Madison Logic, the global leader in account based marketing, announced today that Thomas Harrison, former Chairman Emeritus of Diversified Agency Services (DAS), the world’s largest group of marketing services companies and a division of the Omnicom Group, has joined the company’s Board of Directors.
While leading DAS, Harrison acquired and managed a long and influential list of relationship marketing and branding companies. His extensive experience in successful B2B marketing techniques will be invaluable as Madison Logic continues to build the leading technology platform for B2B marketing.
“Tom brings insight into new verticals which will open new opportunities for Madison Logic,” said Tom O’Regan, CEO. “We’re attuned to the specific needs of B2B marketers, but Tom’s years of knowledge and expertise will challenge our assumptions and push us to deliver even more value for a vast array of companies who are increasingly taking an account-based marketing approach.”
While many companies in the digital advertising ecosystem treat B2B and B2C equally, Madison Logic has focused on building a platform and tools designed specifically for B2B account-based marketing. Madison Logic’s Activate ABM™ unifies display advertising and lead generation with comprehensive attribution metrics to enable B2B marketers to effectively target key accounts with relevant marketing and sales messaging.
“With Activate ABM™ Madison Logic has built a unique account based marketing platform that stands out from rival solutions in the marketplace. The combination of display, lead gen, and the metrics that deliver real ROI have made it an essential part of the B2B marketing stack,” said Harrison. “Now that digital represents a significant portion of today’s marketing spend, the marketplace is realizing the holistic value that Madison Logic brings B2B marketers. I look forward to joining them on this journey of innovation.”
Harrison joined Omnicom in 1992 when Harrison & Star Business Group, a rapidly growing healthcare advertising and communications, marketing education, public relations group, was acquired. Under Harrison’s leadership, the DAS division of Omnicom grew through organic and acquisitive growth to the world’s largest holding company of marketing services firms.
With an advanced degree in cell biology and physiology, Harrison began his business career at Pfizer Laboratories as a professional sales representative and later left Pfizer as marketing director.
In addition to his extensive business and corporate experience, Harrison has served on a number of philanthropic, corporate, and education boards, including: member of the New York University Campaign Steering Committee, past Chairman of the Dean’s Council at The Steinhardt School of Education at NYU, member of the Executive Committee of the Montefiore Health System, a Fellow of the New York Academy of Medicine, and Governor of the New York Academy of Sciences.