Kochava’s New Release Makes Audience Targeting A Whole Lot Better


Kochava, the industry leader providing holistic measurement solutions for connected devices, announces the amplification of their independent data marketplace, the Kochava Collective, where marketers can utilize self-serve tools for crafting dynamic mobile audiences and activating them across leading DSPs, networks and social platforms. While Kochava platform customers have the advantage of smooth, intuitive integration, any mobile marketer can access the Kochava Collective to build custom audiences or generate lookalike audiences.

 Some publishers have rich mobile user data and some networks and DSPs have a wide reach of mobile users. But outside of the major walled gardens, marketers have not had a single solution for utilizing rich mobile user data at scale. The Kochava Collective now gives savvy marketers a much-needed solution for curating robust audiences at scale that can be activated on the media platform of their choice.

“For our clients, we’re able to deliver optimal programmatic and social campaign performance when we can experiment and optimize across the maximum array of audiences. That’s why we’re so excited to be partnering with the Kochava Collective to create deterministic custom segments we can target at scale across the media ecosystem,” said Garrett Dale, SVP of Optimization & Innovation at Kepler Group, a leading digital media and database services provider.

“This is the next step in the evolution of the Kochava Collective DMP (data management platform) into a full-blown data marketplace with self-service tools for marketers and data supply partners alike. Right now, most of the really interesting mobile user targeting takes place in a closed environment. Kochava is democratizing that. We give marketers the ability to choose who they want to target and where they want to target them—an option that doesn’t exist anywhere else,” said Grant Cohen, GM of the Kochava Collective.

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