Visier, the leading Cloud-based workforce analytics and planning platform, announced that it has scooped $45 million in Series D from four investors led by Sorenson Capital. The funding will help the analytics platform accelerate its market growth and add more teeth to its product innovation.
What prompted investors to put their money on a Unicorn?
According to Rob Rueckert, Managing Director at Sorenson Capital, who joins Visier’s Board of Directors, Visier’s product-centric culture and market position in North America aligns with the leaders who support digital transformation in the industries. Rueckert says, “Like very few others, Visier has mastered the combination of profound domain expertise with cutting-edge analytics capabilities in the hands of business users.”
Visier’s latest funding round comes three years after it raised $25.5 million in Series C from three investors that were led by Adams Street Business. The Vancouver-based analytics provider aims at deploying its capital to meet the ever growing demand for its people strategy platform, as well as to grow its international and partner ecosystems.
Visier has raised $94.5 million* in four rounds of funding since its inception in 2010.
Visier’s Funding Goals for the Future
John Schwarz, Visier’s CEO and Founder, admits about company’s recent revenue growth as the biggest attraction for investors in martech. Schwarz says, “We are experiencing a tidal wave of demand because, instead of focusing on data tools and data scientists, Visier has focused on business leaders and on their important and ever changing and probing questions.”
“Contrary to prevailing opinion, analytics isn’t about organizing or accessing data. Achieving dramatically improved business results through analytics are about answering the right questions, which then shape the business tactics — this is what drives better business outcomes.” – John Schwarz, Visier’s CEO and Founder
Visier, led by John Schwarz, provides business analytics tools to “Outsmart and outperform” existing standards of workforce management. As martech moves to a more data-centric, silo-free unification of marketing and sales teams, Visier’s role in marketing technology stack could grow significantly in the coming months.
(*We had wrongly mentioned the figure at $91.5 million earlier)