BuzzBoard, a high-performance prospect analytics and intelligence platform, has announced the hiring of Lem Lloyd as the Senior Vice President of Revenue and Business Development. Lem brings two decades of experience in sales leadership, largely in the local commerce, small business, and listings industries. He is a key executive for BuzzBoard’s growth as an intelligence platform, helping the company increase its reach, relevancy and expand its customer base.
As SVP of Revenue and Business Development at BuzzBoard, Lem Lloyd will lead the company’s expansion into new markets and oversee corporate development and strategic partnerships.
Thrilled to be joining the company, Lem says, “With the growing dependence on big data and the coming use of artificial intelligence, there is an unmet need in the current SaaS marketplace for platforms and products that enable businesses to have more intelligent, targeted and effective conversations with potential customers,” said Lem Lloyd.
Lem has held several executive-level roles ranging from leading large sales divisions at public companies to incubating new marketplace companies. While at Yahoo!, Lem was Vice President of Channel Sales, managing more than 1,000 sales partners across multiple digital ad platforms and networks. He also served as General Manager of Yahoo! Small Business, which provided services, including e-commerce solutions, to more than 2 million SMBs.
Lem led ad sales at the on-demand home services leader Angie’s List and most recently was Vice President of Channel Sales at the predictive and programmatic marketing leader Rocket Fuel. He began his career at the media company Knight Ridder, where he was responsible for the company’s local listings businesses, including sales at the company’s owned partners: Cars.com, Apartments.com, and Careerbuilder.com.
With its focus on applying data science to the SMB sector to generate actionable insights, BuzzBoard has experienced rapid early growth from midmarket and enterprise digital media companies seeking to empower sales teams and increase sales velocity. BuzzBoard currently works with a range of more than 1,000 companies empowering over 10,000 sales reps.
“We needed a strong leader with the commitment to our values and the ambition to grow a large, successful company in this space,” said BuzzBoard CEO Umesh Tibrewal. “Lem exhibits a deep understanding of the landscape we are currently working in, but more importantly, he has a new and exciting vision of where we are heading. His impressive background has shown throughout his career that he can effectively lead companies of all sizes. We are thrilled to have him join our team.”
BuzzBoard currently offers data insights about customers to help marketers target and engage with them. It offers unique solutions for sales enablement like Identity Prospects, Custom Content, Data Enrichment and Micro-segmentation. Marketers can score each opportunity based on a range of relevant factors, including SMB size, fit and readiness to purchase. By adding Lem into the leadership cadre, BuzzBoard is expected to prepare customers to stack up strongly in the market.