The Drum Selects PlaceIQ’s LandMark Dataset as the Best Audience Measurement Technology

Place IQ

Digital Trading Awards Recognize Innovation Among Publishers, Media Agencies, Advertisers and Technology Brands

PlaceIQ, the company building a new model of consumer behavior by connecting location data and insights, announced its LandMark offering has been selected as the best audience measurement technology by The Drum’s Digital Trading Awards.

The best audience measurement platform category highlighted solutions that provide media planners and buyers a breadth of data points that have proved effective within campaigns. Key criteria for awarding LandMark the category winner included the strength of its analytics, forecasting and reporting, client use cases and testimonials. The judging panel for the Digital Trading Awards included well-known leaders from technology, publishing, programmatic and media agency disciplines.

Launched in 2016, PlaceIQ’s Landmark data offering gives brands and media agencies access to PlaceIQ’s premier audience, behavior and visitation data, to inform a host of business and marketing decisions. Customers including Ansible, Gas Station TV (GSTV), Havas Media, The Media Kitchen and many more have made LandMark a core component for powerful location-derived insights about the real-world customer journey to effectively inform a wide variety of decisions: media activation, cross-channel strategy, competitive positioning, retail site selection optimization and financial investments.

Duncan McCall
Duncan McCall

“It is gratifying to see the immense industry adoption and recognition for our technology,” said Duncan McCall, CEO and co-founder at PlaceIQ. “For seven years, we’ve maintained a singular focus on allowing brands, media agencies, advertisers and others to leverage best-in-class location data for nearly any business decision. LandMark, a platform-agnostic dataset that delivers true insight into the customer journey, is the culmination of that vision. It democratizes the way our accurate and advanced location data can be accessed, resulting in insights that can be applied horizontally across organizations. Every part of our company, from technology, product, engineering, sales and marketing has played a crucial role in making LandMark a recognized standard for location-aware insight.”

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