RBN will also be traded on QuickSwap at launch. This alliance will help to provide services to the Polygon community and also explore the possibility of farming using $RBN LP tokens from QuickSwap in the future. Additionally, the Robinos predictions platform has established partnership with RBX. RBX has recently launched PocketSwap, a multi-chain DEX. The represented tokens of its predictions events will be tradeable on PocketSwap. Thus PocketSwap will be one of Robinos partnered DEX in the trading of represented tokens on Binance Smart Chain (BSC).

Tokenomics

The tokenization of the predictions platform will benefit the Robinos token holders in governance effort and profit-sharing model. The token will reside in the Polygon network. At launch, Robinos will be an ERC-20 token, however, there will be future upgrades to a more tailored token model. It will serve as a gateway token for future governance models and profit-distribution models.

There will be a total possible supply of 100,000,000$RBN. 55% of the total supply will be allocated to $RBN sale, 30% will be distributed for rewards allocation. 10% will be allocated for liquidity, and 5% will be distributed for teams and partners allocation — minimum 1 year lock period.

Leveraging a scalable base layer, Robinos has developed a product that offers user-friendly interface, GameFi, and security of funds using the Ethereum-based Gnosis Safe — a digital asset manager. The predictions platform will remain trustless, mirroring their decision to utilize the digital asset manager and distribute private keys to different holders to improve security.

Marketing Technology News: ADCOLOR Announces Winners of the 15th Annual ADCOLOR Awards

The Future of Ai Will Take a Different, More General Approach

By
Globe Newswire
-
0
Thought Industries New Online Academy for Enterprise Learning Built on Industry's Leading 'Headless' LMS Platform

ORBAI aims to develop a human-like AI with fluent conversational speech

The California-based startup ORBAI has developed and patented a design for AGI that can learn more like the human brain by interacting with the world, encoding and storing memories in narratives, dreaming about them to form connections, creating a model of its world, and using that model to predict, plan and function at a human level, in human occupations.

With this technology, ORBAI aims to develop Human AI, with fluent conversational speech on top of this AGI core, to provide AI professional services, all the way from customer service to legal, medical, to financial advice, with these services provided online, inexpensively, for the whole world. The core of the Legal AI has already been tested in litigation, with great success.

Marketing Technology News: Anvil Launches Workflows to Automate Complex Webs of Paperwork

Brent Oster, President/CEO of ORBAI has helped Fortune 500 companies (and startups) looking to adopt ‘AI’, but consistently found that DL architectures tools fell far short of their expectations for ‘AI’. Brent started ORBAI to develop something better for them.

Today, if we browse the Internet for news on AI, we find that AI just accomplished something humans already do, yet far better. Still, it isn’t easy to develop artificial general intelligence (AGI) through human-created algorithms. Do you think AGI may require machines to create their own algorithms? According to you, what is the future of machines that learn to learn?

This is correct, today people design deep learning networks by hand, defining the layers and how they connect, but after a lot of tinkering, they can only get each network to do a specific task, like CNNs for image recognition, or RNNs for speech recognition, or Reinforcement learning for simple problem solving, like games or mazes. All of these require a very well defined and constrained problem, and labelled data or human input to measure success and train. This limits the effectiveness and breadth of application for each of these specific methods.

ORBAI has built a toolset called NeuroCAD that uses a process with genetic algorithms to evolve more powerful and general purpose spiking neural networks to shape them to fill in the desired functionality, so yes, the tools are designing the AI. One example is our SNN autoencoder that can learn to take in any type or 2D or 3D spatial-temporal input, encode it to a latent, compressed format and also decode it. The cool part is you don’t have to format nor label your data. It learns the encoding automatically. This takes the functionality of CNNs, RNNs, LSTMs, GANs, and combines them into one more powerful general purpose analog neural network that can do all these tasks. By itself this is very useful, as the output can be clustered, then the clusters labelled, or associated with other modalities of input, or used to train a conventional predictor pipeline.

Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine

But this is for designing components. There is a second level to NeuroCAD that allows these components to be assembled and connected into structures, and these composite structures can be evolved to do very general tasks. For example, we may want to build a robot controller, so we put two vision autoencoders for stereo vision, a speech recognition autoencoder for voice commands, and autoencoders for sensors and motion controllers. Then we put an AI decision making core in the middle, that can take in our encoded inputs, store them in memory, learn how sequences of these inputs evolve in time, and store models for what responses are required. Again, all of these autoencoders and components are evolved to their specific area, and how they connect is evolved, as is the decision core in the middle.

To get this to work, we have to take some guesses about how to design this artificial decision core, the brain in the middle, and seed the genetic algorithms with a couple decent designs, so it will process the sensory input, store it and build relationships between the memories, build narratives with inputs and actions with progressively more advanced models that make the robot better able to understand what to do given specific instructions and the state of its world. Once we have an initial guess, we start evolving the components and how they connect to each other and the architecture of the decision making core.

So the short answer is yes, we will have evolutionary genetic algorithms design our AI, from the components, to the way they connect, to how they solve problems, starting with small ‘brains’ and working up, like biological evolution did.

Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine

Kayne Partners Named to Inc.’s 2021 List of Founder-Friendly Investors

By
Business Wire
-
0
Kayne-Partners-Named-to-Inc.’s-2021-List-of-Founder-Friendly-Investors

Kayne Partners, the growth equity strategy of Kayne Anderson Capital Advisors, L.P. (“Kayne” or the “Firm”), a leading alternative asset management firm with over $30 billion under management, announced that it has been named to Inc’s third annual Founder-Friendly Investors list. The list honors the private equity and venture capital firms with the best track record of success backing entrepreneurs. The final list recognizes 146 firms that entrepreneurs can trust and collaborate with while receiving the financial support they need to help accelerate growth. All 146 have a successful track record of remaining actively involved in the businesses after their investment.

Marketing Technology News: ADCOLOR Announces Winners of the 15th Annual ADCOLOR Awards

“Supporting an entrepreneur’s vision and driving growth is more than just a financial investment. It’s about building a relationship and supporting the founders beyond that initial year. These private equity firms treat the founders like partners”

Tweet this

“Supporting an entrepreneur’s vision and driving growth is more than just a financial investment. It’s about building a relationship and supporting the founders beyond that initial year. These private equity firms treat the founders like partners,” says Scott Omelianuk, editor-in-chief of Inc. media.

Since 2002, Kayne Partners’ strategy has been to partner with high-growth software companies at a critical inflection point and support them with capital and stage-specific expertise to drive growth and unlock value. During this time, Kayne Partners has maintained a disciplined focus on partnering with management and founder-owned technology businesses in the lower middle market.

“At Kayne Partners, we value innovative founders and management teams who have built scalable businesses with clear competitive advantages that drive adoption,” said Nishita Cummings, Co-Head of Growth Equity at Kayne Partners. “It is important to us to have the trust of the teams we partner with as it leads to the foundation of a solid partnership and eventually successful outcomes. We appreciate the continued trust each of our teams has placed in us and are honored to be recognized by Inc. for the value we bring to each of these partnerships.”

Kayne Partners has worked with over 40 founder-led enterprise software and technology-enabled companies located throughout North America within six primary high-growth industries and various sub-sectors across media & telecommunications, supply chain & logistics, financial technology, healthcare IT, security & compliance, and business process outsourcing & automation.

“At each stage of growth, entrepreneurs are forced to navigate new and sometimes unfamiliar challenges. At Kayne Partners, we invest significant time and resources to get to know our management teams and understand each of our companies’ underlying markets so we can add tangible value through strategic growth support, our big firm resources, and by leveraging successful past experiences,” added Nathan Locke, Co-Head of Growth Equity at Kayne Partners.

Marketing Technology News: AiChat Partners With Google to Help Retailers Engage Shoppers With Business Messages Chatbots

To further help its companies accelerate growth and scale, Kayne Partners has established a network of strategic operators with tailored backgrounds to fit Kayne Partners’ investment criteria. These individuals complement the existing founders and management teams by bringing functional expertise and deep network resources in areas such as executive recruiting and organizational design, business development, sales & marketing, product development, finance & accounting, M&A and corporate development. To compile the list, Inc. went straight to the source: entrepreneurs who have sold to private equity. Founders filled out a questionnaire about their experiences partnering with private equity firms and shared data on how their portfolio companies have grown during these partnerships.

Persistent Launches One of the Most Inclusive Employee Stock Option Plans in the Global IT Services Industry

By
PRNewswire
-
0
Persistent-Launches-One-of-the-Most-Inclusive-Employee-Stock-Option-Plans-in-the-Global-IT-Services-Industry

80% of employees to directly participate in Company’s success as shareholders

Persistent Systems, a global leader in Digital Engineering services, announced the extension of its Employee Stock Option Plan (ESOP) to a large section of its global employee base. Persistent’s employees have been foundational to the Company’s success, and the ESOP will reward them for the resilience they have shown during the last two years. Approximately 80% of employees are expected to be covered under this plan.

Marketing Technology News: Persistent Systems and IBM Deepen Collaboration to Accelerate Hybrid Cloud Adoption in the…

Considering the positive outcome expected out of the broader participation and sense of ownership by employees, we believe that the expense from the ESOP, which will be in the range of 70-80 bps, would be largely offset over time. The plan is in accordance with the approvals received from shareholders in July 2021.

Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent Systems
“We acknowledge our employees’ hard work and dedication that has been the bedrock of our industry-leading growth and shareholder returns over the past several quarters. We are pleased to offer our global employees the opportunity to participate in this ESOP, thereby providing them the opportunity to participate in the value created for our shareholders as co-owners in the Company. We are confident this gesture will further our employee commitment to the organization’s success and be value accretive in the long term for our various stakeholders.”

Anand Deshpande, Founder, Chairman, and Managing Director, Persistent Systems
“In our 30+ year history, Persistent’s culture has been committed to supporting the career growth and aspirations of our team. This announcement reiterates our commitment to inclusivity and shared access to long-term financial benefits for our global Persistent team.”

Marketing Technology News: AiChat Partners With Google to Help Retailers Engage Shoppers With Business Messages Chatbots

Sinclair Broadcast Group Wins 5 PromaxBDA Local Station Promotion and Marketing Awards

By
Business Wire
-
0
Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

  • KOKH/Oklahoma City, KMYS/San Antonio and WPDE/Myrtle Beach Win Gold

  • Marquee Sports Network and WPDE/Myrtle Beach Win Silver

Sinclair Broadcast Group is pleased to announce two of its television stations, one station Sinclair operates and Marquee Sports Network have been awarded a total of five PromaxBDA Local Station Promotion and Marketing Awards. These awards honor outstanding promotion, marketing, and design content in the entertainment industry throughout North America.

“We are extremely proud of the quality of work being produced by our creative teams at the local level, and we are thrilled their work has been recognized by Promax and our industry peers,” said Dana Feldman, Senior Vice President, Marketing and Promotions.

Marketing Technology News:  Aims Community College to Deploy YuJa Enterprise Video Platform to Store, Manage and Deliver…

“We are extremely proud of the quality of work being produced by our creative teams at the local level, and we are thrilled their work has been recognized by Promax and our industry peers”

The following are Sinclair’s awards:

GOLD

  • General Branding / Image: News Station Image (DMA 26-50)
    KOKH Oklahoma City – 360 We’ve Got Your Back
  • Use of Original Music in Promo
    KMYS San Antonio – Under the Lights – TNL
  • Public Service Announcement
    WPDE Myrtle Beach – Healthcare Heroes

SILVER

  • On-Air Commercial Advertisement
    WPDE Myrtle Beach – Uncle Nearest Whiskey
  • Set Design
    Marquee Sports Network (with Devlin Design Group)

Marketing Technology News: MarTech Interview with Sara Spivey, CMO at Braze

1...2,3052,3062,307...4,456Page 2,306 of 4,456

About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.