Bay Area Growth Executive Sam Weber Joins Seattle-Based Artificial Intelligence Marketing Startup
Artificial Intelligence Marketing (AIM) company Amplero has announced the hiring of a new Chief Revenue Officer. Bay Area growth leader Sam Weber officially joined award-winning AIM startup, Amplero, as Chief Revenue Officer. As a former executive at Genius, Gimbal, and Swirl Networks, Weber possesses deep expertise working with global consumer-facing brands such as Starbucks, Marriott, BestBuy, Walgreens, and Samsung.
Highlighting the proliferation of AI/ML technologies in modern businesses, Sam said, “The rise of artificial intelligence marketing technologies will completely transform the brand/consumer relationship over the next two years—and I’m thrilled to play a part in that journey with Amplero.”
Recently named one of VentureBeat’s “5 Most Promising AI Technologies” and one of the Pacific Northwest’s most groundbreaking startups on Geekwire’s “Seattle 10,” Weber’s addition is the latest in a string of large announcements by the AI startup, led by machine learning-pioneer Oliver “Olly” Downs, Ph.D.
At the time of the latest announcement, Downs said, “Sam brings deep experience driving the go-to-market efforts of companies shaping digital transformation for Fortune 1000 brands and delivering results against crucial business performance metrics, such as maximizing revenue growth and minimizing customer churn.”
“With emerging AI technologies like Amplero, brands are automatically learning and adapting as customer behavior and marketing response evolves so interactions are relevant, reciprocal, and transformative.” — Sam Weber, Chief Revenue Officer, Amplero
Down added, “He joins our team at a pivotal time as we’re rapidly expanding Amplero to new markets and industry verticals.”
Transforming the way brands and consumers interact, Amplero’s Artificial Intelligence Marketing Platform is currently used by top brands, such as Sprint, TaxAct, and DoubleDown Interactive, to orchestrate and optimize meaningful, 1:1 experiences at scale. According to a recent survey conducted by Forrester Consulting, 78 percent of marketing executives are planning to adopt or expand AI marketing platforms in 2018. This trend underscores the shift toward artificial intelligence solutions as traditional B2C companies look to compete with innovations from Google, Netflix, Amazon, and Facebook in delivering truly personalized experiences to consumers.
Sam Weber said, “Digital transformation has a dirty secret. Despite the millions of dollars invested in collecting and connecting vast amounts of data, most large brands still can’t deliver a meaningful, connected customer experience due to human-based limitations inherent in how today’s marketing clouds work.”
Sam continued, “However, with emerging AI technologies like Amplero, brands are automatically learning and adapting as customer behavior and marketing response evolves so interactions are relevant, reciprocal, and transformative—in other words, human.”
Weber built his career leading high-performing teams to drive revenue activity and go-to-market strategy at several successful venture-backed startups. As CEO of Genius.com (now Callidus Cloud), Weber grew the company rapidly through to acquisition. As CRO at Gimbal, he ignited the company’s 400 percent growth in ARR within the first 18 months, and, in his most recent role as CRO at Swirl Networks, he led the team to a doubling of ARR in the first year.
In addition to scaling a world-class sales and marketing team at Amplero, Weber will be leading the artificial intelligence marketing company’s global expansion roadmap and go-to-market strategy with enterprise partners and strategic alliances.
Currently, Amplero enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale not humanly possible. Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to optimize every customer interaction and maximize customer lifetime value and loyalty.