Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution
Global digital marketing agency Jellyfish, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, announced a partnership that will allow clients to better leverage people-based insights to measure and optimize their digital marketing efforts. The combination of this data will give clients a better understanding of the net business impact of their marketing efforts. Importantly, this partnership will provide consumers with a more complete and useful digital brand experience that enhances engagement and discovery.
Kevin Buerger, Executive Vice President and Managing Director, Jellyfish US, said, “We’re always looking for ways to improve a potential customer’s journey with a client. This partnership gives us the ability to reach people, not just devices, with timely and relevant marketing messages that better meet their needs. Ultimately this allows marketers to increase the return on their advertising spend (ROAS) and more accurately track impacts on business results online and offline.”
A key benefit of the partnership is the ability to measure the offline impacts of digital marketing. With a people-based marketing approach empowered by LiveRamp, marketers are able to resolve views of a digital campaign to phone calls received or customers visiting a store. In addition, this new partnership will allow for more efficient customer acquisition by finding target audiences similar to existing customers.
“Marketers are investing to better understand the impact of their efforts across multiple channels. The ability to accurately resolve the impact of online activities in a comprehensive view of the complete marketing mix is a huge breakthrough. We’re excited to be working with Jellyfish to bring the benefits of identity resolution and the many use cases it enables to their clients,” added Nikhil Dixit, Vice President of agencies and publishers, LiveRamp.
Jellyfish’s world-class digital marketing strategy and execution are anchored by a fundamental belief in transparency, as well as a commitment to extensive training that ensures both innovation and expertise. As a certified Google marketing partner, these core values position Jellyfish at the forefront of the industry.
Recommended Read: Three Steps Toward a People-Based Marketing Strategy