CrowdTwist, an Oracle Marketing AppCloud Partner, Launches Loyalty and Engagement Solutions


Crowdtwist Helps Marketers To Drive Customer Loyalty And Engagement Through Integration To Oracle Marketing Cloud

CrowdTwist, a Gold level member of the Oracle PartnerNetwork (OPN), announced that it has launched a loyalty and engagement application now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new CrowdTwist application helps marketers to manage loyalty programs that capture rich customer profile data across all channels of customer engagement with Oracle Marketing Cloud through Oracle Responsys. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

CrowdTwist enables Oracle Marketing Cloud customers to build loyalty programs that reach customers across multiple channels such as social, email, web, mobile, and in-store, leading to higher acquisition, engagement, and retention. CrowdTwist programs lead to increased store and e-commerce traffic, larger shopping baskets, greater lifetime value, and more satisfied customers.

“Our exciting new integration with Oracle Marketing Cloud will help provide our joint customers with even richer capabilities for engaging their consumers across channels,” said Scott Matthews, Chief Executive Officer of CrowdTwist. “With this integration, Oracle Responsys customers will get deep insight from rich first-party customer data to better inform personalization across every channel and drive effective loyalty and retention strategies.”

Oracle Marketing Cloud customers can visit the CrowdTwist listing in the Oracle Cloud Marketplace to install the application and begin implementing CrowdTwist in Oracle Marketing Cloud.

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