Industry’s First Enterprise Location Intelligence Platform Gives Marketers The Power To Analyze And Explore High-Quality Location Data In-House
Ubimo, a leading location intelligence technology company, is proud to announce the launch of Polaris, its new AI-powered platform.
With brands, agencies, publishers and enterprise clients increasingly taking a hands-on approach to their data analysis, Polaris is the first enterprise location intelligence platform that offers clients control and flexibility. Polaris provides better insights and understanding of their customers’ journeys as well as the best results from their location-based marketing strategy and advertising campaigns.
“We are excited to unveil our new platform to the market because it is well-poised to meet the growing demand to accurately understand real world consumer behaviors,” said Ran Ben-Yair, Ubimo CEO and co-founder. “Unlike many location intelligence platforms out there that offer ‘black box’ data models, Polaris empowers data-driven organizations by providing the tools to analyze qualified geo-based data signals and build the organization’s custom location data stack. The user-friendly interface also allows the freedom and flexibility for clients to unearth unexpected insights that could drive new top-line opportunities.”
Polaris enables marketers to customize audiences based on real world consumer behavior and seamlessly connect their 1st and 3rd party data. In addition marketers can analyze visitation trends and generate competitive reports and foot traffic attribution.
“Location data is a powerful driver of our clients’ out-of-home and integrated communications strategies. However, as telling as it can be, it is still only one type of data point about a consumer,” said Michael Lieberman, Chief Strategy Officer, Kinetic N.A., a WPP Group agency. “The ability to seamlessly link location data to clients’ first party data, such as with Polaris, enables us to marry the richness of each data set to better understand context and the consumers’ needs and mindset in that moment, leading to more effective strategies that deliver return on investment.”
“Ubimo has been a trusted partner of ours in location intelligence over the past years,” said Josh Pike, EVP of Advantage Media Solutions. “We are proud early adopters of Polaris, since it helps our company create even more robust location-based marketing initiatives and more accurate, powerful consumer insights.”