Ranker Insights enables marketers and media buyers to gain psychographic insights based on Ranker’s 40 million visitors and 10 million monthly votes
Ranker.com, the web’s ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years’ worth of polling data from the company’s Top 50 Quantcast-ranked site. Utilizing Ranker.com’s 40 million unique monthly visitors and its roughly 10 million monthly votes, Ranker Insights allows marketers and media buyers to discover deep and psychographic insights into consumer audiences and otherwise unseen relationships between consumer preferences surrounding a vast range of individuals, media and brands.
Since its inception, Ranker has offered unique and accessible consumer-driven data, providing dynamic snapshots of the collective tastes of audiences and fans. The creation of Ranker Insights puts the company’s vast database in the hands of marketers to help inform the creative process, target the right audiences, buy media more efficiently, and make data-driven strategic decisions.
In creating Ranker Insights, Ranker has leveraged millions of data points to create B2B partnerships with a range of networks, production companies, movie studios and music labels across all platforms. Supporting Ranker Insights will be a full concierge service, enabling the company to assist clients directly, guiding them through a set of customized data queries designed to provide the most valuable and on-point results. Additionally, Ranker will offer the free tool to the public, allowing them to discover new relationships and trends among the celebrities and media they’re most passionate about.
“Ranker collects over 10 million votes monthly across thousands of granular lists,” said Clark Benson, CEO of Ranker. “This scale of ‘opinion voting’ has built a treasure trove of psychographic ‘people who like X also like Y’ data, which has been built into our SAAS product, Ranker Insights.”
Ranker Insights generates unique and comprehensive data profiles of thousands of actors, movies, celebrities, TV series, musicians, video games, politicians, athletes and even popular restaurants and companies. Each profile not only includes demographic popularity (broken down by age, sex, and geographic region) within its global audience but an extensive series of lists detailing the overlap in fan preferences with hundreds of other films, TV shows, stars, etc.
The expansion of the Ranker platform comes at the heels of the company posting record numbers. Year-over-year revenues for 2015-2016 grew 115%, from $6 million to $13.1 million, and the company has reached profitability. Visits to Ranker.com grew by 86% in the same timeframe.
Ranker, a venture-backed data-driven media company, has raised $7.5 Million to date from Draper Associates, Rincon Venture Partners, Wavemaker VC, Lowercase Capital, Data Collective, BullPen Capital, TenOneTen Ventures, Tech Coast Angels, and Pasadena Angels. The company’s technology is centered on user engagement, turning its lists into the “best possible rankings” via the wisdom of crowds.
Ranker attracts more than 40 million monthly unique visitors and outperforms almost every other publisher in time-on-site per visit. It also provides a deeply granular graph of “people who like X also like Y.”