Qubit and Looker Forge Partnership to Empower Data-Driven Personalization for E-Commerce

Qubit and Looker Forge Partnership to Empower Data-Driven Personalization for E-Commerce

Looker +Qubit

Qubit and Looker established a partnership to bring data-driven decision making to the personalization for e-commerce businesses. Qubit is the leader in delivering highly persuasive personalization at scale (it prides in calling itself a “SaaS personalization” company). It provides the platform for marketers to create highly segmented personalized experiences for the highest performing customers. By partnering with a modern data platform– Looker, Qubit will allow customers to consistently define metrics across the organization to make data more accessible, sharable, and secure.

Qubit Collects 70 Billion Data Points in a Week!

Excited about the latest partnership in MarTech ecosystem,  Graham Cooke, founder and CEO of Qubit says, “Looker is a company that I have admired for a long time.” Cooke adds, “In a typical week at Qubit, we collect 70 billion data points which our customers need to analyze, in order to understand their visitors and then influence them through powerful personalization. Looker is a tool which enables organizations to simply and efficiently manage and make sense of the data they are collecting – it’s an incredibly exciting time!”

In an exclusive interview at MarTech Series, Jennifer Grant, Chief Marketing Officer at Looker, told us how hard it is for marketing and sales teams to mitigate their processes in siloed architecture. Jeniffer mentioned, “Without a clear, shared view of the data and metrics of the business, Sales and Marketing leaders have been set against each other, fighting to prove their worth with different silos of data.”

The partnership with Qubit allows Looker to achieve a clear view of data and metrics related to the e-commerce business. “At Looker, we believe everyone should have access to explore and understand the data that drives their business,” said Keenan Rice, VP-Strategic Alliances at Looker. “Qubit empowers some of the biggest e-commerce companies to personalize to their customer base, processing literally billions of interactions every week. Partnering with Qubit will make it easier and more efficient for businesses to query that data in a simple, easy-to-use format.”

Qubit Customer Influence Engine Scales Online Experiences to Match Behavior

The combination of Qubit’s and Looker’s technologies enables joint customers to analyze visitor data efficiently and effectively. Customers will have the ability to look at all their data from multiple siloed locations within one interface. This data will no longer require IT resources to segment and understand.

By combining rich customer data, deep learning technology and advanced segmentation capabilities, the Qubit Customer Influence Engine can precisely match customers with the widest range of personal, online experiences to influence behavior at scale.

“Businesses have the data, now it’s about making it available and breaking the silos that have been created in organizations. With Qubit and Looker establishing a partnership we will make it easier for companies to understand their customers and ultimately create experiences which will drive brand loyalty and revenue,” Cooke said.

Delivers Personalization at Scale to Leading B2B Customers

Qubit is the leader in highly persuasive personalization at scale. Some of the leading names in MarTech and Adtech work with the company to enrich their customer data through creative execution. Clearhead, Apptimize, Demandware, Conversion.com, insert.io, iProspect, LiveRamp, SAP Hybris, and Moxxii rely on Qubit to deliver value for their clients through conversion rate optimization, and analytics. Leading e-commerce companies work with Qubit to transform the way they understand and influence their customers in order to increase revenue, build loyalty and improve marketing efficiency.

To date, Qubit has received around $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.

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