Marchex Opens Up Search Essentials; Democratizes Paid Search on the Web


Search Essentials enables marketers to enhance results from their paid search strategies

Leading mobile advertising analytics company, Marchex has opened up its Marchex Search Essentials, to companies of all sizes, at SMX Advanced, the premier event for SEO and SEM professionals. This is a new version of its leading Search Analytics product. The company that had earlier targeted the enterprise level companies with large marketing budgets has boosted the ability of companies of all sizes to leverage the power of search. This move will enable companies to optimize their investments and increase ROI on paid search campaigns.

Guy Weismantel
Guy Weismantel, Executive Vice President, Marketing, Marchex

According to Guy Weismantel, Executive Vice President, Marketing, at Marchex, “In today’s digital age, it’s critical for companies to be able to track and measure paid search efforts, regardless of their size, industry or budget. Our company is committed to extending data-driven insights to all marketers. Removing the barrier to entry allows us to provide a scalable option for smaller companies that want to participate in and benefit from this space as well. All this while still maintaining our commitment to provide enterprise solutions for customers on the other end of the spectrum.”

Marchex Search Essentials tackles the key pain points for marketers by attributing every inbound phone call to a paid search keyword. This helps marketers gain the required insights to make real-time adjustments while driving stronger and powerful performance for their paid search campaigns.

Initially launched in 2015, Marchex Search Analytics entirely optimizes online data and call outcomes. It allows marketers to access the Marchex speech technology, including the high intent signal, which helps search marketers maximize the return from their campaigns towards calls that are more likely to convert.

Marchex presented the information at SMX Advanced event in the session named “How to Maximize Performance from Your Paid Search Campaigns to Drive Calls That Convert”. The speakers included Guy Weismantel-Marchex’s EVP of Marketing, Sundi Raman-Director of Product and Engineering, and Darlene Mate-Product Marketing Manager.

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