Social Reality Intends To Pay a One-Time Cryptocurrency Dividend To All Of Its Shareholders As Part Of The Company’s Planned Initial Coin Offering
Social Reality, a digital marketing and data management platform delivering the tools to reach and reveal valuable audiences, intends to pay a one-time cryptocurrency dividend to all of its shareholders as part of the company’s planned Initial Coin Offering (ICO).
SRAX has been developing a cutting edge blockchain identification graph technology named BIG Platform. When fully developed, the BIG Platform is anticipated to be a consumer-first data management and distribution system that will issue users a limited number of BIGtokens for sharing their personal data with developers, media, and data buyers.
The dividend will be paid in the form of a BIGtoken, a secured digital token which the company intends to link to its BIG Platform and register with the SEC. The exact record date and any conditions related to receiving the dividend, or if a dividend will ultimately be paid at all, will be determined at such time as the company is ready to launch its BIG Platform.
“We are excited about the long-term potential of the BIG Platform, and the corresponding BIGtoken, and want all of our shareholders to have the benefit of participating as BIGtoken cryptocurrency owners. While most investors have heard of cryptocurrencies such as Bitcoin, many are not yet owners. BIGtoken, in many cases, could be the first digital currency that investors own, and we intend to provide informative materials to help them understand the process,” stated SRAX’s CEO and Chairman Christopher Miglino.
SRAX is a digital marketing and data management platform delivering the tools to reach and reveal valuable audiences. SRAX’s machine-learning technology analyzes marketing data to identify brands and content owners’ core consumers and their characteristics across marketing channels. Through an omni-channel approach that integrates all aspects of the advertising experience into one platform, SRAX discovers new and measurable opportunities that amplify campaign performance and maximize profits.
BIG Platform is in the early stages of development. When completed, it is anticipated that BIG Platform will be a consumer-first data management and distribution system that provides transparency, authentication, and compensation. Consumers will be compensated with BIGtoken for sharing their personal data with developers, media, and data buyers. BIGtoken is a secured digital token that the company intends will be linked to its BIG Platform. As currently in development, media companies, advertising platforms, developers, and other organizations will be able to efficiently build on top of and integrate into the BIG Platform. When developed, BIG Platform will address major challenges in the digital advertising industry, and provide solutions and value in other verticals including healthcare, media, finance, and more.