Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data science and media technology company, today announced a new partnership. Through 4C Social, Modus Direct clients will now be able to find and target their most valuable audiences across major social and mobile platforms such as Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn and coordinate digital campaigns alongside TV initiatives.
It’s no secret consumer behavior has changed. Nearly 9 in 10 people report multi-device usage — watching a TV show while surfing the web or checking in on social networks. With increasing fragmentation in media, it’s a challenge for marketers to effectively reach their audience segments at scale. Through 4C’s end-to-end campaign management platform, Modus Direct is able to run campaigns programmatically, optimize targeting and creative to drive response, as well as utilize on-demand automated reporting with 4C’s proprietary data.
To keep their services a cut above the rest, Modus Direct evaluated multiple technology providers, but ultimately chose 4C Social for its intuitive interface, data-driven targeting capabilities, and the team’s exceptional customer service support. The success of 4C Social quickly trickled into the accounts of Modus Directs’ clientele, whom span the B2B and B2C gamut with top financial, research, home service, healthcare, education brands and include residential mortgage company, Guaranteed Rate. Just 3 weeks after implementation, Modus Direct clients saw link click volume double and cost per click improve by 37 percent.
“At Modus Direct, we don’t believe in what cannot be measured or proven,” says Shani Reardon, President of Modus Direct. “We won’t spend a penny without being able to show how it’s impacting our client’s bottom line. The unique targeting capabilities, ability to integrate social with TV, and campaign performance metrics in 4C Social completely sold us. No other platforms can do what 4C does.”
“Consumers are harder to reach than ever before and marketing budgets are getting squeezed,” says Lance Neuhauser, CEO of 4C Insights. “The solution? Agencies and marketers need to embrace new technologies and automation to keep pace with the changing behavior of consumers. Modus Direct is already seeing great gains after integrating with our technology. At the root of this is data science, insights, and the ability to demonstrate marketing is moving the needle.”
4C is helping brands win the battle for consumer attention across screens. The company was recently named #1 in customer satisfaction for cross-channel advertising software by G2 Crowd. 4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. The company’s patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics.