The Tapad Device Grap Increases Throtle’s Amplification by 475 Percent
Tapad, the leader in cross-device marketing technology, announced a partnership with Throtle, a leading data onboarding company. The Tapad Device Grap will enhance Throtle’s best-in-class onboarding capabilities by providing accurate and privacy-safe cross-device reach as well as precise audiences at scale.
In partnership with Tapad, Throtle will deterministically link its services to a corroborated individual with hundreds of targeting attributes. This linkage allows Throtle to offer true cross-device identity management and identity resolution services to accompany its robust onboarding capabilities. Throtle will also work with Tapad to validate its device graph, building larger, more comprehensive audience segments.
To date, the Tapad Device Graph has connected 61 percent of Throtle IDs to related ones in the graph, with an average amplification rate of 475 percent for Throtle’s IDs, or 4.8 new IDs per each of Throtle’s. Throtle has also seen its overall match rates involving Tapad’s identity insights rise an average of 15 percent since the inception of the partnership. More specifically, Tapad’s mobile advertising IDs (MAIDs) have increased Throtle’s in-app identity inventory by 35 percent.
“Tapad has proven to be a trusted source for cross-device matching and has a tremendous reputation in the advertising and marketing technology industries for delivering superior precision and scale with the utmost dedication to privacy. Since we first began our test phase, and continuing through to this day, Tapad has met and exceeded our expectations for what a partner should be,” Paul Chachko, CEO, Throtle said.
With Tapad’s strong commitment to precision and accuracy, Throtle was confident that this partnership would prove to be the right choice for the strategic expansion of its platform. Not only does Tapad deliver in-depth insights, parsing deterministic from probabilistic linkages, but its pool of device-level touchpoints enables Throtle to increase scale without seeing a decline in precision.
“Accuracy and precision are core characteristics of our proprietary Device Graph. When Throtle approached our team, we knew we would be the right partner to assist their leading onboarding technology. We’re excited to work with Throtle to achieve cross-device reach, audience scale and precise deterministic and probabilistic linkages for its clients,” Chris Feo, SVP, Strategy & Global Partnerships, Tapad said.