Award-winning data-driven technology from etouches enhances real-time attendee engagement and event ROI
etouches, a leading global provider of cloud event management software and sourcing solutions, has announced a critical integration with Loopd to bring clear visibility into how Live events perform. Last week, the cloud-based event ROI platform finalized the integration of Loopd technology to create a first of its kind solution to manage every aspect of the event & meeting lifecycle including unprecedented visibility into the real-time performance of live events.
Combining an exclusive wearable smart badge with bi-directional CRM, data analytics, and mobile technology, Loopd transforms the attendee experience and provides data-driven insights that help meeting planners realize ROI and monetize their events.
etouches Delivers Event Marketing through Actionable Data
etouches acquired Loopd in 2016 to expand its ability to provide data-driven insights that help its customers improve events and attendee engagement in real time. With wearable smart badges and a data analytics engine, Loopd delivers engaging experiences for event attendees while enabling event planners to improve their event strategy through actionable data.
Recently, etouches announced the company was acquired by HGGC, a leading middle market private equity firm. HGGC’s investment will help etouches expand its business and further invest in its market-leading cloud platform. More than 1,300 customers use etouches’ integrated event management and sourcing platform to organize and execute world-class events around the world. Over the past 12 months, etouches has executed 46,000 events totaling 5.8 million registrations.
Key Components within Loopd Integration
Loopd offers three key components that help event planners enhance attendee engagement and realize event success —
Award-winning, wearable, smart badges enable fast and easy contact exchange, content collection, and registration for attendees while capturing attendee interactions, session attendance, event flow traffic, and more all in a sleek, modern package. Small, but powerful, each Loopd Badge measures less than 1.5 inches around and weighs less than 5 grams. With Bluetooth LE connectivity and a two-month battery life, the Loopd badge offers several advantages over other technologies.
With a branded, customized mobile event app, organizers can elevate the event experience for attendees, improve engagement, and increase post-event activity. Attendees can use networking features to discover nearby attendees and manage meeting requests.
Loopd Engagement & Analytics
Intuitive, in-browser analytics engine allows event organizers to measure and optimize the value and impact of their events. Incorporating the data collected by the Loopd App and Loopd Badge, the analytics engine helps organizers understand attendee activity, attendee journey at the event, engagement, and overall event performance.
“People attend events to meet other people, network, and exchange information, but the manual process of collecting business cards and collateral to act on post-event is inefficient and unproductive,” said Brian Friedman, Loopd co-founder and director of product for mobile, data, and engagement for etouches.
Analyze and Act on Multiple Touch Points across Event
Like the entire etouches event management platform, Loopd is highly flexible, allowing event planners to customize components and how they’re used based on the organizer’s budget and goals. Loopd Hubs are wireless sensors that can be placed at strategic points so organizers can see and measure attendance and traffic flow at a specific session or event.
Organizers can easily deliver additional value to their attendees by providing event history, sponsor interactions, session information, speaker multimedia, contact information, and marketing collateral after the event – all collected with the Loopd Badge.
Streamlining ROI possible with End-to-End Event Analytics
etouches delivers a global leader in cloud-based analytics and data-driven end-to-end event management and venue sourcing solutions. The award-winning open source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing, and measuring their events.
Brian adds, “Loopd improves the overall attendee experience by facilitating and simplifying the exchange of information and tracking and analyzing attendee engagement. With this integration, event organizers can focus on running great events while etouches captures and analyzes attendee data.”
“Over the past several years, etouches has built out our event management solution through strategic technology acquisitions and product development with a focus on making events and meetings better for participants, planners, and sponsors,” said Shane Edmonds, CTO of etouches. “With the full power of our EMS platform and mobile event apps integrated with Loopd technology, etouches now offers an unrivaled solution that lets our customers measure every aspect of their event lifecycle, including onsite attendee engagement and satisfaction.”
As marketers grow wiser and effective with automation in martech stack, Loopd integration with etouches marks the proliferation of real-time analytics into customer journey as attendees. Marketers can plan the entire event by analyzing the audience flow using heat maps, creating customer experience touch points at physical and digital junctions.