Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Sep 23, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OpenWeb (AI/ML), PagerDuty (Customer Service), SmartBug Media (Marketing Automation), Vidyard (Video Platforms), and Salesforce (CRM).

Can Machines Change Human Behavior? OpenWeb Releases a Case Study

OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw’s Perspective API. Jigsaw is a unit within Google that forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer. Perspective API is a tool developed by Jigsaw that makes it easier to host better conversations, by using machine learning models to detect the potential toxicity of a comment.

PagerDuty Introduces Customer Service Solution Enabling Agents to Solve Issues and Collaborate with Technical Teams in Real-Time

PagerDuty, Inc., a global leader in digital operations management, announced a new customer service solution, built specifically for teams responsible for ensuring great customer experiences. This is the first DigitalOps solution for customer service agents on the frontline who need to proactively and automatically initiate response processes to resolve cases faster.

SmartBug Media Earns HubSpot Advanced CMS Implementation Certification

SmartBug Media — a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced it has been named a HubSpot Advanced CMS Implementation Certified partner. By earning this impressive distinction, SmartBug joins an exclusive group of providers designated by HubSpot as partners of choice for advanced website projects.

Vidyard Powers New Video Insights and Reporting Tools in HubSpot Video

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content.

Salesforce Meetings Reinvents Sales CRM Cloud Features with High-end AI and EnhancedVirtual Selling Suite

Virtual meetings are the new norm of every business unit. Today, the world’s number one CRM maker, Salesforce, has announced a new suite of Sales technologies, including Salesforce Meetings. The new Sales Cloud 360 innovations help sales teams shift to an all-digital experience and help businesses adapt their end-to-end sales processes with video conferencing, AI-powered video call coaching, and so on.

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