SSI’s Rich Data Now Available to Brands Through LiveRamp IdentityLink™
SSI, a premier global provider of data solutions and technology for consumer and business-to-business survey research, announced a relationship with LiveRamp®, an Acxiom®company and leading provider of omnichannel identity resolution. This partnership will facilitate better insights and more accurate targeting for digital ad campaigns, resulting in more effective campaigns and higher return on investment. As a result of this partnership, consumers will benefit from more relevant engagement that better serves their needs.
This partnership allows marketers to combine the power of survey-based research with people-based marketing initiatives, giving them access to capabilities that include:
- Targeted surveys based on commercially available segments or other data activated through LiveRamp for people based marketing;
- The ability to create highly accurate segments by directly collecting the most relevant data for a seed list, and making these segments available via LiveRamp’s IdentityLink Data Store feature; and
- Access to rich audience profiles for improved measurement and reporting.
LiveRamp’s IdentityLink solution allows marketers to create an omnichannel view of the consumer, resolving multiple sources of data to a privacy-compliant identifier that can then be utilized in partnership with SSI to power people-based marketing initiatives.
“For 40 years, SSI has been building an extensive global audience and a deep understanding of people’s buying habits and behaviors. LiveRamp’s IdentityLink solution enables the platform to connect this rich data to many new and exciting marketing and insight applications. The SSI/LiveRamp partnership offers a way to converge big data with targeted research and segmentation to deliver a better, more relevant customer experience,” said Bob Fawson, SSI’s chief product officer.
“Through this partnership, brands will now be able to engage consumers using self-reported data collected via surveys. This will further improve the people-based targeting, personalization, and measurement marketers can engage in,” said Paul Turner, LiveRamp’s vice president of platforms.
“We know what these consumers might buy in the future. Because we ask lots of questions, our data is multi-dimensional across time. More importantly, our permissioned relationships with consumers allow us to collect relevant data where other sources are limited. By surveying the consumer, we offer the ability to market products and services based on actual behavior,” added Fawson.