Allocadia Partner Network Expands Scope to Help Clients Realize Promises of Marketing Performance Measurement

Allocadia Partner Network

The leading provider of Marketing Performance Measurement software, Allocadia, has announced expansion of its partner network. Allocadia Partner Network is an exclusive referral program for qualified marketing technology vendors, service providers, and consultants to strengthen customer loyalty while adding a valuable revenue stream.

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Jeff Epstein, Allocadia’s Director of Product and Partner Marketing, said, “Our partners trust us to be their clients’ source of truth for measuring, understanding, and managing their marketing performance. We’re committed to keeping every partner team fully empowered to derive maximum value. When our partners and their clients are successful, we’ll know we’ve succeeded too.”

Do Run Allocadia

Allocadia has announced that it is selecting partners who are both visionary and pragmatic in helping their clients realize the promises of Marketing Performance Management (MPM). The partner program is looking for partners who—

  • appreciate the value of the “run”as much as the “do” of marketing
  • are data-driven in every facet of their work
  • work with large, global, or otherwise complex B2B organizations who want to know where to best spend their next dollar

Allocadia partners have long been a key part of their growth as over 150 of the world’s best marketing teams now rely on their award-winning platform. Allocadia Partner Network offers to the certified members a variety of resources including co-marketing support, training, and the guidance they need to introduce Allocadia to appropriate client organizations.

Current Certified Members in Allocadia Partner Network

Certified Allocadia resellers include leading marketing consultancies with expertise in marketing technology implementation and management, including —

The Pedowitz Group
The Pedowitz Group (TPG) helps organizations plan, build and optimize their revenue engine by delivering services that help drive marketing effectiveness, increase productivity with MarTech, and engage more customers with multi-channel campaigns.

Debbie Qaqish
Debbie Qaqish, Chief Strategy Officer, Pedowitz Group

Debbie Qaqish, Chief Strategy Officer, Pedowitz Group, said, “The rise of CMO accountability means every organization must drive efficiency and effectiveness across marketing. Allocadia enables that mission with the industry’s best technology for Marketing Performance Management. The combination of their platform with our Revenue MarketingTM expertise has proven to be a powerful differentiator.”

QuintoVate is a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance. This firm strengthens the role of marketing, by creating alignment and improving communication between Marketing, Finance, and IT.

Brian Brownrigg
Brian Brownrigg, Managing Director, QuintoVate

IBM Watson Marketing
Allocadia is a partner of IBM Watson Marketing. The IBM Watson Campaign Automation Planning and Budgeting tool powered by Allocadia offers powerful budgeting, planning, and analytics that connect to Marketing, CRM and Finance systems to help organizations plan strategically, invest wisely, and achieve greater impact.

Covalent Marketing
Covalent Marketing offers services that evolve the way their clients manage and deliver personalized customer interactions to achieve business goals. Their services span consulting, technology solutions, and managed services.

Workfront offers powerful SaaS project management software allowing organizations to manage all their work in one place. The Allocadia – Workfront integration empowers teams to be more productive and streamline cross-functional collaboration.

CRM Technologies
CRM Technologies is a marketing operations agency that helps marketers transform their organizations using data, insights and technology to improve demand generation, customer engagement, and performance.

Crimson Marketing
Crimson Marketing is a blend of a marketing agency and system integrator, helping organizations improve marketing performance in digital marketing, demand generation, and marketing technology.

Bluprint is a marketing and advertising technology consultancy and service provider leveraging their technical and multilingual skills to serve global organizations.

Richard Sharp
Richard Sharp, Chief Operating Officer at Allocadia

Richard Sharp, Chief Operating Officer, Allocadia, said, “Our MPM partners are innovators and change-makers that are defining how Marketing is evolving into the mature, sophisticated operation it needs to be today. They are a vital part of our growth strategy, and powerful allies in our mission to bring confidence to every marketer in the world. If this sounds like you, let’s talk about joining forces.”

The Allocadia Referral Partner Program is open to organizations interested in realizing the promises of Marketing Performance Management with their clients, many of whom are enterprise and mid-sized organizations.

Read Also: Marketo 2017 Marketing Benchmark Report: Centers of Excellence Key to Boost MarTech Adoption and Maturity

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