Incorta, the real-time analytics platform that makes the traditional data warehouse obsolete, today announced that it hired international sales executive Wael Fakharany as vice president and general manager of its operations in Europe, the Middle East and Africa (EMEA).
In this new role, Fakharany will drive go-to-market strategies and operations in EMEA for Incorta, including development of the company’s first international channel sales model globally. Prior to Incorta, Fakharany spent nine years with Google EMEA, where he held several senior roles: regional lead for Google X, a semi-secret technology division dedicated to making the world a better place by developing radical solutions — such as driverless cars — to today’s huge problems; head of Google Middle East and Africa; and head of Google Egypt. Fakharany also previously held channel and sales management roles with Oracle Egypt, IBM Egypt, and 3Com Middle East and North Africa (MENA).
“Wael possesses exactly the right attitude, energy, and experience to lead our international expansion,” said Osama Elkady, chief executive officer and co-founder of Incorta. “We were immediately impressed by his natural, seemingly effortless ability to architect deals that benefit everyone involved. That’s an incredibly rare, must-have skill when developing a channel sales model. Add to that his vast experience building successful go-to-market strategies for innovative new technologies, and you have a skillset that’s tough to beat.”
Incorta’s enterprise analytics technology lets organizations make faster, better-informed decisions that improve business results. With Incorta, analysts no longer struggle to manually analyze business data and are freed from using analytical tools that slow to a crawl when faced with billions of rows of data.
“Traditional enterprise analytic tools force end users to involve a developer, then a data architect, and then a data analyst every time they want to create or modify a report,” said Fakharany. “By the time the report reaches the end user, information is outdated, and it’s likely the business need already has changed. Incorta turns this stunted model on its head. It lets business users immediately access and utilize their data on their own, in a self-service manner, in real-time. I’m excited to recruit and educate partners on this modern analytics platform, which allows them to help clients unleash hidden insights within their data in order to better improve operational performance and differentiate from competitors.”
Incorta’s Direct Data Mapping™ engine aggregates large, complex business data in real time, eliminating the need for costly join operations. This innovative approach is the first of its kind and the only one to deliver true “information freedom” by enabling ad-hoc, self-service analytics. Incorta customers who rely on Direct Data Mapping to gain secure, sub-second access to meaningful business insight include one of the three largest consumer electronics companies, a top 10 U.S. university, Broadcom, StitchFix, and Toast.
Fakharany concluded, “Technology is something I’m passionate about and something that always fascinated me as a young boy growing up in a middle-class family in Egypt. It’s incredible what Incorta does — empowering any user on any device at any time to answer any business question. With its revolutionary approach, Incorta is well-positioned to meet any and all future expectations for enterprise analytics, which I expect to change drastically over the next few years.”