Raven Tools is now a TapClicks company
TapClicks, a leader in enterprise marketing reporting and data visualization, has acquired Raven Tools. Raven is a veteran internet marketing platform in the automated reporting ecosystem focused on digital marketing, SEO, SEM and social media.
TapClicks and Raven will join forces to build a complete marketing data and visualization vertical that will serve marketing teams of all sizes. In addition to acquiring technology from Raven, TapClicks is also excited about keeping the entire Raven team.
New Team at TapClicks to Oversee Technology Transition
Like TapClicks, the talent, experience, and character of the Raven team are what has made them so successful. Included with the team are co-founders Scott Holdren and Jon Henshaw. Scott will help oversee the technology transition, while Jon will be the product evangelist and manage all digital marketing for both brands.
TapClicks Founder and CEO Babak Hedayati is most excited about what this acquisition means for their customers, saying: “Our customers win the most from this, because of how well each company’s technology and experience complement each other. The new team will collaborate to preserve the core functionality of the tools while working together to innovate faster than ever before.”
The goal for TapClicks is to become an unstoppable force of innovation and to make digital marketers more efficient and impactful through better insights and reporting.
Additionally, TapClicks also offers a proprietary Connector Marketplace that is primarily conceived to scale customer engagement data for maximized conversions and operational success. With Raven Tools in the stack, TapClicks customers can reclaim the time spent traditionally in reporting, and direct the effort towards deriving insights from analytics.
Thanks to TapClicks’ unprecedented number of data connections (more than any other company based on a recent independent study by Forrester Research), Raven customers can expect to gain new data connections for reporting, like call tracking and social ads.
TapClicks customers will appreciate the addition of Raven’s tools, like the proprietary Site Auditor, used for fixing and optimizing websites for search engines like Google.
Easy Upgrade Path for Larger Agencies and Brands to be Announced
Existing customers of both companies can expect a smooth transition. TapClicks plans to keep the Raven brand and platform for small to medium-sized agencies and in-house marketing teams. It also intends to create an easy upgrade path for larger agencies and brands that need more data connections and sophisticated reporting features.
Colby West, President of TapClicks, says: “TapClicks and Raven are a perfect fit because of their technology and people.” West goes on to say: “Both companies have a similar culture, and we share the same experience bootstrapping and growing our businesses.”
Jon Henshaw, Co-Founder of Raven, has a similar take, adding: “We’ve had a lot of interested buyers over the years, but we never found anyone we related to and felt we could grow the company with. Colby and Babak were the first buyers we talked to who had a shared vision about how we should run the company, treat customers and also position ourselves for exponential growth.”
The acquisition of Raven has further propelled TapClicks into a world-class reporting platform. Together, the two companies have the largest customer base for marketing reporting and data visualization. They are, as a combination, producing tens of thousands of marketing reports each month for customers in over 70 countries. TapClicks has a strong North American presence with offices in San Jose, Boston, Nashville and Montreal, and has plans to grow its physical presence in globally.