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Fuze Wins Comparably Award for Best Company Work-Life Balance

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Fuze Wins Comparably Award for Best Company Work-Life Balance
Leader in cloud communications recognized by Comparably for employee work-life balance

Fuze, the leading cloud-based communications provider for the modern global enterprise, today announced it was honored with the Best Company Work-Life Balance award from Comparably, a leading workplace culture and compensation site with a mission to make workplaces more transparent and rewarding.

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“At Fuze, we’ve always and will continue to give employees the tools and flexibility they need to establish this balance because we know this leads to significant productivity gains. I’m proud to see Fuze recognized in this area, especially during such a challenging year.”

“For organizations across industries, this past year of remote and hybrid work has exposed many challenges in maintaining work-life balance, especially with longer hours in front of a computer and less separation between home and work,” said Brian Day, CEO, Fuze. “At Fuze, we’ve always and will continue to give employees the tools and flexibility they need to establish this balance because we know this leads to significant productivity gains. I’m proud to see Fuze recognized in this area, especially during such a challenging year.”

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According to Fuze’s recent global study, only 66% of workers ensure they take a break each day, and a quarter are working longer hours since transitioning to remote work. Fuze has embraced a true, flexible culture that enables employees to set their own schedules and supports them both personally and professionally to avoid burnout and increase productivity. Fuze leadership continues to encourage employees to separate work and home life by empowering team members to do their best work by building in screenless time and setting boundaries in their day so they don’t feel the need to be constantly available.

“Our studies show that having work-life balance is the No. 1 priority for workers today,” said Comparably CEO Jason Nazar. “Our Best Work-Life Balance list highlights companies like Fuze who are leading the way in providing a healthy work-life flexibility for their employees, especially as organizations transition to long-term hybrid work models.”

To qualify for this award, companies must meet a minimum threshold of anonymous employee public ratings on their company’s Comparably.com page within a 12-month period (September 2020 through September 2021). Winners are determined based solely on the sentiment ratings of top leaders.

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Area 1 Security Wins XCellence Award for ‘Best MES Newcomer’ at Fall 2021 Midsize Enterprise Summit

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Area 1 Security, the only preemptive cloud email security provider, announced that it has been honored with an XCellence Award in the Best MES Newcomer category at the Fall 2021 Midsize Enterprise Summit (MES+) conference, hosted by The Channel Company.

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In its recent “It Started Out with a Phish” study, Area 1 Security analyzed more than 31 million threats that could have resulted in over $354 million in direct losses, had they been successful. Area 1 offers the only preemptive, cloud-native solution proven to be effective against targeted “1:1” (versus “1 to many”) phish, such as supply chain-based Business Email Compromise and credential harvesters that lead to ransomware attacks. Other solutions only stop high-volume threats, require time-intensive “tuning,” and fail to act in real-time.

The senior midmarket IT leaders who attend MES+ vote on the XCellence Award winners to recognize the most distinguished midmarket products, services, and presentations. This award honors Area 1 Security not only for its dedication to excellence, but also for its continued commitment to understanding the unique IT and business needs of the midmarket.

“Area 1 Security’s unique ability to deliver what we call INBOX.CLEAN™ — that is, an inbox free from the most sophisticated threats that result in massive financial fraud — clearly resonates with today’s IT leaders,” said Steve Pataky, chief revenue officer of Area 1 Security. “Midsize enterprise teams need solutions that free up security resources, preempt vs. remediate risks, automate processes, and provide measurable business outcomes. INBOX.CLEAN helps them achieve those goals.”

“The MES+ XCellence Awards pay tribute to the IT suppliers that provide groundbreaking and innovative ways to thrive in our evolving midmarket landscape,” said Adam Dennison, VP of Midsize Enterprise Services at The Channel Company. “The winners have demonstrated their commitment to helping midsize enterprise IT leaders find new opportunities for future growth and build on the business lessons learned over the past year and a half. We congratulate Area 1 Security, and we look forward to being a part of their continued success.”

The Channel Company’s MES+ Fall 2021 conference was held September 19–21 in Dallas, TX. It brought together senior midmarket IT decision-makers, top technology suppliers, IDC analysts, and industry thought leaders to share the latest market intelligence, accelerate their business goals, and form invaluable strategic relationships.

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Cognigy Named a Leader in IDC MarketScape for General-Purpose Conversational AI Platforms

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Cognigy Ranked in First Place for All Use Cases in the 2023 Gartner Critical Capabilities for Enterprise Conversational AI Platforms

Cognigy has been recognized as a Leader in the IDC MarketScape: Worldwide General-Purpose Conversational AI Platforms 2021 Vendor Assessment

Cognigy, a global leader in omnichannel customer service automation, has been named a Leader in the IDC MarketScape: Worldwide General-Purpose Conversational AI Platforms 2021 Vendor Assessment (Doc #US47354421 , October 2021). Cognigy is recognized for its AI strategies in the report, which covers a selection of vendors that are most conducive to success in providing AI services in both the short-term and the long-term.

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“The conversational AI software platforms that the IDC MarketScape has evaluated have shown that organizations can develop and deploy sophisticated AI-based conversational agents that can truly interact and provide a wide range of self-service that wasn’t possible only a few years ago,” says Hayley Sutherland, IDC’s analyst on the assessment alongside David Schubmehl. “Cognigy has created a multilingual, multichannel conversational AI platform with a low-code development environment that enables both business users and developers to create conversational AI applications across the enterprise.”

As part of this evaluation, IDC analysts spoke with dozens of organizations using these conversational AI software platforms to develop and deploy applications that are providing great customer and employee service and generating significant return on investment.

The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.

“As a leader in customer service automation, we are honored to be recognized in a Leader category in this 2021 IDC MarketScape assessment as a multilingual, multi-channel Conversational AI platform. We place high value on our client services which has helped us to develop working solutions alongside our clients to provide a quality experience,” says Cognigy CEO Philipp Heltewig.

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Strengths of Cognigy include:

  • Strong technology support: Cognigy has developed very strong natural language processing capabilities as well as an extensive low-code developer toolset for creating and deploying conversational AI applications. Its natural language understanding (NLU) capabilities include support for over 100 languages and dialects including variations of English, Spanish and Portuguese.
  • Broad based channel capabilities: Cognigy supports a wide range of digital channels including text messaging/SMS, rich web chat, email, Facebook Messenger, WhatsApp, Slack, Microsoft Teams, and others.
  • Voice capabilities: Cognigy Voice Gateway is a turnkey solution to deploy virtual voice agents for automated phone conversations, allowing seamless integration into any existing voice network and can connect to various engagement channels from where users initiate calls: SIP Trunk, PSTN or cellular, Enterprise Unified Communications (UC) and IP-PBXs, Contact Centers or WebRTC. It supports agent assist, intelligent routing, outbound voicebots and other use cases.

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Stats Perform and K-Sport Agree to Long-Term Partnership Extension

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Stats Perform and HEIM:SPIEL Partner in Fan Engagement

Stats Perform, the sports tech leader in data and AI Technology, has announced an extension to its agreement with K-Sport, who will continue to be part of Stats Perform’s SPIN network for another four years. The partnership, which first started in 2015, provides player wearable solutions to more than 200 teams across professional football and rugby.

The extended partnership will see Stats Perform act as the exclusive sales agent in Europe for K-Sport systems, including its next-generation K-AI Wearable Tech, and its supporting athlete monitoring software, Dynamix. The collaboration will also see both parties work together to develop and enhance existing wearable solutions, which will include the integration of optical tracking data, captured from Stats Perform’s SportVU system, into a new Dynamix Live platform.

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The combination of the K-AI Wearable Tech and Dynamix software allows fitness coaches to monitor player load during training sessions and matches, facilitating interventions when required. Key features include formulas, thresholds and metrics which can be tailored to the preferred analysis methods of a coach and fully customizable acute/chronic workload analysis, to mitigate injury risk. It is compatible with both Windows and Mac devices.

After extending the partnership, K-Sport Founder and CEO Mirko Marcolini said: “I am very pleased to be continuing this collaboration with Stats Perform. Stats Perform combine advanced AI technologies, which are fully compatible with K-Sport systems, with an extensive global sports business network. This makes them the best partner we could ever hope for. There are also a number of exciting future opportunities to further evolve our integrated solutions and I am looking forward to working together with them for the next four years.”

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Based in Italy, K-Sport developed the first AI certified system in the world capable of analysing physical sports performance based on mathematical criteria, which was patented worldwide in 2010. They have also developed a smart wearable system that integrates state-of-the-art sensor fusion technology, capturing vital parameters such as ECG, ventilation, temperature and pressure.

Ben Mackriell, Stats Perform VP for Data, AI & Pro Products, added: “K-Sport have been a valued partner of the Stats Perform SPIN community for a long time and we are looking forward to seeing the benefits of this collaboration continue. In the years ahead, we will be combining our respective knowledge and expertise to develop new solutions, derived from AI, which can help our Pro clients further optimise their daily monitoring of each player’s physical performance, both on the training ground and during matches.”

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William Thomas Digital Recognized by AdWeek as One of the Fastest Growing Agencies, Globally

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William-Thomas-Digital-Recognized-by-AdWeek-as-One-of-the-Fastest-Growing-Agencies_-Globally

Two weeks after being named one of Canada’s Top Growing Companies by Report on Business magazine, William Thomas Digital is back in the news as the 46th fastest growing agency in the world.

This recognition comes from leading industry publisher AdWeek, who yesterday released its annual Top 75: Fastest Growing Agencies, calculated across three years of revenue for submitting agencies across the globe.

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“We couldn’t be more thrilled,” exclaims Greg Elliott, Managing Director at William Thomas Digital. “Our success is a direct indication of our clients’ success and of the trust they place in us everyday.”

One of only three Canadian agencies recognized on the list, William Thomas Digital is a full-service, 1:1 customer experience and marketing technology consultancy that was purpose-built in 2017 to help brands realize the full promise of their investment in marketing technology.

“At the time, CRM was approaching its tipping point and brands of all scales were investing huge sums in technology that was painfully under-utilized,” explains Emma Lyndon, Chief Operating Officer.

“We united the talent behind some of North America’s most sophisticated marketing technology implementations to make sure brands were selecting and configuring the right technology stack for their needs, and that more importantly, each stack was pushed to the brink of its ability to create powerful, human experiences and meaningful customer relationships.”

Looking Ahead to 2022

“As we move into Q4, we’re continuing to build our best-in-class team, with senior-level hires that will help us unlock even more value for our clients,” Elliott explains.

“With the sharp shift towards digital resulting from the pandemic, and the resulting explosion in customer expectations, evolving behaviours and new technologies, we’re focused on making sure our clients are appropriately advancing their digital and CRM maturity, and that we’re remaining an unwavering voice for the importance of exalting human-first principles and dynamics to succeed in this space – and to feel good at the end of the day.”

Marketing Technology News: Avastars And Alethea AI Stage First Conversation Between Intelligent NFTs (iNFTs)

Avastars And Alethea AI Stage First Conversation Between Intelligent NFTs (iNFTs)

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Avastars And Alethea AI Stage First Conversation Between Intelligent NFTs (iNFTs)
AI Collaboration Proves NFTs Aren’t Just Capable of Communicating Directly with Humans, but Also with Each Other

This week, Avastars, the first fully on-chain profile picture NFT project, collaborated with Alethea AI, creator of the intelligent NFT (iNFT) category, to stage the first conversation between iNFTs.

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While Alethea AI’s technology was recently used to generate a conversation between an iNFT and a human, namely Avastar #102, Pandora, and NFT42 Founder Jimmy McNelis, this new collaboration marks the first time that Alethea AI’s technology has been used to enable iNFTs to communicate directly with each other.

Avastars #101, Salvatar, and #102, Pandora, converse with one another in a new collaboration between Avastars and Alethea AI.

Collaboration between Avastars and Alethea AI marks the first conversation between intelligent NFTS (iNFTS.)

We’re seeing NFTs transform from digital artwork into functional digital beings with endless utility.

“This latest collaboration between Avastars and Alethea AI only scratches the surface of what intelligent NFTs are truly capable of in the new metaverse,” says McNelis. “We’re seeing NFTs transform from digital artwork into functional digital beings with endless utility. For example, imagine two iNFTs co-hosting a podcast.”

The newly-released conversation takes place between Pandora and Avastar #101, Salvatar. Both are pieces of generative vector art programmed with unique combinations of traits and genes and, like all of the NFTs in the Avastars universe, are stored on the Ethereum blockchain.

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“Alethea AI is proud to partner with Avastars, one of the most creative projects in the NFT space. From their lore and storytelling to their community, nft42 has created a Metaverse on planet Avastar that will withstand the test of time.” Arif Khan, CEO of Alethea AI.

Avastars, a project by the NFT experts at NFT42, represents the future of digital collectibles. By giving community members the commercial rights to unique and customizable NFTs, Avastars is shaping the next phase of digital identity and ownership in the metaverse. Their next debut, Avastar REPLICANTS, is slated for release in late October 2021. Join the community in Discord.

Alethea’s state of the art AI Engine represents the collective of the AI Models that are powering the Noah’s Ark Intelligent Metaverse. These AI Models power not only the AI Services that are available to the iNFTs, but also the Personality Pods of the iNFTs within the Noah’s Ark. Alethea AI is proud to announce that the first 10,000 Personality Pods will be sold as an exclusive drop on OpenSea. Any NFT owner seeking to bring their digital asset to the world’s first Intelligent Metaverse can do so by purchasing one of these Personality Pods and fusing them with their NFT.

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AiChat Partners With Google to Help Retailers Engage Shoppers With Business Messages Chatbots

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AiChat Partners With Google to Help Retailers Engage Shoppers With Business Messages Chatbots

Brands can transform customer care by routing inquiries to messaging conversations that agents can manage on AiChat is unified messaging platform. Leading retailers like MR.DIY has already taken advantage of this integration to decrease costs and drive sales through conversational commerce.

South East Asia leader in conversational CX platform for retailers, AiChat, announced its partnership with Google’s Business Messages. AiChat is among the first set of South East Asia companies within the Business Messages ecosystem, setting the stage for an exciting relationship to come.

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This integration provides more resources for consumers to make their decisions online. For multi-location retailers, like MR.DIY, customers can click the message or chat option directly within Google Click-to-Message (CTM) Ads. The option is also available in Google Maps via the Google My Business listings.

The benefits of Google’s Business Messages

By having messaging enabled in Google CTM ads and Google Maps, retailers can tell customers the information they need quickly. For example, business hours, setting appointments over chat, updates on order status, and more can be addressed without staff. It’s easy to see how this can impact customer satisfaction can improve, as well as increased performance in CTM ads, with conversational advertising.

Business Messages

Providing customers the option to use chat in Google Maps helps customers reach store associates directly. With the combination of automated smart message chatbot and FAQ directory, customers can be answered outside of operating hours easily.

MR.DIY, one of the largest home improvement retailers in the region with 700+ stores across Malaysia, has partnered up with AiChat and Google for this initiative to drive promotion redemption via Business Messages.

MR.DIY Google’s Business Messages Chatbot

Within the first 3 months, the brand has achieved significant success with Business Messages implementation.

  • 1 out of 5 users who chatted with MR.DIY Google BM viewed and subscribed to MR.DIY’s promotion (submitted email address and phone number).
  • Click-to-Message (Full Ad Format): CTR of 8.57%, above the global average of 5.4%, with MTR (Message-Through-Rate) at 12.5%.
  • Click-to-Message (Ad Extension Format): CTR of 0.48%, 3X the global benchmark, MTR at 57.6%.

This is an important step in the new normal for physical retail locations, says AiChat’s CEO and co-founder, Kester Poh.

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“Providing on-demand chat features to customers is valuable in this new pace of life. It is a requirement for all businesses to adapt to consumers’ digital preferences and the changed state of the consumer journey. AiChat is primed to help retailers with this goal in a unified AI-powered messaging platform, now available as one of the first South East Asia companies to partner with Google Business Messages.”

Available now, AiChat retail partners will be able to use Google Maps conversational features. These features include:

  • Sales Promotions and Offers: Chat with customers and provide them value with video and carousels ad units sharing promotions and recommended products in an easy to deploy format during chat conversations, helping chat reps meet business goals.
  • Multilingual Natural Language Processing: Our global customers can be served in Singlish (Singapore English), Manglish (Malaysia English), and more using localized languages and dialect options.
  • FAQ Automation: Have up to 91% of customer inquiries automated through an FAQ automation flow chatbot, such as store operating hours, curbside pickup, health requirements like social distancing rules, and more.

Turn local retail searches into customers. Serve your customers at the time of their search, no matter your operating hours, with AiChat’s mix of AI-powered chatbots and connections with in-store associates and chat integration with Google Business Messages.

Take retail into a full omnichannel experience with AiChat’s integration with Google’s Business Messages. Bring your brick and mortar retail locations into the digital landscape.

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ADCOLOR Announces Winners of the 15th Annual ADCOLOR Awards

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ADCOLOR Announces Winners of the 15th Annual ADCOLOR Awards

Evening hosted by Grammy-nominated rapper, DJ, actress and philanthropist, MC Lyte

ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, today unveiled the winners of the 15th Annual ADCOLOR Awards. The organization’s first-ever hybrid ceremony – hosted by Grammy-nominated rapper, DJ, actress and philanthropist, MC Lyte – honored actor and producer, Daniel Dae Kim, as well as prominent figures such as Marc PritchardAntonio LucioConstance Cannon FrazierSylvia Rhone, Carla Hassan and many other industry titans. As a special addition to the night, the celebration included performances by Grammy-nominated singer-songwriters Ro James and Emily King, and also featured DJ M.O.S.

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Since 2007, the ADCOLOR Awards have highlighted and honored the achievements of diverse communities in the creative industries. The awards recognize those who go above and beyond to make a difference and who embody the organization’s mission of “Rise Up, Reach Back.”

For ADCOLOR’s competitive categories that accept nominations, all winners are carefully chosen by more than 60 elected judges who represented a diverse range of industries, titles, levels and backgrounds. For awards including AAFCA|ADCOLOR Breakout Creative of the Year, AAFCA|ADCOLOR Icon, Advocate, ADCOLOR|Adweek Beacon, Catalyst, Legend, Lifetime Achievement and Mr./Ms./Mx. ADCOLOR, honorees are chosen by ADCOLOR’s highly esteemed Board of Directors and respective partners.

“Congratulations to this year’s honorees and winners, who not only embody our mission of ‘Rise Up, Reach Back’, but also this year’s theme of ‘Pull Up’,” said ADCOLOR Founder and President, Tiffany R. Warren. “They prove their dedication to diversity, equity and inclusion every day through their actions and their tangible improvements for their communities and organizations. It’s an honor to celebration the 15th anniversary of the ADCOLOR Awards with this incredible class of industry veterans, up-and-comers and change agents.”

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Yellow.ai Commended by Frost & Sullivan for Enhancing Customer and Employee Experiences with Its Conversational AI

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Yellow.ai Recognised In the first-ever 2022 Gartner Magic Quadrant for Enterprise Conversational AI Platforms
Yellow.ai’s platform offers seamless interoperability across multiple use-cases, languages, and communication channels

Based on its recent analysis of the Middle Eastern and South Asian conversational AI market, Frost & Sullivan bestows Yellow.ai with the 2021 Technology Innovation Leadership Award for delivering a highly differentiated conversational artificial intelligence (AI)-powered customer experience (CX) and employee experience (EX) automation platform.

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2021 Middle Eastern and South Asian Conversational Artificial Intelligence Market Technology Innovation Leadership Award

The independently assessed award recognizes Yellow.ai’s commitment to innovation, creativity, diversity, and growth potential towards building multi-lingual and omnichannel intelligent chat and voice bots that are critical in the digital transformation and modernization era; especially as customers and employees prefer to connect with enterprises across multiple new-age communications platforms and require information on-demand in languages native to them.

As noted by Frost & Sullivan, Yellow.ai offers advanced functionalities that provide key differentiation, such as automated intent and entity detection, reduced training data needs, support for “human-in-the-loop,” and low-code/no-code capability.

Mohammed Riyaz Ahmed, Industry Analyst at Frost & Sullivan states that “Yellow.ai’s unique tri-fold combination approach of NLP, ML, and AI to CX differentiates it from competing vendors that offer only automation or human agents.” Riyaz further adds, “Yellow.ai’s research and development arm, Bitonic Labs, focuses on solving long-term challenges faced by enterprises looking to adopt conversational AI on a larger scale.”

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Yellow.ai’s proprietary deep learning-based Insights Engine, developed on a transformer model, ingests unstructured data, and automatically creates intent. This model allows enterprises to offer cognitive search capabilities across platforms without the need for manual training. It also provides a spectrum of connections with leading knowledge management systems such as Microsoft Sharepoint, Servicenow, and Confluence, enabling enterprises to use their existing knowledge base to bootstrap faster than the competition. Meanwhile, its data-efficient proprietary NLP model synthesizes possible queries and scenarios and makes structured data available for bot training. This NLP engine is based on a few-shot learning model that delivers outstanding results with 50% less data.

“Yellow.ai natively integrates with enterprises’ core systems to complete the user-intended action,” said Samantha Fisher, Best Practices Research Analyst at Frost & Sullivan. “By addressing customers’ requirements through its automated and personalized resolutions and helping them survive market disruptions with its product and engineering focus, it aims to position itself at the forefront of global CX and EX automation initiatives.”

Yellow.ai is a horizontal platform with pre-built language models for various industries. Yellow.ai is a unique industry and function-agnostic platform that supports any conversational AI scenario across marketing, customer support, conversational commerce, HR, and ITSM.

The company’s human-like chat and voice bots can understand sentiments, intent, and past behavior; the bots can also modify pitch, tone, excitement and more, to fulfill customer needs. Yellow.ai’s bots uniquely learn from all human-answered queries to decrease future AI-to-human hand-offs rapidly, achieving 60% automation in the first 30 days. This constant improvement leads to more deflections with appropriate responses while still keeping the human in the loop.

Each year, Frost & Sullivan presents this award to the company that demonstrates uniqueness in developing and leveraging new technologies that deliver significant customer value.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

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Everyware Announced as Winner of the 2021 A-LIST Awards

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Everyware, a leading contactless payments and customer engagement solutions company, was announced as a winner of the 2021 A-LIST Awards by the Greater Austin Chamber of Commerce and SXSW. Everyware’s win was announced at Capital Factory on September 30th.

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Celebrating 10 years, A-LIST recognizes local tech and innovation companies of all sizes. The A-LIST Awards introduce visionary founders and the exciting new companies they create to the most important audiences in Texas and beyond.

“It’s an honor to be recognized alongside so many great Austin businesses. We love Texas and our city, plus we are proud of the solutions we provide to businesses and their customers,” said Everyware Founder and CEO Larry Talley. “Congratulations to all of our fellow 2021 A-LIST winners!”

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The full list of this year’s winners includes:

Early Stage Winners:

BOXT
CherryCircle Software, Inc.
Cyvatar
*Everyware
Fieldcraft
Sips by
Spyderbat, Inc.
Stoplight
Swivel
UnaliWear
Yonder

Late Stage Winners

Aceable Inc.
AlertMedia
LeanDNA, Inc.
TrustRadius

Boostrapped Winners

Growth Acceleration Partners
Urban Artist Alliance

Emerging Business Award Winner

Mosie Baby

“We celebrated the tenth-year anniversary of A-LIST (Austin’s List), a feature event where the innovator and investor community recognize entrepreneurs for their successes,” said Austin Senior Vice President of Global Technology and Innovation Roland Peña. “These visionary founders and start-ups are creating global solutions through innovative technologies and thriving in the Austin eco-system in a powerful way.”

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A “Smart” Reward Program Tech Solution Has Wide Appeal and Potential

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The cliché line, “there’s an app for that” has some basis in fact. A recent tally found there are 1.96 million of them on Apple’s App Store, while Google Play boasts 2.87 million. It’s taken a while but finally, the perfect reward app has been created – a concept that blends very common tech (a smartphone), with an original idea: that everything you buy, from any shop, retailer, restaurant, gas station, online store… etcetera, should award you ‘points’ that are redeemable as rewards. If you’re a member of a loyalty program and an active user of the system of points and rewards, research shows you’re in the minority. Most consumers have largely given up on all the best such programs (take air miles as an example). Why? In a word, they’re “inconvenient.” You might have a member card for your gas station, another for the place you buy your groceries, another for the dry cleaner… it’s cumbersome. Then there are the cards with stamps to collect for a free pizza or sandwich. It’s not that we don’t want cheaper gas or a free pizza, it’s just that we can’t be bothered to stay on top of all the systems, cards, stickers, or stamps. We’re busy people!

Considering that we spend half our lives on our smartphones, it’s not surprising that a winning solution has emerged from smartphone app technology. Reward apps such as Fetch, give you points for every single thing you buy. All that’s required is for you to scan or snap a pic of your receipts. Fetch helps users “get receipt rich” through their shopping rewards app. The app works basically everywhere:  grocery stores Big Box and Club membership stores, gas stations, convenience stores, drugstores, restaurants, liquor stores (*if you’re of age and it’s not illegal in your state), retail, clothes, and fashion outlets, and pet stores… to name just a few. If the place gives you a receipt – or the online store – you can scan it and earn points.

Ok, so far so good – but what kind of “rewards” are on offer? Do they make the minor required to scan receipts worth it? –Absolutely. Instead of giving you a single choice (a free pizza) or a few choices (a thermos or a neck pillow!!), the app lets you put your points towards a huge variety of goods and services. –A free Uber ride, or a gift card… or you can use them for purchases in almost every major place you can think of including but not limited to: Amazon, Chipotle, Target, Walmart, Home Depot, Best Buy, CVS, etc. You can also choose to sign up for reward programs listed in the app, say, a Huggies diaper reward program – which wouldn’t be preferred by most singles., but is a godsend for someone with a new baby. The operative word here is “choice.” You pick how you want to be rewarded, a massive change from the old system.

It’s not hard to figure out why the app wants to collect receipts and is willing to reward people for scanning them. Your receipts – more accurately, the receipts of tens of thousands of users – equal big data. Big data is the only way corporations can get ahead of markets. Instead of having to wait a year to get reports on whether or not a product is working, or to learn perhaps that one specific color isn’t liked by consumers, receipts equal patterns that equal information. Here’s a theoretical example: If it’s discovered that 75% of sales are of the new cherry-flavored version of some beverage, that might mean most are rejecting the new cucumber mint variety. Armed with this data, the company could quickly make changes, shifting gears towards producing more cherry, while perhaps phasing out the unwanted flavor. Or perhaps cucumber mint is popular in one state but not in another. The company – with this info – can readjust its warehousing and streamline production lines to be more efficient, which could in the end equal cheaper consumer prices for products.[

As you can probably see, the data gathering motivation isn’t to spy on you, or even to understand your specific consumer habits. Big data is looking for trends and patterns. Only by having enough information can conclusions be drawn, and decisions made. The app is offering a simple swap: give them your shopping data via scanning your receipts, and they will give you meaningful rewards of your choice. It’s a pretty ingenious idea that really doesn’t have a downside. As noted, research proves people are moving away from traditional reward or loyalty programs in droves. Some companies report only 1% of their customers bother redeeming points. But with this all-in-one system that only requires a single app and a single act, companies can consider ditching their own reward programs and instead work together with a reward app to bring more choices to more consumers. Reward apps are just getting out of the gate but we see a bright future ahead for this simple, yet attractive tech solution that focuses on providing what both sides want and need.

 

Ajay Bam Helps Brands/Retailers Grow by Leveraging Fan Video Content with Vyrill

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Ajay Bam Helps Brands/Retailers Grow by Leveraging Fan Video Content with Vyrill

Ajay Bam, Co-founder and CEO at Vyrill, was interviewed on Mission Matters Innovation Podcast by Adam Torres.

Entrepreneur Ajay Bam says his company, Vyrill, helps brands and retailers increase revenue and find new customers by leveraging authentic fan video content like reviews, unboxing videos, how-to videos, and more. A product management professional and self-described innovator with 15+ years of experience in startups, web/mobile marketing, payments and e-commerce, Bam talks with us about the Vyrill story.

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How did you get started?

“I’m fortunate to come from an entrepreneurial family,” Bam says. “The value system for entrepreneurship and being an entrepreneur came to me from my parents. I’m both a computer scientist and an MBA, selling shopping behavior for about 15 years. I have built a mobile shopping app company called Modiv Media in Boston, worked for Nokia, the phone company (and) launched the app store in about 35+ countries worldwide. I study online and offline shopping behaviors.”

“After Nokia,” he goes on, “I joined UC Berkeley as a lecturer, teaching innovation and startups at Haas school of business for years. While I was there, I was already thinking, ‘what’s next?’ I began noticing that many customers are watching and creating videos before and after they shop such as video reviews, unboxing, how-to videos” And thus, Vyrill was born four years ago.

How does Vyrill work?

“What makes Vyrill unique is, we help brands by matching millions of videos on YouTube to their product catalog, category, brand, competitor, keyword, and hashtag,” Bam says. “Once we match the video to a product, we go inside and parse the audio, text, and images.” Vyrill makes in-video searchable and useful, so brands can find rate, rank and license top videos to promote and shoppers can instantly search product features in the video to make purchase decisions without having to watch the entire video. The vision, he explains, is to influence the entire shopping journey from beginning to end and beyond with video aka from search to product pages to shopping cart to buy. Vyrill is building a google for video and can google inside the video to enable video insights and commerce.

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Closing the Seed Round

Vyrill recently closed a $2 million seed round from investors, including leaders at Google Shopping, Salesforce Marketing Cloud, Airbnb, Pinterest, Amazon and Microsoft.

The company is currently hiring, including an open position for a Director Of Engineering, and a variety of marketing and sales rep roles. The recent funding round, Bam says, will further build out Vyrill’s infrastructure to analyze more videos and serve more brands and retailers with e-commerce tools.

What’s next for Vyrill?

“We need to get to certain milestones with revenue,” Bam says. “We’re generating revenue; we have over 50 brands and retail customers… (they) include companies like Google, Android, Revlon, Porsche, AirAsia, Sargento, etc.

He says hiring additional talent is a priority as well. “We have a team of 15, and it’s a diverse team,” Bam notes. “Half of the group, including the engineering team, is women. We have seven ethnicities and 20 languages on the team. We have a robust culture and value system in our company. I’m interested in not just having great Vyrill employees, but in having great world citizens, too. I want everyone who enters the company to be proud of working with Vyrill and the standard we have set here.”

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Wolters Kluwer Earns Gold-Level Globee Award For Customer Service Excellence

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OneCause Awards Technology Grants to Three Rising Nonprofits

Compliance Solutions’ “My Account” initiative helps streamline, simplify complex customer issues

Wolters Kluwer Compliance Solutions has been honored for its customer service initiative, “My Account,” earning a Gold-level distinction by the Globee Awards in its 8th Annual Customer Sales & Service World Awards. My Account was named “Front-Line Customer Service & Support Team of the Year” for excellence in enhancing the user experience and improving the functionality of Compliance Solutions’ proprietary customer support system.

The upgraded My Account platform provides customers a comprehensive, real-time view of their account information with enhanced functionality to view account balances, outstanding invoices, order status, and tracking numbers for print orders. Among the numerous technology build-outs, the real-time invoice review capability eliminates overnight delays for customers managing time-sensitive billing issues and expands invoicing to multiple recipient lines of business to address more complex processes.

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“Front-Line Customer Service & Support Team of the Year”

“Financial institutions are responsible for a multitude of challenging issues in their everyday work, from navigating complex and ever-evolving regulatory requirements to managing the development of compliant, customized disclosure forms that are used in lending and other financial services transactions,” said Steve Meirink, Executive Vice President and General Manager for Compliance Solutions. “Our simplifying some of that complexity and lowering customer effort levels in a meaningful way is largely based on a series of ‘voice of customer’ and employee interviews we conducted over the past year. Those insights helped us identify, develop and prioritize substantive system improvements and streamline our daily customer interactions. The feedback from customers as well as our support reps has been overwhelmingly positive.”

Earlier this year, My Account won a 2021 International Business Award for customer service excellence. The team is now embarking on the release of new functionality in My Account, where customers will be able to pay invoices via Automated Clearing House functionality.

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Wolters Kluwer Compliance Solutions is a market leader and trusted provider of risk management and regulatory compliance solutions and services to U.S. insurers, banks and credit unions, and securities firms. The business, which sits within Wolters Kluwer’s Governance, Risk & Compliance (GRC) division, helps these financial institutions efficiently manage risk and regulatory compliance obligations, and gain the insights needed to focus on better serving their customers and growing their business.

Wolters Kluwer’s GRC division provides an array of expert solutions to help financial institutions manage regulatory and risk obligations. Wolters Kluwer Compliance Solutions’ eOriginal® suite of purpose-built, digital lending solutions, for example, helps lenders digitize their transactions and features electronic signatures, collateral authentication and an electronic vault. Compliance Solutions’ OneSumX® for Regulatory Change Management tracks regulatory changes and organizes them to create structured, value-added content through a single data feed that is paired with an easy-to-use software solution. Wolters Kluwer Finance, Risk & Regulatory Reporting (FRR), meanwhile, is a global market leader in the provision of integrated regulatory compliance and reporting solutions. The division’s legal solutions business are Wolters Kluwer CT Corporation and Wolters Kluwer ELM Solutions.

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IDC’s Future of Intelligence Research Develops New Index to Measure Enterprise Intelligence and Its Impact on Business Outcomes

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Idc Marketscape Deems Sas a Leader for Machine Learning Operations (Mlops) Platforms

Becoming a data-driven organization is now a priority for executives and boards of directors across industries. Ultimately, enterprises are looking to become more intelligent to create value for all their stakeholders. To help these decision makers, International Data Corporation (IDC) has developed the Enterprise Intelligence Index, which highlights the levels of enterprise intelligence across regions, industries, and organizational size segments.

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IDC has developed the Enterprise Intelligence Index, which highlights the levels of enterprise intelligence across regions, industries, and organizational size segments.

Based on a global study of 1,170 organizations, the Index showcases the impact higher levels of enterprise intelligence have on business outcomes, such as customer acquisition, employee retention, revenue growth, and others. It also pinpoints the impact of new key performance indicators (KPIs), such as quality of decision making and knowledge capture and sharing, as prerequisites for deriving value from data.

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“In today’s digital world, it is impossible to build a foundation for enterprise intelligence without modern data, analytics, artificial intelligence, and knowledge management technology,” said Chandana Gopal, research director, Future of Intelligence. “However, only measuring investments in and adoption of technology is not enough to drive change in data culture and the other three key pillars of enterprise intelligence – the ability to synthesize information, deliver insights at scale, and learn as an enterprise.”

IDC is Enterprise Intelligence Index shows that these investments in aggregate, along with dedicated business leadership initiatives to raise enterprise intelligence, result in positive impact on financial, customer, employee, and operational outcomes.

On October 12th, IDC will host a webinar, Why Every Executive Should be Focused on Enterprise Intelligence Now. The presentation will highlight the new capabilities and metrics that leading enterprises are adopting to increase their enterprise intelligence and drive value for their customers, shareholders, and employees through their superior ability to synthesize information, learn as an organization, deliver insights at scale, and foster enterprise-wide data culture. The webinar will also include a preview of the Enterprise Intelligence Index and show how it can be used to measure and increase enterprise intelligence in the digital-first world.

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Chelsea Financial Services Sponsors Website and ADA Compliance Software for Where-To-Turn.org, Making Site More Accessible for Those with Disabilities

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Thought Industries New Online Academy for Enterprise Learning Built on Industry's Leading 'Headless' LMS Platform

 

Chelsea Financial Services announced that they have increased their sponsorship level with Where-to-Turn.org by donating the installation and annual agreement for ADACompliaSite, an ADA Website Compliance Software, improving site access for those with disabilities and/or visual impairments.

“We had updated our website with ADACompliaSite.com software in order to make our CHFS.com site more compliant with the the Americans with Disabilities Act (ADA).” stated John Pisapia, President of Staten Island-based Chelsea Financial Services. “We’ve had such amazing feedback about our site’s enhanced accessibility that it just made sense to help Where To Turn, this amazing New York City-based organization, upgrade their site to be compliant and more accessible as well.”

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Chelsea Financial Services has been a sponsor for Where To Turn for some years now, providing annual support, collections and marketing for Where-To-Turn.org’s Annual Toy Drive, including a recent “Christmas in August” Toy Drive for 2021 to help get a jump start on collecting toys this year. “Our Where-To-Turn.org 2021 Toy Drive will return right after Thanksgiving and provide thousands of toys for children of families in need.” stated Dennis McKeon, Founder of Where To Turn, a crises relief organization. “We look forward to Chelsea Financial Services continued involvement in sponsoring our toy drives and our website, including this recent donation for the installation and annual contract for the accessibility software. As a non-profit, we serve a lot of Seniors and support the Disabled as well with various programs, so providing better website accessibility is not only helpful, it’s a requirement.”

Chelsea Financial previously sponsored Where To Turn’s website re-design, along with continued quarterly sponsorship of Where-To-Turn.org’s updates, maintenance and hosting plans. “Sponsoring ADACompliasite was a logical next step,” mentioned Pisapia. “Many of the people served by Where To Turn have reached their retirement years, so this software is extremely helpful in improving website accessibility for them. And, to be honest, this software helps me see my own site better…I wish it was installed on every site that I visit!”

Frank Cilento, Registered Representative at Chelsea Financial Services, was the one who first introduced Pisapia and Chelsea Financial to this great organization. “I love how accessibility is the focus of this recent sponsorship.” stated Cilento. “And it’s even better with how easy ADACompliaSite is to use, especially that the software remembers your choices for the next visit. With just a couple of clicks, visitors can change the colors, make text larger, turn the site black and white, and more with over 38 one-click controls. And they can use any combination to create a design that’s to their liking or needs.” added Cilento.

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Please join Chelsea Financial Services in supporting this great organization with a donation via their website, Where-to-Turn.org, or by donating toys during the first weeks of December. You can deliver or ship to Chelsea Financial Services, 242 Main Street, Staten Island, NY 10307, Monday – Friday from 9am – 5pm.

SOME HISTORY ON ADA COMPLIANCE FOR BUSINESS WEBSITES

The Americans With Disabilities Act (ADA) was passed in 1990 and prohibits discrimination against people with disabilities, ensuring that they have equal rights and opportunities. A software “widget” like NthDegreeGroup.net’s ADACompliaSite software assists websites in following both the ADA legal requirements and the Web Content Accessibility Guidelines (WCAG), adopted internationally as standards for accessible website design.

ADACompliaSite software is accessed via an accessibility icon that floats on every page. When clicked, site visitors can change design elements of the website with just 1-2 clicks, making the site instantly more accessible and individually tailored to their needs, without expensive re-design or the need to hire costly ADA Consultants.

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Fluent Ranked in Five Leading Categories in Adjust’s First-Ever Partner Benchmarks Report

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Fluent Maintains #1 Ranking for Data Accuracy in Latest Truthset Truthscore Index
The leading performance marketing company ranked in the top 20 for both Global and North American markets, with multiple wins for advertising innovation in gaming

Fluent, Inc., a leading data-driven, performance marketing company, announced today that it has ranked in five leading categories in Adjust’s first-ever Partner Benchmarks Report, a new guide outlining key trends within the advertising ecosystem to help app marketers make smarter, data-driven decisions.

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Fluent placed in the top 20 for advertisers in gaming on iOS, taking #20 globally and #14 for North America. The company also ranked #20 for advertisers in gaming on Android and #16 for advertisers in gaming on iOS, both within the North American market. Finally, Fluent landed #20 for advertisers on iOS across all verticals, including gaming, entertainment, and e-commerce.

According to Adjust’s Global Trends Report, gaming is the largest mobile vertical this year, with player spending projected to reach $117 billion by 2023, for both iOS and Android devices. Marketers within the gaming landscape can leverage Fluent’s rich first-party data and proprietary mobile web inventory to identify incremental audiences, increase installation numbers, and drive down-funnel actions like an in-game purchase or level completion.

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“Connecting marketers with the quality data and insights they need to meet their growth objectives has always been Fluent’s North Star, and being recognized by Adjust, particularly for our work in the gaming sector, is an incredible accolade as we near the end of the year,” said Matt Conlin, Chief Customer Officer and Co-Founder of Fluent. “Adjust’s report found that game installations skyrocketed 41% in 2021 alone, which is why we’re continuing to invest heavily in our proprietary technology to meet our gaming clients’ demand for best-in-class growth solutions and user acquisition programs.”

Adjust’s Partner Benchmarks Report was compiled based on over 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks. Adjust’s customers operate in 246 countries in total, including North America, EMEA and APAC. This report specifically outlines how Adjust’s data ties into larger trends within the advertising ecosystem, and references other reports, such as Adjust’s Mobile App Trends Report 2021.

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Firstsource Partners With UiPath to Strengthen Its Impact Sourcing Initiative

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Firstsource-Partners-With-UiPath-to-Strengthen-Its-Impact-Sourcing-Initiative

Firstsource Solutions Limited, a global business process solutions provider and an RP-Sanjiv Goenka Group company, announced that it has extended its partnership with UiPath, a leading enterprise automation software company, to advance its impact sourcing mission. This strategic partnership, which aims to provide career opportunities to the economically disadvantaged by training them in the latest digital technologies and developing an automation mindset, was also highlighted by Firstsource’s Chief Digital Officer Sundara Sukavanam at UiPath marquee customer and partner event, Forward IV, the world’s most immersive gathering of automation experts.

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“At UiPath, we have always believed that empowering the current and future workforce with automation is the key to the growth of an individual as well as businesses. Through this partnership, our goal is to provide people with opportunities for accreditation in next-gen technologies”

As a purpose-led business, Firstsource is committed to providing high skilled, high paying opportunities to people with historically limited access from financial, geographic, or other constraints. Firstsource and UiPath will jointly provide training on fast growing automation technologies and cultivate a digital mindset, via UiPath’s industry-leading automation platform and academy. Graduates from the program will be placed in real world engagements to create automation solutions for customers across industries.

Commenting on the occasion, Firstsource’s Chief Digital Officer Sundara Sukavanam said, “As a purpose-driven company, the partnership strongly aligns with our commitment to being there for people in the moments that matter. We believe that the synergies between the two companies will create a positive impact on communities with limited opportunities by creating a talent pool that is geared to succeed in a digital-first world.”

“At UiPath, we have always believed that empowering the current and future workforce with automation is the key to the growth of an individual as well as businesses. Through this partnership, our goal is to provide people with opportunities for accreditation in next-gen technologies,” said Bala Arumugam, Senior Vice President, Global Services, UiPath.

Impact Sourcing, the practice of intentionally employing people who traditionally have limited opportunity for employment, has been shown to provide many business and social benefits, including access to new talent sources, greater levels of employee engagement, and economic stability and growth for individuals and the communities in which they live.

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Most Mobile Authenticator Apps Have a Design Flaw That Can Be Hacked

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Most-Mobile-Authenticator-Apps-Have-a-Design-Flaw-That-Can-Be-Hacked

New research shows most apps used for mobile authentication have serious vulnerabilities, even if hardware security is used.

Digitization is driving demand for strong digital identities. A recent McKinsey survey1 reports that the Covid-19 crisis had greatly accelerated the pace of digitization worldwide. Most respondents have disclosed that at least 80 percent of their user or client interactions were now digital in nature, compared to just 58% just before the pandemic. Unfortunately, this has also resulted in a growing number of cyberattacks across all types of organizations, mostly in the form of ransomware attacks and the hijacking of online and financial accounts.

“Unfortunately, there’s a general flaw in their architectural design which hackers can exploit”

This in turn has pushed the growth of the multi-factor authentication market which has been valued by ResearchAndMarkets.com at USD 10.64 billion in 2020 (and is expected to reach USD 28.34 billion by 20262). For banking, financial services or e-government apps, this means adopting some kind of 2FA (two-factor authentication). Typically this would mean an SMS-based OTP (one time password) or a code generated by hardware token or a mobile authenticator app.

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Unfortunately, SMS OTPs have been proven to be insecure, being vulnerable to interception and phishing attacks. Hardware tokens are expensive to deploy, not user-friendly and require regular replacement. Mobile authenticators are seen as the safest and most convenient option, with many keeping the cryptographic keys used to generate OTP codes protected by specialized hardware built into phones (called the Trusted Execution Environment or TEE).

However, “Safest” doesn’t necessarily mean “perfect” and new research into a previously overlooked design flaw reinforces this all too well.

Most distressingly, if the authenticator itself cannot be trusted, then it opens the digital service to manipulation by malware or reverse-engineered by bad actors, potentially leading to account takeovers, data leakage, fraud or worse.

Singapore-based V-Key, a software-based digital security company that developed the world’s first Virtual Secure Element, recently released a white paper demonstrating how most mobile authentication apps can, in fact, be breached by malware. This is regardless of any hard-ware based protection provided by a phone.

Most authentication apps use cryptographic keys to generate the codes used for user identification. These apps can be likened to a treasure chest which only these keys can open. If these keys are stolen, a hacker’s “loot” is the ability to authenticate transactions or sign documents on a user’s behalf. This is why most authentication apps try to make use of the safest storage available for these keys.

For many developers this means a mobile phone’s Trusted Execution Environment. In Android phones this is known as the StrongBox Keystore. In Apple, this is the iOS Secure Enclave (which has a companion software called Keychain that stores encrypted data such as passwords).

“Unfortunately, there’s a general flaw in their architectural design which hackers can exploit,” says V-Key CTO Er Chiang Kai. “We’ve discovered that malware can be used to get to a target’s authenticator keys, enabling the hacker to make unauthorized transactions or sign bogus documents. This is especially true for jailbroken phones, rooted devices, or models susceptible to what’s known as a ‘privilege escalation vulnerability’. We call this design flaw the ‘Trust Gap’.”

How does this work exactly? Imagine someone using a mobile authentication app to generate OTPs for 2FA or sign digital documents. One day they see an interesting mobile game or crypto currency advisory app. They decide to download, install and try it out.

What the user doesn’t know is that this gaming or crypto advisory app is actually malware that exploits a privilege escalation vulnerability targeting their mobile authentication app. “Privilege escalation” is the act of exploiting a bug, a design flaw, or a configuration oversight in an operating system, or software application to gain access to resources (such as keys) that are normally protected from other apps or users. The result is that the malware gets more privileges than intended — and therefore gets access to confidential data, as well as the ability to perform unauthorized actions.

Normally people don’t give a second thought to the possibility of someone hacking their authenticator, as they’re confident that they can trust the ability of the Android Keystore or iOS Secure Enclave to protect cryptographic keys. However, as they play their new game or calculate the profit on their latest crypto bet, a bad actor could already be stealing their keys, or more accurately, their authenticator’s key which is known as an “OTP seed”.

An OTP seed is the secret sauce of many OTP tokens. This cryptographic asset (along with a counter or the time) is fed into the authenticator’s OTP algorithm in order to produce an OTP code. Using this OTP seed, the hacker can now generate OTPs that are identical to those generated by the target’s authenticator. In other words, the hacker now practically owns a user’s digital identity.

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This is an insidious and sophisticated attack as the targeted authentication app doesn’t even need to be running or be tampered with to be compromised. When asked about this vulnerability both Google and Apple responded that they were ultimately not responsible for what users do on or to their phones. Apple, in particular, noted that this issue primarily affects jailbroken iPhones, which as far as they were concerned, went beyond the scope of permitted use. This position is essentially similar to the one that gun manufacturers have taken when dealing with gun-related deaths .

The scenario above focuses on OTP seeds. Some authenticators rely on other types of cryptographic assets such as Public Key Infrastructure keys (PKI). Unfortunately, these can also be cloned or stolen in similar ways. V-Key’s White Paper provides further details on how hackers can do this.

In the rush to grow and acquire as many customers as possible, developers of corporate and e-government apps have effectively overlooked this major security flaw due to misplaced trust. But if SMS OTPs and even mobile authentication apps can be compromised, and the device and OS layers can be of little help, where does this leave the average user? What’s the best way to bridge this gap in trust?

According to V-Key’s Er, ultimately the best solution is to provide a means to identify each end point in the system — whether they be apps, servers, or even individual IoT devices. A secure element bound to every app, such as V-Key’s App Identity solution, can serve as proof of an app’s identity and integrity without the need for any external authenticators, and without compromising the user experience.

As the digital world expands at an ever more rapid pace, this ability to enable identity and trust becomes critical. After all, it takes just one compromised mobile authentication app to infiltrate a corporate or government digital service and possibly bring down an entire system. The losses from which are not limited to just financial penalties and civil liabilities but also to brand and reputational damage, which is sometimes impossible to recover from.

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BetterUp™ Raises $300 Million Series E at $4.7 Billion Valuation, Making the Company the Largest Mental Health and Coaching Startup in the World

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BetterUp™ Raises $300 Million Series E at $4.7 Billion Valuation, Making the Company the Largest Mental Health and Coaching Startup in the World
After several years of surging demand, the new funding will accelerate international growth and create the ‘multiverse’ of human growth and transformation

BetterUp, the inventor of virtual professional coaching and global leader in mental fitness and human transformation for the enterprise, announced today the close of its $300 million Series E fundraise. This round brings the company’s valuation to $4.7 billion and total funding to $600 million, making BetterUp the largest mental health and coaching company in the world. The round also closely follows BetterUp’s $125 million Series D in February 2021, and over-achieving an aggressive 2x growth plan in the first half of the fiscal year. Wellington Management, ICONIQ Growth, and Lightspeed Venture Partners led the round with participation from existing investors Salesforce Ventures and Mubadala Investment Company, also customers of BetterUp, along with Sapphire Ventures, Morningside Group, SV Angel, and PLUS Capital.

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BetterUp raises $300 million Series E at $4.7 billion valuation, making the company the largest mental health and coaching startup in the world.

At a time when the world is redefining the workplace altogether and mental well-being for employees is continuously at the forefront, BetterUp’s latest round of investment will fuel new product innovation to further democratize coaching and reach hundreds of thousands of individuals within an enterprise, no matter their position or level within the organization. BetterUp™ will expand upon its work with the world’s largest companies to deploy hyper-personalized solutions that support their workforces, such as BetterUp Care™, its newest enterprise-wide offering that enables personal and professional growth through the development of resilience and mental fitness. The products, which include 1:1 and group coaching, and on-demand coaching on topics that span diversity and inclusion, parenting, nutrition, and sleep, all combine the industry’s most innovative combination of behavioral science, AI technology, and human interaction for people and organizations to thrive. The funding will also propel BetterUp’s international growth, having most recently opened new offices in Munich, London, and Amsterdam, along with recent strategic acquisitions of advanced people experience platforms Motive and Impraise, announced last month.

“We are in the midst of the great global awakening surrounding hybrid work, mental health and well-being, and diversity and inclusion,” said Alexi Robichaux, CEO and co-founder, BetterUp™. “Never has the pressure been greater on our global workforce, and as we collectively redefine the workplace, it’s clear that every organization and every employee critically need support, growth, and transformation. From leadership and career development to mental fitness, connection, and belonging, customers are increasingly turning to BetterUp to support the most important part of their business—their people—in the most profound way possible: by focusing on their whole person growth and development, including their behaviors, skills, and mindsets. This funding will continue to accelerate our mission to bring the most comprehensive and powerful suite of tools to individuals and help them thrive in their roles, unlock their peak performance, and live with purpose and clarity.”

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In the last eight years and with over one million coaching sessions completed, BetterUp has proven that individual performance and organizational growth begin with company leadership taking a proactive approach to the health and resilience of their employees. Developed by a team of world leading researchers and PhDs across the fields of positive psychology and human performance, alongside best-in-class developers and data scientists, BetterUp™ enriches the understanding of human emotion at scale.

“It’s rare to see a company engage in continuous category creation, but that’s exactly what iconic companies do. And that’s why we’re so proud to lead another round of financing in BetterUp,” said Doug Pepper, General Partner at ICONIQ Growth. “As the inventor and pioneer of democratizing coaching, BetterUp is in an exciting phase in expanding its category by uniquely innovating to meet the needs of global enterprises with its human transformation platform. For the first time, organizations can connect leadership performance with proactive mental health and diversity & inclusion to holistically transform the employee experience and drive improvements in key business outcomes.”

“What the last year has taught us, in the midst of the workplace revolution, is that there is an ever growing demand for employee well-being and support,” said Brent Hyder, President and Chief People Officer at Salesforce. “In BetterUp we found a partner that would allow teams across the world to navigate uncertainty, remote work, and virtual environments. BetterUp gave us the ability to scale personalized care across the organization, which has been invaluable to the team’s productivity and peak performance.”

This latest funding comes on the heels of the company’s $125 million Series D and $1.7B valuation in February 2021. With this milestone, BetterUp™ has increased its value by seven times in seven months. The organization also grew its entire customer base by 80 percent, recorded a net revenue retention rate of over 170%, and reached $100M in annual recurring revenue in July of this year. BetterUp™ has also grown its coaching network to over 3,000 coaches, expanded the number of behavioral scientists by 50 percent, doubled corporate employee headcount to over 500, and today serves more than 380 enterprise businesses including Hilton, Salesforce, bp, NASA, Chevron, and Snap Inc. BetterUp™ has also expanded its leadership team with the hiring of Prince Harry, Duke of Sussex, as Chief Impact Officer, Tom Van Gilder MD, JD, MPH as the company’s first Chief Medical Officer and Omar Dawood MD, MPH, MBA as President of BetterUp Care™ to continue to provide mental fitness support to the members and organizations BetterUp™ works with around the world.

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