New Integration Unlocks Advanced Ecommerce Marketing For Hubspot Customers And Shopify Merchants
HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced a new integration with Shopify, the leading multi-channel commerce platform. The native integration allows shared customers to seamlessly bring Shopify and its data, including customers, orders, and products, into the HubSpot platform.
“In an era when almost every business sells something on its website, Shopify has been an invaluable partner to HubSpot. With this new integration, we’re taking that relationship to the next level,” said Brad Coffey, Chief Strategy Officer at HubSpot. “The combined power of Shopify and HubSpot gives our shared customers the tools they need to deliver even more sophisticated ecommerce marketing.”
The new Shopify integration makes it easier than ever to bring HubSpot’s power and insights to online merchants. Customers can see online sales in HubSpot as deals, organize and analyze purchasing patterns, and measure customer lifetime value. The new integration also helps ecommerce marketers complete specific ecommerce tasks, like sending transactional emails and building workflows around shopping carts.
“We’re looking forward to deepening our relationship with HubSpot in pursuit of our shared mission to give all companies, big or small, access to the tools they need to start up and scale up,” said Tobias Lütke, founder and CEO of Shopify.