True Influence to Exhibit at MarTech Boston

true influenece

Experience True Influence’s Platform At Booth 59 From October 2-4, 2017.

Demand generation pioneer True Influence has announced it will join the roster of exhibitors at the East-coast edition of MarTech: The Marketing Tech Conference October 2–4, at the Hynes Convention Center in Boston, Massachusetts.

MarTech Boston will bring together more than 40 speakers — representing such thought-leading companies as JP Morgan Chase, GE Digital, and Dun & Bradstreet — to explore the convergence of marketing, technology, and management into a single, integrated discipline.

Scott Brinker, Co-founder & CTO of ion interactive
Scott Brinker

“Marketing, technology, and management were silos of the past,” says program chair Scott Brinker on the conference website. “Marketing technology management — MarTech — is the fabric of the future.” The conference aims to empower present and future leaders to capture the synergies among these three disciplines in driving change through a unified MarTech team.

The True Influence team will exhibit at booth number 59, where visitors will experience first-hand the company’s data-based ABM platform, InsightBASE. Using the latest intent monitoring technology, InsightBASE helps marketing and sales teams to recognize where their leads are in the sales cycle and develop customized strategies for working with them.

True Influence CEO Brian Giese
Brian Giese

“We are proud to be exhibiting at the MarTech Boston conference and connecting our subject matter experts with others in the industry,” says True Influence CEO Brian Giese. “We’ve always known how important the impact of intent monitoring on the industry is, and we are excited to share our views of it with respect to the stages of the behavioral process at the show.”

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