Increased Mobile Measurement Footprint Allows Global Perspective on Mobile Audiences, Apps and Content Categories
comScore, Inc. published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changing the worldwide digital landscape. The report uses multi-platform data from 14 international markets including the US, Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, China, India, Indonesia, and Malaysia, to demonstrate global patterns and local nuances in mobile usage.
“The global move to mobile is far from uniform,” said Will Hodgman, executive vice president of international sales at comScore. “This report demonstrates how understanding where digital consumption has shifted more heavily to mobile platforms allows media owners, advertisers and their agencies to leverage sweetspots of audiences and content. As we expand granular, panel-based mobile measurement to more regions, we’re excited to continue revealing these actionable trends.”
The Global Mobile Report covers topics including:
- Mobile (and apps’) share of overall digital time and audiences in 14 markets, including how ‘mobile only’ usage is impacting the digital landscape
- The dynamics of individual content categories, and where ‘mobile first’ behaviors are most in evidence
- Consumer behaviors for mobile transactions
- The mobile brands and apps that are leading the way for instant messaging, news, retail and social media
- The maturity of the global app market, and the categories experiencing ongoing growth
The upgraded mobile panels in Germany, along with France and Argentina, increase comScore’s advanced mobile measurement solutions to a total of 14 markets across the globe, as we continue to expand our global mobile measurement footprint.