Flashtalking names Google Veteran Peter Falcone as EMEA Analytics Director


Flashtalking, an independent platform for ad delivery, dynamic creative and data analytics, named Peter Falcone as Analytics Director for Europe, Middle East and Africa. Peter will join Flashtalking’s London office, supervising over analytics accounts, market development and client education across EMEA. He would play an active role in the ongoing development of Flashtalking’s award-winning Encore attribution platform whilst working closely with teams across EMEA to deliver data-driven marketing solutions for leading brands and agencies.

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Peter Falcone is an Expert in Deciphering Attribution Conversation

Peter Falcone Flashtalking
Peter Falcone

Peter Falcone is joining Flashtalking after recently serving as Google’s Analytical Lead in EMEA for the Google Analytics 360 Suite. At Google, he managed multi-quarter attribution engagements with the company’s largest advertisers. This senior position capped a long career of advancement within Google, which began in 2010 and carried him through to the senior ranks of attribution specialists within the search and advertising giant. Prior to joining Google, Peter developed forecasting algorithms for TXT e-solutions from 2004 – 2005 and was a Systems Engineer for Cisco from 2005-2010.

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Flashtalking’s CEO John Nardone, said, “Flashtalking is thrilled to welcome Peter aboard. He is one of the leading minds and voices in the attribution conversation today, and the depth and strengths of his relationships throughout international markets will add huge value above and beyond the seasoned POV he brings to our everyday operations.”

Flashtalking to Add Transparency for Viewability and Cross-Device Metrics

Peter Falcone said, “I have been following Flashtalking’s development throughout my entire career at Google, and I am delighted to be joining at such an exciting time. Advertisers are increasingly asking for cleaner and more transparent data sets and for attribution solutions which provide a verifiable methodology for viewability and cross-device metrics at the user level. I was blown away by Flashtalking’s capabilities in this arena and I am looking forward to extending their leading open-stack platform through the advertiser and agency ecosystem.”

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Currently, Flashtalking equips advertisers and their agencies to create, activate and measure data-driven advertising across digital channels and formats. Our programmatic creative and analytics platform unifies audience, media and creative to deliver personalized messaging while optimizing the performance of media and creative.

With cookie-less tracking, connected log file and algorithmic attribution, we can coordinate, augment and analyze data signals to support our clients at the crossroads where data, relevant creative, and unbiased measurement intersect with expertise, service and a deep partner ecosystem.

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