The Customer Data Platform Provider Adds Dozens Of New Customers And Doubles Bookings Amid A Hot Market For The Cdp Space.
BlueConic, the world’s simplest and most accessible customer data platform (CDP), announced robust growth for the second quarter of 2017, as the CDP market accelerates. BlueConic, founded in 2010, achieved nearly 130% year-over-year growth, and for the third quarter in a row more than doubled bookings over the previous year. Since the start of the year, BlueConic has added more than 45 new customers including: Moen, Franklin Sports, Kiplinger, and Virgin Mobile.
“We’re excited to see our customers create a wealth of new opportunities which were previously out of reach, by using our customer data platform to overcome those common hurdles.”
The $300 million CDP market is in a period of high growth, with a 50% projected annual growth rate in 2017 according to the CDP Institute. For the third consecutive quarter, BlueConic has more than doubled this benchmark growth projection for CDP vendors. The organization defines the technology as: “a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.” The CDP Institute’s latest report indicates upward trends in hiring and investing for CDP providers as companies strive to deliver high-value, differentiating customer experiences. Many companies today wish to conduct omnichannel marketing and integrate prospect and customer data for better personalization, but struggle given the vast number of systems across the enterprise and the Web containing customer data.
BlueConic, with over 1,000 active users, was designed with these challenges in mind. The platform collects intent, preference, and behavioral data about individuals, across devices and channels, and acts on it in real time to deliver personalized content and experiences. The company achieved record sales and customer growth for the year 2016 and was the only CDP identified by Gartner Inc. in its latest “Magic Quadrant for Digital Marketing Hubs” report.
“The biggest value I see in a CDP like BlueConic is that it overcomes two major analytics challenges,” says Scott Kennedy, Director of Business Intelligence and eCommerce Analytics for Franklin Sports. “First, it facilitates seamless data pipelines between onsite customer activity and other marketing tools. This allows my data engineers to focus on other high-value projects instead of scrambling to update their Python code when the Facebook Ads’ API does an update. Secondly, my digital marketing department isn’t ready yet to house the massive amounts of data we see from our website on the user level in our own database. At best, we would only hold on to website activity for identified users. BlueConic broke down that wall for us.”
“Marketers need a tangible way to move toward a vision of better integrated data to drive seamless experiences – one that doesn’t require millions in new funding, multiple new resources, and months to years to realize,” says Bart Heilbron, Founder and CEO of BlueConic. “We’re excited to see our customers create a wealth of new opportunities which were previously out of reach, by using our customer data platform to overcome those common hurdles.”