The Tapad Device Graph Will Expand Sizmek’s Cross-Device Reach and Improve the Efficiency and Precision of Digital Advertising
Tapad, a leader in cross-device marketing technology, announced a new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate, cross-device messaging at global scale in a privacy-safe environment.
Combined with Sizmek’s existing data enablement, creative optimization and media execution capabilities, the proprietary Tapad Device Graph improves the efficiency and precision of digital advertising by accurately matching people and devices. This enables advertisers to get a clear view of individual customer journeys, achieve scale without compromising on efficiency, and uncover new opportunities for conversion.
Sizmek’s customers will have access to Tapad’s globally compliant and privacy-safe datasets across the Americas, EMEA, and APAC. With deeper knowledge of consumer preferences, purchase intent and conversion behaviors, Sizmek and its customers are able to enhance advertising strategies including cross-device audience identification and more.
“Tapad is known for their strong cross-device capabilities, and their offering is an excellent addition to our growing program for best-of-breed data and measurement partners. For our customers, this partnership will add further people-based marketing precision and reach to our comprehensive offerings around creative optimization, data enablement and media execution,” says Mike Caprio, Sizmek’s Chief Growth Officer.
“Sizmek’s adoption of industry-leading AI and machine learning campaigns will be a great complement for the Device Graph. Our ability to create smaller, more customized segments in conjunction with Sizmek’s AI modeling will deliver efficiency, effectiveness and increased ROI for marketers worldwide,” said Chris Feo, SVP, strategy & global partnerships at Tapad.
Tapad Inc. is a marketing technology company renowned for its breakthrough, cross-device solutions. The company’s signature Tapad Device Graph connects millions of consumers across billions of devices. In 2015, we began licensing the Device Graph, swiftly becoming the established gold-standard throughout the ad tech ecosystem.
Recommended read: TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad