The partnership provides Lotame’s DMP users access to data from hundreds of billions of mobile events powered by Phunware’s platform
Multiscreen as a Service (MaaS) pioneer, Phunware has entered into a partnership with data management platform (DMP) – Lotame, giving brands access to rich data insights for more accurately targeting and converting new and existing mobile users across devices.
The partnership provides Lotame’s DMP users access to data from hundreds of billions of mobile events powered by Phunware’s platform. Today, the Phunware platform touches 700 million active users each month across more than 300 segments.
“Collecting and using mobile data is no longer optional for marketers. We are excited to partner with Lotame as they help lead the charge in helping brands put this valuable mobile data to work with cross-device capabilities,” said Ian Karnell, GM of Mobile Audience Building, Engagement, and Monetization, Phunware,
With 47% of the world’s population expected to access the internet in 2017 and mobile representing 65% of consumers’ digital media time, today’s marketers have access to a wealth of intelligence that users leave behind across multiple devices. The deep mobile insights available on Lotame’s centralized platform enable marketers to precisely target users at the right time on the right device.
Andy Monfried, the CEO, Lotame, said: “DMPs offer marketers the data and actionable audience insights to make the right campaign decisions and drive continuous performance improvements. With data from hundreds of millions of devices, Phunware brings a massive new mobile set to our device graph, offering a new level of customer behavior insight to help marketers know who they are reaching and when they are ready to buy.”
As a mobile application lifecycle management platform, Phunware creates category-defining mobile experiences for brands worldwide. Founded in 2009, the Texas-based company raised $79.6 million with the recent investment of $22 million 2016 led by Khazanah Nasional.